LANGUAGES IN BUSINESS EDUCATION

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1 INTERNATIONAL CONFERENCE LANGUAGES IN BUSINESS EDUCATION Brussels, June 2010 University College Brussels 1

2 HUB University College Brussels is proud to host its first International Conference on Languages in Business Education. The conference provides an opportunity for all those interested in Languages and Business to exchange ideas, share experiences and outline opportunities for future research. Researchers are invited to submit abstracts and papers broadly consistent with this conference's special topic: 'Languages in Business Education'. The conference is open to anybody involved in 'language and business' issues, including both young and experienced researchers, PhD students, post-doctoral researchers, and professionals from business, government and non-governmental institutions. PROGRAMME 1 Thursday 24 June 2010 Venue: HUB, Stormstraat 2, Foyer, EHSAL 3, 6 th floor 9.30 a.m. 10 a.m. (Foyer) Registration 10 a.m a.m. (Room 6303) Welcome a.m a.m. Introduction Ludo Teeuwen, Dean of Faculty of Language and Literature (HUB, University College Brussels) a.m. 12 noon Keynote 1: Andreu van Hooft (Radboud University Nijmegen, The Netherlands) The Jasmine Bough or Statistical Significance? Intercultural Communication and Second Language Acquisition in a Business Context: Research and Educational Perspectives. 12 noon 1.30 p.m. Lunch 1.30 p.m p.m. Session 1 Acquisition of Intercultural Competence in Business Language Training 1 Lut Lams / Martine Van Goubergen (HUB, University College Brussels, Belgium) Teaching Intercultural Communication as a General Course or for Special Purposes: Some Reflections 2 Audrey Fromont (KULeuven, Belgium) Between the Far East and the Old Continent: Levels of Language Proficiency in Business Education 1 The programme may be subject to changes. 2

Researchers are invited to submit abstracts and papers broadly consistent with this conference's special topic: 'Languages in Business Education'.

3 3 Nasser Abdullah Bin Ghali (King Saud University, Saudi Arabia) How Culture and Language Differences Influence Business Negotiations between Arabs and Others 4 Tamara Sladoljev-Agejev/Borka Lekoj Lubina (University of Zagreb, Croatia) Cultural Differences and Academic Writing in English: Implications for Teaching a Business English course 3.30 p.m p.m. Coffee and refreshments 4 p.m p.m. Session 2 Levels of language proficiency in business education 5 Lieven Buysse (HUB, University College Brussels, Belgium) The Business of Pragmatics. The Case of Discourse Markers in the Speech of Students of Business English 6 Elke Van Steendam (HUB, University College Brussels, Belgium) Improving Text Coherence: Effects of Collaborative Revision Conditions on Writing Quality in EFL 7 Ieda María Alves (University of São Paulo, Brazil) Brazilian Portuguese Terminology of Economics: between Vernacular Creations and Globalization 7 p.m. Conference dinner Friday 25 June 2010 Venue: KVBA (Royal Flemish Academy of Belgium for Science and Arts), Paleis der Academiën, Hertogsstraat 1, 1000 Brussel (meeting point: Infodesk HUB, Stormstraat 2, 8.45 a.m.) 9.30 a.m a.m. Keynote 2: Terry Mughan (Anglia Ruskin University, Cambridge, UK) Language, Culture and Sense-making a.m a.m. Coffee and refreshments a.m. 1 p.m. Session 3 Teaching Practice in Business Language Education 8 Claire Elizabeth Wallis (University of Cagliari, Italy) Innovation in Business English Teaching: The Use of Authentic Non-Didactic Materials 3

30 p.m. Session 2 Levels of language proficiency in business education 5 Lieven Buysse (HUB, University College Brussels, Belgium) The Business of Pragmatics.

4 9 Marta Tryzna (American University of the Middle East, Kuwait) Adapting The Experience Economy to Teaching Business Communication 10 Kris Buyse (KULeuven, Lessius Hogeschool Antwerpen, Belgium) Effective Language Learning in LSP Contexts: What Most Handbooks and Courses Do Not But Should Do 1 p.m p.m. Lunch 2.30 p.m. 4 p.m. Keynote 3: Bob Wilkinson (University of Maastricht, The Netherlands) What if all Business Education were in English, would we notice the difference? 4 p.m p.m. Coffee and refreshments 4.30 p.m p.m. Session 4 Curriculum Design and CLIL 11 Jane Kassis-Henderson (ESC Europe Business School, Paris, France) / Philippe Lecomte (ESC Toulouse, France) / Mary Vigier (ESC Clermont-Ferrand, France) Communication in Multicultural Teams: Using Research in Management to Professionalize the Curriculum in French Graduate Business Schools 12 Sylvie De Cock / Philippe Hiligsmann (Université Catholique de Louvain, Belgium) Master in Multilingual Communication: Looking Back, Looking Ahead 13 Macarena Gonzalo / María Isabel Mansilla / María Elena Romero (European University Miguel de Cervantes, Valladolid, Spain) English Language in the Curricula of Business Programmes Adapted to Bologna: the Case of Spain 14 Nadja Wilhelmer / Barbara Unterberger (Vienna University of Economics and Business, Austria) Establishing Best Practice Guidelines for CLIL Business Courses at Austrian Universities 6.30 p.m. Closing statement 7 p.m. Reception Saturday 26 June a.m a.m. Visit to the Magritte museum, Koningsplein, Brussels 4

2.30 p.m. Lunch 2.30 p.m. 4 p.m. Keynote 3: Bob Wilkinson (University of Maastricht, The Netherlands) What if all Business Education were in English, would we notice the difference? 4 p.m. 4.30 p.m. Coffee and refreshments 4.

5 Registration The registration fee for all participants amounts to 100 euros. For the conference dinner on Friday an extra amount of 60 euros is due. All conference participants are required to register for the conference. Please note that abstract/paper submission is not regarded as a registration. To register please send the completed registration form that can be found on the conference website ( > Languages in Business Education ) to lbe@hubrussel.be. The registration fee should be paid by bank transfer to: IBAN: BE BIC: BBRUBEBB Please mention: Conference Languages in Business Education. As soon as we receive your payment and personal information, you will receive a confirmation by . All participants will receive a certificate of attendance. Deadline for registration: 1 June Conference venue On Thursday the conference is hosted at HUB s city campus (Stormstraat Brussel), and on Friday in the Palace of the Academies (Hertogstraat Brussel). More details can be found on the conference website ( Practical information Conference website: Scientific Committee Lut Baten (K.U.Leuven) Marie-Thérèse Claes (ICHEC) Geert Jacobs (University of Ghent) Lies Sercu (K.U.Leuven) Erwin Snauwaert (HUB and K.U.Leuven) Luuk Van Waes (University of Antwerp) Organizational Committee Lieven Buysse (HUB) Machteld Castelein (HUB) Karoline Claes (HUB) Maarten Hulselmans (HUB) Geert Jacobs (University of Ghent) Lies Sercu (K.U.Leuven) Erwin Snauwaert (HUB and K.U.Leuven) Jan Roelans (HUB and K.U.Leuven) Jan Van Hove (HUB and K.U.Leuven) 5

To register please send the completed registration form that can be

6 The conference organizers gratefully acknowledge the financial support of HUB and the Royal Flemish Academy of Belgium for Science and the Arts (Koninklijke Vlaamse Academie van België voor Wetenschappen en Kunst). 6

Academy of Belgium for Science and the Arts

HVA, Hogeschool van Amsterdam, The Netherlands

HVA, Hogeschool van Amsterdam, The Netherlands According to the Bologna higher education system, competencies should be at the core of the curricula offered by our Schools and Universities: the Amsterdam