Decrease Shopping Cart Abandonment. Increase Revenues by Boosting Purchase Completion Across All Channels
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1 Decrease Shopping Cart Abandonment Increase Revenues by Boosting Purchase Completion Across All Channels
2 Key Benefits Integrate Kampyle insight with web analytics Improve the mobile experience Act to improve purchase completion rates Decrease Shopping Cart Abandonment with Kampyle With average cart abandonment rates hovering between 55% and 75%, small improvements can mean significant revenue gains for e-commerce brands. Usability issues for mobile and tablet channels result in even higher abandonment rates than traditional websites and costly lost opportunities as mobile e-commerce grows exponentially. By directly associating visitor insights with analytical clickstream data, Kampyle uncovers motivations and usability issues that underlie cart abandonment to provide a deep understanding of your shoppers. Find out just what you need to do to encourage them through purchase completion. Kampyle s solution is backed by a team of professional service experts with hands-on experience in a broad range of industries and a real understanding of the specific challenges presented by today s business environment. We leverage skills in conversion optimization to help uncover hidden issues, determine where to focus efforts based on your business goals, and identify the actions that deliver the best results for your brand. 2
3 Integrate Kampyle Insight with Web Analytics Layer targeted, qualitative insight on web and funnel analytics to optimize conversion and decrease cart abandonment. Find commonalities and trends among visitors that abandon their carts We didn t have any information regarding what customers think of the site. Kampyle jumped out as a quick and easy way to do this. The integration with Google Analytics is excellent and has given us some predictive assessments along the way. Paul Downs Chief Information Officer City Beach Australia Detect funnel process usability issues that lead to abandonment Invite feedback based on visitor behavior to understand root causes of abandonment Identify issues that fill your funnel with visitors not ready to purchase Integrates easily with quantitative web analytics, heat maps, and visitor sampling 3
4 Improve the Mobile Experience Mobile commerce is growing, with recent reports indicating that annual increases in time spent shopping from tablets and mobile phones are exponential. Kampyle helps you provide positive experiences across mobile channels that are consistent and integrated with your desktop and in-store experiences. Understand and address the unique needs and questions of your mobile clients. Learn where they fit into your purchase funnel. Kampyle integrates results across touch points for a complete, cross-channel picture of how your customers relate to your brand and how to increase their satisfaction. Act to Improve Purchase Completion Rates Developing a deep understanding of events and motivations behind cart abandonment is only the first step. To increase purchase completion rates you need to act on the insights you uncover. Intercept visitors abandoning their cart and redirect them to relevant site content or offer a chat or call back option Route technical and usability issues to relevant teams for follow-up Encourage completion of purchases with context-appropriate incentives such as discounts or coupon codes, delivered by call agent or auto-reply s About Kampyle Kampyle customer experience management (CEM) solutions help enterprises strengthen bottom-line results by placing the customer at the very heart of all business activity. Data-driven Kampyle solutions allow stakeholders to understand their customers, engage them effectively, and act in real time to optimize customer acquisition and retention, and business performance. Kampyle has enabled over 65,000 companies in 192 countries worldwide to engage with hundreds of millions of customers in over 60 languages. 4
5 KAMPYLE ( ) Copyright Kampyle Ltd All rights reserved. This presentation is confidential and remains the property of Kampyle Feedback and Customer Engagement Solutions. Unauthorized use, copying distrbution or disclosureof the included information is strictly prohibited Rev-1
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