THE FUTURE OF HUMAN RESOURCES. Ceree Eberly Chief People Officer The Coca-Cola Company

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1 THE FUTURE OF HUMAN RESOURCES Ceree Eberly Chief People Officer The Coca-Cola Company

2 OUR MISSION refresh the world, inspire moments of optimism and happiness, create value and make a difference 2

3 BEFORE WE TALK ABOUT THE FUTURE OF HUMAN RESOURCES... 3

4 Let s look at macroforces & people trends impacting the world today and in the future Technology & Interconnectivity Globalization Growing Middle Class + Income Divide Demographic Changes & Population Growth Urbanization Food & Water Shortage Cybercrime Shift to the East Economic & Political Unrest Classified - Internal use 4

5 5 As the world continues to change, organizations must adapt

6 Trends shaping the future of work... Globalization Technology as an Enabler & Disruptor Changing Employee Demographics & Expectations Accelerated Pace of Change HUMAN RESOURCES NEEDS TO BE AHEAD OF THE CURVE..

7 Human Resources continues to transform FROM: PERSONNEL Record keeping and reporting Employee training Payroll Employee services Order taking Policing & Compliance Focus was transactional seeking to become a partner

8 Human Resources continues to transform TO: STRATEGIC HUMAN CAPITAL MANAGEMENT Business Leadership vs. HR leadership Talent as a competitive advantage Predictive analytics Employee experience Focus is strategic and integrated

9 #1 GLOBALIZATION

10 No matter where you are, globalization affects your business Changing Consumers & Customers Urbanization Impact of World Events Risk Management & Data Security Digital World 10

11 U.S. multicultural population growth presents undeniable business opportunity for Coca-Cola Beverage Industry Multicultural Growth in 2011 Beverage Industry Multicultural Growth in % 17% 3% 15% OF INCREMENTAL VOLUME GROWTH THROUGH 2020 WILL COME FROM MULTICULTURAL CONSUMERS 4% 19% 15% 65% 62% Anglo Hispanic African American APA *2020 NARTD (Marketplace Intelligence) 2020 CAGR Projections (Strategic Planning) ** 2015 Projection(Census)

12 Globalization Impacts Where We Invest, and the Way We Work, Lead, and Act at Coca-Cola Attracting and developing associates with a global mindset & skill set Global talent movement Diversity has to reflect the markets we serve A robust talent plan is essential for success 12 Classified - Internal use only

13 #2 TECHNOLOGY: ENABLER AND DISRUPTOR

14 Technology leads to... Connection without Borders or Boundaries Unprecedented Access to Big Data 2.5+ Quintillion Bytes of Data created each day Mobile technology Instant communication Everyone has a voice Volume & variety of data Speed at which data streams Inconsistent accuracy of data

15 Technology drives a different way of working and innovating at Coca-Cola Connected and Social Enterprise Headquarters Open & Connected Field Operations Bottlers & Customers Suppliers Aligned & Collaborative Communities of Interest Next Generation Workforce

16 Coca-Cola Ambassador app: innovation and empowerment through technology Associates can submit customer needs in market Information is automatically routed to the right contact Social learning & innovation to drive business value

17 Strategic human capital planning at Coca-Cola Workforce Planning Competitive Intelligence Data Protection & Privacy Data-Driven Decision Making Integrated HR Analytics 17

18 #3 CHANGING EMPLOYEE DEMOGRAPHICS AND EXPECTATIONS

19 Converging demographic and workplace trends Implications of Demographics Shrinking labor pool More women in the workforce Evolving expectations of Gen X and millennials Greater diversity - global and multicultural What does this mean for organizations & employees? Workplace Trends Cost saving initiatives Record downsizing / Extreme M&A Organizations becoming flatter Rapid organizational change requires unprecedented adaptability

20 Staying ahead of the convergence at Coca-Cola Early career development programs Millennial Voices & reverse mentoring Employee councils drive business value and engagement Tools to support career customization Increased workplace flexibility enabled by technology and trust Classified - Internal use only

21 A reality of today and the future... The overwhelmed employee 24 7 Work Environment Only 42% say they are able to disengage from work* Unused vacation days in the US are at a 40 year high** *Source: The Energy Project **Source: Oxford Economics

22 22 Classified - Internal use only Example: Coca- Cola personal sustainability plans Physical Energy Balance Prediction Emotional Stress Management Behavioral Health Prevention Happiness Financial Financial Planning & Literacy Career Development Social Work Environment Family Needs Community Participation

23 #4 ACCELERATED PACE OF CHANGE

24 Who would have imagined In the last year... In the last minute... More devices than people 2.4 million searches 300% revenue growth rate 300 hours of video 2-day to same hour delivery 500,000 tweets

25 Organizational agility at Coca-Cola TRADITIONAL HIERARCHY NETWORKED & CONNECTED Hierarchy Slow Bureaucratic Duplicative 25 Adaptability Consumer & Customer Centric Innovative Deal with volatility

26 Trends shaping the future of work... Globalization Technology as an Enabler & Disruptor Changing Employee Demographics & Expectations Accelerated Pace of Change

27 Classified - Internal use only SUCCESS IN THE FUTURE WILL REQUIRE A DIFFERENT KIND OF LEADERSHIP

28 Developing the Next Generation of Leaders Entry-Level Leadership Development Leadership Behaviors Situational & Adaptive Leadership Drive Engagement Mid-Level Leadership Development Leading Globally Diverse & Virtual Teams Head & Heart Knowledge High-Performance Work Environment Senior Leadership Development Inspirational Leadership Leaders as Teachers Shape Culture Create Followership Leading Change across Cultures and Generations

29 Enhancing Leadership Development for All Associates Single university brand experience & accessibility to all associates Talent Review Focus on experiential learning: solving business challenges Global Learning Hubs

30 Our Call to Action in Human Resources Business acumen is a must understand consumers Success equals both a business plan and people plan We must use technology and data to drive competitive advantage We must build future leaders to meet a changing world We must be inclusive We must be the stewards of the people

31 Your Questions?

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