CAMPAIGN TOOL KIT COMING SOON! SEPTEMBER OCTOBER Improve Customer Loyalty

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1 CAMPAIGN TOOL KIT BY AUGUST 2016 Back to School New Drivers End of Summer Event Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospects through voice, text, , and mail. Leverage this turn-key, multi-channel seasonal Campaign Tool Kit to drive additional traffic and revenue to your dealership. Visit our online order form at to get started today! COMING SOON! Improve Customer Loyalty Labor Day SEPTEMBER Appointment Made Vehicle In Demand Grandparents Day Did You Know? Oktoberfest Alignment OCTOBER Daylight Saving Time Did You Know? Halloween Fall Car Care Tips Towing 101

2 PRODUCT SPOTLIGHT Target Current Customers Through Social Media! What is Social Roots 1-to-1? Social Roots 1-to-1 leverages your dealership s DMS and Facebook ad platform to provide an increasingly effective opportunity to automatically reach customers where they are spending the most time; in their Facebook and Instagram feeds. OneCommand s data set includes sales and service transactions, which are used to trigger targeted, relevant one-to-one messaging to customers on Facebook and Instagram. With this enhancement, enrolled dealers are now able to deploy a multi-channel strategy through voice, text, , direct mail, and social media to effectively drive customers back to their dealership through a comprehensive marketing approach. By leveraging the new features enabled by the integration with Facebook, enrolled dealers are able to lower their marketing budget while delivering consistent, professional, timely communications to their customers through a multichannel approach. Enroll now and get started today! BENEFITS OF SOCIAL ROOTS 1-TO-1 ADS Extend the Reach of Your Campaign Increase Social Media ROI Utilize 5 Customer Marketing Channels Reach Customers Where They re Spending Their Time Dealers enrolled in OneCommand s Social Roots 1-to-1 solution are seeing an increase in visit frequency, revenue, traffic, and owner loyalty. Sign up for Social Roots 1-to-1 Ads today!

3 SEASONAL DIRECT Now is the perfect time to start planning your direct mail marketing strategy. Your dealership can drive additional sales and service traffic, and increase revenue by delivering powerful and targeted Direct Mail messaging. Check out OneCommand s Seasonal Direct Mail. You can customize each piece with your own offers, incentives, and messaging. Plus, each piece is personalized with specifics about your dealership. So, what are you waiting for? Start planning your Direct Mail campaign today. To get started, please contact us at

4 BACK TO SCHOOL NEW DRIVERS Hello, this is [Name], the [Title] at [Dealership]. The back-to-school season has begun and that means your new driver will be off to school. To ensure their safety, AAA recommends sticking to your vehicle s maintenance schedule, checking your tire pressure and fluid levels, and paying attention to your vehicle s lights and sounds. These new driver vehicle tips were brought to you by [Dealership] and our phone number is [Phone]. We hope you have a great school year! AAA recommends sticking 2 ur routine vehicle maintenance schedule. [Insert Dealership Name] at [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 159 E Prepare Your New Driver!

5 END OF SUMMER EVENT Hello, this is [Name], the [Title] at [Dealership], with some helpful sun protection tips for the end of summer. To limit your exposure to UV rays, the American Cancer Society recommends to Slip! Slop! Slap! and Wrap! Slip on a shirt. Slop on sunscreen. Slap on a hat. Wrap on sunglasses. These are key steps to help protect yourself against UV rays. These summer sun tips were brought to you by [Dealership] and our phone number is [Phone]. Stay cool this summer! [Insert Dealership Name] sun protection tip: Make sure to wear a high SPF sunscreen to protect against UV rays. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 153 E Don t Miss These Sunny Deals!

6 IMPROVE CUSTOMER LOYALTY Hi, this is [Name], the [Title] at [Dealership]. As part of our Customer Care program and to promote car safety, I d like to remind you of your vehicle s key wear items that should be monitored regularly, such as engine fluid levels, tire tread and PSI, and battery life. If you have any questions regarding your vehicle s service needs or recommended maintenance, our phone number is [Phone]. Have a great day. [Insert Dealership Name] recommends monitoring tire tread & PSI and engine fluid levels.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 156 E Come in for a Quick Pit Stop!

7 LABOR DAY ORDERS DUE BY AUGUST 29TH. Hello, this is [Name], the [Title] at [Dealership]. The team at [Dealership] would like to wish you and your family a safe and relaxing Labor Day weekend. In recognition of the holiday, our hours will be [Hour Change Details]. If you have any questions about our holiday hours, our phone number is [Phone]. Thank you for your time and have a fun-filled holiday! [Insert Dealership Name] wishes you a safe and relaxing Labor Day weekend.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 142 E Relax with Our Limited Time Savings!

8 DID YOU KNOW? TOWING 101 Hello. This is [Name], the [Title] at [Dealership], with a helpful towing tip. Before you tow, make sure to confirm the class of your hitch is compatible with the load you wish to tow as well as the max weight your vehicle can safely tow. If you have any questions about your towing power or safety, we can be reached at [Phone]. Again, this is [Name], the [Title] at [Dealership]. Have a wonderful day! [Insert Dealership Name] tip: B4 towing confirm ur hitch class & max towing weight.?s our # is [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160 E Don t Miss These Vehicle Tips