EXECUTIVE MBA Detailed Syllabus

Transcription

1 EXECUTIVE MBA Detailed Syllabus BUSINESS PERSPECTIVES EMBA UNIT I The concept and significance of organizational behavior, The Contributions, Organization Theories - Classical Organization Theory - Characteristics of Classical Theory - Major factors of Classical Theory, Neo-Classical Organization Theory - Characteristics of Neo Classical Theory - Major factors of Classical Theory, Modern Organization Theory Approaches of Study of Modern Organization Theory - Systems approach, Contingency Approach. Organizational Design - Designing the structure of an organization, Steps involved in Organization Design, Pattern of organizational design - Bureaucratic Structure, Adaptive Structure, Functional Structure, Divisional Structure, Project Organization Structure, Matrix Organization Structure, Free From organization, Understanding and Managing Individual Behavior Personality Perception Values Attitudes Components of Attitudes, Factors for the Formation of Attitudes, Learning, Motivation Characteristics of Motivation, Theories of Motivation - Maslow s Hierarchy, Herzberg s Motivation Hygiene theory - Hygiene Factors, Mc Clelland s need theory - Power Motive - Affiliation Motive - Achievement Motive, Vroom s Valence expectancy theory, Carrot and stick approach, Interpersonal Behavior and Group Behavior - Interpersonal co-operative behavior, Interpersonal conflicting behavior, Transaction analysis, Group Behavior, Managing Change Meaning, Factors necessary for Change in Organisation, Model for management of planned change, Managing Conflicts Positive Consequences, Ways of Managing Conflicts - Establishment of Common Goals, Structural Re-arrangement, Conflict Resolution Actions. Organizational development (OD) - Organization Development techniques, Communication Characteristics - Communication Process - Communication Network, Direction Of Communication - Downward Communication - Upward Communication, Horizontal Communication Leadership - Trait Approach, Behavioral Approach, Situation Approach - Leadership Styles - Autocratic Leadership - Participative Leadership - Free rein Leadership.

2 BUSINESS COMMUNICATIONS EMBA Unit I - Communication Meaning & Definition, Role of communication in business, Main forms of communication in business, Communication process, Inferential model, Modes of Non-Verbal communication, Communicating across cultures Unit II Active Listening Introduction, Anatomy of poor listening, Factors contributing to poor listening: Antipathy towards speaker, Anatomy of poor speaking, Good listening, Telephoning, Mobile Phones, Teleconferencing Unit III Presentation Skills Introduction, Features of a good presentation, Planning, Handling questions, Meeting: Introduction and Meaning, Factors making meeting in effective, Prerequisites for a Meeting, Conducting Meetings, Preparing Minutes, Unit IV Business Letters Introduction, Format and Layout, Managing the Mail box, Presenting Mail, Common Sense and Etiquette, Report Writing: Parts of Report, Qualities of Good report, Writing Skills Unit V Recruitment Correspondence Definition, Application letter, Contents of resume and CV, Interview letter, Offer of Employment, Letter of Acceptance, Resignation Letter, Letter of recommendation

3 BUSINESS ANALYSIS EMBA UNIT - I Statistics and Methodology in Management - Probability Theory - approaches to probability, Classical approach, Empirical approach, Axiomatic approach, Probability distributions - Binomial Distribution, Poisson Distributions, Normal Distribution Correlation and Regression analysis - Positive and Negative correlation, Linear and nonlinear correlation, Simple and Multiple Correlation, Degrees of Correlation, Methods of Estimating Correlation Sampling theory - Sampling distributions, objectives of sampling theory, methods, Single Sampling Plan, Double Sampling Plans, Multiple Sampling Plans, Sequential Sampling Plan, Testing of Hypothesis, Large and Small Samples, Small Sampling. MIS- Management Information System Objectives, Data Processing, Integrated Data Processing - Benefits, Electronic Data Processing, Information Systems, Quality of Information, Value of information in Decision Making MIS and Decision Making, Concept of Decision Making, System analysis and design - phases in System Development Life Cycle, Information Technology, internet and Internet based applications.

4 MANAGEMENT ACCOUNTING AND ANALYSIS EMBA UNIT- I Management Accounting - Nature, Scope and Objects, Management Accounting and Financial Accounting, Management Accounting and Cost Accounting, Analysis And interpretation Of Financial statements, Limitations Of Financial Statements, comparative Financial Statements Fundamentals Of Accounting Definition and Scope, Need of Accounting, Objectives of Accounting, Book Keeping And Accounting, Branches of Accounting, Cash and Mercantile System, Types Of Accounts, Fundamental Accounting Equation, Trial Balance, Conventions Of Accounting, Concepts Or Assumptions Of Accounting, Basic Accounting Principles, Accounting Conventions Or Modifying Principles, Errors In Accounting, Depreciation, Valuation Of Closing Stock, Economic Order Quantity. Capital and Revenue Expenditure And Receipts - Capital And Revenue, Capital Expenditure, Revenue Expenditure, Deferred Revenue Expenditure, Revenue Income (Receipt), Capital Income (Receipt), Accounting Standards and Their Applications - Important Accounting Standards, Applicability of Standards, Final Accounts - Types Of Final Accounts, Closing Entries, Final Accounts Of Partnership, Provision V/S. Reserves, Capital And Revenue Reserves, Secret Reserves, Trading Account. Ratio Analysis-Nature, Interpretation and Limitations of ratios- Short-term and Long-term financial ratios- Fund Flow Analysis-Construction of fund flow Statement- Distinction of Cash from funds- Utility of cash flow statement-construction of cash flow statement. Marginal Costing And Break - Even Analysis For Profit Management and Control. Capital Budgeting - Nature of Capital expenses - Concept Of Capital Budgeting- Capital Budgeting Procedures- Methods Of Ranking Investment Proposals- Simple Problems Involving Payback Method- Average Rate Method And Discounted Cash Flow Methods.

5 MANAGEMENT AND DECISION MAKING EMBA UNIT I Management, Meaning and Definition, Management and Administration, Evolution of Management, Contributions of Henry Fayol, F.W. Taylor and Elton Mayo, Levels of Management, Is management a science or an Art or Profession?, Functions of Management. UNIT II Planning: Types, Methods of Planning: Policies, Procedures, Strategies, Programmes, Budgets, Decision Making, Forecasting, Organising: principles of organization, Types of organization, Authority and Responsibility, Delegation, Departmentation, Decentralisation, Span of Management, UNIT IV Directing, Communication, Communication Barriers, Leadership, Types of Leaders, Motivation, Maslow s Need Hierarchy and Herzberg s two Factor Theory, Co-ordination, Controlling, Types of control, Control techniques, Traditional control techniques, Modern control techniques UNIT IV Decision Making Concept of decision and decision making, Types of decisions, Programmed and nonprogrammed, Strategic and tactical, Decision-making process, Effective decision, Individual vs. group decision making, Rationality in decision making, Decision-making conditions, Problem solving, Approaches for problem solving, Quantitative and non-quantitative techniques for decision making Operations research, Decision tree, Linear Programming, Game theory, Queuing theory or writing line theory

6 STRATEGIC HUMAN RESOURCE MANAGEMENT EMBA UNIT - I Concepts And Perspectives in HRM Scope, Objectives, The Demand For Human Resources, Causes Of Demand, Human Resource Planning, Process Of Human Resource Planning, HRM In Changing Environment Human Resource Accounting - Benefits Of Human Resource Accounting, Methods Of Human Resources Valuation Job Analysis Job Description, Contents Of Job Analysis, Steps in Job Analysis, Techniques Of Job Analysis Data, Job Description, Components Or Content Of Job Description, Uses of Job Description, Developing Job Description, Selecting Human Resources, Models Procedure for Effective Personnel Selection, Steps in Selecting Procedure, Essential Of Selection Procedure Induction, Training And Development, Induction Procedure, Typical Techniques Of Induction Programs, Training And Development, Distinction Between Training And Development, Steps In Training Programs, Element Of Training, Various Training Techniques, Classification Of Training Methods Exit Policy And Implications, Exit Policy, Procedure For Voluntary Retirement Schemes, Performance Appraisal And Evaluation, Approaches To Performance Appraisal, Methods Of Performance Appraisal, Traditional Methods, Modern Methods Of Appraisal, Job Evaluation, Objectives Of Job Evaluation, Procedure Of Job Evaluation, Methods Of Job Evaluation Wage Determination, Factors For Wage Determination, Industrial Relations And Trade Unions, Objective & Principles of Industrial Discipline, Trade Unions, Principles Of Trade Unionism, Dispute Resolution - Types Of Disputes, Settlement Of Disputes, Grievance Management, Grievance Procedure Step In Unionized Organizations, Labor Welfare And Social Security Measures

7 MARKETING MANAGEMENT EMBA UNIT - I Marketing Environment - Objectives of Marketing Environment and its influences - Economic Environment, Competitive Environment, Marketing Research - Need for Marketing Research, The Process, Types of Research - Quantitative market research, Qualitative market research, Steps of Marketing Research Process. Understanding Consumer and Industrial Markets - Consumer Market, Consumer Behaviour Factors influencing Consumer Behaviour, - Cultural Factor, Social Factors, Personal Factors and Psychological Factors, Industrial Market - Differences between Industrial Markets and Consumer Markets Market Segmentation, Single-Segment Concentration, Selective Specialization, Product Specialization, Market Specialization, Full Market Coverage, Divisions of Market Segmentation, Targeted Marketing, Product Decisions - Product Mix, Product Item, Product Line, Product Life Cycle, Product Development, Business Analysis, Product Development, Test Marketing Branding and Packaging, Kinds of Brand Name, Essential of a Good Name, Brand Classification, Packaging - Functions of Packaging/Objectives of Packaging, Classification of Packaging, Pricing Methods and Strategies, Pricing policies, Pricing Methods - Marginal Cost Pricing Method, Break-Even Pricing Method, Price Determination Procedure, Promotion Decisions - Promotion Mix, Advertising, Profile of Major Media types, steps for preparing an advertising campaign, goals of advertising, Personal Selling, Channel Management, Vertical Marketing Systems, Corporate and Administered V.M.S, Contractual V.M.S, Customer Relation Management, Uses of Internet as a Marketing Medium

8 ECONOMICS FOR GLOBAL DECISIONS EMBA Unit - I Micro Economics: Production: Agents of Production, Costs and Supply, Isoquants, Consumption and Demand: Elasticity Concept, Market Structure and Concepts of Equilibrium, Determination of Prices, Components and Theories of Distribution, Elementary Concepts of Welfare Economics, Pareto-Optimality, Private and Social Products-Consumer Surplus. Unit - II Macro Economics: National Income Concepts, Determinants of National Income and its Determination, Interest and Profit Unit III Money, Banking and Public Finance: Concepts of Money and Measures of Money Supply, Velocity of Money, Banks and Credit Creation, Banks and Portfolio Management, Central Bank and Control over Money Supply, Determination of the Price Level, Inflation, its causes and Remedies Unit - IV International Economics: Theories of International Trade, Free Trade and Protection, Balance of Payments Accounts and Adjustment, Exchange Rate under Free Exchange Markets, Evolution of the International Monetary System and World Trading Order Unit - V Growth and Development: Meaning and Measurement of Growth, Growth, Distribution and Welfare, Characteristics of underdevelopment, Stages of Development, Sources of Growth, Capital, Human Capital, Population, Productivity, Trade and aid, Non-Economic factors, Growth Strategies, Planning in a Mixed Economy, Indicative Planning, Planning and Growth.

9 FINANCIAL MANAGEMENT EMBA UNIT - I Financial Management - Nature, Objective - Profit Maximization, Wealth Maximization, Finance and Related Disciplines - Finance and Economics, Finance and Accounting, Scope - Traditional Approach, Modern Approach, Valuation concepts and Valuation of Securities - Liquidation value versus going concern value, Book Value Verses Market Value, Market Value Versus Intrinsic Value, Bond Valuation, Preferred Stock Valuation, Common Stock Valuation Capital budgeting Decisions Risk Analysis, Methods - Average Rate of Return Method, Payback Period Method, Internal Rate of Return Method, Net Present Value Method Risk and Uncertainty in Capital Budgeting, Methods for accounting for risk in capital budgeting Capital Structure - Theories of Capital Structure - Net Income Approach, Net Operating Income Approach, the Traditional Approach, Modigliani and Miller Approach, Cost of Capital - Cost of Debt, Perpetual Debt, Term Loans, Cost of Preference Capital, Cost of Equity Capital Dividend Policy Determinants of Dividend Policy - Legal Restrictions, Magnitude and Trend of Earnings, Age of the Company, Government s Economic Policy, Mergers and Acquisitions, Acquisition and Take Over, Economics / Reasons of Mergers, Long Term and Short Term Financing

10 MANAGING THE VALUE CHAIN EMBA UNIT-I Introduction to Supply Chain Management Inventory Management across the Supply Chain-Supply Chain Relationships- The importance of Information in an Integrated Supply Chain Management Environment- Information and Technology Applications for supply Chain Management UNIT-II Managing the Flow of Materials across the Supply Chain Introduction-Understanding Supply Chains-Reengineering Supply Chain Logistics-The Importance of Time-Performance Measurement UNIT-III Developing and Maintaining Supply Chain Relationships A Conceptual Model of Alliance Development-Developing a Trusting Relationship with Partners in the Supply chain-resolving Conflicts in a Supply Chain Relationship UNIT-IV Cases in Supply Chain Management Case One Consumable Computer Supplies-Case Two Computer Hardware and Software- Case Three-Case Three Upscale Men s Shoes-Case Four Biochemicals-Case Five Solectron. UNIT-V Future Challenges in Supply Chain Management Sharing Risks in Inter-organizational Relationships Managing the Global Supply Chain-The Greening of the Supply Chain-Design for Supply Chain Management-Intelligent Information Systems

11 STRATEGIC MANAGEMENT EMBA UNIT - I Corporate Strategy - Concept Of Corporate Strategy, Reasons For Adopting Different Grand Strategies - Stability Strategies, Expansion Strategies, Retrenchment Strategy, Combination Strategy, Components Of Strategy Formulation, UNIT II Ansoff s Growth Vector - Vertical Integration, Backward Integrations, Forward Integrations, Horizontal Integration, B.C.G Model - B.C.G Matrix, Porter s Generic Strategies Types - Cost Leadership Business Strategy, Differentiation Business Strategy, Focus Business Strategy Competitor Analysis - Components, Levels Of Strategy, The Strategic Management Process, Transnationalization of Work Economy - Regional Economic Grouping, Internationalization of Companies - Implications for International Marketing, Major Regional Economic Groupings, Industry Analysis - Threat of New Entrants, Rivalry among Competitors, Bargaining Power of Buyers, Bargaining Power of Suppliers, Threat Of Substitute Products, Managers and Prejudice - Women in International Work Force - Dimensions of National Culture, Managing Cultural Diversity Global Entry Strategies - Strategic Marketing Decision, Strategic Market Selection Decision, Strategic Market Entry Decision, Strategic Marketing Mix Decision, Strategic Marketing Organization Decision, M.R.T.P, W.T.O, Globalisation of Financial System And Services ***** EMBA 112 CAPSTONE *****