Institut für Rundfunktechnik ITU-EBU Event How the internet can help. IRT Klaus Merkel

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2 How the internet can help A range of accessibility services can be brought to the broadcast TV scenario TV via additional internet connectivity: (managed network IPTV == broadcast TV scenario) That range typically covers the following areas: 1) improved and flexible visualisation of regular services 2) additional accessibility services 3) specific interactive/community services Seite 2

3 Practical prerequisites A look at the practical prerequisites: 1) Internet accessibility: + broadband quite well advanced in most areas + still significant growth in coverage + flat rates at moderate costs 2) TV devices with internet enhancement (hybrid TV): - still dominated by manufacturer specific technologies: fragmentation - mainly closed application portals by manufacturers/operators - no options to combine broadcast and broadband services Seite 3

4 First hybrid devices in the market NetTV VieraCast Samsung with Yahoo Widgets Seite 4

5 HbbTV initiative Founding members of the HbbTV consortium: ANT, APS, Canal+, EBU, France Télévisions, IRT, OpenTV, Philips, Sony, Samsung, Television Francaise 1 Main aim: Development of a specification for Hybrid broadcast broadband TV (HbbTV) common browser technology for all hybrid TV devices broadcast-broadband crosslinking options Publication of the HbbTV standard as ETSI TS in June Seite 5

6 Application scenarios Portal Portal TV-Progr. 1 TV-Progr. 2 Info flickr P- TV-Progr. 3 Quiz YouTube P+ TV-Progr. 4 Portal TV4 VoD TV-Progr. 5 TXT Teletext Weather TV-Progr. 6 TV Services Broadcast related applications Broadcast independent applications Seite 6

7 HbbTV: the preferred option Why do ARD/ZDF/RTL-Group/P7S1-Group support specifically HbbTV? 1. HbbTV fulfills all broadcasters requirements (open, standardised, functionally flexible due to JavaScript engine, cross-linking options TV-web, minimum of dependecy from device portals / maximum of control over usage of own TV signal, potential for national value apps, ) 2. HbbTV allows very easy content generation (compared to other systems) / lots of synergies with current web service provision 3. There is broad support from the CE industry joining forces with the CE industry is crucial for mass market success neither need nor option for subsidising or regulatory enforcement of specific solutions Seite 7

8 HbbTV in Germany today major FreeTV broadcasting groups start HbbTV services at IFA 2010: additional demo by France Televisions Seite 8

9 Screenshots Seite 9

10 Screenshots Seite 10

11 Screenshots Seite 11

12 Screenshots Seite 12

13 HbbTV in Germany today Manufacturer support for HbbTV many IFA exhibitions Seite 13

14 HbbTV at IFA 2010 ARD starting bar at the Philips booth HbbTV Demo Event, IBC2010, Seite 14 IRT Klaus K.Merkel Merkel 14

15 HbbTV at IFA 2010 ARD starting bar at the LG booth HbbTV Demo Event, IBC2010, Seite 15 IRT Klaus K.Merkel Merkel 15

16 HbbTV at IFA 2010 ARD starting bar at the Toshiba booth HbbTV Demo Event, IBC2010, Seite 16 IRT Klaus K.Merkel Merkel 16

17 Examples Teletext application with improved visual accessibility (in regular operation) Institut für Rundfunktechnik ITU-EBU Event How the internet can help Seite 17

18 Examples Newsreel application offering additional signer (demo but could be applied in practice) Seite 18

19 Examples combined newsreel and signer video via internet (demo but could be applied in practice) Seite 19

20 Thank you for your attention! Klaus Merkel Institut für Rundfunktechnik Floriansmühlstraße München Tel. +49-(0) Fax +49-(0) Die Folien/Dokumente sind durch das Urheberrecht geschützt. Eine Vervielfältigung ist nur mit Genehmigung des Verfassers gestattet. Dieser Urheberrechtshinweis darf nicht entfernt werden.