Connected Mobility: The Digitalization Perspective.

Transcription

1 December 10, Verkehr aktuell, TUM. Steffen Schaefer, Siemens AG. Connected Mobility: The Digitalization Perspective. How Digitalization is disrupting Mobility. Siemens AG 2015 All rights reserved. siemens.com

2 Agenda Why should we connect mobility services? The traveler s view Mobility platforms as a digital infrastructure Digitalization in Mobility industries Summary

3 Mobility is fundamental to modern life Individual motor car traffic and Public Transport are the most popular transport modes. Urban mobility demand is expected to triple by 2050 Individual motor car traffic Public Transport Modal share (by number of journeys): Berlin: Paris: Rome: Chicago: 59% 63% 32% 26% 32% 62% 20% 16% source: LTA Singapore.

4 New mobility services have emerged, complementing the classic transport modes. Bike Sharing Car Sharing Taxi Apps Ride Sharing EV Charging Parking Payment Apps

5 Loads of mobility apps are available today. Users just need to download and register. How many apps will be enough? How do I find the right app for my next trip? Will all app providers deal responsibly with my data?

6 Over the past years and months, mobility providers have become more and more multi modal. PT operators offer bike and car sharing Mainline rail operators offer bike and car sharing source: S-Bahn Berlin Automotive OEM sells PT tickets source: MVG source: moovel

7 Verkehrsverbund Berlin-Brandenburg has extended their live map with multi modal transport data. VBB Livekarte: source: VBB

8 Travelers want real time information for all mobility services - through one app or web site. Schaufenster Berlin Brandenburg: integration of real-time information from 15 service providers Demo-App to demonstrate functionality Siemens focus is B2B platform

9 Travelers want to plan intermodal trips - optimized by travel time, cost, distance or CO2 emissions. Schaufenster Berlin Brandenburg: intermodal route planning for road, PT, walk, and bike based on real-time information

10 Travelers also want to book cars, taxis, bikes or buy tickets from the same app.

11 The traveler also wants cashless payments and one invoice at the end of the month for all services. No cash during the journey Guaranteed Best Price One clearly laid-out invoice for all mobility services Payment relationship with just one trusted partner Data privacy assured through one trusted mobility provider

12 Mobility providers want to manage service subscriptions and share the revenue. Management of partner and service subscriptions, product bundling Clearing and reconciliation of collected revenues between the B2B partners Efficient load management due to flexible pricing options, according to a region s transport strategy

13 For the Open Mobility Berlin project Siemens has integrated data from some 15 different providers. Public Transport Road Traffic Parking Car Sharing Bike Sharing Taxi EV charging metro stations 160 urban rail stations bus stops 400 tram stops fixed detectors 1000s of floating cars public spaces private spaces free floating station-based car sharing vehicles station-based bikes taxis 150 charging stations

14 In a Mobility as a Service (MaaS) model mobility services are bundled similar to Telco products. Student Professional Car Leasing Premium parking Public Transport 120 min car sharing 150 / month Public Transport free bike sharing 65 / month Family 2 days car sharing PT family ticket 180 min city parking Free EV charging School bus 105 / month

15 Finland is very advanced in driving the Mobility as a Service (MaaS) thinking. source: TEKES Finland

16 An integration platform is a straightforward way to connect mobility services from various providers. Point-to-Point integration between Retailer und Operator Proprietary integration led by one Retailer Open marketplace for multi modal mobility services Mobility Retailer #1 Mobility Retailer #n Mobility Retailer Mobility Retailer #1 Mobility Retailer #n Integration Platform (closed) Integration Platform (open) Service Operator #1 Service Operator #n Service Operator #1 Service Operator #n Service Operator #1 Service Operator #n

17 Siemens has created an integration platform which combines mobility services from various operators. Travelers Mobility Retailers Consumer App and Portal Customer Self Care, Travel Preferences Consumer Invoicing, Revenue Collection B2B Platform Operator B2B Platform Services Real-time and schedule transport information Multimodal journey planning and reservations Ticket fulfilment and journey transactions Accounting, B2B clearing, revenue sharing Management of partners and services Integration Platform Service Operators

18 Service Operators & Content Providers Integrated Mobility Platform Mobility Retailers The integration of mobility services results in a complex system of systems. Customer Care Customer Care Customer Care Customer Care Revenue Collection Revenue Collection Revenue Collection Revenue Collection Transport Information Intermodal Routing Journey Transactions Billing & Clearing Platform Core Real-Time Information Intermodal Routing Traveler Authentication Billing Partner Management Schedule Information Traveler Notification Journey Transactions Clearing Service Management Mobility Services Map Mobility Analytics Intermodal Reservations Invoice Preparation IMP Partner Billing Traffic ) Management Traffic Management Center Out Station Public Transport Real-time Schedule PT Control Center Main Line Rail Real-time Schedule Main Line Control Center Car sharing Car Sharing Backend Car OBU Bike sharing Bike Sharing Backend Bike OBU Parken Parking Backend Gateway Digital Maps Map Services Routing Routing Services...

19 Three major IT trends have a strong impact on the digital infrastructure for mobility services. Mobile Internet Internet of Things Cloud Computing further increase of mobile devices... more types and form factors field devices, sensors, actuators, RFID tags, and (wireless) communication embedded in physical objects SaaS PaaS IaaS... more in absolute numbers personal usage of mobile devices (unlike traditional computers) and individual set of apps ubiquitous broadband internet data gathering platform with builtin sensors precise positioning of user and display on map... embedded in transportation infrastructure like rail tracks, interlockings, roads, bridges, tunnels, charging posts, traffic signals, variable message signs etc.... embedded in vehicles using the infrastructure such as trains, rail cars, buses, trucks, passenger cars, bikes, computational power, storage, middleware, or software applications provided over internet Clouds seamlessly scale to allow optimally configured systems for varying demand (e.g. morning and evening traffic peak times) Cloud services are provided in a pay-as-you-go manner, eliminating significant upfront investment

20 Free floating car sharing is a great example for a Mobile Internet / Internet of Things application. source: DriveNow source: DriveNow source: Continental

21 As physical and the digital world become more intertwined, traffic peaks in the physical world translate into peak usage of IT resources. Before and during the trip, travelers are generating an ever increasing number of IT transactions, by......looking up how busy the road is, and checking if there are any known incidents?...finding, booking, and driving a car sharing vehicle...checking public transport schedules, based on real-time data...buying electronic tickets...renting a bike...hailing a cab

22 Cloud computing exactly caters perfectly for varying demand throughout the day, week, and year. passenger car volume during a typical day (Berlin) Daily load curves show typical demand patterns PT passenger volume during a typical day (Bonn) source: Holidays, schedule changes, adverse weather, accidents, or major events can bring real-world traffic and non-scalable IT systems to a halt. source:

23 Integrating mobility services from various providers is beneficial for Travelers, Mobility Providers, and Public Authorities alike. 1 Integrated and easy-to-use multi-modal mobility services Travelers 2 Collaboration of Transport Operators to provide multi modal end-to-end travel services Contract management Information & Transaction Billing, Payment and Clearing Mobility Providers 3 Sustainability oriented management of scarce resources to support modal shift City / Public Authorities

24 Digitalization in Mobility industries is highly disruptive, enabling new services and business models. Urbanization, Sharing Economy, and Autonomous Driving are key trends for Mobility Mobility as a Service (MaaS) is the model of the future Integration of mobility services is beneficial for all stakeholders Digitalization is highly disruptive to the existing Mobility ecosystem Mobile Internet, Internet of Things, and Cloud Computing bring real value a scalable mobility platform will form the backbone of digital infrastructure New players like Car2Go, DriveNow, Google, Uber, Tesla are leveraging these technologies heavily, and are already making impacts completely new services and business models are emerging Traditional players like main line and public transport operators, old-school Automotive OEMs, taxi companies, road authorities, etc. are risking to be left behind Transport policies need to be adapted to create a suitable framework and ecosystem

25 Thank you for your attention Steffen Schaefer Senior Principal Mobility IT Solutions Siemens AG mobile: