Guide to FOUNDATION *NPD data by units and by value - year 2011 and 1st semester Italian Selective Perfumery - Selective Brands - Total Beauté.

Transcription

1 Guide to FOUNDATION *NPD data by units and by value - year 2011 and 1 st semester Italian Selective Perfumery - Selective Brands - Total Beauté.

2 Special Foundation Fluid Foundation 08 Even Finish Foundation + Primer SPF Perfect Wear Foundation SPF Anti-Age Lifting Foundation SPF 15 Ultra Smoothing Fluid Foundation SPF High Definition Foundation Creamy Fluid Foundation SPF Silk Effect Supermoisturizing Foundation Cream-Powder Foundation SPF Cream-Powder Foundation Matte Finish Compact Cream Foundation SPF Cream-Powder Compact Foundation Compact Powder Foundation 16 Compact Matte-Finish Foundation Sun Protection Foundations 17 Tanning Compact Cream 18 Tanning Compact Powder SPF 6 and SPF 30 SPF 6 and SPF Guide to Foundation

3 Before the foundation 20 Smoothing-Filler make-up base 21 Even Finish Brightening Primer Face-Eyes Additional Suggestions 22 Magica BB 24 Concealer 25 Bronzing Powder/Blusher 26 Face Powder 03. Guide to Foundation

4 Behind every beauty there s a good foundation This is the first rule in make-up and the base for a successful result. Foundation is essential product and every woman knows it but it is not always easy to choose the most suitable product. If you can t see it, it s perfect for you The right foundation must be chosen first of all according to the natural colour of the skin: it must be a similar, but not identical, shade, so that it blends in with the complexion and is practically imperceptible. The consistency of the foundation will differ according to the result desired, natural or covering. The neck is the most suitable part where to test the shade, as on the back of the hand and in certain parts of the face the natural pigmentation could be altered. In addition, it is daylight that gives us the best conditions for the best evaluation, whilst the artificial lighting in shops and perfumeries could be confusing. Before looking for your foundation, you should take into consideration some personal characteristics and requirements that will help identify the product that is ideal for you. Your skin type: normal, dry, combination, oily, prone to shine, with imperfections; Your complexion: light, medium, dark, sallow; The undertone: (shade of the complexion): pink/cold, golden/warm, neutral; The effect you desire: natural, medium coverage, covering. Your favourite finish: matte, semi-matte, radiant. All the tips for a splendid look Before applying the foundation, it is essential to have the correct habit of cleansing your face with a make-up remover/purifying product and using moisturizer every day. When the skin is ready, the foundation can be applied. It must be used in small amounts, to avoid too thick a layer suffocating the skin. Begin from the central parts of the face: chin, cheeks and forehead. Starting from these points, apply the product outwards and upwards. Then blend in at the hairline, the brows, the base of the ears and nostrils. When you have completed application, the make-up can be defined by fixing it with a veil of powder which leaves skin silky-soft to the touch. 04. Guide to Foundation

5 Comparison of Collistar Foundations Tipo di Texture Fluid/Creamy Compact In powder MATTE MAT RADIANT Perfect Wear Novità LUMINOSO Cream-Powder Compact Medium/High SEMI-MATTE New Even Finish Foundation + Primer Tanning Compact Cream (Sun Foundation) High Definition RADIANT Anti-Age Lifting Medium RADIANT MATTE Cream-Powder-Matt Finish MAT Tanning Compact Powder (Sun Foundation) MAT Silk Effect Supermoisturizing Compact Matte Finish Skin type: Normal/Dry All types Normal/combination Combination/Oily 05. Guide to Foundation

6 Tips from the Make-up Artis I WOULD LIKE THE RIGHT FOUNDATION, BUT WHICH ONE IS IT? YOU SAY COLOUR Qual è WHICH il fondotinta ONE WILL BE MOST giusto SUITABLE FOR ME? per me? Look in the mirror: decide what your skin type is, the coverage you want and the colour of your complexion. To know the right shade, you just have to see which colour blends perfectly with the colour of your neck. But don t forget the undertone. Did you say undertone? I want to know what my undertone is immediately how? Yes, undertone: every skin has one! Warm: with yellow/golden tinges Cold: with pink/blue tinges Neutral: a mix of the above shades. For your ideal foundation you have to consider both the colour of your skin and of the undertone. Look at the colour of the veins on the underside of your wrist. Are they blue/light blue? Then you have a cold undertone and your foundation will have a pink undertone. If they are green, then you have a warm and golden undertone and your foundation will have a golden/yellow tinge. 06. Guide to Foundation

7 Now that I ve chosen my foundation, how do I try it? The best place to test it is the skin of the neck. Wait for a couple of minutes and look at the result in the natural light as artificial lighting could vary the visual effect. Remember: the perfect foundation is the one you can t see! And now how do I apply the foundation for an impeccable result? There isn t only one way to apply foundation, but there are several. It depends on your skill and your habits: If you have chosen a foundation with a fluid texture, you can use fingers, a sponge or a brush, but remember to work lightly not to make it heavy! Measure it out and warm it in the palm of your hand. Then apply it evenly and without smudging. If you ve chosen a more compact texture, you will only need a dry sponge. Again apply it in small amounts, to prevent too thick a layer that weighs down the skin and does not allow it to breathe correctly. Lastly, if your foundation is a powder, you can use a dry sponge for a more natural effect or, wetting it a little, for a more covering effect. The important thing is that this simple gesture becomes a ritual, so that it will always be your perfect base for any make-up. 07. Guide to Foundation

8 Even Finish Foundation + Primer 24H perfect skin SPF 15 A revolutionary new product that combines in a single product the make-up effectiveness of a foundation + the even finish action of a primer, refining and regularizing the surface of the skin. Luminous and stay-true colour in every type of light, whether natural or artificial, for absolutely perfect skin and make-up that stays the same all day long, without the need for touching up. The skin is lifted, wrinkles are smoothed out and imperfections minimized. It guarantees high fidelity colour with very long wear and is water-resistant. Skin type: all types Texture: fluid Coverage: medium/high Shades: 8 Innovative formula with primer High fidelity colour Very long wear and comfort 08. Guide to Foundation

9 NEW 01. Ivory 02. Cameo 03. Sand 04. Cookie 05. Amber 06. Sun 07. Leather 08. Earth 09. Guide to Foundation

10 Perfect Wear Foundation SPF 10 Matte effect and impeccable wear all day long. Anti-trace and water-resistant. The skin is protected, supple and compact. Skin type: all types Texture: fluid Coverage: medium/high Shades: Guide to Foundation

11 Anti-Age Lifting Foundation SPF 10 It relaxes the features, smoothes out fine lines and cancels signs of tiredness, for make-up with an immediate youthful effect. Water-resistant, it is ideal for those who want make-up with a natural and radiant finish all day long. Skin type: all (ideal for tired and marked skins) Texture: fluid Coverage: medium/high Shades: Sand beige 03. Cappuccino 04. Dark beige 05. Cinnamon 06. Hazelnut 11. Guide to Foundation

12 High Definition Foundation Recompacting Anti-wrinkle SPF 10 A foundation for those who want a make-up product with a treatment action. The oval of the face is reshaped, wrinkles are minimized and the features relaxed. It perfects the complexion, ensures long-lasting make-up with excellent cover. It has an intense and progressive recompacting and anti-ageing action, thanks to collagen and elastin of marine origin in the formula. Skin type: demanding and mature skins Texture: fluid - ultra-smoothing Coverage medium/high Shades: Nude 02. Cameo 03. Beige 04. Sand 05. Cinnamon 06. Biscuit 12. Guide to Foundation

13 Silk Effect Supermoisturizing Foundation SPF 10 For skins that require a surplus of long-lasting moisturization, it ensures a soft and velvety skin. Special pigments ensure radiant colour, a natural result and an effect of silky radiance. Skin type: normal/dry Texture: fluid-rich and creamy Coverage: medium Shades: Sand 03. Peach 04. Amber 05. Cognac 06. Leather 13. Guide to Foundation

14 Cream-Powder Foundation Matte finish SPF 10 Very long wearing and water-resistant, thanks to the mix of fluid ingredients and ultra-fine powders, in contact with the skin this foundation is transformed into a weightless powdery veil. It camouflages imperfections and sublimates the radiance of the complexion. The result? An absolutely impeccable matte face. Skin type: normal/combination Texture: soft cream-powder Coverage: medium Shades: Cameo 02. Sand 03. Golden Beige 04. Hazelnut 05. Biscuit 06. Leather 14. Guide to Foundation

15 Cream-Powder Compact Foundation SPF10 IDEAL FOR TOUCHING UP As covering as a cream, as silky as a powder and as practical as a compact foundation in a single product. It absorbs excess sebum, even the complexion and minimizes imperfections. It is moisturizing and gives the face a velvety matte finish. Skin type: all types Texture: cream-powder Coverage: medium/high Shades: Alabaster 02. Light beige pinka 03. Vanilla 04. Biscuit 05. Golden Beige 06. Cocoa 15. Guide to Foundation

16 Compact Matte-Finish Foundation Oil-free It minimizes imperfections and open pores, ensuring a make-up with an matte finish. Light and velvety, it melts into the complexion, keeping it even and smooth all day long. Skin type: combination and oily Texture: compact powder Coverage: medium Shades: 4 Directions for use: dry sponge for a powdered effect, with a damp sponge for a finish with greater coverage. 02. Beige 03. Sand 05. Honey 06. Amber 16. Guide to Foundation

17 Sun Protection Foundation: Tanning Compact Cream Water resistant PERFECT BOTH IN THE CITY AND ON HOLIDAY A sun protection foundation in cream, for a natural tanned look all year round, a foundation with a luminous finish, a moisturizing and smoothing action that protects from the sun s rays. Skin type: all types (ideal for normal and dry) Texture: compact cream Coverage: medium/high Shades: 3 shades SPF 6 /1 shade SPF Bahamas spf6 03. Mauritius spf6 04. Caribbean spf6 05. Seychelles spf Guide to Foundation

18 Sun Protection Foundation: Tanning Compact Powder Water resistant Perfect both in the city and on holiday A sun protection foundation in powder, it gives the face a tanned look, smoothes, moisturizes and camouflages all imperfections. It protects from the sun s rays, and is resistant to water, sebum and perspiration. Matte finish. Skin type: all types (ideal for combination and oily) Texture: lightweight and silky powder Coverage: medium Shades: 3 colours SPF 6/1 colour SPF Champagne spf6 02. Whisky spf6 03. Cognac spf6 04. Rhum spf Guide to Foundation

19 Before the foundation Smoothing Filler Make-up Base Even Finish Brightening Primer Face Eyes Additional suggestions: Magica BB Concealer Bronzing Powder/Blush Face Powder 19. Guide to Foundation

20 What is a Primer? Also called a make-up base the primer is a product that is now fundamental in every woman s beauty case! Developed in different formulas to prepare skin for the application of make-up and make it last longer, even out, minimize imperfections and give radiance. Its application is an important passage to obtain a perfect make-up result! Collistar has two extraordinary products in the Make-up Line to meet every need: Smoothing Filler Make-Up Base An ultra-velvety and weightless smoothing make-up base, it instantly minimizes every imperfection. Colourless, it fills in fine lines with an immediate filler effect, fixes make-up keeping it radiant and impeccable all day long. Face and eyes. Matte finish. Skin types: all types Texture: cream Directions for use: Before make-up: apply evenly with the fingertips all over the face and eyelids. Wait a few minutes before applying make-up. On its own: after you usual treatment cream, for a very natural silk effect finish. 20. Guide to Foundation

21 Even Finish Brightening Primer Face Eyes A perfecting make-up base, it makes application of the foundation easier and faster. A single shade, to even and minimize minor imperfections, it reduces the shiny patches on the skin. Thanks to the brightening action with a satin finish effect, it gives light and freshness. Face and eyes. SPF 15. Skin type: all types Texture: fluid and cream Directions for use: Face make-up: apply delicately outwards with the fingertips before make-up Eye make-up: perfect before eye shadow, apply it on the eyelids with small touches. 21. Guide to Foundation

22 Magica BB I don t have much time but I want a look that is always perfect Collistar has the solution: MAGICA BB. PRACTICAL AND FAST TO USE, A TRULY MAGICAL ALL-IN- ONE PRODUCT MAGICA BB absolute perfection energy + brightness SPF 20 Ensures: Perfection of the complexion Natural colour and radiance of the skin Energy and anti-ageing action MAGICA BB combines the effectiveness of a real anti-ageing treatment and an original complex created by Collistar Researchers, the Multi-Perfection System which, thanks to a mix of multi-reflecting particles and special pigments, guarantees an extraordinary effect of radiance and perfection for the face. First wrinkles and lines of expression are reduced, the complexion is evened out and the skin is protected from UV-A and UV-B rays. Thanks to its very natural coverage, it is ideal to guarantee colour and evenness for the face and is perfect in every season; in the winter to revive colour and in the summer to illuminate a tan. Skin type: all types Texture: light and silky cream Coverage: natural Shades: 2 IN A WORD: Immediate radiance Evenness Natural colour Anti-ageing action 22. Guide to Foundation

23 23. Guida al Fondotinta

24 Concealer This hides dark circles and bags under the yes, as well as redness and blemishes. Stick Concealer It minimizes dark circles and minor imperfections of the skin with a natural effect. Moisturizing and anti-ageing effect, easy to apply and blend in. Skin type: all types Texture: soft and creamy - in a stick Coverage: medium/high Shades: How to choose it: For blemishes choose the most similar colour to your complexion DON T MISS Lifting Effect Concealer in Cream Thanks to the special sponge applicator, it combines a covering action with an immediate lifting effect, which is invaluable to smooth out and camouflage dark circles and under eye bags. Filler Concealer smoothing tone evening This guarantees wrinkles and fine lines of the face are immediately smoothed out. 24. Guide to Foundation

25 Bronzing Powder A bronzing powder gives a natural-tanned effect and is applied to the face, neck and décolleté. Silk Effect Bronzing Powder To enhance a tan or simply brighten up the complexion, it gives the face a radiant and natural colour. In a few seconds it gives the face golden and transparent nuances. Available in various shades, pearly and matte. Skin type: all types Texture: compact powder Shades: Maldives Matte 4.4. Hawaii Matte 07. Bali 08. Bora Bora 09. Sun Crystals 10. Matte Pearl 11. Tobacco 12. Coffee Tip: Blot your face with powder before applying the bronzing powder as the skin has to be perfectly dry to avoid a patchy result. Blusher A blusher emphasizes and sculpts the features of the face and gives skin a healthy colour. Silk Effect Maxi Blusher It illuminates the cheeks with a very natural veil of colour, enhances the cheekbones and the eyes. Easy to apply, it can be built up from natural to intense. Skin type: all types Texture: light and weightless powder Shades: Amber 03. Terra cotta 04. Candy Pink 05. Wild Rose 08. Henna 11. Golden 14. Peach Dream 18. Dark Wine 19. Coral 25. Guide to Foundation

26 Powder The application of powder is a fundamental step for the success of good make-up: it fixes the base, mattifies the shiny patches of the face and reduces any discolouring of the skin. Silk Effect Compact Powder It makes make-up impeccable and long-lasting and leaves skin silky-smooth. Moisturizing and protective. Also ideal for touching up. Skin type: all types Texture: compact powder Shades: Ivory 02. Honey 03. Cameo 04. Cappuccino 05. Peach 06. Biscuit 08. Light Crystals ALSO AVAILABLE IN A LOOSE POWDER VERSION Silk Effect Loose Powder To be applied with the velvet puff supplied, to leave the skin exceptionally silky and smooth. 26. Guide to Foundation

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