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1 Targeted Marketing is excited to offer turn-key, multi-channel campaign resources to support our seasonal recommendations. The content provided is designed specifically to help you deliver consistent messaging across all marketing channels. Using a multi-channel approach, you ll not only increase your reach but also your response.

2 OCTOBER CAMPAIGN TOOL KIT OCT Take Advantage of a OneCommand Seasonal Campaign This Month! Your customers and prospects are overwhelmed with special offers and savings coupons, so why not deliver something different? Something that offers creative,compelling and relevant messaging? October 2012 Tool Kit Fall into Savings Watch for Trick or Treaters Daylight Savings Presidential Savings Seasonal campaigns are a great way to attract and entice your customers and prospects. No matter what your goal is, you can drive traffic in sales or service, raise community awareness and participation or simply keep your dealership s brand top-of-mind. Each month Targeted Marketing delivers a collection of campaign resources to help you do just that. This month offers a variety of opportunities to get involved in your community and leverage seasonal activities to drive additional traffic and revenue. Consider which campaigns best fit your dealership s unique goals and start delivering content that helps you to build strong, lasting and rewarding customer relationships today! Return On Investment NY Dealer Promotes Fall into Savings with Customers: 656 ROs for $110K in Service Revenue and 36 Vehicle Sales NJ Dealer Shares Watch for Trick or Treaters Safe Driving Tips: 603 ROs for $99K in Service Revenue and 44 Vehicle Sales CA Dealer Reminds Customers of the Daylight Savings Time Change: 1,939 ROs for $597K in Service Revenue and 54 Vehicle Sales Planning Ahead Look for these campaigns: November Happy Thanksgiving Black Friday Did You Know? Dealership Advantage Warm Up With Winter Deals Give Back December Happy Holidays US Troops Holiday Outreach Year End Celebration Happy New Year s Did You Know? New Year Vehicle Prep January Blood Drive Football Sunday Did You Know? Tires Winter Sales Event New Year s Resolution VOICE SMS

3 FALL INTO SAVINGS Hello, this is [Name], the [Title] at [Dealership]. The change of seasons is upon us and before we get caught up in the hustle and bustle of the holidays, the team at [Dealership] would like to take this opportunity to thank you for your continued business. It s customers like you that help our dealership thrive and we want to show our appreciation for your support. If we can be of any further service to you, please contact us at [Phone]. Once again thank you for your patronage. Subject Line: Fall into %%Dealer_Name%% Check out [Insert Dealership Name] Fall into Savings. [Insert Offer]. Stop by b4 [Insert End Date].?s [Insert Phone Number]. To opt out reply STOP. Character Count: 148

4 WATCH FOR TRICK OR TREATERS Hello, this is [Name], the [Title] at [Dealership]. Halloween is one of the most exciting holidays for children, but we also want them to be safe. When driving this Halloween, make sure to maintain a speed well below the posted limit, watch carefully for Trick or Treaters, keep your cell phone off to minimize distraction, and ensure your vehicle s lights are working properly. These Halloween safety tips were brought to you by [Dealership] and we can be reached at [Phone]. Have a happy and safe Halloween! Subject Line: Trick or Treat Safety from %%Dealer_Name%% [Insert Dealership Name] Offers Trick or Treat Safe Driving Tips! Want more info contact [Insert Phone Number]. Have a safe Halloween! To opt out reply STOP. Character Count: 157

5 DAYLIGHT SAVINGS Hello, this is [Name], the [Title] at [Dealership.] It s time to Fall Back and gain an hour! This is a friendly reminder to set all of your clocks back one hour at 2:00am on Sunday, November 4th. The [Dealership] s Service Team is available to assist with any questions you have about adjusting the clock in your vehicle, we can be reached at [Phone]. Enjoy your fall and we look forward to seeing you soon. Subject Line: Fall Back Reminder from %%Dealer_Name%% [Insert Dealership Name] reminds you to set your clocks back one hour at 2:00am on Sunday, 11/4/12. Need help? [Insert Phone Number]. To opt out reply STOP. Character Count: 156

6 PRESIDENTIAL ELECTION Hello, this is [Name], the [Title] at [Dealership]. At [Dealership], we strive to provide you top-notch customer service for all your vehicle needs. If we can improve our service in any way to better serve you this election season, please let me know. I can be reached at [Phone]. On behalf of [Dealership], I m [Name] and we hope you get out and vote! Subject Line: %%Dealer_Name%% Votes YOU Our #1 Customers [Insert Dealer Name] has voted u r number 1 customer. Take advantage of r Presidential Savings, [Insert Offer].?s [Insert Phone Number]. To opt out reply STOP. Character Count: 160

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