the lead story continuity and change managed services for publishing Your business technologists. Powering progress

Transcription

1 the lead story managed services for publishing continuity and change Your business technologists. Powering progress

2 Publishing has been more dramatically affected by digital technology than any other sector. With the revolution ongoing, every publisher is looking hard at all IT and all associated business and technology services. For many publishers, IT typically occupies around 7% of the workforce directly and accounts for some % of operational expense. Atos simply asks, How can we help you get the best from these significant investments? Put the words digital and publishing together, and it s hard not to think immediately about online - about the opportunities and implications of web delivery; about feeding the demand for continual news flows; about exploiting social networks and reader interaction; and about monetizing and protecting content. As tablets and e-readers become part of everybody s lifestyle, the digital revolution stays high profile. It s front page news - but it s not the whole story. Effective and agile IT operation stays just as close to the more traditional aspects of publishing, both in terms of print production and distribution, and indeed in business operations. Even if habits are changing in the way people choose to consume news, as long as print remains part of the publisher s business, meeting quality objectives and production deadlines cannot be compromised: newspapers have to be printed and distributed in the right volume and on schedule - and nothing must stop that happening. No IT issue should ever jeopardize production, and that means every change and innovation must be tried, tested and risk-free. Outside the press room and distribution center, every aspect of business operation is in turn dependent on the quality of IT operations and support. This is true for both generic and industry-specific systems - for HR and financial reporting, on the one hand, and for analytics and advertising sales on the other. In its many service engagements with publishing professionals, Atos realizes that clearly defined quality and service level agreements are essential. But even more important, is our clients confidence in our ability to resolve issues quickly and efficiently to fix first and analyze afterwards. Celebrating Media Meltdown? As a publishing professional, you understand the critical importance of vision. It underpins development in online, print and print-ondemand strategies; in the exploration of new geographical opportunities; and in the consideration of new means to generate and profit from content. As a specialist provider of IT and business services to the publishing industry, Atos is eager to ensure that the full scope of our activity makes a direct and practical contribution to your business vision. Atos provides a broad range of business-specific and foundation IT services to publishers around the world. Challenges are issued daily and contracts signed and extended. But just as Atos is doing in all telecommunication, media and technology engagements, we would like to invite you to step back and take a look at the big picture with us. Editorial & Advertising Concept, idea Editorial Rights acquisition Finance Advertising sales Newspapers Pre-press Edit Design Photography / artwork Production proofing New format development (mobile/ online) International editions Marketing Print/ Production Procure Print Binding, packaging Distribution / Wholesale Distribution contracts Margin negotiation Marketing Subscription management Warehouse / inventory Forecasting Home news delivery Online distribution Retail Physical / Virtual Hardcopy distribution Online/mobile subscription Terminal delivery Display / point-of- sale Returns / unsold inventory Magazines Distribution Print Wholesale Retail Book publishers Information publishers Print Bypass print Retail Information publishers Book clubs, Online retail Value-added publisher service Print on demand Online news Wholesale Retail Ebooks Publishing specialties and core processes Focus and function Emerging Old and new sit side by side in publishing Although the activities in the publishing cycle are highly specialized, everything is ultimately interconnected. As an IT partner to the publishing industry, Atos recognizes the close correlation between breadth of vision and benefit delivered. 2

3 This is not an encyclopedia of Atos managed services in publishing. Hopefully it provides a flavor of the breadth of our publishing activities, indicating both media-specific and foundation IT expertise. 1 Readership analytics 2 Workplace management Near real-time analytics will underpin effective sales, advertising and development in the digital landscape. Atos managed Oracle Exadata services give dashboard intelligence from big data in minutes. It used to take weeks. 7 Workflow management to release 8 Optimizing ad sales Security and identity management Both on-site and cyber security are critical but are challenging and costly in highly dynamic publishing environments. The scoop must be protected and clear internal and external security delineation is essential. Atos identity management services are agile and effective, helping protect resources without restricting freedom. Minimizing the gap between advertising sale cut-off and print production increases revenue opportunities. With real depth of experience in media-specific SAP, Atos can help maximize ad sales by implementing streamlined and automated processes. Different professionals prefer different tools most publishers need to support both Macs and PCs to equally high standards. Our workplace support teams provide end-to-end management for both platforms often as a fully outsourced service. We can offer workplace-as-a-service too, with bring-yourown-device options. 11 Process efficiency across the whole cycle of production and release is critical especially when managing print and online in one pass. Atos provides designs and implements workflow services, minimizing error and stress Social Network Analysis 1 Managed business support services 16 Data center management and consolidation Every publishing company needs to manage business and commercial administration with clinical efficiency. As one of the world s leading SAP practices, Atos provides agile, efficient and cost-effective managed business services. Many publishing companies choose to keep their data centers in house. This is not sustainable for all, however especially as cloud delivery increases in importance. Atos managed data center services can be delivered both on-site and as hosted resources. We have a particular focus on minimizing environmental and energy costs. Continuity of service, sustained quality and full confidence in the professional wellbeing of any transferred employee are pre-requisites in any publishing IT outsource. Much of Atos publishing expertise in IT is thanks to specialist staff transfer. It is in both our own and our customers best interests to retain and develop these specialist skills, and retention rates are high. Customer contact center services As more and more experiences invite active participation from the audience, publishers need agile and costeffective mechanisms to exploit the opportunity. Atos manages advanced contact center services. Smart automation becomes key in handling peaks and volumes profitably. The way in which online communities consume and react to content is now of critical interest to every publisher. Social Network Analysis has become a hot topic for Atos, and is helping clients gain previously hidden insight into client behavior and relationships. 7 Confidence in outsourcing Many publishers still store 0% or more of their assets offline. This has to change if they are to capitalize fully on both new and heritage content under ownership. Onsite or offsite, we can populate and manage highly structured and responsive digital asset libraries. Gain scalable, cost-effective and immediate access to all digital content. 12 Asset libraries 9 Individual departments can still get attached to individual physical servers. It s understandable but it s risky and expensive too. Fragmented data and underutilization are just part of the problem. Server rationalization is frequent business for Atos with publishing clients. With continuity assured, we routinely reduce server numbers by 60-80%. Server virtualization also becomes a springboard to cloud transformation. 6 Application management and operation With an often complex mixture of new and heritage applications, ongoing management can place a real burden on the publisher s in-house resources. Thanks in part to the quality of our own team s publishing origins, we provide industrial-strength application management and operations services making availability and performance an absolute priority Server rationalization and cloud transformation 17 Smart payment 9 Adaptive Workplace Some publishing employees and freelancers are increasingly mobile while others still tend to be deskbased. Managing workplace provision effectively boosts morale and reduces cost. The Atos Adaptive Workplace is designed around smart profiling it allows our publishing clients to combine everything from fixed workstations to bring-your-own tablets with consistency, security and transparent cost. 10 Publishers need to manage increasingly complex payment networks both incoming and outgoing. Only massive automation can make high-volume micro payment worthwhile. Atos Worldline is at the pinnacle of high-tech transaction processing and can help you explore and implement highly effective and articulated payment systems Publishing supply chain Cloud development and test The constant pursuit of media and product innovation does not automatically demand investment in physical resources. Atos offers managed test and development environments, allowing you to experiment and scale without capital investment. Newspaper and book publishers need to channel product via online and across hard copy retail, while managing the full print supply chain. Atos delivers extensive supply chain management services for publishing. Employee and business support With an increasingly tech-savvy workforce, the nature of IT support does change. But when there is a problem especially with a deadline looming - the rule has to be fix first. Atos designs support systems with an increasing emphasis on self-healing and pre-emptive intervention. When an instant fix is needed, we have the processes in place for immediate technical mobilization.

4 Atos in publishing Atos serves some of the world s best known and respected publishing houses. These include: Axel Springer The Globe and Mail The Hindustan Times McGraw Hill PRISA RCS Editori Reed Elsevier Sanoma The Telegraaf Group Vocento Wolters Kluwer With many of these relationships dating back twenty years and more, Atos has been an active participant in the ongoing transformation of publishing in the digital age. Many of our relationships with publishers are firmly rooted in foundation IT services and these remain an essential component of our publishing business activity. Whether it s local or international, PC or Mac, for hundreds or thousands of employees, we ensure that all core technologies are managed to the highest standards. In parallel, we will help refine and review the associated infrastructure and business services, taking responsibility for networking, for data center management and for the operation of generic business and sector-specific applications, including database management. Nothing is static Every one of our publishing clients must manage continuity under pressure. As your brand and strategy evolve, core values must be sustained, and here too, Atos has much to contribute. Our expertise in security and complex payment systems is particularly relevant here. As publishing companies strive to maximize the value of all content, they need to increase protection and monetization in equal measure. With exceptional experience in digital asset management, shared increasingly across both publishing and broadcasting, Atos is positioned not only to help in the transition to a purely digital environment, but to take complete responsibility for its ongoing management. Good at Partnership Atos has always taken a vendorindependent position. We are always ready to make recommendations or to share experience and best practice but ultimately, it s down to you, the client, to decide which specialist technologies and solutions suit you best. Atos has invested significantly in building active strategic partnerships, and these contribute directly to our proposition as an IT partner in the publishing sector. For publishing, we are particularly close to Oracle, PPI Media and SAP. As cloud options gain momentum in publishing, particularly with regard to SaaS, the value of these partnerships is likely to increase too. Our investments in both the infrastructure and the commercial models needed to deploy specialist solutions on a pay-per-use model are already generating interest. Next Steps The process of continuous review should be designed into every service relationship. The success of every publishing house lies to a large extent in its ability to nurture specialist expertise on the one hand, while crafting and pursuing breadth of vision on the other. So it is for us, with the IT and business services we deliver to the publishing sector. Every engagement no matter how specialized is designed to deliver quality, agility and cost-effectiveness. Focus on detail, no matter how essential, must not obscure the view. Let s take time to reveal connections and opportunities. Our business technologists, specialists in publishing and managed services, are ready to help you reveal the lead story managed services for publishing continuity and change Couple this with the high-tech transactional capabilities of Atos Worldline, and the proposition soon begins to extend far beyond pure managed IT service.

5 About Atos Atos is an international information technology services company with annual 2011 pro forma revenue of EUR 8. billion and 7,000 employees in 8 countries. Serving a global client base, it delivers hi-tech transactional services, consulting and technology services, systems integration and managed services. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail, Services; Public, Health & Transport; Financial Services; Telecoms, Media & Technology; Energy & Utilities. Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic and Paralympic Games and is quoted on the Paris Eurolist Market. Atos operates under the brands Atos, Atos Consulting & Technology Services, Atos Worldline and Atos Worldgrid. For more information: Please contact marketing@atos.net or visit atos.net atos.net Atos, the Atos logo, Atos Consulting & Technology Services, Atos Worldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Atos Worldgrid are registered trademarks of Atos SA. June Atos.