ZEBRA SPORTS. Motion Analytics The Future of Sports Analytics. The Future of Sports Analytics

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1 ZEBRA SPORTS Motion Analytics

2 2

3 Mobile Computing Data Capture Barcode Wireless LAN RFID 3

4 4

5 Healthcare Retail Transportation Manufacturing Logistics 5

6 Enterprise Asset Intelligence 6

7 7

8 Enterprise Asset Intelligence Solution Enterprise Asset Intelligence Solution in the NFL As the OFFICIAL ON-FIELD PLAYER TRACKING PROVIDER OF THE NFL, Zebra Technologies transforms players physical location into digital data, providing coaches with operational visibility that allows them to make real-time and smarter decisions at practice and during the game. 8

9 NFL Player Tracking Solution: League-Wide Deployment 9 The Official On-Field Player Tracking Provider of the NFL

10 NFL Player Tracking Solution: League-Wide Deployment 33 Stadiums (UK + HI) = 268 Games = All NFL Players All Playoffs, Super Bowl & Pro Bowl Officials & Chains, Pylons and FOOTBALL 10

11 Player Tracking Solution Real-Time Player Tracking Simplified Each player wears two nickel-sized sensors, one under each shoulder pad, that emit unique radio frequencies at 25 signals per second. 20 receivers mounted between upper & lower decks read signals from all 22 players on the field pinpointing position, tracking speed, acceleration, and distance traveled in real-time. Algorithms aggregate players stats from the data and displays it on MotionWorks analytics software, which allows Zebra staff to add context to data in real-time. The MotionWorks data is instantly interpreted by media producers to create graphics across a variety of digital media channels and devices in real-time. 11

12 Changing the Game How Motion Data is Used with the NFL HEALTH & SAFETY (peak performance) Zebra Tracking Solution BROADCAST (National TV, Conference Network) PRACTICE (insights & progression) DIGITAL (School/Conference Web Sites) GAME PLANNING (schematics & tactics) RECRUITMENT (play and train like NFL) Athlete & Coaching Tool Performance Optimization Fan Enrichment Tool New / Unique Content MOBILE/SOCIAL (Content & Apps) IN-STADIUM (Season Ticket Holders & Fans) 12

13 Real-Time Player Tracking Collect Once, Use Many Times 13 Healthy & Safety-Peak Performance

14 Real-Time Player Tracking Collect Once, Use Many Times 14 Practice-Insights and Progression

15 Real-Time Player Tracking Collect Once, Use Many Times 15 Game Planning Schematic & Tactical

16 Real-Time Player Tracking Collect Once, Use Many Times 16 Recruitment Player Comparisons to Professional Scheme

17 Broadcast, Digital, Mobile Real-Time Player Tracking Collect Once, Use Many Times 17

18 Real-Time Player Tracking Collect Once, Use Many Times 18 Broadcast, Digital, Mobile

19 Real-Time Player Tracking Collect Once, Use Many Times Broadcast, Digital, Mobile Creating a Partner Eco System 19

20 Sports Analytics 2025 Integrated Ecosystem Enabling Technology + Applications + Analytics Fan Enrichment + Club Operations Multi-Dimensional Product Offering for Customers Athlete Performance important but yesterday s news Future is Schematic and Tactical Features Real Time Availability Turning the physical to digital to provide operational visibility to make better faster smart decisions 20

21 ZEBRA SPORTS Motion Analytics

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