01 TALLYWEiJL. Behind TALLY WEiJL stands Tally Weijl

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2 COMPANY PROFILE 01 TALLY WEiJL 02 Our Company 03 Our History 04 Our world is growing 05 Objectives 06 What makes us successful 07 Philosophy 08 Our Claim 09 Our Customers 10 Our Lifestyle 11 Our Stores 12 Our Promotion

3 01 TALLYWEiJL Behind TALLY WEiJL stands Tally Weijl TALLY WEiJL Trading SA is an internationally operating company. It was founded by Tally Elfassi-Weijl and Beat Grüring in TALLY WEiJL is an international Fashion brand with a Design studio in Paris and the service and support center in Basel. The company is family-owned (Elfassi-Weijl/Grüring) and it is represented in 31 countries with approximately 774 Stores worldwide. Our customers are confident, feminine, trend-conscious women that desire figure- conscious styling. They love to turn heads, flirt and always want to be the centre of attention.

4 02 OURCOMPANY TALLY WEiJL Service u. Support Center Basel, Switzerland Design Center Paris, France Worldwide Production E.g.. Fes, Marokko Distributionscenter Lörrach, Germany Milan, Italy Zofingen, Switzerland Stores Merchandise Management Finance IT/Cash System Marketing/Visual Design Range-Design Sourcing Production Logistics Distribution Service and Sale

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7 04 OURWORLD IS GROWING Our largest market in terms of sales is Europe. An example of a developing market for TALLY WEiJL would be the Middle East with many young women from the Middle East buying into the TALLY WEiJL brand. We currently have 774 Stores in 31 countries. (Update February 2013) Austria / Belarus / Bosnia Herzegovina / Bulgaria / Croatia / Cyprus / France / Estonia / Germany / Greece / Hungary / Ireland / Italy / Kosovo / Lebanon / Lithuania / Luxembourg / Macedonia / Malta / Montenegro / Netherlands / Poland / Portugal / Singapore / Slovenia / Slovakia / Switzerland / Czech Republic / Turkey / Ukraine

8 04 OURWORLD IS GROWING Country Partner TW Austria 68 Belarus 2 Bosnia-Herzegovina 2 Bulgaria 7 Croatia 11 Cyprus 7 Estonia 2 France 13 Germany Greece 39 Hungary 20 Ireland 1 Italy Kosovo 2 Lebanon 5 Lithuania 6 Luxembourg 1 Country Partner TW Macedonia 1 Malta 3 Montenegro 1 Netherlands 8 Poland 2 51 Portugal 13 Serbia 6 Singapore 3 Slovenia 11 Slovakia 9 Switzerland Czech Republic 24 Turkey 2 6 Ukraine 19

9 05 OBJECTIVES We are a very ambitious, goal-oriented company and we always have our targets in mind: to make women's lives sexier. to increase market share in the individual markets. to enter new markets. to expand and promote our brand image. to become a successful global brand.

10 06 WHATMAKES US SUCCESSFUL Our collections are created by constantly analysing the market and reacting quickly to trends. We are customer focused and react quickly to consumer needs. We focus on clear visual arrangements in terms of POS and visual merchandising. All our stores are located in strategic locations with the highest footfall. The retail turnover per square meter for our stores highly exceeds the retail average. Our stock turnover is 8 to 15 times per annum.

11 07 PHILOSOPHY The young and self-confident woman wants to have a good time and enjoy life. She loves to turn heads, flirt and to be the centre of everyone's attention. With our very feminine collections TALLY WEiJL gives her customers everything they want. TALLY WEiJL it s fun to be sexy!

12 08 OURCLAIM Our Claim totally sexy can be felt in every part of the company, from the creative to the sales department. It s more than just two words. It s an attitude, a way of life.

13 09 OURCUSTOMERS Main Target Group: Women who are self-confident, love to dress in a sexy and figure-conscious way and like to flirt they simply love to have a good time. The Target Group defines itself by lifestyle rather than age.

14 10 OURLIFESTYLE

15 10 OURLIFESTYLE Our collections are totally sexy, irresistible and very seductive. Our design team and trend scouts are always catching the latest trends around the globe in the fashion capitals of the world like New York, London, Berlin, Tokyo or Paris. Flexibility and fast turnaround is what we strive for on a daily basis. As fast as the trends change we change, too. We send new merchandise to the stores, every day! We produce a complete range of accessories and shoes which complement our totally sexy outfits.

16 11 OURSTORES Our sales staff are highly motivated and represent our image every day by their friendliness. Customer orientation is our top priority. A team of highly qualified visual merchandisers directly support the point of sale. Music creates the ambience. The well known Paris DJ and producer Hovannes K. exclusively provides our stores with the latest international tracks..

17 11 OURSTORES Our stores represent the brand TALLY WEiJL. We reach our objectives by being very demanding. TALLY WEiJL products are available in TALLY WEiJL Stores, Partnerstores, Shop in Shops as well as concessions. An innovative shop design is the perfect base for successful visual merchandising. We create a sexy world with decorative elements.

18 11 OURSTORES Heart of the store the TALLY WEiJL Cashdesk System Constant transmission of turnovers (every 15 min.) Direct interface with our Merchandise Planning and Control System Automatical reassortment Daily Update of Prices Receiving Informative Mails (Focus on Merchandise etc.) Transfer and Retour of Merchandise via Cash System Multi-User Multi-Lingual Training-mode Labelling of Merchandise Order of POS Material Availability of up-to-date statistics transmission of stocktake results direct integration of gift cards

19 11 Basel, Marktplatz opening date: sqm

20 11 Köln, Schildergasse opening date: sqm

21 11 Paris, Boulevard Haussmann opening date: sqm

22 11 Lyon, la Part-Dieu opening date: sqm

23 11 Roma, Via del Corso opening date: sqm

24 11 Milano, Corso Buenos Aires opening date: sqm Prossima apertura in Luglio 2010 Milano Via Torino

25 11 Torino, Piazza Castello opening date: sqm

26 11 Berlin, Postdamer Platz Arkaden opening date: sqm

27 11 Stuttgart, Königstrasse 56 opening date: sqm

28 11 Athens, The Mall opening date: sqm

29 11 München, Neuhauserstrasse opening date: sqm

30 11 Prague, Palladium opening date: sqm

31 TALLY WEiJL Online Facebook Web

32 YouTube Twitter

33 Blog

34 Image campaign (Germany and Switzerland) With an image campaign every spring and every fall we constantly communicate our message. This makes us stand out from our competitors. For a high coverage, we place ads in women's magazines with high affinity to the target group. Additional communication instrument is outdoor advertisement such as posters, mega posters and traffic boards. We strategically place our mega posters In the biggest cities, like Berlin, Zurich and Geneva. The geographic coverage is focused on the strongest cities by turnover. Every year more cities will be added.

35 Spring Campaign 2013

36 Early Spring Collection 2013

37 X-Mas Campaign Campaign 2012

38 Winter Collection 2012

39 Fall Campaign 2012

40 Summer Campaign 2012

41 Early Summer Collection 2012

42 Spring Collection 2012

43 Spring Campaign 2012

44 Early Spring Collection 2012

45 X-Mas Campaign 2011

46 Fall Campaign 2011

47 Fall Campaign 2011

48 Summer Campaign 2011

49 Spring Campaign 2011

50 X-Mas Campaign 2010

51 Fall Campaign 2010

52 Spring Campaign 2010

53 Fall/Winter Campaign 2009/10

54 Fall/Winter Campaign 2009/10

55 Spring Campaign 2009

56 Spring Campaign 2008

57 Spring Campaign 2008

58 Winter Campaign 2007

59 Fall Campaign 2007

60 Spring Campaign 2007

61 Fall/Winter Campaign 2006

62 Spring/Summer Campaign 2006

63 Fall Campaign 2005

64 Fall Campaign 2004 Spring Campaign 2004

65 Public Relations We are very active in the field of product PR. Many of our products are presented in various magazines which are interesting for our target group.

66 Public Relations