INDONESIA COFFEE MARKET

Transcription

1 INDONESIA COFFEE MARKET IRFAN ANWAR Chairman of Association of Indonesia Coffee Exporters and Industries PROBAT DAY 2014, Bali, 7 November, 2014

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3 Address: Jl. RP. Soeroso No Jakarta 10330, Indonesia T: F: , sphpaeki@gmail.com

4 AEKI/AICE Association of Indonesian Coffee exporters and Industries As the Profesional Coffee Association for the whole coffee stake holders from the farmer, local trader, exporters and Industries. Was established since July 30, 1979 as the idea & spirit from the Coffee Exporters and Government ( Trade Ministry). Has members more than 250 companies. Has regional offices in major coffee producing areas in Indonesia such as : Nangroe Aceh Darussalam, North Sumatera, West Sumatera, South Sumatera, Lampung, DKI Jakarta, West Java, Central Java, East Java + Bali, South Sulawesi. Now AEKI is 35 years old, and has done more siginificant effort in developing Indonesian Coffee as well as actively submit some positifely coffee programe to Government, to carry out Goverment policy on coffee both domesticaly and internationally in long term. Promote Indonesian coffee in both domestically and internationally, maintain international market and penetrate to new market. Encourage Indonesian Coffee farmer welfare, increasing coffee production and quality.

5 AEKI/AICE Dedication: QUOTA ERA ( ). Togather with Government to make the Rule of National Coffee Quota. Improve the Volume of Indonesian Coffee Quota. Penetrate of Indonesian Coffee Market to Non Quota Destination Countries. TRANSITION ERA ( ) Improve of Indonesian Coffee Quality (Standardization of Green Bean Coffee). Improve of Indonesian Coffee Production and Productivity. To encourage Indonesian Coffee Farmers welfare and Educate coffee farmers. To expand Indonesian coffee export market with coffee promote, etc. To increase National Coffee Consumption

6 FREE TRADE AREA 2011 UNTIL NOW Increasing National coffee productivity. Increasing National Devisa from Coffee Sector. Expand Coffee market for both specialty and Commercial Coffee. To Strength Bergaining position of Indonesian Coffee in International Market. Increasing Local coffee consumption. Intelectual Property Right of Geografic Indication of Indonesian Coffee specialty. Sustainability coffee. Improve of Indonesian Coffee Image.

7 FREE TRADE AREA 2011 UNTIL NOW To Make Public Awareness of Indonesian Coffee With AEKI EDUCATION PROGRAME, such as: * Barista Class. * Roasting Class. * Cupping & Brewing Class. * Coffee Compatition ( Coffee Contest, AEKI Brewing Competition 2014, etc). * Coffee Export Training.

8 OVERVIEW: International Coffee ASEAN Community 2015 Indonesia Overview Indonesia Coffee s Industry

9 INTERNATIONAL COFFEE The world s most consumed beverages after water - 2 billion each day in the world The consumption is increasingly embedded into the culture of emerging nations such as Indonesia, as indicated in the forecast of Indonesia coffee consumption CAGR (Compound Annual Growth Rate) of 10,4%, higher compared to US 1,4%, The majority of coffee consumption is developed nation, while 90% of supply is produced in developing countries. The world s production is dominated by the top 4 producers, where Indonesia is the third place.

10 ASEAN COMMUNITY 2015 ASEAN Community is a transformation of ASEAN countries towards more integrated and comprehensive economic, social, and political regional integration Purpose : 1. Enhance regional economic growth 2. Intensify social interaction among both ASEAN and international community, 3. Lead ASEAN to be center of global economic. Indonesia Role / Part : 1. Ready to face this advance regional integration, shown by the current economic growth which is higher than US and UE. 2. The Economic growth is predicted still increasing in years further, in mid level society, population number, and income per capita 3. Complete with its wealth of natural resources also its strategic and potential geographic.

11 INDONESIA OVERVIEW The 16 th largest economy in the world based on nominal GDP in The 4 th most populous country in the World with a rapidly growing middle class market that will represent 63% of its population. GDP per capita is projected to grow from current level of USD3,500 to over USD6,600 in The population projected to reach 270 million in 2020, Overall size of the economy is expected to expand to over USD1,8 trillion, the highest in ASEAN.

12 Source: Global Insight

13 INDONESIA COFFEE S INDUSTRY Has strong recognition for Arabica coffees such as Sumatera Mandheling and its specialty coffees such as Kopi Luwak. The micro-climate is ideal for growth and production of coffee, resulting in its rich, full body, and mild acidity coffee. Has achieved international appeal with its distinctive taste depending on the region in which it is planted as the specific soil type, altitude, coffee variety, processing, and aging affects its characteristics. The exports value is reached an all-time high at USD1,5 billion in 2012, indicating its high international appeal. But the rising domestic consumption is quickly growing well, beyond its exports each year at 24% CAGR (Compound Annual Growth Rate) from 2010 to 2013.

14 Indonesia is the 3 rd biggest coffee producing country in the world Below ten leading producing countries in crop year 2012/2013 (in thousand bags): NO Countries Production % share of world total 1 Brazil ,0 2 Vietnam ,2 3 Indonesia ,8 4 Colombia ,1 5 Ethiopian ,4 6 India ,7 7 Honduras ,1 8 Peru ,1 9 Mexico ,0 10 Guatemala ,6 Source: ICO

15 PLANTATION AND PRODUCTION Coffee plantation area Production Average productivity Amount of farmers in Coffee : About 1,3 million hectars : More less ton : 760 kg/hectars/year : 1,9 million household Production by type of coffee (Ton) Production by producer (Ton) Source: Ministry of Agriculture

16 Coffee Plantation Area and Production by Type of Coffee Year ARABICA ROBUSTA TOTAL Area (ha) Production (Ton) Area (ha) Production (Ton) Coffee plantation Area (ha) Production (Ton) , ,098 1,058, ,088 1,287, , , ,660 1,063, ,278 1,302, , , , , ,961 1,266, , , , , ,280 1,210, , , ,761 1,041, ,230 1,292, , , ,017 1,053, ,092 1,305, ,109 Source: Ministry of Agriculture

17 17 Coffee Production Area in Indonesia by Regions (Tonnes) 1 South Sumatera Lampung Bengkulu East Java North Sumatera Others Aceh South Celebes West Sumatera South East Nusa Central Java Bali West Java

18 Indonesia Coffee Production Area Arabika coffee (19%) Robusta coffee (80%) Liberica coffee (1%)

19 Indonesia Coffee Variety & Single Origin Production ARABICA: Arabica Aceh Gayo (Bener Meriah, Takengon, Central Aceh) Arabica Sumatera Mandheling (North Sumatera) Arabica Sumatera Lintong (North Sumatera) Arabica Java (Central Java and East Java). Arabica Preanger (West Java) Arabica Bali Kintamani. Arabica Flores (Bajawa, Ngada). Arabica Toraja Arabica papua (Wamena, Nabire) ROBUSTA: Robusta Sumatera (Lampung, Bengkulu, Jambi, Palembang) Robusta Java (West Java, Central Java, and East Java) Robusta Flores LIBERICA (Tanjung Jabung, Jambi South Sumatera, and Central Kalimantan) EXCELSA (Meranti Island Riau Province)

20 Indonesia Coffee Certification Some producers / exporters of coffee in Aceh, North Sumatra, Lampung, and East Java hold following certification: Utz Certified Good Inside Fair Trade Rain Forest Alliance Organic Coffee 4C Coffee plantation in Indonesia has been implementing of sustainability coffee, such as: Environmentally friendly with shading tree Preventing of erosion Water sources Source of livelihood for generations. 20

21 Coffee Production Area with Geographical Indication Certificates are as following: Arabica Bali Kintamani Coffee, number of ID G Arabica Gayo Coffee, number of ID G Arabica Flores Bajawa, number ID G Arabica Toraja Kalosi, number ID G Arabica Java Preanger, number ID G Arabica Ijen Raung, number of ID G

22 Strength Of Indonesia Coffee All of Indonesian Coffee Specialty and Commercial has known in International market. Indonesian Robusta Coffee has good body. Has more producing areas with different caracteristic and cup taste each other. Coffee Producing areas are friendly environment, sustainable and treaceable.

23 Indonesia Future Coffee Production Development Expanding more to Arabica Coffee. Growing Arabica coffee more in mountain slopes for instance Aceh, Sumatera, Bali, South Celebes, South East Nusa, and Papua. Increasing coffee productivity, from 760 kg/hectare to 1,5 ton/hectare. Encouraging the sustainable coffee plantation, environment friendly, and maintaining the quality. Planting coffee in the sidelines of tree stands in forest land, in order to prevent the erosion

24 24 EXPORT Table: Indonesia s Coffee Export in (Calendar Year) Year Green Beans Instant Coffee Extract, Essence, Concentrate Roasted Coffee Total Volume (Ton) Value (000 US$) Volume (Ton) Value (000 US$) Volume (Ton) Value (000US$) Volume (Ton) Value (000US$) Value (000US$) , ,918 13,186 50,491 6,096 13, , , , ,399 7,829 49,098 15,618 40, ,055 1,081, , ,999 7,200 41,616 19,647 50, , , , ,531 7,384 40,812 43, , , , ,091 1,034,814 7,196 48,467 69, , ,855 1,303, ,064 1,244,146 71, ,598 14,941 42,695 1,526 5,366 1,566, ,157 1,166,244 72, ,810 10,030 30,502 1,867 7,797 1,468,353 Source: Indonesian Central Bureau Statistic 24

25 Indonesia Green Bean Coffee Export to All of Destination Countries (in Volume) Source: Indonesian Central Bureau Statistic

26 26 Indonesia Instant Coffee Export to all of Destination Countries (in volume) Source: Indonesian Central Bureau Statistic 26

27 Indonesia Export of Coffee Extract, Essence, and Concentrate to main Destination Countries (in Volume) Source: Indonesian Central Bureau Statistic

28 Indonesia Roasted Coffee Export to All Destination Countries Source: Indonesian Central Bureau Statistic

29 COFFEE IMPORT TYPE OF COFFEE Year Green Bean Instant Extract, Essence, Concentrate Roasted Coffee Total Volume Value Volume Value Volume Value Volume Value Value ,962 72,708 3,893 44,396 1,358 33,313 2,054 5, , ,948 11,584 6,810 74,189 2,510 46,153 1,582 5, , ,064 23,773 2,539 18, , ,238 47, ,550 31,369 3,105 19, ,734 1,205 3,483 57, ,618 45,519 8,821 67,150 1,634 5, , , , ,009 9,497 63, , , , ,196 34,278 13,223 82,008 2,661 15, , ,794 Source: Indonesian Central Bureau Statistic Note : Volume in Ton, Value in CIF 000 US$

30 Indonesia Coffee Industries Import Purpose: Blended Coffee. Cheaper price than local for instant coffee production More coffee variety offered in coffee shop

31 INDONESIA COFFEE CONSUMPTION TRENDS No Year Amount of People Need of Coffee (Kilogram) Coffee Consumption (Kg/kapital/year) ,000, ,000, ,000, ,000, ,000, ,000, * 249,000, ,000, ** 253,000, ,000, ** 257,000, ,000, ** 260,000, ,000, * AICE estimate

32 Indonesia s Coffee Consumption Trends: Continues to expand rapidly : - Specialty Coffee and Commercial Coffee - Coffee shops and mass coffee production Competes with International brands: - Micro Roasters - Retailers - Manufactures

33 Growth of Indonesia s Coffee Consumption is Driven by: The development of the coffee processing industries (coffee products), as well as the coffee product variants for instance, white coffee, coffee with herbs, etc The growth of home and middle coffee industries in some major coffee production area The increasing of income per capita The life style The emergence of coffee shops and micro roasters The improvement of coffee education The Increasing of local coffee consumption

34 Indonesian Coffee Market Chain Small Farmer 1th Collector /small 2 nd collector / medium Local Trader Coffee Industries/ Factory Hotel, Restaurant, cafe, Coffee shop (Retailer) Roastery Exporters End User Importers

35 35 Possitively empact of levelling coffee market chain: There are opportunity of non formal employees Need more employee. Creat non formal and formal market. Create local economic emprovement 35

36 36 THE INPUT AND EXPECTANCE Building the cooperation with stakeholders Supporting the upstream and downstream activity Conducting more training to transfer coffee knowledge Creating program to share information Providing more facilities and accommodation in order to accelerate and reinforce coffee activities. 36

37 Thank You Visit us: aeki-aice.org