The State of The Economy On Alabama s s Gulf Coast. Before and After Ivan

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1 The State of The Economy On Alabama s s Gulf Coast Before and After Ivan

2 2004 Baldwin County Tourism Facts 4 Million Annual visitors $2 Billion Travel-related expenditures 43,192 Travel-related jobs $861 Million Travel-related wages Economic Impact of Alabama Travel Industry 2004

3 2003 Visitor Profile Study State of Residence 30.6%

4 2003 Visitor Profile Study State of Residence 30.6% 31.9%

5 2003 Visitor Profile Study State of Residence 30.6% 31.9% 31.4%

6 2004 Alabama Lodging Revenue $856 million Jefferson $136 M 16.0% Madison $62 M 7.3% Montgomery $61 M 7.1% Mobile $64 M 7.5% Baldwin $241 M 28.1% Economic Impact of Alabama Travel Industry 2004

7 2004 Lodging Rentals & Market Share $962 Million % Baldwin Gulf Shores Escambia Pensacola Pensacola Beach Perdido Santa Rosa Navarre Okaloosa Ft. Walton Destin Walton Sandestin Seaside Grayton Beach $241 M 25% 5.1% Orange Beach $124 M 13% 11.4% Key $26 M 3% 12.6% $193 M 20% 2.6% $211 M 22% 6.9% Bay Panama City $168 M 17% 0.6%

8 2004 Lodging Rentals & Market Share $962 Million % Baldwin Gulf Shores Escambia Pensacola Pensacola Beach Perdido Santa Rosa Navarre Okaloosa Ft. Walton Destin Walton Sandestin Seaside Grayton Beach 13,532 Rental Units Orange Beach 11,350 Rental Units Key 1,283 Rental Units 18,000 Rental Units Bay Panama City 12,734 Rental Units 16,500 Rental Units

9 Lodging Rentals $55,000,000 $50,000,000 $45,000,000 $40,000,000 $35,000,000 $30,000,000 $25,000,000 $20,000,000 $15,000,000 $10,000,000 $5,000,000 $0 SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG

10 Alabama Gulf Coast Accommodations Inventory New Units , Total '00 '01 '02 '03 '04 '05 '06 '07 26, Total Condos Hotels

11 City Size by Transient Lodging Units Jacksonville, FL 14,000 Puerto Rico 14,000 Louisville, KY 13,787 Raleigh, NC 13,716 Alabama Gulf Coast 13,532 Daytona Beach, FL 13,000 Charleston, SC 12,998

12 Hotels.com Most Popular Vacation Rental Destinations: 1. Myrtle Beach, SC 2. Orlando 3. New York City 4. Panama City, FL 5. Ocean City, MD 6. Virginia Beach, VA 7. Las Vegas 8. Miami 9. Gulf Shores, AL 10. Destin, FL

13 Baldwin County Population Projections Cities % Change Daphne 11,290 16,581 17, % 19,761 Fairhope 8,485 12,480 13, % 14,602 Foley 4,937 7,590 8, % 9,620 Bay Minette 7,168 7,820 8, % 8,714 Spanish Fort 3,732 5,423 6, % 7,221 Gulf Shores 3,261 5,044 5, % 7,196 Orange Beach 2,253 3,784 4, % 5,224 Robertsdale 2,401 3,782 4, % 4,770 Loxley 1,161 1,348 1, % 1,624 Summerdale % 834 Silverhill % 777 Elberta % 717 Baldwin County 98, , , % 177,069 Source: Baldwin County EDA

14 Baldwin County Demographics Total Income: Less than $10,000 $10,000 to $14,999 $15,000 to $19,999 $20,000 to $24,999 $25,000 to $29,999 $30,000 to $34,999 $35,000 to $39,999 $40,000 to $44,999 $45,000 to $49,999 $50,000 to $59,999 $60,000 to $74,999 $75,000 to $99,999 $100,000 to $124,999 $125,000 to $149,999 $150,000 or More ,537 31,931 31,406 29,949 26,327 23,635 19,135 16,903 13,230 19,501 15,012 8,665 2,823 1,545 2,707 43,162 27,579 25,523 26,846 25,921 24,892 23,366 21,786 18, ,197 29,121 11,930 5,418 9, Percent Change % % % % -1.54% 5.32% 22.11% 28.89% 39.43% 65.76% % % % % % Source: Baldwin County EDA

15 Alabama Gulf Coast Regional Resident Population 200 Miles 4.9 Million 130 Miles 1.8 Million 65 Miles 1.0 Million

16 Alabama Gulf Coast Total Population Assessment Total Annual Population 4.6 million* *Includes day-trippers, visitors in paid accommodations, those staying with friends & relatives, non-resident owners and their guests, snowbirds, and permanent, year-round residents. Alabama Real Estate Research & Education Center

17 And Then.... Along Came Ivan

18 Where Do We Stand? Attractions 94% Public Beach Accesses 93% Cruises/Charters 90% Golf Courses 100% Marinas 100% Restaurants 85% Shopping 84%

19 What s Happening Now? Re-development New development

20 The Lighthouse

21 Turquoise Place

22 Colonial Pinnacle at Craft Farms

23 Colonial Pinnacle at Craft Farms Cobb Theatre (14 screens) Specialty Stores Upscale Restaurants Dept. & Grocery Stores

24 New Frontier: The Waterway 47 Canal Place R I V E R W A L K Portage Creek Pappas Bon Secour Village Saunders Yachtworks Lulu s Homeport Waterdance The Wharf

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26 The WHARF 350,000 feet of Retail Space (Phase I) Multiple Dining Venues 10,000 Seat Amphitheatre Bird Sanctuary & Nature Trails 228 Slip Marina 750 Luxury Condominiums 200+ Unit Condo-Hotel

27 R I V E R W A L K

28 R I V E R W A L K Shopping Village & Restaurants (300,000 sq ft) 684-unit waterfront resort 68,000 square feet of meeting space Gulf World Marine Park Water & Animal Exploration Park 450-unit Water Park Resort Wetlands Interpretive Center & Nature Trail Marina Amphitheatre

29 Lulu s Homeport Marina

30 Lulu s Homeport Marina 96 Condominium units at Villas at Homeport 70+ wet slips Lulu s Restaurant Ship store with fuel

31 Bon Secour Village

32 Bon Secour Village Resort Conference Center Plaza/Retail Square Golf Marina

33 Waterdance 490 condominium units 281 villas Centerpiece water features & pools 22,000 square-foot clubhouse Kid s Camp Café, game room, sundries

34 What Will The Future Hold? As of September 1999, 53% of the U.S. population lived within 50 miles of a coastline. By 2025, that number is projected to be 75%. NOAA National Ocean Service & Restore America s s Estuaries

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