CONNECTED TV DEALING WITH MULTIPLE INTERACTIVE ENVIRONMENTS

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2 CONNECTED TV DEALING WITH MULTIPLE INTERACTIVE ENVIRONMENTS 2

3 85 active members in 56 countries and 35+ associate members around the world 500+ TV channels radio channels 200+ million TV HH 3

4 4 Twitter

5 PSM PRODUCES LOCAL CONTENT European fiction (feature films, TV films, short films, series and animation) represents more than 60% of total fiction programmes broadcast by PSM. It falls to 30% when considering only commercial channels. ORIGIN OF ALL FICTION BROADCAST BY TV CHANNELS IN EUROPE (2011) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 61.8% European fictions 7.6% 10.8% 30.6% 35.7% 26.1% Public service channels 30.4% European fictions 58.8% 21.2% 9.2% Commercial channels National EUR (non national) US Other (non EUR) European films represent more than half of total film hours broadcast by PSM (52%). Source: EBU based on European Audiovisual Observatory and ROVI data ORIGIN OF FEATURE FILMS BROADCAST BY TV CHANNELS IN EUROPE(2011) 100% 6.9% 8.0% 90% In the case of commercial channels, European films only represent 33% of their total film hours. 80% 70% 60% 50% 40% 30% 52.4% European films 40.7% 38.2% 33.5% European films 58.5% 20% 27.5% 10% 0% 14.2% 6.0% Public service channels Commercial channels National EUR (non national) US Other (non EUR) Source: EBU based on European Audiovisual Observatory and ROVI data 5

6 ALWAYS MORE SERVICES: TV CHANNELS The explosion in the number of HD channels has largely been contributing to the multiplication of TV channels. Indeed, more than 40% of the TV channels launched in 2012 were HD. The number of TV channels established in Europe (35 countries) went from about in 2002 to almost ten years later, in TV CHANNELS ESTABLISHED IN 35 EUROPEAN COUNTRIES ( ) HD CHANNELS ESTABLISHED IN THE EU-28 ( ) c.a local & regional 1180 national & international +57.2% % c.a local & regional 5299 national & international December 2002 December % % December 2009 December 2010 December 2011 December Source: EBU based on European Audiovisual Observatory +61.0% 950 Source: EBU based on European Audiovisual Observatory 6

7 HOW DOES THE AUDIENCE ACCESS TV? MAIN MEAN OF ACCESS TOTV SERVICES BY COUNTRY (2017, PRIMARY TV SETS) MAIN MEAN OF ACCESS TOTV SERVICES INEUROPE (2017, % PRIMARY TV SETS) DTT IPTV Satellite Cable Source: EBU based on IHS Screen Digest 7

8 ALWAYS MORE SERVICES: ON-DEMAND NUMBER OF ON-DEMAND AV SERVICES IN THE EU28 ( ) The new market for non-linear audiovisual services is growing and changing extremely rapidly. In April 2013, the European Audiovisual Observatory identified at least ondemand services established in the EU-28. The number was only 644 end % 644 December 2008 April 2013 Source: EBU based on European Audiovisual Observatory Among the services identified, the most popular were: Catch-up TV services provided by broadcasters and platform providers VoD catalogues Branded channels on open platforms (like YouTube, DailyMotion, etc.) GENRE OF ON-DEMANDAV SERVICES IN THEEU28 (2013) Trailers 43 Sport 42 News/ portal 92 Archives 22 Branded channels on open platforms 573 VoD 717 Others 105 Catch-up TV 864 Source: EBU based on European Audiovisual Observatory 8

9 INTERNET ACCESS IS NOT UNIVERSAL IN 2017 BROADBAND HOUSEHOLDS IN EUROPE (2017, %) Source: EBU based on IHS Screen Digest 9

10 LINEAR AND NON-LINEAR TV VIEWING Minutes per person per day Linear Non-Linear 13,6 17,5 22,0 25,5 29,1 32,5 0,5 1,0 2,2 4,1 6,8 10, Source: IHS ScreenDigest: Cross-platform Television Viewing Time FY 2012 For the EU Big 5 countries. Forecast from

11 HYBRID SERVICES ARE A MUST Connectivity of TV platforms and multiplication of non-linear TV services create the feasibility and the need for hybrid TV services HbbTV standard represents a true pan-european initiative. HbbTV only refers to other standards Broadcasters can build applications using standard web techniques and interact directly with their audience. HBBTV DEPLOYMENT ACROSS EUROPE (2012) Source: IHS Screen Digest It is estimated that 50 million HbbTV TV sets plus 7 million HbbTV set-top boxes will be installed in Western European households by end HBBTV SETS INSTALLED IN WESTERN EUROPE ( , IN 000S) Source: IHS Screen Digest 11

12 DATA VOLUMES DELIVERED VIA BROADCAST NETWORKS COMPARED TO THE INTERNET -CASE STUDY: THE EU PB/month The total amount of data delivered via broadcast networks to end users in 2012 : - 4 hours/day per household Cisco VNI 2013: Broadband traffic forecast in Western Europe Fixed broadband Mobile broadband

13 THE ON-LINE MEDIA LANDSCAPE Content production Service aggregation Delivery Reception Broadcasters DTT, satellite, cable Other content providers Pay-TV providers Pay-TV providers Telecom & cable network operators CE manufacturers Apple Apple Google Microsoft Microsoft Amazon Netflix Facebook DTT Digital terrestrial TV CE - Consumer Electronics 13

14 WHEREDOESTHATLEAVETHE AUDIENCE? A lot of content offerings to choose from. A living room full of devices. Confused about if and how services can be accessed. Always looking for the right user interface. Not knowing that there is a user interface. Rising costs on the media budget. Looking for content. Enjoying content. Sharing experiences. Interacting with content. 14

15 THE USER EXPERIENCE IMPROVED - They use more (online) media every year - They watch more TV-programmes - They enjoy On-Demand features - They appreciate the higher quality of the picture - They use different devices at the same time to enjoy media 15

16 A TYPICAL DAY OF A MEDIA ENTHUSIAST - Uses different devices during the day to access content and to connect with people - Engaging in interactive ventures is subject to the mood - In the morning the mobile is used to browse through new online content - Listening radio while driving to work - Social media is also important during working hours - The TV in on in the evening using their connected device - Sometimes they want to play along with the TV-show - Often they choose a movie they want to watch now - But a lot of times they just want to just watch TV - Until they go to bed to watch some more TV while using their ipad 16

17 MEDIA DRIVEN BY USER CONTEXT & USAGE Mobile context Personal context Shared context Intentional use Interactivity Attention span Screen size Quality 17

18 556 PSM APPS ACROSS 71 PSM ORGANISATIONS IN 43 COUNTRIES PSM APP PLATFORM Android iphone ipad Windows 8 Blackberry Nokia Android tablet Other 39% 46% 6% 3% 3%3% TYPE OF PSM APP Media Game Other service 83% 10% 7% SOURCE OF PSM APP Radio TV Mixed Other 48% 19% 16% 17% Based on EBU servey in

19 IS THERE ROOM FOR AN INTEGRATED EXPERIENCE? We will have to understand that content is not only an AV stream anymore. Broadcast signals include information about applications that facilitate interactivity with the content. Interactive features could be aggregated as content is. 19

20 SUMMINGUP - Broadcasters, IPTV-operators, CE-Manufactures but also OTT-application providers are investing great efforts in developing (interactive) media services. - There is an eager audience that is willing to consume / interact with available content. - Lets work together to create the best possible experience. 20

21 THANK YOU FOR LISTENING! Q&A