ANNUAL GENERAL MEETING
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1 Antonio Huertas Chairman and CEO of MAPFRE ANNUAL GENERAL MEETING March 13, 2015
2 : Three years of sustained growth and consistent changes New basic lines of corporate development Formulation of Mission, Vision and Values Rollout of our corporate and business structure. Regional structure
3 2 Global macroeconomic environment 3.3% growth in global GDP 1 Falling oil prices 2 Absence of inflationary pressures 3 Geopolitical instability
4 3 Global macroeconomic environment - IBERIA Spain Start of recovery GDP growth forecast 2014 GDP growth 1.4% +2.5% 2015
5 4 Opportunities for our business - IBERIA Reduction in Reactivation Increased More Tax unemployment of property number of vehicle business legislation rate market registrations creation Increased internal consumption Greater access to credit Offering an optimistic outlook for 2015
6 5 Business strategy - IBERIA Client segmentation Multichannel distribution Consolidation of VERTI Growth of Life, Risk and Health businesses New development plan for the Automobile business
7 6 Global macroeconomic environment - LATIN AMERICA Increase Predicted in economic activity slightly above expansion rates of around 1% 1.5% Due to the prices of oil and certain raw materials, plus high interest rates
8 7 Opportunities for our business - LATAM NORTH 5-year business plan for Mexico Seek Client Synergies among Large agreements segmentation the different industrial or alliances units risks Increase market share to 10%
9 8 Opportunities for our business - LATAM SOUTH Multichannel distribution Regional e-commerce plan for Peru and Chile Diversification of product portfolio Commercial and operational synergies between the Insurance and Assistance Units Specific commercial plan for Multi-Latina companies
10 9 Opportunities for our business - BRAZIL Client Increase penetration Development Savings Health segmentation rate of Banco do Brasil of the Global insurance and digital channel Risks Unit transformation
11 10 BRAZIL: Expanding our distribution network Banking correspondents Management efficiency Synergies between Insurance and Assistance Units Reduction Millennium Project in number of contact centers
12 11 Global macroeconomic environment - NORTH AMERICA 2014 Leaving the Great Recession behind 2015 Continuity of strong GDP growth 3.5%
13 12 Global macroeconomic environment - NORTH AMERICA Geographical Multichannel Diversification Digital diversification development of product distribution in portfolio USA Joint USA/Mexico plan
14 13 Opportunities for our business - EMEA Integration In Turkey, boosting European Synergies among the of Direct development of own GLOBAL RISKS Insurance, Line Italy sales network and project Assistance and and product diversification Global Risks Units Germany
15 14 Global macroeconomic environment - APAC China: predicted growth of 7% in 2015
16 15 Opportunities for our business - APAC Direct insurance project in China Chinese insurance market: 6 trillion euros in premiums Shandong region Fleet of 15 million vehicles Diversification of products and business models
17 16 MAPFRE RE Opening of new offices Development of Life reinsurance in USA Control of disaster risk Reorganization of structures, development of technologocial tools Optimization of capital consumption
18 17 Strategic initiatives for the next 3 years BUSINESS GROWTH AND DEVELOPMENT Innovative Digital products and Multichannel Direct Business Diversification services distribution plan of portfolio
19 18 Strategic initiatives for the next 3 years EFFICIENCY AND COST REDUCTION Corporate digital platform Global operational efficiency model Digital transformation of MAPFRE
20 19 Strategic initiatives for the next 3 years SERVICE Client segmentation Client experience management Providers
21 20 Strategic initiatives for the next 3 years HUMAN CAPITAL Talent management Knowledge management
22 21 KEY STRATEGIC OBJECTIVES FOR THE NEXT 3 YEARS Creation of sustainable value for shareholders 30 billion euros in revenue Combined ratio of < 96% Growing dividends Cost reduction -28% Simpler corporate structure MAPFRE SEGUROS
23 22 Main strategic objectives: Business diversification 75% of revenue from overseas By business type: 35% from Life and Health premiums Development of digital business 7% of premiums (currently 1%)
24 23 Promotes and undertakes social interest projects in the following fields: Prevention and Culture Road Safety Social Action Health Promotion Insurance and Social Protection
25 24 A business group that is socially responsible and committed to our environment, our clients and our entire organization.
26 Thank you very much
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