How to make more Money. from your Website

Transcription

1 How to make more Money from your Website James Aston 6 th October 2016

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3 Moneyspyder - Formed in 2006, our focus is - Ecommerce Platforms Google Analytics Partners SEO & PPC Experts Mindshare about Digital Marketing Ecommerce Mentoring

4 Our Admin CMS Platform - We provide all the elements you need to run a multichannel business in one place. Streamline your processes, reduce your overhead, and eliminate compatibility issues. Who Is It For High-growth, owner-managed, multi-channel businesses. Our Platform A Fully Integrated Solution Advanced Front-End Design A Complete Warehouse & Fulfilment System

5 3rd Party Integrations & Feeds; include - Moneyspyder integrates with a wide range of 3rd party providers including industry leading abandoned basket software, customer reviews, live chat, payments and courier services.

6 Clients;"include"*

7 How to make more Money from your Website

8 the problem with common sense is that it's not that common Retail is detail Voltaire Simplicity is the ultimate James Gulliver, Safeway ecommerce is hard sophistication. Leonardo Da Vinci Michael Ross, founder of Figleaves

9 Online Retail Trends

10 Killer Stat Google delivers over two-thirds of your website traffic (69%) and website revenue (67%) Source econsultancy & Wolfgang Digital 2016 Report

11 2014 key trend Everything Mobile

12 2015 key trend Simplification

13 2016 key trend Do everything well?

14 Aggregation of Marginal Gains you can't improve one thing 100%, but you can improve 100 things 1% '

15 Who is your digital Customer?

16 Everything Mobile Access

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18 Responsive mobile design

19 I can shop from here Argos s 2014 Christmas TV Advert

20 Mobile Evolution 2016 c. 83% of the room (38/46) the shift from communication to consumption Avinash Kaushik May 2015

21 Are"you"mobile"friendly? Killer Stat Mobile is now the largest traffic source of all devices, but its 42% share of traffic accounts for only a 21% share of revenue. Source" econsultancy &"Wolfgang"Digital"2016"Report"

22 Everything Mobile Site Speed

23 Site speed

24 Site speed it matters Killer Stat For every 0.2 of a second a website can shave off its server response time, it can expect an 8% improvement in conversion rate. Source econsultancy & Wolfgang Digital 2016 Report 2016 c. 61% of the room (28/46)

25 Rules"of"" "signup: On"every"page Incentivise"sign"up Make"it"simple" "address"only Killer Stat delivers as much traffic as all social channels combined. Source" econsultancy &"Wolfgang"Digital"2016"Report"

26 post signup opens are based on: 1. 60% Sender name 2. 55% Preview pane 3. 53% Headline 4. 33% Subject line 5. 30% Image header Source: Lyris (April 2015) 50+% of customers open on their mobiles Follow up subscribers after they have signed up. (Selfridges / IMRG 2014)

27 Customer reviews

28 Customer reviews Reviews deliver a sales uplift of 17% - (Feefo May 2015) Reviews also boost your Google search results by displaying stars as part of listing. Adding this functionality can increase click through rates by 30%. Now also being seen in PLA s How are reviews getting populated? How many products have reviews? 2016 c. 57% of the room (26/46)

29 Checkout let it flow Top 5 Reasons for basket abandonment: 1. Hidden delivery prices don t put them on final page before payment. 2. Unnecessary pages & too much information needed 3. Forced registration if you offer guest checkout make it clear! 15% of users leave if forced to register (Econsultancy) Simple clear new checkout increased conversion rate by 4. Unclear navigation and 50% calls Year to action Year Make it simple! 5. Redirecting users to a 3 rd party payment site.

30 Site flows Checkout #Oneclick Increase conversion rates by 40% SagePay April 2015

31 Abandoned baskets

32 Abandoned baskets A disciplined programme put in place, leads to additional 8% online sales per annum. Do you have the resources to follow up on abandoned baskets?

33 Google PPC brand protection Protect brand listing by bidding on own brand terms.

34 Onsite search Display best selling products on search results pages to avoid a dead-end search.

35 The 10 / 90 rule For every 10 spent on setting up your measures / analytics spend another 90 on getting insights from the data Avanash Kaushik, Google s Web Analytics Evangelist

36 Three things to Start today 1. Improve your site speed 2. Add review & Abandon Basket Engines 3. Call your Mother-In-Law

37 Thank you

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