Capital Markets Day. P7S1 Digital OTT / Video and Online Gaming. Arnd Benninghoff October 5, Page 1

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1 Capital Markets Day P7S1 Digital OTT / Video and Online Gaming Arnd Benninghoff October 5, 2011 Page 1

2 Agenda OTT / Video Page 2

3 Increasing importance of online video 68% of the German population (14+) are watching videos online mainly on video portals With 206min daily usage, TV remains most favorite medium (Internet: 95min) year-olds: Internet heavy users are watching 10 min more TV than internet light users, per day Source: ARD/ZDF Online Study 2011, SevenOneMedia Page 3

4 OTT market expected to grow strongly, P7S1 market leader German OTT market, m Online AdVoD Pay VoD No.1 P7S1 is market leader in AdVoD + 28% No.1 P7S1 is market leader in PayVoD e 2015e Source: Screen Digest, McKinsey Page 4

5 Three key success factors within online video market Market trends Key success factors 1. Explosion of content online 1 Premium content and strong brands 2. Fragmentation of distribution 3. Parallel usage of TV and Internet 2 Broad distribution 4. Cross-media sales 3 Strong sales and marketing power Page 5

6 We own No.1 VoD portal in Germany German market leader in PayVoD Over 35,000 titles on maxdome 100m streams all-in-all since start Page 6

7 We own No.1 leading aggregation portal in Germany Leading music video site with deals with all music majors and independent labels Exclusive access to Best Of P7S1 TV content 400 professional niche channels Strong on-air advertising on P7S1 TV channels 7.7m Unique Users (AGOF May 2011) and over 35m Premium Video Views in August 2011 Page 7

8 Trailer Page 8

9 We provide unique and best-in-class multiplatform experience TV HbbTV* ONLINE HYBRID TV (OEMs) MOBILE TABLET HbbTV: Hybrid Broadcast Broadband TV, OEMs: Original Equipment Manufacturers Page 9

10 MyVideo ipad App No.1 in itunes entertainment store MyVideo ipad App launched TV, movie and music premium content No.1 in itunes entertainment store within 24hrs after launch Page 10

11 We have control over red button via HbbTV KPIs HbbTV, Mar-Aug 2011 Red Button Visitors Visits Page impressions + 278% + 270% + 310% + 311% % + 301% Page 11

12 We have a unique ability to direct users to digital content TV viewers Unique Users Video views 70m 27m p.m. 58m p.m. Page 12

13 We are No.3 German online marketer with 3 websites in Top 20 Top 10 marketers Top 20 sites Interactive Media Tomorrow Focus Media #3 SevenOne Media IP Deutschland United Internet Media ebay Advertising Group Axel Springer Media Impact Ströer Interactive Yahoo! Deutschland OMS T-Online ebay.de web.de gutefrage.de Yahoo! DE GMX wetter.com #7 BILD.de CHIP Online MSN computerbild.de RTL.de Spiegel Online Windows Live 9.70 N24.de 9.10 #15 VZ Netzwerke 8.58 meinestadt.de 8.10 ProSieben.de 7.99 #18 Focus.de 7.84 DasTelefonbuch 7.74 UU p.m. UU p.m. Source: AGOF June 2011 Page 13

14 USP in online video market due to strong TV / video sales force German TV sales house ranking Gross revenues in Germany YTD Aug 2011 [ bn] Top 5 German online video marketers Gross video ad revenues in Germany YTD Aug 2011 [ m], in-stream only SevenOne Media 2.70 SevenOne Media IP Deutschland 2.20 IP Deutschland El Cartel Media 0.40 Interactive Media 6.68 Sport ARD 0.20 ZDF 0.10 United Internet Media 3.30 Microsoft Advertising 2.35 Netpoint Media 1.96 Source: Nielsen Media Search, gross Page 14

15 We will further increase our scale in online video Focus on video and implement content push to massively grow reach Increase leverage of competitive advantage: Transmedia and marketing power Roll-out online video business internationally to gain scale against competitors Page 15

16 Agenda Online Gaming Page 16

17 Gaming industry fastest growing entertainment market worldwide Gaming industry 2015: $ 82 bn 250 million play social games per month Source: PWC Entertainment and Media Outlook , Social Games: Park Associates, Zynga Page 17

18 Gaming industry largest entertainment market worldwide Social gamers will buy $ 7.3 billion in virtual goods by 2011 Movie goers buy only $ 2.5 billion in real goods Source: virtual goods: as of 2010, In-Stat ; movie goer s real goods: video based on the book Socialnomics by Erik Qualman Page 18

19 Online and mobile gaming becoming a mass market 90m gamer in Europe 27m gamer in Germany 44% female gamer Source: NewZoo Page 19

20 Focus on online and mobile market as most attractive segment German market Market size 2010 Market size 2015e CAGR Console games 1.125m 1.526m + 6% PC games 429m 358m -4% Online and mobile games 350m 633m + 13% Source: PWC Media & Entertainment Outlook Page 20

21 Europe is second largest online gaming market with +17% CAGR Online game market share Europe online game market forecast in $bn South America 1% 14% North America + 17 % % Europe 2.0 Asia 69% e 2015e Source: NHN Page 21

22 Leading games player coming from Germany Transaction Game target Investor Valuation Rev Multiple Description 11/2009 Playfish EA $ m 3.6x 5.3x No. 2 social games developer 07/2010 Zynga Google $ 4bn 4.7x No.1 social games developer 08/2010 Playdom Disney $ m 4.5x 5.8x Leading social games developer 07/2011 Popcap EA $ m 7.5x 13.0x Leading casual games company 08/2010 Frogster Gameforge 65.5m 4.1x Client-server games company 04/2011 Bigpoint TA Associates / Summit $ 600m 3.5x Top 3 browser games company 05/2011 Wooga Highland C. $ 110m 4.6x Top 3 social games developer Ex. 2011/12 Gameforge IPO / Trade Sale $ bn 6-8x Top 3 browser games company Source: P7S1 Page 22

23 We have unique and proprietary assets to become Top 3 player 1 Strong games 2 4 leading 3 portfolio games portals Proprietary technical platform 4 TV media asset 14 exclusive games licenses + User acquisition CRM Community Features Channeling: broad portfolio of 3d party games from 300 partners Payment Billing Core operating Platform Monetization Support Security & Performance Full market radar Over 7m registered users State-of-the-art platform Unique distribution strength Page 23

24 P7S1 aims to publish AAA games titles which drive success Title type Example Rev potential per year (EU) Product life time AAA > $ 80m p.a years B > $ 15m p.a. 5-6 years C > $ 2m p.a. 2-4 years Page 24

25 We have exclusively licensed AAA title Super Marvel Hero Squad Page 25

26 Trailer Page 26

27 Monetization of AAA Free2Play game by virtual item selling Page 27

28 We own the strongest distribution platforms Free2Play portals in 10 language versions with virtual item selling Publisher and marketer of multiplayer online games Online gaming portal with strong community features Social gaming portal with innovative design Aggregation platform with over 1,000 online games Page 28

29 We own the best technical platforms to run games Games and development Licensing and product sourcing Distribution platform Customer promotion SevenGames Contacts to relevant developers Co-ops with majors and exclusive licenses SAT.1 Spiele alaplaya.de TV Media and Online Browsergames.de Technical platform and back-end with supporting tools Page 29

30 Our 360 marketing power allows us to create blockbuster content Messaging Teasering SEM Display Ads Affiliate Print PR TV Media Video Ads InGame Ads Social Media Newsletter Mobile Page 30

31 Unique user acquisition through our TV reach TV viewers Visitors Registrations Item-buying users ARPPU LIFETIME ARPPU: Average Rate per Paying User Page 31

32 P7S1 Games builds on our strong core competencies Attractive monetization Unparalleled continuous user acquisition TV, Online, Social, Search and SEO Competitive operations and platform State-of-the-art, payment and billing strategy Free2Play and pay conversion mechanisms Ability of license blockbuster content Funnel management and international sourcing Strong publishing positioning Established developer relations and competitive portals Page 32

33 We want to become Top 3 games player in Europe Evaluate international investor for minority stake in P7S1 games business Strategy focus on mobile and social gaming and further roll-out of games business internationally Close additional partnerships with large games publishers and increase number of games Page 33

34 Disclaimer This presentation contains "forward looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1 AG"), its subsidiaries/affiliates and/or ProSiebenSat.1 Group as a whole (all hereinafter collectively referred to as P7S1 Group ), including opinions, estimates and projections regarding P7S1 Group's financial position, business strategy, plans and objectives of management and future operations and including opinions, estimates and projections regarding the markets in which it presently operates or in which it expects to operate in the future. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of P7S1 Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by ProSiebenSat.1, its subsidiaries/affiliates or P7S1 Group as a whole with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning P7S1 Group. ProSiebenSat.1 and its subsidiaries/affiliates undertake no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise. Page 34

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