Certificate in Dual Career Development (Sport) Personalised Learning for Personal Growth. Dublin Cork Limerick

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1 Certificate in Dual Career Development (Sport) Personalised Learning for Personal Growth Dublin Cork Limerick (01)

2 Certificate in Dual Career Development (Sport) The Certificate in Dual Career Development (Sport) is designed to specifically address identified needs of sports people in the area of professional development and transition management. The programme, developed in consultation with the Irish Institute of Sport, is suitable for both current high performance athletes in preparation for their future and recently retired sports people. Career transition or dual career development for an athlete is a complex issue with many variables to consider. This programme has been designed to address some of these specific variables with its key focus on developing skills in IT, communication and personal management. Many sporting bodies provide excellent direct support to athletes in career, education and lifestyle. This programme empowers athletes to take ownership of their personal and professional development and provides formal training on the National Framework of Qualifications. This Certificate addresses a training need for athletes, a need which has been identified at national and international level. The programme is validated as a level 7 programme by QQI, Quality and Qualifications Ireland. Upon successfully passing all assignments, participants will receive a Special Purpose Award (Certificate) in Dual Career Development (Sport). The programme consists of 20 ECTS. This award will act as a bridge for participants into further programmes of study at diploma or degree level, or can be simply used as a tool to aid life planning and career development.

3 PROGRAMME CONTENT The programme consists of two modules Personal Management and Communications & IT Skills. Participants will complete the programme over a five month period attending lectures on campus and online. Each module has been carefully developed to focus on the key skills needed by athletes during and after their sporting careers. The content outlined below has been informed by the Irish Institute of Sport and research on athletes from a range of sporting backgrounds. PERSONAL FINANCE The personal financial planning process Preparing and using personal financial statements Investments and savings Preparing for your financial future UNDERSTANDING CONTRACTS & NEGOTIATION Principles of contract formation Sponsorship and commercial contracts Negotiation and value definition Contract terms and clauses DEVELOPING YOUR PERSONAL BRAND Building & taking ownership of your professional identity Types of success Managing self and self-reflection Critical evaluation and analysis skills Transition management and preparing for the future INTRODUCTION TO COMMUNICATION & IT Transferable skills analysis The importance of communication Technology as a support for personal management RESEARCH AND STUDY SKILLS E Learning Effective Study Skills Research Techniques Referencing INTERPERSONAL RELATIONS WITHIN BUSINESS Team and Team Development Time Management Leadership and Influence Problem Solving DEALING WITH THE MEDIA Overview of PR and personal branding Forms of media (Electronic, Print, TV, Radio) Content creation: press releases, reports, speeches, briefing material Crisis Management/managing failure WRITTEN COMMUNICATION Using /Word/Excel/PowerPoint Report Writing ORAL, VISUAL AND NON-VERBAL COMMUNICATION The Psychology of Communication Oral and Aural Communication Designing and Delivery of Formal Presentations Visual Communication Tools SOCIAL MEDIA MANAGEMENT Overview of digital marketing Managing your personal and professional social media accounts o Understanding and communicating with your different audiences o Recognising opportunities to create content o Digital storytelling Developing a social media strategy Appropriate online behaviour Managing your reputation online o Organising your social media profile o Building content o Linking and sharing with other sites, individual and professional To apply now, contact Eilis O Leary or Colman Boyd at (01) or eilis.oleary@griffith.ie / colman.boyd@griffith.ie

4 Flexible Delivery Tailored Mentoring Practical Personal Development Griffith College has consulted with the Irish Institute of Sport to develop a unique programme designed to meet the particular needs of high performance and professional athletes. The programme is open to anyone involved in their sport at the highest level. The programme commences in late September and participants are typically expected to complete by February. Participants will complete two modules through blended learning that is both online and face to face classes and engagement with lecturers. Both modules are assessed through 100% course work. This innovative education model allows for flexibility and special academic supports as required. Why Griffith? One to one mentoring and tailored support. Convenience and Flexibility both online and face to face aspects of the programme are tailored to suit the participants. Excellent Lecturers All our lecturers are highly qualified and bring a diverse range of experience to the programme. Convenient location just minutes from St. Stephen s Green with free on campus parking. Full Quality Assurance the programme is fully accredited by QQI. STUDENT TESTIMONIALS Griffith has been a great experience for me. Trying to get the balance between work and study as a professional rugby player isn t easy but Griffith College has helped me a lot. What I like is the intimate style of the college and I m really looking forward to continuing my studies there next year. Fergus McFadden Griffith College provides me with the support, resources and facilities that I need in order to fully experience a varied and detailed educational experience. The small class sizes and dedicated lecturing teams have made a real difference in balancing my work and sporting commitments. Sean Cronin I am an International Event Rider. I have just finished my first year studying for a degree in Business in Griffith College Dublin, which I really enjoyed. I love the smaller classes in Griffith; everyone gets to know each other which is great. There is a real sense of community and friendliness in Griffith. Elizabeth Hayden I was adamant to continue my link with all things equine when I started my degree in Griffith. I was worried that my career as an amateur jockey might have to take a step back as I studied, but I managed to find the perfect balance. I was able to work my timetable around my riding and I had a good relationship with my lecturers. J.J. Slevin

5 LECTURING AND MENTOR TEAM Eilis O Leary Eilis is a senior faculty member in the undergraduate business school. Her lecturing background is marketing and she holds a MBS in Marketing. Eilis works extensively on the international marketing of the degree programmes for the business faculty and co-ordinates international cooperative and collaborative partnerships in respect of several business degree programmes. She acts as academic advisor to hundreds of students each year and also consults within Griffith College on issues related to recognition of prior learning. Colman Boyd Colman has over twenty years lecturing experience, in the fields of accounting, finance and human resource management. Colman has consulted in strategy development, performance management, HRM and finance for pharmaceutical companies as well as small, medium-sized and expanding indigenous firms. Colman s interests extend to the area of history and he is an Albert Lovett Scholar. Colman has carried out extensive research in the United States and will complete his PhD in U.S. history in David McHugh Former team manager for Leinster Rugby, David left Leinster to set up his own sports consultancy business in Involved in sport at many levels, David was a member of the Irish sailing squad from and continues to coach and manage sailing, rugby and hockey at club, provincial and international levels. David consults for the Irish Institute of Sport as lead on the Athlete advisory service, working with all Olympic and Paralympic athletes in the Irish system on career, education and personal development. Dr. Robbie Smyth Robbie is deputy head of the journalism and media communications faculty. Robbie s academic interests include business development in the creative and communication sectors, media and communication policy issues and comparative content analysis of media coverage as well as innovation and best practice in third level education. Deborah Kirland Deborah specialises in marketing and global branding, holding a MBA from Clarke University. She has worked in consulting and management across Europe and the U.S. in companies such as Anderson, McKinsey and Forrester Research. In the education sphere she has lectured in a number of institutions at undergraduate and postgraduate level. Deborah has researched extensively in the areas of learner engagement and frequently presents on creating stimulating learning environments. Stephen O Leary Stephen brings a wealth of experience from a variety of diverse areas. He founded Olytico (formerly O'Leary Analytics), an online media and social media monitoring and analysis company in Additionally he has worked in business development at a sports management agency, dealing with key responsibilities including sponsorship for individual players, and player management. He also lectures in online journalism and sits on the Board of the IIA and Council of the DCC. Paul Pierse Paul s exposure as a solicitor to the realities of the impact of contractual issues on people s everyday business and personal lives inspired him to delve further into the law and theory surrounding the law of contract and share his learning effort with the students of Griffith College. Paul has a particular interest in the vitiating factors that can lead to the annulment or rescission of a contract. Paul is a practising mediator certified by the Mediators Institute of Ireland.

6 CONTACT Eilis O Leary or Colman Boyd Griffith College Dublin South Circular Road Dublin 8, Ireland T E eilis.oleary@griffith.ie E colman.boyd@griffith.ie

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