HY-VEE 4' X 48" MAYBELLINE PLANOGRAM #5. Spring 2016 FULL WALL. Prepared by: Loreal CPD Category Management. Page: 1 of 11. Date : 01-Oct-2015

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1 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM #5 Ingred iants Card Page: 1 of 11 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

2 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM # SPACES AVER C Creamy SINE FREE OIL CONROL RANSLUCEN PREED POWDER Soft Cameo SPACE SAVER 4 LIP RAY 1.2 SPACE SAVER 4 LIP RAY 2.2 LIP RAY 1.1 Color Sen Lip ray 1.1 PINK CR SEN RAY 1.1 Eraser FOUND ray BLENDER LIQUID CR CR CR CR CR CR CR CR CR CR I SEN SEN SEN SEN SEN SEN SEN SEN SEN SEN ON C Buff C Classic C C C Creamy C Sandy DMM SM BRAND SIGN DEW+SM DRM FAMILY A (VLV + DMM) 6X12 UR** FRES Ivory FRES Classic FRES DRM FRES RAY 1.1 FM DEW+SM RAY 1.1 MNY Logo eader UNLI 7x VW ** FRES Pure FRES Natural FRES oney DEW+SM DEW+SM DEW+SM DEW+SM DEW+SM DEW+SM DEW+SM Urban ook Bar with 4 Peg ooks 402 6K BRAND B EXPR EYES WIN ** SINE FREE OIL CONROL COVER COVER EXPER EXPER SICK EYES WIN MASER MASER RANSLUCEN SICK (CORRECOR DEFINE EYES WIN BROW & EYE PREED (CORREC BROW & EYE DUO DUO ) A BROW PENCILS PENCILS LINER LINER OR) Medium POWDER Medium Beige Medium Velvet Brown Bronzed Soft Cameo Brown Lacquer Shimmer Ivory C Pure C C Medium LIQUID I ON LIQUID I ON DRM LIQUID ray MAE MOUE Porcelain Ivory MAE MOUE Creamy Natural LIQUID I ON MAE MOUE Classic Ivory MAE MOUE Pure Beige LIQUID I ON DRM Matte Mousse ray LIQUID I ON MAE MOUE MAE MOUE Natural Beige 4275 EYE SUDIO MASER PREC INK PEN LAS SENSAAL LUSCIOUS est WS VOLUM' EXPRE CAL Glam PUMPED UP 4X12 UR ** LAS LAS LAS FALSIES FALSIES SENSAAL SENSAAL SENSAA MASCARA FALSIES MASCARA LUSCIOUS est L est WS MASCARA WP VOLUM' EXPRE CAL Classic PUMPED UP! CAL WS Glam VOLUM' VE ROCKE MEGA PLUS Great Lash GREA LAS EXPRE GREA LAS MASCARA MASCARA Lots of CAL GREA WASABLE WASABLE Lashes est WP LAS BIG Glam LAS FULL 'N LAS LAS SILEO SOF SILEO SILEO WP WASABLE Ingredia nts Card PUMPED UP! FALSIES BIG FALSIES BIG CAL FALSIES BIG EYES FALSIES EYES WS EYES WP est BIG EYES Brownish Classic FULL 'N SOF WAERPROOF Urban ook Bar with Peg ooks CURVED BRUS GREA LAS WASABLE est CURVED BRUS GREA LAS WASABLE 6K BRAND B LINE EXPRE ** 5K BRAND B DEFINE A LINE ** LINE EXPRE Ebony LINE EXPRE Ebony LINE EXPRE Soft DEFINE A LINE Ebony DEFINE A LINE Ebony QUADS Natural Smokes SADOW DEFINE A LINE Soft QUADS Mocha Motion EW SAD Q RAY 1.2/1.1 ** SADOW LINE DEFINE SILEO A LINE LIQUID LINER Brownish est QUADS Designer Chocolates SADOW EW SAD S RAY 3.3/2.2 ** % OIL-FREE EYE MAKEUP 100% OIL-FREE EYE MAKEUP QUADS Sunlit Bronze SADOW FALSIES FLARED GREA LAS WASABLE Brownish GREA LAS WAERPROO F MOISURIZING MASCARA MOISURIZING MASCARA Page: 2 of 11 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

3 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM # R Everlasting Wine R Reliable Raspberry R All Day Cherry R Continuous Coral R Keep It Red SPACESAVER 4 LIP RAY R Wear On Wildberry 18 R Unlimited Raisin 25 R Perpetual Plum 32 R Won't Move Mauve 49 R Constantly Cabernet 63 R Berry Persistent 70 R Infinite Petal 94 R imeless Rose R Very Cranberry R So Pearly Pink SPACESAVER 4 LIP RAY R Forever Chestnut R Always eather R So Sienna R Constant oast R Constant Cocoa SPACESAVER Perpetual Peony Ultimate Blush Pout Out Pink Eternal Rose Never Ending LIP RAY Keep Me Coral Ravishing Rouge Infinite Iris ill Mauve Do Us Part Please Stay Plum CR SEN Pink Sand CR SEN Pink & Proper CR SEN Pink Wink CR SEN BUFFS RUFFLE EASE CR SEN BUFFS SIN-A-MON CR SEN Nearly here CR SEN Blissful Berry Color Sen Lip ray 1.1 PINK CR SEN On he Mauve CR SEN Are You Red-dy CR SEN Red Revival CR SEN LIP LINER CR SEN LIP LINER CR SEN CR CELESIAL CORAL CR SEN CR SIGNAURE SCARLE CR SEN CR MAUVE MYSIQUE CR SEN CR DASING ORCID CR SEN CR VISION IN VIOLE CR SEN CR NUDE ILLUSION CR SEN RAY CR SEN CR CARAMEL INFUSED CR SEN CR FUCSIA FLOURIS CR SEN CR BLUS EENCE CR SEN CR PEAL PLUS Creamy Ivory Buff Beige Classic Ivory Creamy Natural Eraser FOUND ray Sandy Beige Pure Beige Medium Beige SINE FREE OIL CONROL RANSLUCEN PREED POWDER Soft Cameo SINE FREE OIL CONROL RANSLUCEN PREED POWDER Soft Cameo COVER SICK (CORRECOR) Ivory COVER SICK (CORRECOR) Medium Beige Page: 3 of 11 Column: 1 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

4 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM #5 MNY Logo eader DRM FAMILY A (VLV + DMM) 6X12 UR** BLENDER BLENDER FRES Ivory FRES Classic Ivory FRES FRES Pure Beige FRES Natural Beige FRES oney Beige DRM FRES RAY LIQUID Classic Ivory LIQUID Beige LIQUID LIQUID Creamy Natural DRM LIQUID ray LIQUID Pure Beige LIQUID Natural Beige DMM SM BRAND SIGN MAE MOUE Porcelain Ivory MAE MOUE Creamy Natural DRM Matte Mousse ray MAE MOUE Classic Ivory MAE MOUE Pure Beige MAE MOUE MAE MOUE Natural Beige DEW+SM Porcelain DEW+SM Ivry DEW+SM Clsc Ivry DEW+SM DEW+SM Buff Bge Nat Bge FM DEW+SM RAY DEW+SM Pure Bge DEW+SM Sun Bge DEW+SM offee DEFINE A BROW Medium Brown EXPER EYES WIN BROW & EYE PENCILS Velvet 6K BRAND B EXPR EYES WIN ** EXPER EYES WIN BROW & EYE PENCILS Medium Brown MASER DUO LINER Lacquer MASER DUO LINER Bronzed Shimmer EYE SUDIO MASER PREC INK PEN Page: 4 of 11 Column: 2 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

5 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM #5 UNLI 7x VW ** PUMPED UP 4X12 UR ** LAS SENSAAL LUSCIOUS est WS LAS SENSAAL LUSCIOUS WS LAS SENSAAL est LAS SENSAAL VOLUM' EXPRE CAL Glam VOLUM' EXPRE CAL Classic PUMPED UP! CAL WS Glam PUMPED UP! CAL WS Classic VOLUM' EXPRE CAL WP Glam VE ROCKE MASCARA MEGA PLUS MASCARA Great Lash Lots of Lashes LAS SILEO LAS SILEO LAS SILEO WP FULL 'N SOF WASABLE Ingrediants Card LINE EXPRE Ebony 6K BRAND B LINE EXPRE ** LINE EXPRE Ebony LINE EXPRE Soft DEFINE A LINE Ebony DEFINE A LINE Ebony Page: 5 of 11 Column: 3 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

6 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM # QUADS Natural Smokes QUADS Mocha Motion EW SAD Q RAY 1.2/1.1 ** QUADS Designer Chocolates QUADS Sunlit Bronze SADOW SINGLES-UNCARDED Vanilla SADOW SINGLES-UNCARDED Linen EW SAD S RAY 3.3/2.2 ** SADOW SINGLES-UNCARDED Made For Mocha SADOW SINGLES-UNCARDED Night Sky FALSIES MASCARA est FALSIES MASCARA FALSIES MASCARA WP FALSIES FLARED FALSIES BIG EYES est FALSIES BIG EYES FALSIES BIG EYES Brownish FALSIES BIG EYES WP GREA LAS BIG GREA LAS WASABLE est GREA LAS WASABLE GREA LAS WASABLE Brownish FULL 'N SOF WAERPROOF CURVED BRUS GREA LAS WASABLE est CURVED BRUS GREA LAS WASABLE GREA LAS WAERPROOF DEFINE A LINE Soft DEFINE A LINE Brownish 5K BRAND B DEFINE A LINE ** LINE SILEO LIQUID LINER est % OIL-FREE EYE MAKEUP 100% OIL-FREE EYE MAKEUP MOISURIZING MASCARA MOISURIZING MASCARA Page: 6 of 11 Column: 4 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

7 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM # Ingredia nts Card Page: 7 of 11 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

8 POSI REPOR Category Mgmt. Dept.10/1/2015 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM #5 YV448U_IS16.psa 4 LIP RAY R Everlasting Wine R Reliable Raspberry R All Day Cherry R Continuous Coral R Keep It Red R Wear On Wildberry R Unlimited Raisin R Perpetual Plum R Won't Move Mauve R Constantly Cabernet LIP RAY R Berry Persistent R Infinite Petal R imeless Rose R Very Cranberry R So Pearly Pink R Forever Chestnut R Always eather R So Sienna R Constant oast R Constant Cocoa 5 LIP RAY Perpetual Peony Ultimate Blush Pout Out Pink Eternal Rose Never Ending Keep Me Coral Ravishing Rouge Infinite Iris ill Mauve Do Us Part Please Stay Plum 95 Color Sen Lip ray 1.1 PINK CR SEN Pink Sand CR SEN Pink & Proper CR SEN Pink Wink CR SEN BUFFS RUFFLE EASE CR SEN BUFFS SIN-A-MON CR SEN Nearly here CR SEN Blissful Berry CR SEN On he Mauve CR SEN Are You Red-dy CR SEN Red Revival CR SEN LIP LINER Rose CR SEN LIP LINER 20 CR SEN RAY CR SEN CR CELESIAL CORAL CR SEN CR SIGNAURE SCARLE CR SEN CR MAUVE MYSIQUE CR SEN CR DASING ORCID CR SEN CR VISION IN VIOLE CR SEN CR NUDE ILLUSION CR SEN CR CARAMEL INFUSED 065 Page: 8 of 11 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

9 POSI REPOR Category Mgmt. Dept.10/1/2015 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM #5 YV448U_IS16.psa CR SEN CR FUCSIA FLOURIS CR SEN CR BLUS EENCE CR SEN CR PEAL PLUS 100 Eraser FOUND ray Creamy Ivory Buff Beige Classic Ivory Creamy Natural Sandy Beige Pure Beige Medium Beige SINE FREE OIL CONROL RANSLUCEN PREED POWDER Soft Cameo SINE FREE OIL CONROL RANSLUCEN PREED POWDER Soft Cameo COVER SICK (CORRECOR) Ivory COVER SICK (CORRECOR) Medium Beige 3 DRM FRES RAY BLENDER BLENDER FRES Ivory FRES Classic Ivory FRES FRES Pure Beige FRES Natural Beige FRES oney Beige 90 DRM LIQUID ray LIQUID Classic Ivory LIQUID Beige LIQUID LIQUID Creamy Natural LIQUID Pure Beige LIQUID Natural Beige 75 DRM Matte Mousse ray MAE MOUE Porcelain Ivory MAE MOUE Classic Ivory MAE MOUE MAE MOUE Creamy Natural MAE MOUE Pure Beige MAE MOUE Natural Beige 75 FM DEW+SM RAY DEW+SM Porcelain DEW+SM Ivry DEW+SM Clsc Ivry DEW+SM Buff Bge DEW+SM Nat Bge DEW+SM Pure Bge DEW+SM Sun Bge DEW+SM offee 330 6K BRAND B EXPR EYES WIN ** Page: 9 of 11 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

10 POSI REPOR Category Mgmt. Dept.10/1/2015 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM #5 YV448U_IS16.psa DEFINE A BROW Medium Brown EXPER EYES WIN BROW & EYE PENCILS Velvet EXPER EYES WIN BROW & EYE PENCILS Medium Brown MASER DUO LINER Lacquer MASER DUO LINER Bronzed Shimmer EYE SUDIO MASER PREC INK PEN LAS SENSAAL LUSCIOUS est WS LAS SENSAAL LUSCIOUS WS LAS SENSAAL est LAS SENSAAL VOLUM' EXPRE CAL Glam VOLUM' EXPRE CAL Classic PUMPED UP! CAL WS Glam PUMPED UP! CAL WS Classic VOLUM' EXPRE CAL WP Glam VE ROCKE MASCARA MEGA PLUS MASCARA Great Lash Lots of Lashes LAS SILEO LAS SILEO LAS SILEO WP FULL 'N SOF WASABLE 1 6K BRAND B LINE EXPRE ** LINE EXPRE Ebony LINE EXPRE Ebony LINE EXPRE Soft DEFINE A LINE Ebony DEFINE A LINE Ebony 1 EW SAD Q RAY 1.2/1.1 ** QUADS Natural Smokes 2Q QUADS Mocha Motion 10Q QUADS Designer Chocolates 40Q QUADS Sunlit Bronze 50Q EW SAD S RAY 3.3/2.2 ** SADOW SINGLES-UNCARDED Vanilla 10S SADOW SINGLES-UNCARDED Linen 15S SADOW SINGLES-UNCARDED Made For Mocha 225S SADOW SINGLES-UNCARDED Night Sky 0S FALSIES MASCARA est 00 Page: 10 of 11 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa

11 POSI REPOR Category Mgmt. Dept.10/1/2015 Y-VEE 4' X 48" MAYBELLINE PLANOGRAM #5 YV448U_IS16.psa FALSIES MASCARA FALSIES MASCARA WP FALSIES FLARED FALSIES BIG EYES est FALSIES BIG EYES FALSIES BIG EYES Brownish FALSIES BIG EYES WP GREA LAS BIG GREA LAS WASABLE est GREA LAS WASABLE GREA LAS WASABLE Brownish FULL 'N SOF WAERPROOF CURVED BRUS GREA LAS WASABLE est CURVED BRUS GREA LAS WASABLE GREA LAS WAERPROOF 1 5K BRAND B DEFINE A LINE ** DEFINE A LINE Soft DEFINE A LINE Brownish LINE SILEO LIQUID LINER est % OIL-FREE EYE MAKEUP 100% OIL-FREE EYE MAKEUP MOISURIZING MASCARA MOISURIZING MASCARA Page: 11 of 11 FILE; G:\sales\POG\ACCOUN-MNY\Y-VEE\\POGs\YV448U_IS16.psa