Marketing Diversity & Inclusion

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Cory Stephens
7 years ago
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1 Marketing Diversity & Inclusion

2 Brand Essence Agenda (Diversity & Inclusion Vision) Product Attributes (Diversity & Inclusion Strategic Planks) Product Experience (Diversity & Inclusion Initiatives, Actions, Successes) Increased Market Share (Diversity Quantitative and Qualitative Results) 2

3 DiversityInc TOP 50 List Kraft Foods History Year Ranking Philip Morris Companies #5 Altria #11 Kraft #9 Kraft #10 Kraft #38 Not Listed, 25 Noteworthy Not Listed, 25 Noteworthy Supplier Diversity Not Listed, 25 Noteworthy Best Practices Kraft #35 Kraft #9 Kraft #7 Kraft #18 3

4 Brand Essence (Diversity and Inclusion Vision) Workforce: Accelerate business performance by creating a diverse and inclusive workforce that mirrors it s consumer base. Related Competency Areas Supplier Diversity Community Involvement Ethnic Marketing 4

5 Product Attributes (Diversity & Inclusion Strategic Planks) Culture Implement Diversity & Inclusion Communication Strategy Communicate the Diversity & Inclusion business case, strategies and actions routinely (at 360 degrees) Implement a Comprehensive Diversity & Inclusion Training Curriculum to build awareness Enhance critical D&I skills and capability at all levels of the organization 5

6 Product Attributes (Diversity & Inclusion Strategic Planks) Partnerships Align Employee Resource Groups to the Organizations Global Diversity and Business Strategies Leverage Employee Resource Groups to Enhance Employee Development Develop strategic relationships with key external organizations to deliver diversity outcomes: consumers, talent, development Align and engage HR partners and business leaders against critical diversity initiatives to drive sustainable diversity & inclusion outcomes 6

7 Product Attributes (Diversity Strategic Planks) Accountability Ensure that leaders and managers understand the organizational and behavioral drivers to deliver sustained diversity outcomes Hold leaders and managers accountable for diversity results Build accountability into all talent acquisition processes Increase HR community knowledge, skills and capability to achieve diversity & inclusion objectives 7

8 Product Experience (Diversity & Inclusion Strategies and Actions) Culture Communication Leverage voices of senior leadership within the Diversity and Inclusion Communication Plan Internal Communications Key Leaders Meetings Internet Site Why Diversity Matters Holding Leadership Accountable Actively Engage with Employee Resource Groups External Communications National Media: Business, Diversity, Recruitment Profiles of Leadership as Champions, Diverse Leaders and Organization Successes 8

9 Product Experience (Diversity & Inclusion Strategies and Actions) Culture Diversity & Inclusion Training Expand D& I Curriculum Deliver Key Messages at Every Level of the Organization Definitions of Diversity & Inclusion D& I Vision D&I Strategic Planks Where Appropriate Leverage Leaders, Managers and Employees (Brand Ambassadors) 9

10 Product Experience (Diversity & Inclusion Initiatives Actions and Successes) Partnerships Internal Develop leadership skills and communication capability of Employee Resource Groups Leverage mentoring, coaching to enhance the development of High Potential Women and POC Leverage insights and perspectives of Employee Resource Groups to reach diverse communities and consumers External Establish partnerships to reach diverse consumers, access talent, develop internal talent Align business objectives with the external partnerships strategic agenda 10

11 Product Experience (Diversity & Inclusion Initiatives, Actions and Successes) Accountability Establish simple clear and measurable goals Creditably Report on progress against goals on a routine basis (quarterly) Share in depth stories and details of successes Serve as a consultant in areas of the organization where challenges exist 11

12 Brand Essence Summary (Diversity & Inclusion Vision) Product Attributes (Diversity & Inclusion Strategic Planks) Product Experience (Diversity & Inclusion Initiatives, Actions, Successes) Increased Market Share (Diversity Quantitative and Qualitative Results) 12

APPENDIX I. Best Practices: Ten design Principles for Performance Management 1 1) Reflect your company's performance values.

APPENDIX I. Best Practices: Ten design Principles for Performance Management 1 1) Reflect your company's performance values. APPENDIX I Best Practices: Ten design Principles for Performance Management 1 1) Reflect your company's performance values. Identify the underlying priorities that should guide decisions about performance.