PARTNERSHIP AT THE NEXT LEVEL

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1 PARTNERSHIP AT THE NEXT LEVEL

2 The Entrust Datacard PartnerPlus program is designed for channel partners that share our passion for delivering value to customers through secure identity solutions. The program is built on the same foundation of trust as our products and reflects our commitment to helping our partners succeed.

3 TRUSTED PARTNERS IN GROWTH Consumers, citizens and employees increasingly expect anywhereanytime experiences whether they are making purchases, crossing borders, accessing e-gov services or logging onto corporate networks. They also expect the ecosystems that allow this freedom and flexibility to be entirely reliable and secure. Entrust Datacard offers the trusted identity and secure transaction technologies that make these ecosystems possible. The PartnerPlus program offers its elite group of members the opportunity to create significant revenue opportunities in the thriving ID and security markets with Entrust Datacard s highly differentiated, industry-recognized solutions. We do not over-saturate our markets and our tiered structure fully recognizes partner investment while providing corresponding benefits. Our consultative approach, enablement and support resources are key advantages of partnering with Entrust Datacard and a reflection of our investment in growing our partner revenue. ENTRUST DATACARD Headquartered in Minneapolis, MN, USA Founded in 1969 Over $600M in annual revenue 2,000 employees in 34 worldwide locations Delivering advanced solutions in six core areas: PKI (PUBLIC KEY INFRASTRUCTURE) CENTRAL ISSUANCE INSTANT ISSUANCE AUTHENTICATION ACCESS CONTROL DEVICE & INFRASTRUCTURE SECURITY (SSL & IoT)

4 WHY PARTNER WITH ENTRUST DATACARD? SHARED INVESTMENT IN YOUR SUCCESS A program with levels of acceleration drives mutual accountability and provides a clear path for advancement. Our selective approach to membership creates an elite partner network that is not over-saturated Tiered membership structure recognizes a partner s investment with corresponding benefits Requirements are clearly defined at each level to drive program integrity Continuous investment in your success through training and support that grows at each tier PERSISTENT FOCUS ON PROFITABILITY The opportunity to capitalize on the thriving ID and security markets with incentives and rewards focused on partner profitability and growth. Advanced and highly differentiated solutions in growing markets that deliver the quality and reliability customers need A broad portfolio of end-to-end solutions to help expand partner reach and drive revenue Incentives that recognize partner value so accomplishments are fully rewarded HANDS-ON ENABLEMENT Committed advocates who understand your business and optimize your resources. Accessible expertise and practical training to help you succeed In-region channel organizations fully focused on nurturing partners Extensive marketing support, including experts, tools and Marketing Development Funds

5 PARTNER PLUS PROGRAM STRUCTURE The PartnerPlus program includes both Solution Providers and Distributors, as determined by a partner s business model, and products and services offered. The program uses a tiered structure that recognizes a partner s investment with corresponding benefits. SOLUTION PROVIDERS DISTRIBUTORS GOLD AUTHORIZED PLATINUM GOLD PLATINUM BENEFITS BENEFITS Solution Providers are partners with the expertise to market, sell and service Entrust Datacard products to end customers. PartnerPlus benefits may include: Financial Benefits - Sales Incentives and Promotions - Marketing Development Funds Sales and Technical Enablement - elearning and Classroom Training - Discounted Not for Resale and Demo Products Personalized Marketing & Sales Support - Designated Channel Manager - Expert Marketing Consultants Joint Business Development - Co-branded Campaigns - Business Development Training Signed partner agreement Financial commitment Commitment to train your sales and technical teams Provide technical support and service to your customers Joint business planning for success Distributors are partners with the expertise to market and sell Entrust Datacard products to resellers. PartnerPlus benefits may include: Financial Benefits - Sales Incentives and Promotions - Marketing Development Funds Personalized Marketing & Sales Support - Designated Channel Manager - Expert Marketing Consultants Joint Business Development - Business Development Training - Co-branded Campaigns Signed partner agreement Financial commitment Extension of credit to resellers Commitment to build/grow your reseller network Carry inventory and provide logistics Sales-out reporting (hardware) Joint business planning for success

6 GROW YOUR BUSINESS WITH PARTNER PLUS At Entrust Datacard, we are committed to partner success. If you are passionate about the ID and security markets and share our commitment to delivering value to customers through highly differentiated solutions, then take the next step in joining our partner network. Contact or visit to learn more. Corporate Headquarters Phone: Entrust Datacard and Datacard are trademarks, registered trademarks and/or service marks of Entrust Datacard Corporation in the United States and/or other countries. Names and logos on sample cards are fictitious. Any similarity to actual names, trademarks or tradenames is coincidental Entrust Datacard Corporation. All rights reserved. CO

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