GENERAL INFORMATION. Secretariat Secretariat office will be open: 27 February h March h

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2 GENERAL INFORMATION Identification badge The badge should always be worn on a visible place to authorize the access to the venues. With the badge the participants will receive a discount on the lunch at Caffè Astra al Duomo. Secretariat Secretariat office will be open: 27 February h March h Certificate of participation Certificates will be delivered during the Official Closing. Language The official language is English Awards At the Festival: Life Beyond Tourism Award of 2.000,00* for the 2012 Smart Presentation 3 Medals offered by the President of Italian Republic, Giorgio Napolitano During the year 2011: 2 awards of 500,00* and free entrance to the Degree & Profession - Florence World Festival of free entrance tickets to the Degree & Profession - Florence World Festival of free exhibitions in the Degree Expo at the Degree & Profession - Florence World Festival of 2012 The Venue Auditorium al Duomo Via de Cerretani 54r Conference Area - Lectures, Testimonials and Company Presentations Virtual Expo on digital support of the projects participating in the 2011 Edition Degree Expo of the projects participating in the 2011 Edition Exhibition area companies, universities and institutions Working and meeting area for the participants Secretariat office Visits to the Museums For the participants to the workshops To visit the museums the participants should meet with the Project Coordinator at the programmed time. The Coordinator is responsible to distribute the tickets to the group. Participants will still to have to queue. For the participants to the Florence World Festival To visit the museums the participants should meet at the programmed time outside the museums with the Staff. The Staff will distribute the tickets upon presenting the badge. The staff will not accept any delay. The participants will still to have to queue. *The prizes shall be awarded after tax deduction

3 1 st March 2012, Thursday FLORENCE WORLD FESTIVAL DAILY PROGRAM 9.00 At Auditorium al Duomo Opening of the Secretariat for the registration of participants Visit to the Bargello Museum Meeting point outside the entrance of the museum (Via del Proconsolo, 4) Visit to the Uffizi Gallery Meeting point outside the entrance of the museum (Piazzale degli Uffizi) At Auditorium al Duomo Surfing the Life Beyond Tourism No Profit Portal: Your Experience Practical presentation of the Portal for participants to Degree & Profession Opening of the Florence World Festival with conference: Creativity and Tradition for the promotion of the knowledge of the territories identity through the Life Beyond Tourism No Profit Portal by Paolo Del Bianco, President of the Romualdo Del Bianco Foundation - Life Beyond Tourism - Italy by Marc Laenen, Board Member for International Relations of Life Beyond Tourism - Belgium by Carlo Francini, Director of the Office Centro Storico-Patrimonio UNESCO of Comune di Firenze - Italy Global Village Party - Welcome drink offered by the participants to the workshop Saperi e Sapori in Cattedra Projection of the Modernist Movie My Grandmother, director K. Mikaberidze, 1929 Closing event of the congress Modernism in the Caucasus - Tbilisi. Baku. Yerevan ( , Fine Arts, Theatre, Cinema, Architecture) 2 nd March 2012, Friday 9.30 At Auditorium al Duomo Degree Project Presentation Presentation of the works participating in the Degree & Profession International Award The order of the presentation is available at the secretariat Visit to the Medici s Chapels Meeting point outside the museum (Piazza Madonna Aldobrandini)

4 15.30 At Auditorium al Duomo Degree & Profession The experience of professors and experts by Gennaro Tampone, President, Collegio degli Ingegneri della Toscana Italy by Stefano Bertocci, Professor, University of Florence Italy by Ray Hutchison, Professor, University of Wisconsin United States Final show of the workshop CONTEMPORARY FASHION, MULTIMEDIA, ART/ COOL LANGUAGES: exploring the aesthetic trends Coordinated by Paola Puma, Professor at University of Florence Italy Sala d Armi - Palazzo Vecchio, Piazza Signoria Final Dinner of Saperi e sapori in Cattedra created by students of the Hospitality and Tourism Management Schools from four countries. The dinner is not included in the registration (cost is 30,00 per person) 3 rd March 2012, Saturday Visit to the Pitti Palace and the Boboli s Garden Meeting point outside the entrance of the museum (Piazza de Pitti, n.1) At Auditorium al Duomo Closing of the workshops with presentation of the results by the international teams: Florentine Cathedrals and Monuments: influence and reflection of Renaissance Art spirit in creative works of young artists The new urbanism, genius loci and place promotion The use of traditional craftsmanship in contemporary architecture: innovation or illusion? Contemporary Fashion, Multimedia, Art/ Cool Languages: exploring the aesthetic trends Opening of the XIV Round Table of the experts of the Romualdo Del Bianco Foundation - Life Beyond Tourism and Official Closing of the Degree & Profession week with announcement of the winner of the Life Beyond Tourism Award and delivery of the certificates Following: Farewell cocktail for all the participants

5 FLORENTINE CATHEDRALS AND MONUMENTS: INFLUENCE AND REFLECTION OF RENAISSANCE ART SPIRIT IN CREATIVE WORKS OF YOUNG ARTISTS DAILY PROGRAM Coordinator: Prof. Nikolay Gorskiy-Chernyshev, Moscow - Russia International teams of students will develop a realistic classical influence of Renaissance in their creative work, by learning from the heritage of the historical city and visiting not only the centre, but the surroundings of Florence. For the time not included in this program, please follow the guidelines of Project Coordinator. 27 th February 2012, Monday 8.45 At Auditorium al Duomo Opening of the Secretariat for the registration of the participants 9.15 Welcome to the participants and presentation of the international activities of integration by the Romualdo Del Bianco Foundation - Life Beyond Tourism Introduction to the workshops by the Project coordinators Presentation of Saperi e sapori in Cattedra : schools of Hospitality and Tourism Management from 6 countries meeting in Florence. Promoted by the Honorary Consulate of Czech Republic in Florence Opening of the workshop and presentation of the works by the participants (in A. Tomaszewski Amphitheatre) Surfing the Life Beyond Tourism No Profit Portal: Your Experience Practical presentation of the Portal (in Vasari Hall) 28 th February 2021, Tuesday Visit to the Pitti Palace and the Boboli s Garden Meeting point outside the entrance of the museum (Piazza de Pitti, n.1) 29 th February 2012, Wednesday 9.30 Visit to San Marco Museum Meeting point outside the entrance of the museum (piazza San Marco) Visit to the Accademia Gallery Meeting point outside the entrance of the museum (Via Ricasoli, 58) 1 st March 2012, Thursday 9.00 Visit to the Museum of Bargello Meeting point at the entrance of the museum (Via del Proconsolo,4)

6 12.00 Visit to the Uffizi Gallery Meeting point at the entrance of the museum (Piazzale degli Uffizi) At Auditorium al Duomo Opening of the Florence World Festival and opening conferences (see detailed program on page 3) 2 nd March 2012, Friday Visit to the Medici s Chapels Meeting point outside the museum (Piazza Madonna Aldobrandini) At Auditorium al Duomo Degree & Profession The experience of professors and experts by Gennaro Tampone, President, Collegio degli Ingegneri della Toscana Italy by Stefano Bertocci, Professor, University of Florence Italy by Ray Hutchison, Professor, University of Wisconsin United States Final show of the workshop CONTEMPORARY FASHION, MULTIMEDIA, ART/ COOL LANGUAGES: exploring the aesthetic trends Coordinated by Paola Puma, Professor at University of Florence Italy Sala d Armi - Palazzo Vecchio, Piazza Signoria Final Dinner of Saperi e sapori in Cattedra created by students of the Hospitality and Tourism Management Schools from four countries. The dinner is not included in the registration (cost is 30,00 per person) 3 rd March 2012, Saturday At Auditorium al Duomo Closing of the workshops with presentation of the results by the international teams: Florentine Cathedrals and Monuments: influence and reflection of Renaissance Art spirit in creative works of young artists The new urbanism, genius loci and place promotion The use of traditional craftsmanship in contemporary architecture: innovation or illusion? Contemporary Fashion, Multimedia, Art/ Cool Languages: exploring the aesthetic trends Opening of the XIV Round Table of the experts of the Romualdo Del Bianco Foundation - Life Beyond Tourism and Official Closing of the Degree & Profession week with announcement of the winner of the Life Beyond Tourism Award and delivery of the certificates Following: Farewell cocktail for all the participants

7 CONTEMPORARY FASHION, MULTIMEDIA, ART/ COOL LANGUAGES: EXPLORING THE AESTHETIC TRENDS DAILY PROGRAM Coordinator: Prof. Paola Puma, Florence - Italy The workshop explores the cultural dimensions of the languages in visual arts and their trends and the ways to express ideas, using visual skills to product multimedia contents For the time not included in this program, please follow the guidelines given by the Project Coordinator. 27 th February 2012, Monday 8.45 At Auditorium al Duomo Opening of the Secretariat for the registration of the participants 9.15 Welcome to all participants and presentation of the activities of international integration by the Romualdo Del Bianco Foundation - Life Beyond Tourism Introduction to the workshops by the Project coordinators Presentation of Saperi e sapori in Cattedra : schools of Hospitality and Tourism Management from 6 countries meeting in Florence. Promoted by the Honorary Consulate of Czech Republic in Florence Surfing the Life Beyond Tourism No Profit Portal: Your Experience Practical presentation of the Portal (in Vasari Hall) Opening of the workshop, presentation of the works by the participants and working time (in Vasari Hall) 28 th February 2021, Tuesday At University of Florence, Faculty of Architecture Working time following the guidelines given by the Project Leader Working time following the guidelines given by the Project Leader 29 th February 2012, Wednesday Visit to the San Marco Museum Meeting point outside the entrance of the museum (piazza San Marco) Visit to the Accademia Gallery Meeting point outside the entrance of the museum (Via Ricasoli, 58) 1 st March 2012, Thursday At University of Florence, Faculty of Architecture Working time following the guidelines given by the Project Leader

8 14.00 Visit to the Uffizi Gallery Meeting point outside the entrance of the museum (Piazzale degli Uffizi) At Auditorium al Duomo Opening of the Florence World Festival and opening conferences (see detailed program on page 3) 2 nd March 2012, Friday Visit to the Medici s Chapels Meeting point outside the museum (Piazza Madonna Aldobrandini) At Auditorium al Duomo Preparatory works for the final show Final show of the workshop CONTEMPORARY FASHION, MULTIMEDIA, ART/ COOL LANGUAGES: exploring the aesthetic trends Coordinated by Paola Puma, Professor at University of Florence Italy Sala d Armi - Palazzo Vecchio, Piazza Signoria Final Dinner of Saperi e sapori in Cattedra created by students of the Hospitality and Tourism Management Schools from four countries. The dinner is not included in the registration (cost is 30,00 per person) 3 rd March 2012, Saturday At Auditorium al Duomo Closing of the workshops with presentation of the results by the international teams: Florentine Cathedrals and Monuments: influence and reflection of Renaissance Art spirit in creative works of young artists The new urbanism, genius loci and place promotion The use of traditional craftsmanship in contemporary architecture: innovation or illusion? Contemporary Fashion, Multimedia, Art/ Cool Languages: exploring the aesthetic trends Opening of the XIV Round Table of the experts of the Romualdo Del Bianco Foundation - Life Beyond Tourism and Official Closing of the Degree & Profession week with announcement of the winner of the Life Beyond Tourism Award and delivery of the certificates Following: Farewell cocktail for all the participants

9 THE NEW URBANISM, GENIUS LOCI AND PLACE PROMOTION DAILY PROGRAM Coordinator: Prof. Milan Prodanovic, Novi Sad - Serbia Urban space analysis on transmission of knowledge, conservation and creativity, branding the city, with "Identity of our City, Region" and Genius Loci phenomenon within the electronic communication era and the issues of educational/cultural tourism. For the time not included in this program, please follow the guidelines given by the Project Coordinator. 27 th February 2012, Monday 8.45 At Auditorium al Duomo Opening of the Secretariat for the registration of the participants 9.15 Welcome to all participants and presentation of the activities of international integration by the Romualdo Del Bianco Foundation - Life Beyond Tourism Introduction to the workshops by the Project coordinators Presentation of Saperi e sapori in Cattedra : schools of Hospitality and Tourism Management from 6 countries meeting in Florence. Promoted by the Honorary Consulate of Czech Republic in Florence Opening of the workshop and presentation of the works by the participants (in A. Tomaszewski Amphitheatre) Surfing the Life Beyond Tourism No Profit Portal: Your Experience - Practical presentation of the Portal (in Vasari Hall) 28 th February 2021, Tuesday 9.30 At Auditorium al Duomo (in Vasari Hall) Lecture by Ray Hutchison, Professor at the University of Wisconsin USA Visit to the Pitti Palace and the Boboli s Garden Meeting point outside the entrance of the museum (Piazza de Pitti, n.1) 29 th February 2012, Wednesday Visit to San Marco Museum Meeting point outside the entrance of the museum (piazza San Marco) Visit to the Accademia Gallery Meeting point outside the entrance of the museum (Via Ricasoli, 58) 1 st March 2012, Thursday 9.30 Visit to the Museum of Bargello Meeting point outside the entrance of the museum (Via del Proconsolo,4)

10 13.00 Visit to the Uffizi Gallery Meeting point outside the entrance of the museum (Piazzale degli Uffizi) At Auditorium al Duomo Opening of the Florence World Festival and opening conferences (see detailed program on page 3) 2 nd March 2012, Friday Visit to the Medici s Chapels Meeting point outside the museum (Piazza Madonna Aldobrandini) At Auditorium al Duomo Degree & Profession The experience of professors and experts by Gennaro Tampone, President, Collegio degli Ingegneri della Toscana Italy by Stefano Bertocci, Professor, University of Florence Italy by Ray Hutchison, Professor, University of Wisconsin United States Final show of the workshop CONTEMPORARY FASHION, MULTIMEDIA, ART/ COOL LANGUAGES: exploring the aesthetic trends Coordinated by Paola Puma, Professor at University of Florence Italy Sala d Armi - Palazzo Vecchio, Piazza Signoria Final Dinner of Saperi e sapori in Cattedra created by students of the Hospitality and Tourism Management Schools from four countries. The dinner is not included in the registration (cost is 30,00 per person) 3 rd March 2012, Saturday At Auditorium al Duomo Closing of the workshops with presentation of the results by the international teams: Florentine Cathedrals and Monuments: influence and reflection of Renaissance Art spirit in creative works of young artists The new urbanism, genius loci and place promotion The use of traditional craftsmanship in contemporary architecture: innovation or illusion? Contemporary Fashion, Multimedia, Art/ Cool Languages: exploring the aesthetic trends Opening of the XIV Round Table of the experts of the Romualdo Del Bianco Foundation - Life Beyond Tourism and Official Closing of the Degree & Profession week with announcement of the winner of the Life Beyond Tourism Award and delivery of the certificates Following: Farewell cocktail for all the participants

11 THE USE OF TRADITIONAL CRAFTSMANSHIP IN CONTEMPORARY ARCHITECTURE: INNOVATION OR ILLUSION? DAILY PROGRAM Coordinators Prof. Balazs Balogh, Hungary and Prof. Michel Bonnette, Canada The goal of this workshop is to bring students of architecture to reflect on the concept of craftsmanship as a potential component of new architecture. For the time not included in this program, please follow the guidelines given by the Project Coordinator. 27 th February 2012, Monday 8.45 At Auditorium al Duomo Opening of the Secretariat for the registration of the participants 9.30 Welcome to all participants and presentation of the activities of international integration by the Romualdo Del Bianco Foundation - Life Beyond Tourism Introduction to the workshops by the Project coordinators Presentation of Saperi e sapori in cattedra : schools of Hospitality and Tourism Management from 6 countries meeting in Florence. Promoted by the Honorary Consulate of Czech Republic in Florence Surfing the Life Beyond Tourism No Profit Portal: Your Experience Practical presentation of the Portal (in Vasari Hall) Opening of the workshop and presentation of the works by the participants (in A. Tomaszewski Amphitheatre) Excursion to craftsmanship laboratories in Florence (Meeting at Hotel Romagna) By Arch. Francesco Lupi, Studio Francesco Lupi, Florence - Italy 28 th February 2021, Tuesday Visit to Pitti Palace and Boboli s Garden Meeting point outside the entrance of the museum (Piazza de Pitti, n.1) 29 th February 2012, Wednesday Visit to the San Marco Museum Meeting point outside the entrance of the museum (piazza San Marco) Visit to the Accademia Gallery Meeting point outside the entrance of the museum (Via Ricasoli, 58) 1 st March 2012, Thursday 9.30 Visit to the Museum of Bargello Meeting point outside the entrance of the museum (Via del Proconsolo,4)

12 13.00 Visit to the Uffizi Gallery Meeting point outside the entrance of the museum (Piazzale degli Uffizi) At Auditorium al Duomo Opening of the Florence World Festival and opening conferences (see detailed program on page 3) 2 nd March 2012, Friday Visit to the Medici s Chapels Meeting point outside the museum (Piazza Madonna Aldobrandini) At Auditorium al Duomo Degree & Profession The experience of professors and experts by Gennaro Tampone, President, Collegio degli Ingegneri della Toscana Italy by Stefano Bertocci, Professor, University of Florence Italy by Ray Hutchison, Professor, University of Wisconsin United States Final show of the workshop CONTEMPORARY FASHION, MULTIMEDIA, ART/ COOL LANGUAGES: exploring the aesthetic trends Coordinated by Paola Puma, Professor at University of Florence Italy Sala d Armi - Palazzo Vecchio, Piazza Signoria Final Dinner of Saperi e sapori in Cattedra created by students of the Hospitality and Tourism Management Schools from four countries. The dinner is not included in the registration (cost is 30,00 per person) 3 rd March 2012, Saturday At Auditorium al Duomo Closing of the workshops with presentation of the results by the international teams: Florentine Cathedrals and Monuments: influence and reflection of Renaissance Art spirit in creative works of young artists The new urbanism, genius loci and place promotion The use of traditional craftsmanship in contemporary architecture: innovation or illusion? Contemporary Fashion, Multimedia, Art/ Cool Languages: exploring the aesthetic trends Opening of the XIV Round Table of the experts of the Romualdo Del Bianco Foundation - Life Beyond Tourism and Official Closing of the Degree & Profession week with announcement of the winner of the Life Beyond Tourism Award and delivery of the certificates Following: Farewell cocktail for all the participants

13 PARALLEL EVENTS Saperi e Sapori in Cattedra (Culinary Arts and Flavors behind the Teacher's Desk) Florence, 26 th February 3 rd March 2012 Saperi e Sapori in Cattedra is an intensive one-week workshop in Florence (Italy) dedicated to students of Hospitality and Tourism Management schools in the frame of Life Beyond Tourism. This fourth edition is being organized with the participation of six countries: Czech Republic, Slovakia, Poland, Hungary, Romania and Italy. The result of the workshop will be two evening events: The Global Village Party, a six national cold buffet with traditional flavors, that will be offered to the participants of Degree & Profession on the 1 st of March. The Gala Dinner on the 2 nd of March at the Sala d'armi in Palazzo Vecchio, where all students will collaborate in the preparation and serving of the dinner. The dinner is open to the public (the cost per person is 30,00 ) and the takings will be donated to the Professional School "Leila Biagi Dani" Kisoga of Uganda. (Book it at the Secretariat) Modernism in the Caucasus - Tbilisi. Baku. Yerevan. ( , Fine Arts, Theatre, Cinema, Architecture) Florence, 28 th February 1 st March 2012, at Auditorium al Duomo The symposium organized by the Tbilisi State Academy of Arts and the Georgian State Museum of Theatre, Music, Cinema and Choreography in collaboration with several other institutions, wants to concentrate on the topics of fine art, theater, cinema and architecture with sessions lead by international experts. It includes also the exhibition of master pieces from the Collection of the Georgian State Museum of Theatre, Music, Cinema and Choreography (28 th February 1 st March 2012). For the closing will be presented the Modernist movie My grandmother, directed by director K. Mikaberidze (1929). Vivid Arts Network: A Retrospective Florence, 1 st 10 th March 2012, at Auditorium al Duomo Vivid Arts Network: A Retrospective is an international art exhibition directed by Viviana Puello with the participation of 28 artists from 13 countries and from different streams of expression: painting, sculpture, installation, Photography, video and virtual art. The event is created by Vivid Arts Network (New York USA) and in collaboration with Fondazione Romualdo Del Bianco - Life Beyond Tourism and ARTOUR-O il MUST Florence The exhibition is designed to promote intercultural dialogue, contemporary art in Florence and the message for responsible tourism.

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