Competent (3) Meets the competency Proficient level. Competent application of design principles.

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1 Final Portfolio Assessment Rubric Graphic Design faculty will review portfolios of graduating students at the end of the students program of study. The portfolios will be evaluated based on the scoring rubric using a five-point scale. Bachelor Of Science In Graphic Design Performance Criteria Basic (1) Lowest level of performance Developing (2) Intermediate Level Competent (3) Meets the competency Proficient level Accomplished (4) Advanced Level Exemplary (5) Highest level of performance Professional Level Outcome 1. Basic Skills/Visual Organization Analyze and incorporate aesthetics and formal concepts of layout and design including spatial relationships, legibility and effectiveness, interrelationships among imagery and text, balance, typography and color theory. 1.1 Displays effective ability to use the elements of design and apply design in their work. Appropriate design not used in application Syntactic concerns, such as form, composition, and visual hierarchy are not successfully articulated. Substantive design Design, as applied, do not appropriately assist in the. Syntactic concerns, such as form, composition, and visual hierarchy are not all clearly and effectively articulated. Serious design Competent application of design. effectively articulated. Minor correctable design Good application of design. successfully articulated. A few, if any, easily correctable design errors. Excellent application of design. exemplary articulated. Work contains no errors. 1.2 Demonstrates appropriate and effective use of typography unacceptable in terms of an unacceptable. Substantive typography unsuccessful in terms of an unsuccessful. Serious typography successful in terms of an effective Correctable typography good in terms of structure, legibility, and function. It demonstrates a good Few, easily correctable typography errors. excellent in terms of an exemplary Work contains no typography errors. 1. Portfolio Rubric

2 Outcome 2. Process/Creative Problem Solving Skills Develop design concepts and relate these to historical and contemporary trends and social context by producing successful visual solutions to assigned problems. Model the interdependence of content and visual expression and evaluate and critique their ideas. 2.1 Research methods used by the student are effectively chosen and implemented to arrive at successful solutions. Unacceptable use of research. Student did not cover most aspects of the Unsuccessful use of research. Student did not cover most aspects of the Successful use of research, covering most aspects of including historical background, social context and functional concerns. Good use of research, covering all aspects of the research, covering all aspects of the 2.2 Work demonstrates an effective use of process including conceptual and formal Unacceptable conceptual and formal exploration, did not demonstrate both Little to no formal and conceptual Unsuccessful conceptual and formal exploration, did not demonstrate both Student did not exceed personal taste barriers and expectations in their Successful conceptual and formal exploration, Student started to exceed personal taste barriers and expectations in their formal and conceptual Good conceptual and formal exploration, divergent and convergent Student exceeded personal taste barriers and expectations in their Excellent conceptual and formal exploration, Student exceeded personal taste barriers and expectations in their 2.3 Work demonstrates unique, creative and appropriate concepts driven by strategy. Unacceptable concept not they do not satisfy the objectives of the sated visual problem. Unsatisfactory concept not they do not satisfy the objectives of the sated visual problem. Satisfactory concept inventive and appropriate, they satisfy the objectives of the sated visual problem. Good concept inventive and appropriate, they satisfy the objectives of the sated visual problem. Excellent concept they satisfy the objectives of the sated visual problem. The concept does not The concept does not audience; it is not memorable or compelling. with the target audience; it is memorable, with compelling elements. with the target audience; it is memorable, with unique, compelling elements. with the target audience; it is memorable, with unique, compelling elements. 2.4 The work displays effective problem solving, producing a that is appropriate and driven by strategy. Unacceptable solution to inappropriate message. does not Substantive Unsatisfactory solution to inappropriate message. does not Serious errors exist Satisfactory solution to appropriate message. resonates satisfactorily with the target Minor correctable Good solution to the problem communicating an appropriate message. resonates well with the target A few, if any, easily correctable errors. Excellent solution to the problem communicating an appropriate message. resonates excellently with the target Work contains no errors. 2. Portfolio Rubric

3 Outcome 3. Technology and Production Use industry-specific computer software programs within the context of producing concrete projects including the technical aspects of prepress, output, and quality reproduction as well as Web design. : 3.1 appropriate electronic prepress and printing, shows effective command of production value and image quality. unacceptable prepress and printing Poor illustration skills. All images are not at proper Struggles with use of, techniques and materials. below average prepress and printing Unsatisfactory illustration skills. All images are not at proper Basic use, adequate understanding of prepress and printing Adequate illustration skills. All images are at proper Adequate use, good prepress and printing Good illustration skills. All images are at proper Good use, techniques and materials. excellent prepress and printing Excellent illustration skills. All images are at proper Excellent use, 3.2 in image manipulation software Poor use of / of computer / Good use of / 3.3 with page layout software Poor use of / of computer / Good use of / 3.4 with vector graphics Poor use of / of computer / Good use of / 3.5 in scripting software Poor use of / of computer / Good use of / 3. Portfolio Rubric

4 Outcome 4. Verbal & Written Articulation Articulate the vision behind their creative work and explain and promote their solutions. 4.1 Student is able to critically address his or her work orally, logically promote their solution, and respond to concepts presented in the Graphic Design Curriculum. Unacceptable verbal concept and how the form is Student cannot provide a logical argument of why their Unsatisfactory verbal concept and how the form is Student cannot provide a logical and convincing Satisfactory verbal concept how the form is Good verbal articulation of strategy, concept and states how the form is Excellent verbal concept and clearly states how the form is and convincing argument of why their solution is effective. 4.2 Student is able to write critically about his or her work as well as concepts presented in the Graphic Design Curriculum. Unacceptable use of language includes problems with word structure; frequent errors in standard written English. not logical and do not cover pertinent Poor use of language includes problems with word choice and sentence structure; frequent errors in not logical and do not cover all pertinent Intermittent use of language, including word variety; occasional major or frequent minor errors in logical and cover pertinent Clear and effective use of language, including word variety; competence with the conventions of compelling, logical and cover all pertinent Outstanding use of language, including effective word choice and sentence variety; superior facility with the conventions of standard written English. compelling, logical and cover all pertinent 4. Portfolio Rubric

5 Outcome 5. Professional Practice Demonstrate professional presentation, knowledge of graphic design and visual problem solving, and mastery of professional practices and ethics. 5.1 Presentation of work and portfolio is career focus and professional All or most elements of the portfolio presentation appear amateur (book, A few elements of the portfolio presentation are exhibited competently (book, Most elements of the exhibited competently (book, resume, business card, All elements of the exhibited and look professional (book, All elements of the exhibited and are of superior quality look (book, resume, business card, 5.2 Demonstrates thorough knowledge of industry practice and ethics unacceptable industry practice and ethics. unsatisfactory professional practice and ethics. satisfactory industry practice and ethics. good professional practice and ethics. excellent professional practice and ethics. 5.3 Develops and exhibits professionalism manner are inappropriate for the setting. Personal appearance and manner are questionable for the setting. manner are appropriate for the setting. manner demonstrate confidence. body language demonstrate confidence and professional demeanor. Name of Student Name of Reviewer 5. Portfolio Rubric