22nd IAKS Congress & FSB October 2011 Cologne - Germany

Transcription

1 22nd IAKS Congress & FSB October 2011 Cologne - Germany Paula Sanches Assessor to the National Secretary of High Performance Sports Ministry of Sports, Brasil

2 Forum Brazil 2014 / 2016: Business opportunities and development of the sports facility market Public investments for the 2016 Olympic and Paralympic Games and for nation-wide sports facility development

3 1 HISTORICAL CHANGES 2 PUBLIC INVESTMENTS Agenda 3 NATION-WIDE SPORTS FACILITIES DEVELOPMENT 4 FINAL CONSIDERATIONS

4 1 HISTORICAL CHANGES

5 HISTORICAL CHANGES Taking advantage of the Olympics to make major changes PLAN ATHENS: CONSTRUCTION OF TWO LINES VLT (24km) PAVING 120 km OF NEW ROADS EXTENSION OF 90 KM OF EXISTING ROADS BEIJING: CONSTRUCTION OF SUBWAY 150 KM, 320 KM OF ROADS AND DEVELOPMENT OF A OF SUSTAINABILITY BARCELONA: PORT REVITALIZATION ROAD RING DEVELOPMENT SYDNEY: URBAN REVITALIZATION AND ENVIRONMENTAL RECOVERY OF HOMEBUSH BAY

6 HISTORICAL CHANGES Opportunities for Brazil Strengthening Institutional Image Providing Urban acceleration and modernization Promoting and qualifying products and services Becoming an Sports potency Increasing a more qualified Tourism Inbound Attracting new investments

7 HISTORICAL CHANGES Opportunities for Brazil million tourists 5.7 billion dollars million tourists 17.6 billion dollars * * Embratur forecast

8 HISTORICAL CHANGES The transformation has begun After October 2, 2009 in Copenhagen: Increase of 150% of the citations Brazil / RJ on Google 100% growth of foreign tourists in hotels during New Year's Eve RJ 17 new applications for licenses for hotels President Lula elected one of 10 personalities on the planet

9 2 PUBLIC INVESTMENTS

10 PUBLIC INVESTMENTS Economy Sectors Forecast 55 sectors of the economy that could most benefit from the Olympic Games 2016, especially: construction (10.5%) real estate and rents (6.3%) services rendered to companies (5.7%) oil and gas (5.1%) information services (5%) transport, storage and mailing services (4.8%)

11 PUBLIC INVESTMENTS Pan 2007 Legacy 56% of the sports facilities built in the 2007 Pan will be used for the Olympic Games and Paralympic Games Rio Maracana 4 Maracana Stadium, Maracanazinho and rowing were modernized. 4 new facilities were built. Sports has become an attractive business to development various economic activities

12 3 NATION-WIDE SPORT FACILITIES DEVELOPMENT

13 PUBLIC INVESTMENTS Sport Venues Investments

14 NATION-WIDE PUBLIC INVESTMENTS

15 Deodoro Zone DEODORO ACCOMMODATION VILLAGE

16 Barra da Tijuca

17 15 Competition Venues DEODORO MARACANÃ COPACABANA

18 Rio Olympic Park

19 Bid Masterplan

20 Olympic and Paralympic Village

21 Reserva Uno - Golf

22 05 Competition Venues DEODORO MARACANÃ COPACABANA BARRA

23 Marina da Glória

24 Lagoa Rodrigo de Freitas

25 Copacabana Beach

26 DEODORO MARACANÃ COPACABANA BARRA 05 Competition Venues

27 Porto Maravilha

28 Sambódromo

29 Maracanã Demolition

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33 MANGUEIRA ZOO Maracanã Surroundings SÃO CRISTÓVÃO North Zone Maracan ã Station UERJ QUINTA DA BOAVISTA São Cristóvão Station Downtown PRAÇA DA BANDEIRA VILA ISABEL Overview MARACANÃ 500 m N

34 João Havelange Area

35 São Januário

36 07 Competition Venues DEODORO MARACANÃ BARRA

37 X-Park Olympic BMX Centre Olympic Mountain Bike Park Água Branca Olympic Stadium Spectator plaza Mountain Bike permanent course Legacy sports facilities

38 National Shooting Center 10m range Finals Hall 25m range 50m range Permanent grandstand 1,500 seats 3 combined trap and skeet ranges

39 National Shooting Center

40 Next Steps Synthetic Timeline Jun/11 Jul/11 Aug/11 Sep/11 Oct/11 Nov/11 Dec/11 Jan/12 Feb/12 Mar/12 Apr/12 May/12 Jun/12 Deodoro Zone Lagoa João Havelange IBC/MPC Reserva Uno MOC / TOC / UDAC São Januário Football Cities Copacabana Zone Barra Zone Maracanã Zone Deodoro Zone

41 4 Final Considerations

42 FINAL CONSIDERATIONS Investment opportunities and involvement with the 2016 Games Studies, design and execution of urban infrastructure, tourism and sports. Supply of goods and services (technology, public and private security, media, logistics and tourism). Supply of goods, services and tools to support the management / administration of the program; Supply of equipment for sports arenas and Olympic delegations.

43 Thank you.