SABC News Channel Packages
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- Byron Hopkins
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3 Experience the leap to the future of South African news! SABC celebrated its 77th birthday with the launch of its 24-hour news channel. The SABC News Channel went live on DStv Channel 404 on August 1, SABC believes it has a unique offering, a news package different to other news platforms, locally and abroad. The SABC has 11 newsrooms nationally that allow access to comprehensive provincial reporting. Each of these has the capacity to produce between 30 and 40 stories daily. With dedicated correspondents in other parts of Africa and overseas, SABC news has a clear advantage being able to cover local and international news in detail. Another unique selling point is SABC News Channel s multilingual programming. SABC News will be delivered to audiences in all 11 South African official languages. In its mere six weeks of broadcasting, the channel has already shown a resolute ability to attract high-profile guests. 3
4 Live, factual and unashamedly Afro-centric. A global player bringing you the most trustworthy, credible and reliable news in Africa. A groundbreaking channel that sets out to correct stereotypes about the African continent. Introducing the SABC News Channel A 24 hour news channel offering continuous content update and breaking news. A seamless fusion of live journalism and current affairs programming throughout the day. A channel that offers a quintessentially African perspective, relying on its network of correspondents around the continent. 4
5 News programmes that simulcast on SABC News Channel Morning Live SABC 3 English News 18:30-19:30 13:00 News 5
6 Kaleidoscope Health Talk View from the House Other programmes on the News Channel Business Review Rights & Recourse Sports Live 6
7 Pay platform total viewership profile Day to Day Purchaser LSM LSM LSM Up to R799 R R800-R1399 R20000-R39999 R1400-R2499 R11000-R19999 R2500-R4999 R8000-R10999 R5000-R7999 The Pay Platform Viewer is more likely to be in: *LSM 8-10 *Age *Pers Inc R11,000 + *Higher propensity to be in the high income earner bracket 7
8 Programmes Morning Live with Leanne Manas, Vaylen Kirtley, Sam Marshall, Ayanda Ally Payne and Peter Ndoro MONDAY-SUNDAY 06:00-09:00 Morning Live is the SABC s flagship breakfast programme. Since its inception in 1999, South Africa s biggest and longest running morning show is still objectively informing and entertaining the nation. The popular Leanne Manas is this current affairs show s anchor host. News Room with Eben Jansen MONDAY-FRIDAY 09:00-10:00 In a bid to cover all the important stories from every corner of our country, the SABC will leave no stone unturned to harness the widespread resources to its disposal. News Room displays the diversity and depth of South African society, covering all angles and all aspects of events and issues deserving national attention. 8
9 1 with Faith Daniels, Devan Murugan and Gunther Deutsch MONDAY-FRIDAY 13:00-14:00 This lunch time news show focuses on business and finance, dedicating its time and resources to broadcast in-depth and up to date news pertaining to South Africa s economy. 1 has proved to appeal to a loyal and consistent niche audience with a special interest in the money that makes the world go round. Network with Siphumelele Zondi SUNDAY 19:30-20:00 Get seriously wired and into the zone learn what is trendy and hot and what is not on Network, SABC News channel s technology and social media show. Do not grab the hype by its hind leg, be the buzz that creates the hype and shape the social scene. 9
10 Prime Time with Vabakshnee Chetty and Peter Ndoro MONDAY-SUNDAY 18:00-19:30 Prime Time News starts at 18:00 and includes a simulcast of the English News on SABC 3 between 18:30-19:30. Get up to speed with the day s top local and international news and sport stories, as well as relevant business and accurate weather reporting. AM News with Elvis Preslin MONDAY-FRIDAY 10:00-12:30 AM News serves up the morning news as and when it happens. AM News will grab hold of every news junky s undivided attention: all the drama, all the detail, all morning. Join Elvis Preslin for your morning news, weather, sport, traffic and finance fix. 10
11 PM News with Kirat Lalla and Kershnee Govender MONDAY-SUNDAY 15:00-17:30 For an afternoon of breaking news as it happens, join PM News. This anchor driven news programme will keep you informed with up to the minute detail of news, weather, sport, traffic and finance stories. Expect seamless coverage of all the drama as it unfolds. Kaleidoscope with David Webb SUNDAY 17:30-18:00 Kaleidoscope is a magazine programme celebrating South African lifestyle, with a special focus on local arts, culture and travel. South Africans have an immensely diverse offering of artistic and social expression. Kaleidoscope is an inspirational showcase of the talent and chutzpah that makes our people interesting and colourful. 11
12 Rights and Recourse with Dumile Mateza SUNDAY 14:00-15:00 A panel of legal experts explains the letter of the law in clear and unambiguous terms to ordinary citizens not specialising in the field. Learn to know your rights and responsibilities and how to seek recourse when you believe you have been wronged. Your World with Mahendra Raghunath MONDAY-SUNDAY 23:00-00:00 Your World contextualises local news within the broader context of global affairs by taking a look at the most important stories making headlines around the world. Media Monitor with Alicia Jali SUNDAY 09:00-10:00 Newsmakers and breakers reflect on the week s top stories and analyse the coverage thereof, as well as the stories impact on society. 12
13 Afroshowbiz News with Musa Mkaliphi SATURDAY 19:30-20:00 Africa has a rich artistic and cultural heritage. The diversity of our nation is reflected in the vast variety of art and cultural expression found within South African borders. Afroshowbiz is a 30 minute entertainment programme focussing on all the different genres of African arts and culture. Sports Live with Thabiso Sithole MONDAY-SUNDAY 20:30-21:00 You ll find your daily dose of adrenaline right here. Half an hour of riveting reviews, rants and raves about South African sport on and off the field. Sports Live brings you all the news, live crossings and experts to join us in the studio. Question Time with Mpho Tsedu MONDAY-FRIDAY 17:30-18:00 The news and views behind the news. Question Time investigates the actions, causes, results and consequences of specific issues covered in the preceding news bulletin. For hard hitting, deep digging investigative journalism don t miss Question Time. 13
14 Frequency packages Frequency Package 1 Sales Area: SABC News Channel Frequency Package 2 Sales Area: SABC News Channel Part of the day No of spots Part of the day No of spots Shoulder Time 20 Prime: 18:00:00-21:59:59 20 Number of 30 Spots 40 Package Cost 50,000 Shoulder Time 70 Prime: 18:00:00-21:59:59 30 Number of 30 Spots 100 Package Cost 80,000 Sport News Packages Weekly Sports News Package 1 Sales Area: SABC News Channel Frequency Sports News Package Sales Area: SABC News Channel Part of the day 10 Solus No of spots Part of the day 30 Sec Spot 20:30-21: :00-03: Exposures Package Cost 44,000 18:30-20:30 28 Shoulder Time 14 20:30-21: :00-03:30 14 Number of 30 Spots 70 Package Cost 91,500 14
15 Terms and conditions All standard SABC Terms & Conditions apply. Spots will be placed at the discretion of SABC. Commitment discounts are NOT applicable. Package prices are based on 30 second commercials. Material requirements All commercial material must be delivered in 16:9 SD format. Material to be at the SABC no later than 5 working days prior to broadcast. Booking requirements Application for airtime to be confirmed in writing no later than 5 days prior to broadcast. No amendments within these timelines will be accepted. E&OE 15
16 For more information and sales Visit: Contact Sello Matime (PSM: SABC Government Sales) (011)
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