Sales and Marketing Outreach Program for Hospital and Broker Wellness Resellers

Transcription

1 Sales and Marketing Outreach Program for Hospital and Broker Wellness Resellers Wellness Resellers rely on the Strategic Health Services (SHS) sales and marketing outreach program to help drive revenues, increase patient volume, and improve the overall health of their communities.

2 Sales and Marketing Outreach Program Innovative and unparalleled sales and marketing support for wellness resellers Strategic Health Services (SHS) tackles population health by putting hospitals and health systems at the center of health and wellness as key drivers in expanding the use of preventive services. As resellers of wellness to their local employers, hospitals can expand their integrated network of wellness programs, as well as promote their other services to their communities through the SHS Sales and Marketing Wellness Outreach Program. Understanding that the journey begins with each individual, employee engagement is critical to maintaining and growing an effective wellness program over time. SHS offers a portfolio of health and wellness products, programs, services, and technology to help identify and manage individuals who are at an increased risk of lifestyle-related conditions and high-claim illnesses. Live health coaching, proprietary technology with built-in data reporting, coupled with our innovative reseller program come together in one comprehensive SHS wellness solution. The SHS My Pathway to Health private-label wellness portal helps keep employees healthy and lowers health care costs. As hospitals (along with brokers) help employers develop a healthier workforce, they gain new revenue streams from the SHS reseller program. A Strategic Health Services (SHS) Population Health Management Strategy for Hospitals, Health Systems, and Brokers 1

3 Our program consists of 3 main components: 1 Sales Support We help you sell wellness to employers. 2 Employer Marketing We create the marketing materials you need to promote your program. 3 Employee Communications We develop communications your employers need to connect to their employees. 2

4 1 Reseller Sales Program How we do it! Our sales team works with you to evaluate your market potential, train your staff, and will even present to local employers with you. We know hospitals need to focus on patient care and have limited time and resources, so our unique sales program provides all the tools and support you need to connect with your employers. We are always close by to lend a hand or ear, provide consultative sales expertise, and help you address your challenges as well! 3

5 1 Reseller Sales Program Sales support materials include your logo and brand: Reseller PowerPoint Employer PowerPoint We present and sell with you! We bring you up to speed quickly, helping you learn about your employers and how they can reduce health care costs. We provide all the tools you need to sell to employers and make it easy for them to get started. Market evaluation Reporting package Your market potential with employers is extensive, and we help show you where the opportunities are. Your hospital or company Group Summary Biometric Screenings Show employers where their risks lie, and the services you have to get employees well. Reseller reports include: Member activity Health conditions Employee risks Gaps in Care 4

6 2 5 Employer Marketing Our custom marketing materials help hospitals sell their private-label My Pathway to Health (MPTH) wellness portal and program to local employers, along with their "other" hospital services. The SHS reseller marketing program is highly collaborative, and materials may be swapped out for other requested materials in order to meet revenue objectives or the unique needs of any employer. Brokers may also customize materials to help sell their partner hospital's private-label portal.

7 2 Employer Marketing Employer-focused marketing materials (customized and branded): Planning Tool for Reseller and Employers KishHealth and Kish College Plan Distribution Target send Date Milestone Audience Method date/final Results 6/25/15 6/29 7/15 7/15 7/31 8/3 8/10 8/ /31 KishHealth Introduces marketing plan to Kish College Kish College reviews marketing materials Poster 1 - Coming Soon! Wellness Program info Poster 2 - Coming Soon! What s in a number - biometric screenings CEO support letter Getting Started - MPTH portal introduction Flyer - getting your biometric screening done Conduct biometric s creenings at Center for Family Health Introduction to Health Coaching VP HR HR Presentation & leave-behind Checklist of materials Poster, Flyer in break rooms 1, 4, 7 Poster, Flyer in break rooms, blast Inboxes, Training document Flyers in break rooms, On-site Inboxes, 6/26/15 6/29 7/20 7/20 8/3 8/5 8/14 8/ /4 Completed, plan approved 6/29 In Progress Awaiting review & approval KC Communications Planning Tool Use our tool to get everyone on the same page. Keep track of all communications and promotional materials, distribution deadlines, and align marketing with overall plan Valley Baptist is committed to the health and wellness of our employees, our local employers, and community at large. By extending our own wellness solution to your organization, you reduce your health care costs as employees change behavior, focus on prevention, and become more accountable for their own health. Through our on-site and nearby clinical services, health seminars on campus, dedicated live coaching, and diabetes medical management, you will realize measurable benefits today and down the road. That s Valley Baptist Care. PROGRAM OPTIONS Primary Care Clinic On-Site We provide an on-site clinic staffed by either a primary care physician or mid-level practitioner. This clinic works with your employees to address preventive care needs and help avoid unnecessary ER visits. Employer-Based Accountable Care Organization (ACO) Using claims information and an extensive network of clinically integrated physicians, the employer-based ACO coordinates care to reduce claims and your cost per beneficiary. Workplace Wellness Nurse coaches and health screening teams are available to perform Health Risk Assessments (HRAs) and biometric screenings. High-risk patients are identified as a result and connected to a nurse health coach for follow-up. HEALTHY FAMILIES Health Risk Assessments (HRAs) & Biometric Screenings Identify risk factors and opportunities for lifestyle interventions. Evaluating the health of your workforce enables Valley Baptist to tailor programs for your company to reduce health care costs, improve productivity, and raise satisfaction. Claims Analytics Our claims analytics is a key driver in workforce wellness. We work with you to identify where you are at risk, who is not using preventive services, and where your costs will be coming from in the future. We measure and quantify your results. Valley Baptist Online Wellness Portal Our custom portal provides your employees with secure online access to coaching, health resources, and tracking tools. can view their own personalized health profile, see screening results, and even find a doctor. With mobile and device integration, our portal is the only source employees need for all their health, fitness, nutrition, and medication information. valleybaptist.net On-site Educational Seminars We create engagement and empower employees to take action through our on-site and online educational seminars. We develop educational programs and relevant materials to address nutritional and physical wellbeing in the workplace. Diabetes Medical Management Reduce the impact of diabetes on your workplace, by focusing on prevention as well as effective treatment options. Make healthy living a priority with nutrition and fitness strategies that make sense for your employees where they work and live. PERSONALIZED CARE Health Coaching Changing behavior is challenging and requires ongoing support. Our health coaches bring a wealth of experience, providing oneon-one guidance in fitness, nutrition, preventive care, and other areas deemed important to employees. Benefits Design We work with you to design a benefits package that makes sense for your employees. Together, we will develop the most effective plan based on your specific needs and objectives. Contact Michelle Abbott, Manager of Business Development/Community Relations, at or Laura.Abbott@tenethealth.com. Menu of Hospital Services Designed with your unique look and feel, outlining your wellness program and other hospital services Wellness Portal Highlights Welcome to the My Pathway to Health Wellness Portal Congratulations! You are ready to embark on your own personal journey to health and wellness. The Wellness Portal is comprehensive and integrated, including an online platform with the ability to schedule your 49-point biometric health screening; in person, online, and mobile health coaching, as well as many other helpful tools and educational resources. Following is the guide to the My Pathway to Health HIPAA-compliant online portal. Our portal is secure, robust, and easy-to-use. We hope you will find it convenient to use each and every day to support you in meeting your personal nutrition, fitness, health, and work-life balance goals. My Activity Scorecard Your scorecard keeps track of your program participation. Here you can see your activities and the credits you have earned for being actively engaged on the portal. This is also where you can make sure you are keeping up with participation requirements. MAP (My Action Plan) My Health Trackers Via My Health Trackers, you are able to measure and track glucose levels, blood pressure, servings, stress, portion sizes, weight, and much more. You have access to a wide variety of trackers and can pick any trackers you would like to use on a regular basis. Trackers can be easily added, updated, or deleted via your smartphone. My Food Journal MPTH wellness portal highlights A handy resource outlining popular portal features that members find particularly useful, including our unique goal-setting tool, fitness device integration, mobile app, and health coaching benefits Wellness. Works. Wonders. Social Media Messaging Twitter Tweets about BIOMETRIC SCREENINGS Want to help your employees understand your wellness program, important terminology regarding prevention, what s in it for them, and much more? Through Strategic Health Service s (SHS) Wellness Works Wonders Social Media Messaging, you can communicate directly with employees with already prepared TWEETS (less than 140 characters) to easily direct employees where they need to go. If you are ready to drive employees to complete their biometric screening, then tweets are ready for you to use. Simply cut and paste these tweets into your twitter feed and customize with a web address link, photo, date, and more, to make sure employees meet your deadlines. Biometric Screening Tweets A biometric screening is an important component of our comprehensive health and wellness program. Sign up today. LINK Biometric screenings provide information on current and potential medical issues. Find out more LINK Get to know your baseline. Biometric screenings tell you important numbers about your blood pressure, cholesterol, BMI. Learn more LINK Register today for your biometric screening. Understand what normal numbers mean and where your number should be. Sign up LINK Know your numbers! A biometric screening is important to your health and wellness and provides the baseline for improvement. PHOTO Do 120 and 80 mean anything to you? Both are where your blood pressure should be. Get to know why when you get your biometric screening done. Targeted messages Employers want to hear from you. Connect with them via different media platforms, including press release content, on-hold messaging scripts, digital signage, and social media messaging, among others. We write messages for you to connect with your audiences! 6

8 Welcome to the KishHealth System Wellness Portal Congratulations! You are ready to embark on your own personal journey to health and wellness. The KishHealth System Wellness Portal is comprehensive and integrated, including an online platform with the ability to schedule your 49-point biometric health screening; in person, online, and mobile health coaching, as well as many other helpful tools and educational resources. Following is the guide to the KishHealth System My Pathway to Health HIPAA-compliant online portal. Our portal issecure, robust, and easy-to-use. We hope you will find it convenient to use each and every day to support you in meeting your personal nutrition, fitness, health, and work-life balance goals. 1 Welcome and Registration This is the entry page to your online wellness portal. Once you complete a short (one-time only) registration process, you will simply enter the username and password you created to log on. The Getting Started page provides step-by-step instructions on your program, what to do next, and what to expect throughout the program year. From this page, you can access the Health Risk Assessment (HRA) questionnaire and biometric health screening information. 2 Getting Started Take your Health Risk Assessment (HRA) The HRA can be accessed from the Getting Started page or directly from the left side navigation bar. The 30-question HRA is easy to follow and takes only about 10 minutes to complete. Simply provide the answer that best describes you. View your Biometric Health Screening results After you have taken your biometric health screening, the results are automatically uploaded to the portal and can be viewed by clicking My Screening Results from the sidebar. Wellness Portal User s Guide with screen shots A detailed guide of your SHS private-label portal for employers and employees alike to encourage portal engagement, and address common questions News Guiding Life is committed to the health and wellness of the employers and communities we work with. By extending our own health and wellness solution to your organization, you reduce your health care costs as your employees change behavior, use preventive screenings and services, and become more accountable for their own health. Through our 49-point advanced biometric screening, wellness portal, and data reporting capabilities, you will realize measurable health and wellness benefits for you and your employees both short and long term. For more information, please contact Troy Hanratty, President, Guiding Life, at troyh@guiding-life.com or Newsletter template - Stay in touch always with your employers Once you are up and running, keep employers in the know about your wellness program, new offerings, tips to keep employee engagement high, and also keep them informed about your other services. Employer Checklist Increase Enthusiasm & Participation How to ensure engagement in your wellness program. And keep it up! Preparing for Wellness BEFORE program launch 4-8 weeks prior announce your program and details Clearly communicate your participation goals and who is eligible Send 4 communications to every employee about your program Send a letter of introduction and support from your CEO Make sure every communication includes a target date or deadline, and who to contact with questions Include small getting started incentives and state what they are Include some fun in your program LAUNCHING your program Initiate a health fair or other kickoff event to get employees motivated and have them take their biometric screening Clearly communicate what employees need to do to get started, along with deadlines Encourage questions. If no one is asking, they don t understand or are not getting your messages! Let employees to take their 10-minute HRA during work hours Initiate a champion or wellness ambassador program identify those motivated individuals early on and encourage them to be leaders Be the top cheerleader for your program How to increase enthusiasm and participation An employer-checklist to keep track of program communications and when to send them Need a Primary Care Doctor? Target marketing for your other services and centers of excellence Hospitals want to drive patients to use their "other" services and wellness is the ideal point of entry. We work with you to create a comprehensive marketing and communications program to meet your revenue objectives. 7

9 3 Employee Communications Our custom communications are important for hospitals and resellers to connect with employers so employers, in turn, can readily communicate with and educate their employees on an ongoing basis about health, wellness, and more. When employers know you understand their challenges in communicating to employees, your bond with them is strengthened. We welcome employer co-branding to encourage the use of these materials and keep engagement high. 8

10 9 3 Employee Communications Employee-focused marketing materials: (can also be co-branded with your employers logos) We value you as our employee, colleague, and friend and want to provide you with opportunities to make your health a priority. We want your work environment to inspire creativity, help you become more productive, and enable you to be the best you can be. We want to support your ability to make healthy choices decisions that reduce your stress and promote the right balances in your life. It is also our goal to create a culture that reduces health care- related costs wherever we can. As such, Eakes is introducing a robust wellness program to help you reach and maintain your health- related goals, and we have partnered with Guiding Life to be our wellness vendor. Wellness program participation is easy, and we are here to guide you every step of the way. One of the program highlights is access to your own highly confidential online wellness portal. Your My Pathway to Health wellness portal provides you with all the tools you need to get you on the right path to a healthier you. To get started, you will simply register online. Following registration, you will schedule a biometric screening and complete a lifestyle questionnaire. (Not sure what a biometric screening is? Don t worry, we know this is all new so will be sending more details as we go along.) Once you complete these first couple of tasks, your confidential and personal health profile is created and submitted to your health coach. This is the person you can talk to about your health, challenges and potential medical issues, and even your own goals for improvement. Your health coach will be available to work with you individually, and to discuss your health and screening results with you ONLY! I personally invite you to participate in our program. Your biometric screening gives you the knowledge you need to make better health decisions and, when combined with the other program incentives, puts money back in your wallet. I hope you are as inspired as I am by this program and the opportunity to make significant changes in your life. I welcome your questions and look forward to seeing you at one of our health screenings. More information will follow about screening dates and times. I look forward to taking this journey to better health with you. And to let you know just how important and valuable this program is, I already went ahead and booked my screening appointment. Sincerely yours, CEO support letter We do all the writing! Wellness begins at the top and leadership buy-in is critical for program success. This letter can be customized for the employer CEO to distribute to employees prior to program launch. Top 10 Reasons for Participating flyer/poster 4-8 weeks prior to wellness program launch, these materials create awareness in a fun and engaging way. Coming Soon! Top 10 Reasons to Participate in our New Wellness Program Take charge of YOUR health. It really is all about YOU! Discover, Learn, and Do. Get to know your numbers and the status of your own health. Fill out an online lifestyle questionnaire (called an HRA.) Take advantage of FREE screenings, resources, insights, coaching, and tools to provide insight into state of health. Get inspired. Receive informative health-related newsletters and participate in monthly wellness webinars. Set your own goals, not someone else s. Your personal health coach is waiting to guide you in your healthy lifestyle journey. Coming Soon! What s in a NUMBER? Just about everything! Knowledge is Power Coming Soon! More posters and blasts Let employees know what to expect and when, get them familiar with new terminology they may not be familiar with such as biometric screenings. Enjoy access to your personal, secure and private portal, and mobile app, anytime. Get moving! Link your portal to your own fitness device and keep track of your goals and successes. Save money as your health improves. Watch your health insurance premiums go down! You ll have more energy, feel better, and be more positive, just for taking advantage of these services offered to you! This is ALL FREE to you! Your health matters! For more information on our new Wellness Program, contact: Kevin Fries, Human Resources Manager KFries@eakes.com or call Our partner in your wellness Get to know your: Blood pressure Body Mass Index (BMI) Cholesterol And, many more! When you take your health screening through our new Wellness Program Knowing is not enough; we must apply. Willing is not enough; we must do. Goethe For more information on our new Wellness Program, contact Kevin Fries, Human Resources Manager, KFries@eakes.com, Our partner in your wellness Let s Get Started Guide First 4 steps to getting people registered on their portal, how to take the HRA, complete their biometric health screening, and connect with their health coach. Welcome to your My Pathway to Health online personal health and wellness portal. We are excited to support you in your journey to make lifestyle and behavior changes, necessary to ensuring good health and well being. To get started, it is necessary we have a baseline to get to know you, your habits, concerns, goals, and challenges better. Follow these simple steps, and you ll be on the right path to better health. STEP 1 Introduction and Registration This secure and private online and mobile resource provides a wealth of tools and information to support and guide you in meeting your weight, nutrition, fitness, lifestyle goals, and more. 1. Register on the portal 2. Access the portal 24/7 STEP 2 Make an appointment for your biometric screening 1. Following registration, log on to the portal 2. Schedule your appointment via the single-sign on scheduler From a single blood draw, we receive numbers or results that tell us important information about your blood pressure, cholesterol, blood sugar levels, and so much more. The screening is quick and easy and is vital to getting you to the next step in your journey to health. STEP 3 Complete your Health Risk Assessment (HRA) Your HRA is about you and your lifestyle. This questionnaire takes about 10 minutes, and it gives your health coaches vital insight into your goals and what s important to you. STEP 4 Connect with your Health Coach to discuss your Personal Health Profile (PHP) Once your screening results and your HRA are complete your Personal Health Profile (PHP) will be generated. This is a detailed report that provides you with an overview of your current health status. Once you complete these steps, your personal and dedicated Health Coach will reach out to you. Our Health Coaches are experienced and caring professionals who will work with you and guide you on your journey to health. For more information and questions, please contact COMPANY REPRESENTATIVE, at ( ) or (phone.)

11 Using My Pathway to Health With Your Fitness Device Synchronizing your fitness application with My Pathway to Health makes tracking your exercise and nutrition even better! The data from your device can easily be integrated into your trackers and food journal. You can integrate your fitness app once you are a registered user of the My Pathway to Health online wellness portal. If you are not yet registered, please visit to sign up. 1 Login to My Pathway to Health Select My Fitness Applications from the green menu bar. 2 Click on the logo for your device. The following steps use the Fitbit device as the example, but the process is basically the same for the other devices. 3 Login to your device account. You will be asked to enter the address and password associated with your device. Then click on Allow. 4 Return to My Pathway and begin synchronization. Please select a specific date to import your data. Once selected, your data is then imported into the My Pathway to Health trackers you have previously set up. Please contact support@strategichealthservices.com for assistance or questions. Take Action to Improve Your Health Get to know your Larson Juhl online wellness portal better through My Health Trackers and Contact your Coach. Follow these 2 easy steps: Tracking your progress is easy. Click MY HEALTH TRACKERS from your sidebar Click View all available trackers Click Add new entry Add new entry as is, or add with a health update! When you add a health update, your health coach will see your progress and reply! Features Flyers Targeted communications on how to do specific things, reminders (e.g. how to install the MPTH app, fitness device integration, etc.) Extras Flyers Employers can communicate about their program add-ons and extras, including tobacco cessation, First5 weight loss program, Personal Health Record, Spanish, and more. Monthly e- NL Tips Features 2 portal tips or health tips every month for employers to include in their own internal e-newsletters and other communications. Highly effective for increasing engagement and sustaining wellness Tobacco Cessation 10 Earn a Wellness Day Off! Follow the steps below, earn 15 points, and get a day off on us! STEP1 Complete your Health Screening Gather your most recent health screening results (weight, blood pressure, cholesterol numbers, blood sugar resadings, etc.). Note: if you participate in the C&C Medical plan, your health screening data from lab reports has already been securely and confidentially improted into the system. STEP2 Complete your Health Risk Assessment (HRA) and Earn 10 points Here s how to take your HRA: Visit You can quit! If you participated before: If you are new to the program: We can 1. Click help. Login 1. Click Start registration process 2. Go to Health Risk Assessment 2. Submit your information from the green sidebar on your 3. Receive confirmation FAQ: Here are some dashboard important facts about Strategic Health Service s with a link to the My Pathway to Tobacco Cessation Program. Health web site After you complete your health screening and HRA, you will receive you Personal Health Profile that is automatically created in the portal. What does the Tobacco Cessation Program involve? The Tobacco Cessation Program STEP3 meets you Complete wherever you a call are in with the quitting a Health process Coach, from just review thinking your about Personal it Health Profile to almost there. The program together, helps you quit and Earn then stay 5 points tobacco free. The program also fits your style. This You program can use is interactive about improvements web tools and you information, want to make or phone in your and health online and coaching support, or both. your life. Your personal health coach supports you in setting goals and guides you in your efforts to reach them. Communication with your coach is between you and your coach only and is completely confidential. How can the program help me? You will: There are several ways to connect with your coach! Gain a better understanding Click of Contact your tobacco Coach triggers below and your find name more after ways you to log avoid on and or resist send them. a secure message or a health update from the My Health Coach/Messages page, OR Have access to in-depth call information about tobacco or use support@strategichealthservices.com and the benefits of quitting which start and immediately! request to schedule your initial coach call when it s convenient for you! Get personal support throughout the quitting process, with health coaches who work with you by phone or through secure . If you have already completed your Health Risk Assessment and reviewed your Personal Health Profile, you can work with your coach or on your own to continue to earn points and rewards. What kind of support will Either I receive? way, earn 15 points before September 30, 2015, and you ll get a DAY OFF! There are many program resources at your disposal, and you decide which ones to take advantage of. Resources include: Personal coaching, along with counseling via phone and secure support. Online tools - Access to the My Pathway to Health website which includes both smoking and stress trackers Health planning tools and an extensive health library. Why should I participate? Everyone has different reasons for quitting tobacco, from reducing the risk of illness to saving money, to lessening the impact of second-hand smoke on your family. Whatever the reason, it is not too late to quit, SHS s Tobacco Cessation program gives you the tools and personal coaching resources to make it happen. Your health coach is waiting to hear from you. Click CONTACT COACH under your name View My Health Coach/Messages (page shown here) Compose a new message and let your coach know about the progress you are making. Having trouble with something? Let her know that too. Your coach is here to help at anytime. Congratulations! You re on your way to better health. Knowing is not enough; we must apply. Willing is not enough; we must do. Goethe Monthly Wellness Webinars presented by health coaches invites sent directly to members every month on a wide array of health topics (recorded webinars are also available online.) New Paths member newsletter Updated monthly and provided on the wellness portal. Can also be provided for employers to send out to their employees via their own or web communications upon request. Success Stories SHS will write any employee success stories, to inspire change and motivate others. Please note: Marketing program materials do not include printing or distribution services or related costs. Jennifer Harris did.! Here s her success story. The challenge of putting herself first When the Los Angeles Dodgers first Jennifer s first goal was to lose weight introduced their wellness plan, by eating healthy and exercising. She d Jennifer s health was not a priority. set a small weight loss goal for herself As a single mother with a busy work and, once achieved, set a new one schedule, she focused on everything moving closer and closer to her goal and everyone except herself. weight. Jennifer was a borderline diabetic and Jennifer cut out most breads and overweight, which contributed to her carbohydrates and used juicing as a elevated blood sugar levels. She also meal supplement. Eliminating junk had an extreme amount of unmanaged food helped relieve stress. She joined stress. She joined the wellness plan the Snail s Pace running club and because she wanted to be a good trained to run her first 5K, which she example for her young daughter, to finished in 45 minutes. Jennifer has now be healthy and part of her daughter s completed four 5Ks and is training for life in the future. Jennifer was also her first 10K this summer. Her next motivated by her desire not to become near-term goal to run all 13.1 miles of a full diabetic and to avoid dealing with the Star Wars Half Marathon at the possible complications stemming Disneyland in January. from such a serious condition. Do you want to look and feel better Have more energy and less stress Success motivates Jennifer to set new goals To date, Jennifer has lost 40 lbs. and two full pant sizes. She is working on her second weight loss goal of another 20 lbs. and once reached, will move toward her third. She is one point away from normal blood sugar levels and is off all of her medications. She feels better, has more energy, and manages her stress much better now. Jessica is Jennifer s Strategic Health Services health coach. She provides Jennifer with a sounding board when she needs it and offers continued encouragement and support. Jennifer is motivated to take full advantage of this personal resource to learn more about training tips and help keep her on track.? Jennifer s favorite motivational sayings: You can do anything for a minute. Always move forward one moment or day of perceived failure doesn t ruin all the positive effort.

12 For more information and to get started reselling wellness today, contact , visit or It will be our pleasure to serve you!