D E A L E R A D V A N T A G E

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1 DEALER A D V A N T A G E

2 POWER T O G R O W CORPORATE PROFILE Arctic Cat Inc., based in Thief River Falls, Minnesota, designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs) and side-by-side vehicles under the Arctic Cat brand name, as well as related parts, garments and accessories. Arctic Cat markets its products through a network of independent dealers located throughout the United States, Canada and Europe, and through distributors representing dealers in Europe, the Middle East, Asia as well as other international markets. The Arctic Cat brand name has existed for more than 50 years and is among the most widely recognized and respected names in the snowmobile, ATV and side-by-side industry. For more information, please visit our website at What started as a snowmobile company with the Tin Lizzie in 1962, has grown into an industry leading global manufacturer of snowmobiles and off-road powersport vehicles. With years of experience and knowledge as a guide, Arctic Cat is primed to continue growth into the future.

3 A NEW CONCEPT IN DEALER S U P P O R T PRESENTING THE ARCTIC CAT DEALER ADVANTAGE The Arctic Cat Dealer Advantage is a successful concept in dealer support and the most extensive collection of benefits we ve ever offered. Our dealers have told us exactly how they d like their relationship with us to be. The Arctic Cat Dealer Advantage proves we re listening. This information package will give you an idea of the products, programs and services we offer to help you run a more profitable business. Just say the word, and we ll help you get started. As an Arctic Cat dealer, you have an opportunity to represent the most comprehensive line of snowmobiles, ATVs and side-by-sides in the industry. As your needs change, the Arctic Cat Dealer Advantage will change with you. Programs are added or modified on a regular basis, continuously improving our level of support. The most important ingredient of this entire package, and the source of its strength, is you, the independent dealer. Your knowledge and insight helped us build the Arctic Cat Dealer Advantage, and your long-term profitability will mark its success. Every aspect of the Arctic Cat Dealer Advantage is designed to build the profitability of your dealership. In the pages that follow, you will get to know the Arctic Cat Dealer Advantage in more detail. You will begin to discover the many reasons why it s a more profitable way of doing business. Arctic Cat wants you to Share Our Passion. The Arctic Cat engine facility is a state of the art, high-tech manufacturing operation in St. Cloud, MN (spanning 56,000 square feet). The facility, opened in 2007, began manufacturing ATV engines, such as the 951cc H2 engine pictured above; in FY2014 Arctic Cat began manufacturing the first independently produced snowmobile engines out of this plant.

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5 ADAPT OR GET LEFT IN THE DUST SIDE-BY-SIDES If you re looking to join the hottest segment in the powersport industry, look no further than Arctic Cat side-by-sides. Arctic Cat has made major investments into the all new family of Wildcat products and the industry has taken notice. What started out with one model, became a family of models a year later. The Wildcat has shaken the industry upside down and made its mark as the side-by-side to beat. With industry first, and industry leading qualities, you ve only just seen the beginning of the hottest side-by-side in the field. Whether your customer is looking for a functional farm vehicle, or a trail machine, the Arctic Cat Prowler has a model for you. The Arctic Cat line-up begins with a 550 and ends with a 1000 H.O. engine, ensuring no matter what your customer demands, you ll be prepared. The Arctic Cat Prowler has become the go-to side-by-side in the field and on the farm, boasting three different engine packages and five different color options among four models. All New Trail Legal Wildcat Announced! The new 50-inch trail model builds upon the success of our puresport Wildcat. This new model will feature everything enthusiasts love about the Wildcat, including the styling, and will lead the trail category with an unmatched suspension and ride-in comfort. Combine this with an all-new twin-cylinder engine and consumers will have an unrivalled Wildcat riding experience. In one year, the Wildcat family has grown from one model to four, including 10 different color options and two different engine packages on both standard and Limited Edition models.

6 PICK YOUR PATH AND GO ATVs What started in 1996 as a single model has grown into a comprehensive line-up of ATVs. From small youth machines perfect for getting new riders into the sport, to the biggest displacement ATV on the planet, and everything in between, Arctic Cat has what your customers want. Be ready to grow your business with Arctic Cat ATVs. With manufacturing and business headquarters still here in the U.S.A., you ll find the right product mix whether you cater to farmers, hunters, or trail riders. ATV s for the whole family: Youth Utility 2-Up Sport With Arctic Cat ATVs, your customers will come to expect things like industry leading ground clearance, rack capacities, power, and electronic fuel injection.

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8 SHARE O U R P A S S I O N SNOWMOBILES For over 50 years we ve been designing and building the world s best snowmobiles. With a line-up spanning youth machines to the world s fastest snowmobiles, you can be assured you ve got the right machines for your customers. Arctic Cat s product depth, design, and quality will help you to satisfy and create life-long customers. TECHNOLOGY Arctic Cat s snowmobiles have been built based upon years of research and development on the race track. Our chassis have proven themselves on the ISOC racing circuit, and Arctic Cat has taken those developments to create the ultimate line-up of snowmobiles. Arctic Cat s product line-up has something for everyone: Youth Crossover Utility Family Trail Touring Performance Mountain Racing Arctic Cat s all-new C-TEC2 600 engine is the first engine designed, engineered, and produced by Arctic Cat. The C-TEC2 provides an innovative and industry first clean technology dual stage injection design, easily producing class-leading horsepower while delivering outstanding fuel economy.

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10 SUPER CHARGE YOUR PROFITS PARTS, GARMENTS AND ACCESSORIES PG&A, it s the profit life-line of every powersport business. The most successful and profitable dealerships use genuine Arctic Cat Parts, Garments, and Accessories because they know when their customer agrees to buy the unit, that s only the beginning. Most customers will purchase add-on accessories, like new helmets, jackets, gloves, boots and more, to enhance the factory look of their products. Arctic Cat PG&A allows dealers to build profits on every deal while building higher customer satisfaction and owner loyalty. From servicing new and older units with genuine parts, to providing the latest in custom riding gear, to convenience and luxury accessories, Arctic Cat PG&A is vital to the success of your dealership. With one of the largest PG&A selections in powersports, your dealership profits will soar as an Arctic Cat dealer.

11 WORLD CLASS STORES Is your store dressed for success? When customers walk into an Arctic Cat dealer, they should experience a powerful first impression. Research shows you have just three seconds to earn a positive first impression and having a World Class Store by Arctic Cat does just that. Working off of the principles of Space Planning, Floor Traffic Circulation, Merchandising, Décor, and others, Arctic Cat s World Class Store designs will create a customer friendly environment; best of all, Arctic Cat invests in a limited number of these stores every year! The Arctic Cat World Class Store program offers Financial Assistance, a Professional Design Team, Product and Merchandising Training, Arctic Cat Brand Building, and most importantly, increased sales and profits giving our dealers an opportunity to truly show they are CAT TO THE CORE. Arctic Cat s World Class Store designers can help you achieve the right store with computer-aided design, which studies have shown can produce higher sales and profit opportunities.

12 A MORE PROFITABLE WAY OF DOING BUSINESS NATIONAL ADVERTISING Arctic Cat advertising helps you bring traffic and revenue into your dealership. You will receive all the components for a successful multimedia advertising campaign. Our national advertising appears on such popular channels as Versus and network television; and in magazines like American Snowmobiler, All-Terrain Vehicle and Side x Side Action, to name a few. Last year we directed thousands of dealer referrals through our website. Frequent promotional packages filled with information turned interested prospects into presold leads before they even entered your showroom. LOCAL ADVERTISING Co-op advertising lets you build a customized package that reaches your customers and brings them into your dealership. We ll match you dollar-for-dollar on all advertising with 50/50 assistance (plus opportunities for even more assistance). PROMOTIONAL SUPPORT Promotional items help you close sales quickly and easily on the showroom floor. Arctic Cat point-of-purchase materials inform your customers of specific features and benefits of Arctic Cat snowmobiles, ATVs and side-by-sides to make the sales process easier. Our promotional kits contain customized advertising and in-store materials. Arctic Cat product brochures provide your customers with colorful pieces of take-home information to help them make their purchase decisions.

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14 THE BEST SUPPORT JUST GOT BETTER RETAIL FINANCING Nothing helps you close a sale like a good financing program. Our partnerships with leading financial institutions helps you sell more units, with offers like no down payment, no interest, or low APR financing during certain times of the year to increase your profit potential. EXTENDED WARRANTY The Cat Care program assures your customers of quality support, no matter which machine they purchase. It provides your customers with up to an additional 60 months of coverage. One telephone number is all you need for sales, warranty or service information. Not only will the Cat Care program help you close more sales, it will make your dealership more profitable. Cat Care yields excellent margins on the initial sale of the agreement, list price reimbursement on parts, and reimbursement of posted shop labor rates. INVENTORY SUPPORT The heart of the Arctic Cat Dealer Advantage is an outstanding inventory support package. Arctic Cat floor planning gives you interest-free inventory well beyond the prime selling season, with extended periods available for special purchases. You can also benefit from special buy-in opportunities as well as dealer-to-dealer unit transfers. SERVICE SUPPORT The Arctic Cat Dealer Advantage has many new programs aimed at supporting your ability to service the customer. Our parts fulfillment program includes an increased inventory of high-usage parts and a special in-season free freight program. Our impressive fill rate ensures that you will have the parts when you need them. Arctic Cat also ensures you and your staff will be expertly trained through our Cat Master Service Training Program. With Cat Master training, your business will see significantly increased labor rates while increasing customer satisfaction and retention within your service business.

15 COMMUNICATION IS THE CORNERSTONE OF A SUCCESSFUL BUSINESS COMMUNICATION SUPPORT The first is easy access to Arctic Cat; just one toll-free number is all you ll need. In fact, reaching us has never been easier! Thanks to your District Sales Manager, you re also closer to us than ever. Your District Sales Manager is your dedicated personal contact at Arctic Cat, a knowledgeable representative assisting you as efficiently as possible. Whether calling or visiting your dealership, your District Sales Manager will make sure our relationship remains successful. Arctic Cat promises you the highest degree of personal attention, and we back it up with an exclusive 24-hour response guarantee. Our goal is to answer your requests right away, but if that is not possible, we ll tell you within 24 hours when you can expect a reply. Arctic Cat national and regional dealer meetings give you better opportunities to learn about Arctic Cat products, programs and services. Your comments will help strengthen our partnership, while enhancing the development of future Arctic Cat programs. Communication is the cornerstone of a successful business. The Arctic Cat Dealer Advantage has many new features designed to enhance our communication. A MORE PROFITABLE WAY So much support. So many advantages. The Arctic Cat Dealer Advantage. For you, for your customers, for Arctic Cat, it s a more profitable way of doing business. For more information about becoming an Arctic Cat dealer, call a Dealer Development Representative at: x-1809.

16 ARCTIC CAT, INC. 601 BROOKS AVENUE S. P.O. BOX 810 THIEF RIVER FALLS, MN