Lebanon Government: republic National Capital: Beirut No. of governorates: 6 Population: 3,727,703 (July 2003 estimate) Age Structure: % 15-6

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2 Introduction To Lebanon

3 Lebanon Government: republic National Capital: Beirut No. of governorates: 6 Population: 3,727,703 (July 2003 estimate) Age Structure: % % 65-above 6.8% Source: CIA fact book

4 Lebanon Ethnic Groups: Arabs 95%, Armenian 4% others 1% Religions: Islam 70%, Christian 30% Languages: Arabic(official), French, English & Armenian Literacy: 87.4% Suffrage Age: 21 GDP: $19.3 billion (2002 est.) GDP per Capita: $5,400 Source: CIA fact book

5 Media Scene

6 Outdoor Radio TV Press

7 Media Menu Comparison between 2005 and 2007 Television Stations Radio Stations Dailies Titles Weeklies Titles Monthlies Titles Outdoor Networks Cinema Theaters titles in total

8 Television Media

9 Television Media Dominate the market by conveying your message via television Our relations allow us to easily collaborate with top television channels to immediately launch an effective television advertisement campaign and negotiate the best broadcasting times at lowest rates. Whether with local or satellite television channels we let message enter the living rooms of millions of people.

10 Where We got our Statistics for Television Media AGB STAT-IPSOS currently operates a 400-HH people meter. Television audience is measured on a minuteby-minute basis.

11 Television Stations in Lebanon LBCI: Capturing more than 40% of total advertising spending, it is the leading television station in Lebanon. Program Genre: news programs, local & Mexican dramas, local game shows, and musical varieties which target all regions and demographic segments in the Arab world

12 Television Stations in Lebanon Tele-Liban: - Launched in 1955, it is the oldest Lebanese television station. It is the only government owned station. Because it was plagued by years of mismanagement and large debts, it closed on March It reopened on May Attention from its audience decreased dramatically because of it s temporary closure. Future TV: It has strong influence on Lebanese youth. it s programs target the audience of West Beirut, the Southern region and the Bekaa governorates. Programs Genre: mainly Arabic series shows and musical varieties FTV and LBC improved programming quality and promotion capabilities through satellite Transmission.

13 TV Stations in Lebanon NBN It re-shuffled its program grid to specialize into a news station; this channel now has a large variety of news programs. Manar This is the official communication platform of the Hezbollah party. It is extremely popular & credible among a large segment of the Lebanese population that resides in West Beirut, South, and Bekaa governorates. New TV This is a privately run and owned television station that choose to represent the opposition of the Lebanese government until some of it s staff members were summoned to court. It features a variety of programs; it s audience are mainly in south Lebanon and Beirut governorates. Lumiere This is a Christian owned TV station that mainly airs religious programs; it is a non-commercial station.

14 Radio Media

15 Radio Media Transform the Radio Signal to Sales Whether at homes, offices, or in cars your message will be heard and become familiar to everyone. We negotiate the best radio buys in order to get the best broadcasting times of the day when most of the popular radio programs are aired. When you need to get your message immediately, our media experts will decisively execute radio buys at lowest rates. We deal with best radio stations in any country to most effectively have an impact on your target audience.

16 Radio Station Profile Musical (Occidental) (Nostalgie, Light FM, Mix, RML, Radio One, Pax Radio) Effective in maximizing reach to the youth population segment in Lebanon Musical (Oriental Entertainment) (Sawt Al Ghad, Delta, Sawt Al Mousika, Sawt al Fan, Strike, MBS) Appropriate for targeting large masses of people Effective in reaching females whether they re at home or at work in the day time Continuous performance throughout the day

17 Radio Station Profile Political (VDL, RLL, Orient, Sawt El Shaab) They are effective in reaching working males when morning news gets broadcasted. Talk shows have a large audience (whether at home or at work) during the whole day. The peak period begins from the beginning of the day till 22:30!

18 Print Media

19 Newspapers We deal with the best newspapers to get your message to your targeted audience: Dealing with both local and international newspapers, we let your ad reach your new domestic and overseas customer s doorstep; with one single call you will have your ad printed ASAP by over 50 newspapers worldwide. Our professional team of experts will manage insert buys, negotiate lowest rates, and save you time.

20 Print Media When it comes to magazines you got MAG Magazines are read by every market segment in the community from ages 7 to 70. After reading an article in that magazine, the reader would find a beautifully published page containing an ad; that beautiful publication and design will catch that reader s attention and engrave that advertisement in his mind. We deal with a large variety of top-notch magazines to ensure quality in our magazine media campaigns. In no time at all, we will manage cost-effective magazine insert buys that convey your message. We get the lowest rate cards and best positioning in our excellent variety of magazines to most effectively and efficiently present your products/services in the eye of the reader. We turn print media to perfection.

21 Print Media By Category 161 titles are regularly published in Lebanon; they are divided into 16 dailies, 45 weeklies and 100 monthlies. Dailies: These are usually read by middle-aged males. because dailies have the highest penetration in Beirut, they mainly discuss tactical initiatives and news breakings.

22 Print Media By Category Weeklies: These are popular among both males & females in Lebanon. They mainly include political & social themes. Monthlies: These are dedicated for young population segments (ages 15-34). Due to a large variety of specialized titles that include Sports, entertainment, educational, economic, and other titles, there is a limited reach build-up among masses in a general manner; on the other hand, this is an advantage for advertising for special products in the relevant specialized magazine, For example; sport shoes can get promoted in an excellent manner in sport magazines because many readers are athletic.

23 Focus on Cinema

24 Cinema Overview A considerable percentage of Lebanese adults go to the cinema at least once a month; the Lebanese cinema mainly has a youth audience (ages compose 60% of the audience). Booming market, latest movies releases Should be selected by movie title Flexible: Branding, sampling The Lebanese cinema can support geographic marketing initiatives due to its large audience capacity. The number of seats available in: Beirut: 12,586 seats Kesrouan / Metn: 8,580 seats North: 1,975 seats, South: 1,750 seats, and Bekaa: 1,640 seats

25 Focus on Outdoor

26 Outdoor Our Clients' Profits Soars with Outdoors!!! Outdoor advertising is a powerful media channel. With unipoles, billboards, and banners your message will be wherever you want and in the mind of everyone. Because location is the key element to a successful outdoor advertisement campaign, we will get you the best locations to display your products/services and catch the attention of pedestrians and motorists. Our media team will provide you with the best outdoor buys and get your message anywhere in any city at lowest rates.

27 Outdoor Media Capability in Lebanon Billboards: 7 distributors install 4x3m billboard panels mainly within Greater Beirut region and also in other cities and places in Lebanon. Both regular and prisma type of billboards are available. Unipoles: They vary in these sizes of 14m x 4m, 10m x 4m, and 8m x 3m; they are mainly placed on highways and main axes. Mupis: on bus networks and bridges. Walls and roof top Note: Outdoor advertising is a very effective in Lebanon especially during summer when TV ratings tend to go down.

28 Outdoor 4 major billboard networks Pikasso Media Plus Real Media Privilege other regional suppliers

29 4x3 Double Panels

30 4x3 - Prisma

31 Unipole

32 Unipole - Prisma

33 Wall Sign

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35 Roof Top

36 Transit Media Taking your billboards on wheels Every day, all public transportation and tracks vehicles circle the most crowded streets in the city; therefore, anything attached to them will surly be seen by passengers, motorists, and pedestrians. We will take your message not just on the streets but all over the place. Isn t Mobile media marvellous? In Lebanon, tracks vehicles literarily co-exist (up to 16 hours a day on the streets) with traffic and to get traffic to your business!

37 Rolly Pub