Wilmington University Formative CECRAM Data Collection for use by all WU colleges Collected by the College of Arts and Sciences

Transcription

1 Wilmington University Formative CECRAM Data Collection for use by all WU colleges Collected by the College of Arts and Sciences WU Graduation Competencies *program competences are the same Oral Communication 1. Speak with confidence, clarity, and conciseness. One Pertinent Course ENG 131 Public Speaking Related Course Objective Assessment Activity Assessment Date 5. Deliver in-class oral presentations 6. Develop and exhibit confidence in making oral presentations to audiences. Final oral presentation assessed with oral presentation rubric, criteria # Research, prepare, and deliver professional ENG 131 Public Speaking 2. Demonstrate the skills necessary in preparing an effective written presentation. 3. Demonstrate delivery techniques in making effective oral Final oral presentation assessed with oral presentation rubric, criteria #1-5

2 Written Communication 3. Write with clarity and precision using correct English grammar: mechanics (punctuation) and usage (sentence structure, and vocabulary) ENG121 English Comp. I 6. Develop skill in writing in academic English Paper assessed with writing rubric 4. Correctly and ethically present scholarly writings utilizing the Publication Manual of the American Psychological Association (APA) ENG 122 English Comp. II 11. Develop skill with APA, 6 th ed. formatting CECRAM - Test on APA format

3 Disciplined Inquiry 5. Exercise critical thinking strategies, including scientific and quantitative reasoning, problem solving, analysis and evaluation PHI 100 Intro to Critical Thinking (formative) 1. Students will analyze good critical thinking techniques and distinguish potential barriers to this thinking. 2. Students will develop their sense of ethical and moral decision-making. 3. Students will critically evaluate marketing and advertising techniques and consider the influence of these forces in their own lives. 12 Test questions embedded in final exam All Science Courses except SCI-308. * 1. Demonstrate Scientific Reasoning Science project or assignment measured with scientific reasoning rubric. The Math Department is under review. New approaches to assessment are being developed with a goal of implementation in (Formative and Summative)* *Note: Some data acts as summative data when no further data is collected.

4 WU Graduation Competencies *program competences are the same Oral Communication 1. Speak with confidence, clarity, and conciseness. One Pertinent Course ENG 131 Public Speaking Wilmington University College of Arts and Sciences Bachelor of Science in Communication Map Related Course Objective Assessment Activity Assessment Date 5. Deliver in-class oral presentations 6. Develop and exhibit confidence in making oral presentations to audiences. Final oral presentation assessed with oral presentation rubric, criteria #6-15 COM 300 E-1a. Deliver information orally in a logical and grammatical manner. Final SEA project (with presentation) assessed with essay rubric, oral presentation item 2. Research, prepare, and deliver professional ENG 131 Public Speaking 2. Demonstrate the skills necessary in preparing an effective written presentation. 3. Demonstrate delivery techniques in making effective oral Final oral presentation assessed with oral presentation rubric, criteria #1-5 COM 300 E-1b. Research, prepare and deliver oral presentation Final SEA project (with presentation) assessed with essay rubric, oral presentation item

5 Written Communication 3. Write with clarity and precision using correct English grammar: mechanics (punctuation) and usage (sentence structure, and vocabulary) ENG121 English Comp. I COM Develop skill in writing in academic English E-2 Present written/word processed information Paper assessed with writing rubric Final SEA project assessed with essay rubric 4. Correctly and ethically present scholarly writings utilizing the Publication Manual of the American Psychological Association (APA) ENG 122 English Comp. II COM Develop skill with APA, 6 th ed. formatting E-2 Present written/word processed information using standard APA style CECRAM - Test on APA format Final SEA project assessed with essay rubric, APA item

6 Disciplined Inquiry 5. Exercise critical thinking strategies, including scientific and quantitative reasoning, problem solving, analysis and evaluation PHI 100 Intro to Critical Thinking (formative) 1. Students will analyze good critical thinking techniques and distinguish potential barriers to this thinking. 2. Students will develop their sense of ethical and moral decision-making. 3. Students will critically evaluate marketing and advertising techniques and consider the influence of these forces in their own lives. 12 Test questions embedded in final exam COM 314 Technical Communication and Project Management Create and present a social media implementation project proposal Project proposal assessed with project rubric

7 All Science Courses except SCI Demonstrate Scientific Reasoning Science project or assignment measured with scientific reasoning rubric. The Math Department is under review. New approaches to assessment are being developed with a goal of implementation in 2015.

8 Program-Specific Competencies One Pertinent Course Related Course Objective Assessment Activity Assessment Date Evaluate information sources and content COM 300 Communication Theory Conduct valid and reliable research using library and other resources, including subscription services and other sources generally accepted by the communication field as legitimate and logical Library orientation for communication theory students and follow-up quiz on Blackboard,, Demonstrate knowledge and understanding of the role and functions inherent in the creation of print, electronic and moving image media DSN 105 Visual Communication Develop an awareness of the basic components of design. Design project, assessed with design project rubric,, Demonstrate an understanding of ethical and legal issues affecting the use of information COM 310 Legal Aspects of Communication Develop a general awareness of the American legal system and its impact on all aspects of media and communication. Final exam with embedded questions,

9 Integrated Marketing Communication (IMC track only) Demonstrate and apply the basic elements of the communication process and the role of communications in marketing BMK 410 Integrated Marketing Communications Create an integrated marketing campaign Project assessed with project rubric, Communicate information orally in a logical and grammatical manner to meet requirements of various industry and marketing communities BMK 307 Public Relations Describe the elements of a basic media relations plan Mid-term group project on real-life crisis, assessed with project rubric,, Media Communication (MC track only) Demonstrate knowledge and understanding of the influence and impact of visual images, such as logos, ads, and design/visual elements of film, television, and the Internet. BMK 306 Principles of Advertising Describe the process of planning, implementing, and control of an advertising effort Case study essays assessed with final exam rubric,,

10 Demonstrate and apply knowledge in current industry standards and technologies of the web, video, and imagery COM 344 Prepare written and visual forms of communication for print and broadcast and apply both styles as needed Final SEA project assessed with news writing and Associated Press style rubric,,

11 Wilmington University College of Arts and Sciences Bachelor of Science in Liberal Studies Map WU Graduation Competencies *program competences are the same Oral Communication 1. Speak with confidence, clarity, and conciseness. One Pertinent Course ENG 131 Public Speaking Related Course Objective Assessment Activity Assessment Date 5. Deliver in-class oral presentations 6. Develop and exhibit confidence in making oral presentations to audiences. Final oral presentation assessed with oral presentation rubric, criteria #6-15 GEN 480 Senior Seminar A-1. Demonstrate confidence, clarity, and conciseness in making oral Class presentation assessed with oral presentation rubric, criteria # Research, prepare, and deliver professional ENG 131 Public Speaking 2. Demonstrate the skills necessary in preparing an effective written presentation Demonstrate delivery techniques in making effective oral Final oral presentation assessed with oral presentation rubric, criteria #1-5

12 GEN 480 Senior Seminar A-2. Research and construct effective A-3. Apply appropriate delivery techniques in making effective oral Class presentation assessed with oral presentation rubric, criteria #1-5

13 Written Communication 3. Write with clarity and precision using correct English grammar: mechanics (punctuation) and usage (sentence structure, and vocabulary) 4. Correctly and ethically present scholarly writings utilizing the Publication Manual of the American Psychological Association (APA) ENG121 English Comp. I GEN 480 Senior Seminar ENG 122 English Comp. II GEN 480 Senior Seminar 6. Develop skill in writing in academic English A-4. Employ standard English, including correct grammar, usage, mechanics, spelling, and punctuation in written composition. A-5. Utilize various sentence structures in written composition. A-6. Content is communicated clearly, concisely, and thoroughly. 11. Develop skill with APA, 6 th ed. formatting D-5. Demonstrates an understanding of plagiarism, copyright laws, and proper APA formatting. Paper assessed with writing rubric Research paper assessed with writing rubric CECRAM - Test on APA format Research Paper assessed with the writing rubric, criteria #8

14 Disciplined Inquiry 5. Exercise critical thinking strategies, including scientific and quantitative reasoning, problem solving, analysis and evaluation PHI 100 Intro to Critical Thinking (formative) 1. Students will analyze good critical thinking techniques and distinguish potential barriers to this thinking. 2. Students will develop their sense of ethical and moral decision-making. 3. Students will critically evaluate marketing and advertising techniques and consider the influence of these forces in their own lives. 12 Test Questions embedded in final exam GEN 480 Senior Seminar C-1. Exercise critical thinking strategies, including reasoning, problem solving, analysis, and evaluation. Critical Thinking component of ETS Proficiency Profile.

15 All Science Courses except SCI Demonstrate Scientific Reasoning Science project or assignment measured with scientific reasoning rubric. The Math Department is under review. New approaches to assessment are being developed with a goal of implementation in Three program specific competencies are also assessed: information literacy, technology, and ethics. Academic Program Specific 1. Information Literacy- Access, use, and evaluate information effectively and appropriately. ENG 122 English Comp. II 1. Locate, gather, and organize information using appropriate technology and information systems. Final paper assessed with information literacy rubric GEN 480 Senior Seminar D-1. Demonstrate an understanding of the importance of information literacy Research Paper assessed with the information literacy rubric.

16 Academic Program Specific 2. Use technology to GEN 480 effectively locate and Senior Seminar communicate information. D-6. Utilize appropriate technology to produce a professional looking document. Research Paper assessed with the information literacy rubric, criterion # 6. Academic Program Specific 3. Apply legal and GEN 480 ethical principles to Senior Seminar guide professional behaviors and decisionmaking. D-5. Demonstrates an understanding of plagiarism, copyright laws, and proper APA formatting. Research Paper assessed with the information literacy rubric, criterion # 5.