EMC S HYBRID FLASH ARRAYS

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2 EMC S HYBRID FLASH ARRAYS BALANCE OF PERFORMANCE AND ECONOMICS 2

3 DISCUSSION AREAS Living in a Flash Centric World Customer Challenges Not All Data is Created Equal Why Hybrid Flash Arrays Customer Use Cases Final Takeaways

4 CUSTOMER CHALLENGES VIRTUALIZATION AND MULTI-CORE CHANGES EVERYTHING Mixed Workloads MULTICORE TECHNOLOGY DRIVES INCREASED I/O DEMANDS VIRTUAL MACHINES DATA GROWTH

5 SO IS FLASH THE ANSWER FOR EVERYTHING? Yes All Flash Array Higher Entry Price Designed for Flash Inline Data Services Low Latency Predicable Performance EMC Solutions are Powered by Intel Xeon Processors Hybrid Flash Array Low Entry Price Point Flash Optimized Mature Data Services VM Integration Predictable Economics

6 NOT ALL DATA IS CREATED EQUAL The Virtualized, Mixed Workload IO Blender DATA is HIGHLY SKEWED VIRTUALIZED DATA CENTER Active Data Mixed Workload IO Blender At Any Given Time, Only a Small Percentage of Data Is Active

7 HYBRID FLASH IS THE ANSWER BALANCE OF PERFORMANCE AND CAPACITY COST ALL DISK HYBRID ALL FLASH FLASH EMC Solutions are Powered by Intel Xeon Processors TRADITIONAL ECONOMICS AND EXTREME STORAGE FLEXIBILITY PERFORMANCE

8 INTELLIGENT SOFTWARE BRIDGES THE GAP THE PERFORMANCE OF FLASH AT THE COST OF DISK EMC Solutions are Powered by Intel Xeon Processors

9 WORKLOAD DICTATES HOW MUCH FLASH BACKUP CLONES FILE VM S DSS DATABASE TRADING APPS ARCHIVE TEST DEV WEB MAIL TRANSACTION PROCESSING HPC Low% of Flash Medium% of Flash High% of Flash EMC Solutions are Powered by Intel Xeon Processors Copyright EMC Corporation. All rights reserved. FLASH MIX 9

10 HYBRID FLASH USE CASES MIXED WORKLOADS VIRTUALIZATION NO COMPROMISES ECONOMICS NO COMPROMISES AVAILABILITY EMC Solutions are Powered by Intel Xeon Processors Flash Performance

11 CUSTOMER SUCCESS STORIES VNX2 AND VMAX3 HYBRID FLASH ARRAYS - Hybrid VMAX3 customer that is a world class software solutions and data center certification provider. - VNX2 Hybrid Flash Array customer that is an American multinational corporation focusing on health, fitness and weight loss. - Hybrid VMAX3 & VNX2 customer that is a is a academic medical center located in Boston Massachusetts. The hospital is the primary teaching affiliate for Boston University School of Medicine.

12 Superna EMC VMAX 3 with Flash powers next-generation of data center certification Situation 100-percent virtualized environment required for test and certification Must be optimized for virtualization and centralized administration Applications need to up and running in a day IT infrastructure has to adopt, deploy and use technology very rapidly IT supports both client certification engagements and internal business revenue applications Cloud-enabled DR solution essential to business

13 Superna EMC VMAX3 with Flash powers next-generation of data center Solution Deploy VMAX3 with flash driven by FAST VP Deployed SRDF remote replication software for DR and data mobility Continuous availability with VPLEX between virtual data centers Results Ability to respond quickly to business changes Leverage VMware vsphere for single point of management Optimized performance, improved storage efficiency, and reduced cost with VMAX3 hybrid solution Non-disruptively move applications from one site to another, provide test bed for DR solutions ANDREW MACKAY Chief Technology Officer With its outstanding performance, highavailability architecture, and features for fast and easy storage provisioning, VMAX3 is an ideal platform upon which to build and simplify cloud-enabled DR solutions.

14 Beachbody VNX2 Hybrid Flash Array Solves Fragmented IT Services Situation All Revenue generated by online ordering 100% y/y business growth caused IT struggle to keep up Inconsistent performance E-commerce services outsourced Internal business critical applications run inhouse. Planned outages of eight hours/week resulted in loss revenue Business critical Oracle and Microsoft applications suffered performance issues, loss in revenue

15 Beachbody VNX2 Hybrid Flash Array Solves Fragmented IT Services Solution Brought all IT services back in house with EMC VSPEX solution based on VNX2 Hybrid Flash array Oracle Enterprise Business Suite (EBS), Oracle ATG e- commerce, Microsoft Exchange, SharePoint and Active Directory Created second data center solution 300 miles away for DR Results Performance for critical applications increase by 200% - Increased revenue Planned outages have been eliminated Revenue producing uptime Grew from 400 to 1,500 virtual servers in 9 months Created DR site, plan to make it active/active in the future JEFF ROCHLIN SR. Director of IT Servers, Systems, and Support If Oracle needs more performance, we simply throw together a flash tier on VNX2..system will automatically move hot portions of the database onto it.

16 Boston Medical Center VMAX and VNX power patient care Situation Data driven medical; care is critical to BMC Need to separate tier-1 & tier-2 data for predicable performance and security High I/O requirements for Data Base and SAP applications Data needs to be easily shared across all systems Need for security for data-in-flight security (HIPAA) Requirement for a continuous active-active disaster recovery plan

17 Boston Medical Center VMAX and VNX power patient care Solution EMC VMAX with medium% of Flash provides 3 X performance for heart of the business applications EMC VNX2 Unified Storage provide tier-2 block support and file services Results Data center footprint has been reduced by 25% Application provisioning has improved by 30% and log in times have reduced to >5 seconds RTO and RPO have reduced down to 5 minutes Doctor login time improved by 300% Block based dedupe reduces storage footprint New servers are online in under one hour ARTHUR HARVEY Associate CIO EMC are genuinely partners for us and I can t say that of all of my vendors. EMC not only supports me in this project with their products, but they support this hospital. The folks at EMC care about Boston Medical Center and they show it.

18 CUSTOMER SUCCESS THE POWER OF THE EMC PORTFOLIO VNX2 VMAX3 XtremIO Data Domain VMAX3 VNX2 Data Domain HYBRID FLASH DEPLOYMENTS VNX Hybrid-Flash (Low% of flash) Saved $394,000 (US) in TCO 70% of the IOPs coming from Flash VMAX3 VNX XtremIO VNX Hybrid-Flash (High% of flash) 60% performance improvement 95% of the IOPs coming from flash

19 THE MARKET AGREES IDC STUDY Q42015

20 SUPPORTING MATERIAL LINKS TO MORE INFORMATION, CUSTOMER PROFILES AND CUSTOMER VIDEOS Superna Customer Profile: Customer Video: Beachbody Customer Profile: Boston Medical Center Customer Video: :

21 SHOP FLASH PRODUCTS IN THE EMC STORE STORE.EMC.COM Copyright 2014 EMC Corporation. All rights reserved. 21

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