IBM Next Generation Analytics Platform, fattore abilitante strategico per la trasformazione del business

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1 IBM Next Generation Analytics Platform, fattore abilitante strategico per la trasformazione del business Bruno Marcantonio Information Management Leader Software Group IBM Italia November 7, IBM Corporation

2 Big Data: This is only the beginning Percentage of uncertain data Sensors & Devices You are here. Social Media VoIP Enterprise Data Source: IBM Global Technology Outlook, 2012

3 The number of organizations who see analytics as a competitive advantage is growing. 70% 57% 63% 2010 BUSINESS 2011 IMPERATIVE 2012 business initiative IQ

4 Every Industry Can Leverage Analytics and Big Data. Banking Insurance Telco Energy & Utilities Media & Entertainment Optimizing Offers and Cross-sell Customer Service and Call Center Efficiency 360 View of Domain or Subject Catastrophe Modeling Fraud & Abuse Pro-active Call Center Network Analytics Location Based Services Smart Meter Analytics Distribution Load Forecasting/Scheduling Condition Based Maintenance Business process transformation Audience & Marketing Retail Travel & Transport Consumer Products Government Healthcare Actionable Customer Insight Merchandise Dynamic Pricing Customer Analytics & Loyalty Marketing Predictive Maintenance Analytics Shelf Availability Promotional Spend Merchandising Compliance Civilian Services Defense & Intelligence Tax & Treasury Services Measure and Act on Population Health Outcomes Engage Consumers in their Healthcare Automotive Chemical & Petroleum Aerospace & Defense Electronics Life Sciences Advanced Condition Monitoring Data Warehouse Operational Surveillance, Analysis & Data Warehouse Consolidation, Integration & Augmentation Uniform Information Access Platform Data Warehouse Customer / Channel Analytics Advanced Condition Monitoring Increase visibility into drug safety and effectiveness

5 IT imperative is to shift the balance of investments to Innovation Innovation Focus on systems of engagement - mobile, intelligent infrastructure, Big Data Focus on consolidation, virtualization, cost cutting

6 Warehouse Modernization Has Two Themes Traditional Analytics Structured & Repeatable Structure built to store data Big Data Analytics Iterative & Exploratory Data is the structure Business Users Determine Questions Analyzed Information IT Team Delivers Data On Flexible Platform Analyzed IT TeamInformation Builds System To Answer Known Questions Available Information Capacity constrained down sampling of available information Carefully cleanse a small information before any analysis Analyze ALL Available Information Whole population analytics connects the dots Analyzed Information Business Users Explore and Ask Any Question Analyze information as is & cleanse as needed & existing repeatable 6

7 Warehouse Modernization Has Two Themes Traditional Analytics Structured & Repeatable Structure built to store data Big Data Analytics Iterative & Exploratory Data is the structure Hypothesis Question Data Exploration? All Information Analyzed Information Answer Data Start with hypothesis Test against selected data Actionable Insight Correlation Data leads the way Explore all data, identify correlations 7 Analyze after landing Analyze in motion

8 The IBM Big Data Platform Process any type of data Structured, unstructured, inmotion, at-rest Built-for-purpose engines Designed to handle different requirements Analyze data in motion Solutions Analytics & Decision Management IBM Big IBM Data Big Platform Data Platform Visualization && Discovery Application Development Systems Management Accelerators Accelerators Manage and govern data in the ecosystem Hadoop Hadoop System System Stream Stream Computing Data Data Warehouse Enterprise data integration Information Integration && Governance

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