Press Kit. Hue Noir, LLC 8151 SW Hall Blvd. #225, Beaverton, OR (503)

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1 Press Kit Hue Noir, LLC 8151 SW Hall Blvd. #225, Beaverton, OR (503)

2 values: 1. People First: Treat customers, suppliers and coworkers with respect, valuing cultural and personal diversity. 2. Honesty & Integrity: Honor our commitments to provide the finest quality products and service. 3. Innovation: Generate unique and valuable solutions using scientific Research and Development (R&D), new technology, and beautiful creativity. 4. Agility: Adapt flexibly and dynamically to lead trends, respond to customer needs and embrace innovation. culture: Inclusive and empowering. Hue Noir fosters collaborative relationships and continuous learning to build a legacy of value for customers, employees and suppliers. product philosophy: Combine art and science to create gorgeous products with value beyond color Formulate using natural ingredients whenever possible Never compromise product integrity or safety Make products that feel as good as they look Create fashion-forward products tailored to the prestige market core competencies: We design, formulate and manufacture our own products using expert craftsmanship. Hue Noir is an authentic voice in our target market, not the subset of a larger, less focused company. Our founder is a cosmetic chemist, a biologist, and an entrepreneur with an MBA. As an African American she s also her own best customer. Hue Noir s expertise includes: Scientific product formulation and customization On-site R&D, Quality Assurance, Microbiological and Product Stability testing Innovative fashion and color leadership World class state-of-the-art manufacturing processes Leading edge color and light technology, such as mass spectrophotometers for shade matching and consistency FDA, GMP, and OSHA compliant lean manufacturing and product development MISSION: empower women with deeper skin tones to look and feel their very best. VISION: be the premier makeup brand for women of color the world over. 2014

3 competitive advantages: Hue Noir is first and foremost for women of color from all ethnicities, with complexions from ivory to ebony. They have 100% of our attention, and are not a market segment. Our formulations are specifically designed to enhance the aesthetics and physiology of deeper skin tones. Our products are 100% authentic and free of unnecessary fillers and irritating ingredients. We own their quality and performance because we make them ourselves. Unlike other brands, we are not in a queue waiting for attention from third party manufacturers who put our label on their products. brand personality & customer characteristics: Multi-ethnic and multi-cultural Multi-dimensional and entrepreneurial, whether building a family, building a company, or exploring a new world of active retirement Confident and comfortable with who she is, engaged and approachable Expressive with her attire and makeup Ageless, timeless, but never boring or matronly Sassy, fun, playful A Glam Gal, Bold Beauty or Sassy Siren Wants to look and feel fabulous Hue Noir s customer is beautiful in all the ways. Her individual hue and features are: African American, Asian American, Hispanic/Latina, Native American, Asian Indian, Pacific Islander, Middle Eastern She s comfortable with technology and embraces change She s aspirational, a trend setter, never a fad follower She shops in boutiques, upscale consignment shops, online and on Rodeo Drive She reads Wiles, Audrey, Vogue, Harper s Bazaar, and Madam Noir Hue Noir is committed to: The global community of women of color Product and service quality and integrity Technical contributions to the sciences of beauty and health research, product development and manufacturing Conserving resources: reuse, repurpose, recycle creating products that feel as good as they look

4 Contact information: Beth Fitz Gibbon, V.P. & Chief Operating Officer FOR IMMEDIATE RELEASE 9735 S.W. Sunshine Court, Suite 100, Beaverton, OR Office: Mobile: HUE NOIR, LLC COSMETICS MANUFACTURING COMPANY LAUNCHES PRESTIGE MAKEUP LINE FOR WOMEN WITH DEEPER SKIN TONES Beaverton, Oregon. October 17, Hue Noir will host the Grand Opening Celebration of its new cosmetics manufacturing facility on October 25th from 1 p.m. to 4 p.m. The public and press are welcome. While company headquarters and manufacturing are located in the greater Portland-Vancouver Region of the Pacific Northwest, Hue Noir serves customers all over the country via its on-line store at Women of color come in a wide array of skin tones and represent an underserved market in the color cosmetics industry. Whether they are of African American, Native American, Hispanic/Latina, Middle Eastern, Asian, Pacific Islander or African descent, they often can t find makeup in hues that flatter the individual beauty of the skin tones they were born to wear. They are significantly over-looked in the upscale segment of the $56.6 billion U.S. and $426 billion global cosmetics market, where competitive brands appear in mass-market outlets. Hue Noir s goal is to help women with deeper skin tones enhance their natural beauty with products that feel as good as they look. Using leading-edge science and light technology, and working with color science experts at Konica-Minolta, the company is formulating and producing high quality, prestige fashion cosmetics at its new state-of-the-art facilities in the beautiful Pacific Northwest, far from standard industry supply chains in the Northeast and California but in the heart of a booming health care, high tech and food processing economy. Hue Noir makes all its products according to FDA Good Manufacturing Standards, using lean manufacturing practices. Hue Noir was founded in 2009 by biologist and product development chemist Paula Hayes. An entrepreneur with an MBA and extensive business management experience, Ms. Hayes was frustrated by her inability to find the right makeup shades for her dark-skinned complexion. Using her scientific knowledge and color formulating expertise, she has created products that are specifically designed to enhance complexions with reddish, yellow, brown and blue undertones, from fair to darkest ebony. In addition to being available online at Hue Noir products will soon be sold at upscale fashion boutiques and fine salons in Portland, Los Angeles, Seattle, Atlanta, Dallas, Chicago and New York City. ###

5 LOOKBOOK 2014 Fall/Winter

6 Glamorous, bold or sassy... you ll look as good as you feel with makeup that feels as good as it looks!

7 INSIDE FEATURED LOOKS Ballroom Boardroom Ballpark Baby s Room PRODUCTS Lips Eyes WHAT HUE ARE YOU? Glam Gal Bold Beauty Sassy Siren COMING SOON Face Hue Noir Looks created by Makeup Artist Kenetia Lee

8 Ballroom Make a grand entrance!

9 Fuga. Sed utatin Fuga. Sed utatin Fuga. Sed utatin Fuga. Sed utatin Artist s Notes: Artist s Notes: Place Moxie Eyeshadow at the center of your eyelids, keeping color concentrated just below the crease. Blend Harmonic into your Moxie, starting from the inner corners. Contour outer corners with Mayhem. Line top and bottom lashes with Black Eyeliner Pencil, and use a flat- tipped brush to smudge a sultry hint of Mayhem on your bottom I m a note. Hear lashes. me Polish roar. your smile with Starlet Nost audi ditio videbis qui bea Lipstick and Manifesto Lip Gloss. pratescipsum qui re, Fuga. Sed utatin Shop this LOOK Bold Beauty Foundation Moxie, Mayhem and Harmonic Eyeshadows Starlet Lipstick Manifesto Lip Gloss

10 Boardroom Own the room when all eyes are on you!

11 Fuga. Sed utatin Fuga. Sed utatin Fuga. Sed utatin Sassy Siren Clandestine Covert Platinum Brazen Face Eyes Lips Artist s Notes: Contour the hollows of your cheeks I m a note. Hear me roar. Nost audi ditio videbis qui bea pratescipsum qui re, Fuga. Shop this LOOK! Tips & Tutorials Artist s Notes: Achieve this Sassy smoky gray eye by defining upper and lower eye lids at their base with Black Eyeliner Pencil. Smudge your liner with Platinum Eyeshadow and continue it to just below the crease. Keep that smoky look going with Covert in the outer corners, blending toward the center of your lids. Apply a dab of Clandestine to bottom lashes for a pop of color. and use bronzer as your blush. Create the perfect professional smile with Diva Lipstick. Shop this LOOK Fuga. Sed Glam utatin Gal poreperum Foundation sum Clandestine, Fuga. Sed utatin Covert and Platinum poreperum Eyeshadows sum Fuga. Diva Sed utatin poreperum Lipstick sum

12 Baby s Room Everyday beauty. Soft, natural, easy.

13 Fuga. Sed utatin Fuga. Sed utatin Fuga. Sed utatin Artist s Notes: Use Black Eyeliner Pencil on top and bottom lids, starting in the middle of your eye and extending to the outer corners. Apply Serenata Eyeshadow on your top lid from the base to just below your brow bone. Add dimension with Dark Denim at the inner corners, blending it to the center of your eyelids. Coat lashes with black mascara. Apply a hint of coppery blush to the apples of your cheeks. Line your lips with Buff Lipliner and add Possibilities Lipstick. Shop this LOOK Glam Gal Foundation Serenata and Dark Denim Eyeshadows Buff Lipliner Possibilities Lipstick Tips & Tutorials

14 Ballpark On the field or in the gym, life is beautiful!

15 Fuga. Sed utatin Fuga. Sed utatin Fuga. Sed utatin Artist s Notes: Get this Sassy Siren look with Safari Eyeshadow on your eyelids from the base of your lashes to just above your crease. Line the top and bottom outer corners with Black Eyeliner Pencil. Create a dramatic lift with Envy Eyeshadow at the base of your lids just above your lash line. Curl your lashes and add lots of black mascara. Brush on rose-colored blush. Line lips with Midnight Plum and apply Empress Lipstick. Finish with smooth Sangria Lip Gloss. Shop this LOOK Sassy Siren Foundation Safari and Envy Eyeshadows Midnight Plum Lipliner Empress Lipstick Sangria Lip Gloss Tips & Tutorials

16 LIPSTICK Ultra smooth, highly pigmented. Weightless and moisturizing. Imparts brilliant color. 11 shades $25 LIP GLOSS Show-stopping brilliance. Long lasting, never sticky. Wear it alone or over Hue Noir Lipstick. 8 shades $20 Coming for Holiday 2014! NEW shade Bombshell LIPLINER PENCILS Outline, define, contour and color. Creamy yet smudge-resistant. 7 shades. $12 LIP BUTTER Soothes and conditions with deep hydration and a shiny finish. 6 ultra-sheer shades. $8

17 eyes coming SPRING 2015 EYESHADOW Silky satin color glides on effortlessly to highlight, contour and color. Highlypigmented fashion hues flatter deeper skin tones. 20 shades. $22 EYELINER & BROW PENCILS Finely pointed yet creamy smooth to line and contour. Glides on without tugging. Smudges for a smoky smolder or defines precisely. Black or Chocolate. $12

18 ARE YOU A GLAM GAL, A BOLD BEAUTY OR A SASSY SIREN? Foundations often come labeled as a number or a color description, but your skin tone is more than just a label it s part of who you are. At Hue Noir, we celebrate the intrinsic beauty of women of color, and we think finding your individual hue should be fun. We are all glamorous, bold and sassy, or elegant and alluring, depending on how we feel, what we re wearing and where we are. Whether you re a Glam Gal, a Bold Beauty or a Sassy Siren, we hope finding your Hue Noir Foundation match is easy and memorable. With Hue Noir, you ll look as good as you feel, in makeup that feels as good as it looks. All models are wearing Brazen lipstick.

19 What Hue are you?

20 beautiful FACES FALL 2014 sassy siren glam gal foundation you! Coming soon in 15 shades. One is perfect for Weightless, blendable water-based gel for a younger, healthier appearance. Softens discolorations, smooth skin s texture. Aloe Vera and Vitamin E hydrate to provide a flawless finish. Light enough for a sheer tint. Buildable for more coverage. Great for all skin types. $30

21 glam gal bold beauty Matching powders for polished perfection. Coming soon in 15 shades to perfectly match Hue Noir Foundation! LOOSE POWDER Finely milled perfecting Face Powder evens skin tone, provides a flawless finish without looking ashey. Won t clog pores. $34 PRESSED POWDER Pats away oily shine, leaves no dusty look. Won t clog pores. Mirrored compact. $32

22 coming FALL 2014 makeup remover Gentle all-natural emollients wipe away foundation and eye makeup easily even waterproof mascara. Botanicals leave skin soft and conditioned. $28

23 watch NEW PRODUCTS COMING Spring - Summer 2015 Mascara Blush Bronzer Concealer

24 Contact Us 8152 SW Hall Boulevard, #225 Beaverton, OR (503)

25 PRESS October 24, April 10, Read Full Article on Read Full Article on