Leading the Change in Cyber-Security. Copyright 2011 EMC Corporation. All rights reserved.
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1 Leading the Change in Cyber-Security 1
2 RSA SecurWorld puts partners on a fast track to success with leading-edge technology, extensive enablement and support, and a strategically flexible framework. [1] Leading-Edge Technology As the preferred security provider for more than 90% of the Fortune 500, RSA s innovative portfolio enables leading organizations to solve their most complex and sensitive security challenges. Our channel products and services span Identity Protection, Security Management, and Anti-fraud. [2] Fast Track to Success RSA aims to foster partner relationships that are lasting and mutually beneficial. Every quarter, you will have the chance to elevate your tier status and reap greater benefits. Additionally, Deal Registration offers you exclusive discounts for discovering incremental opportunities. [3] Extensive Enablement & Support SecurWorld provides end-to-end sales and technical support through every step of the sales cycle. You will have access to a solution-centric and role-based training framework which includes multilingual courses, both online and instructor-led. Our partnerfocused portal contains sales tools across all products for specific stages in the sales cycle. [4] Strategic Flexibility Our framework of Tracks and Specializations allows you to partner with RSA in alignment with your business model. Achieving Specializations on RSA products entitles you to increased financial benefits and supplemental resources to maximize your profit. 2
3 Leading Edge Technology We lead where it matters most. RSA enables partners to solve their customers most complex and sensitive security challenges. We lead where it matters most and remain closely in tune with the rapidly changing landscape of cyber-security by investing in intelligence-driven security solutions. Recently, RSA was positioned in the leader s quadrant of the 2012 Magic Quadrant for Enterprise, Governance, Risk and Compliance solutions. Authentication Data Loss Prevention Web Fraud Detection SIEM GRC Network Analysis & Forensics 3
4 Fast Track to Success Quarterly performance reviews offer frequent opportunities to advance tiers. SecurWorld partners have access to a range of revenue opportunities: product sales, recurring revenue from maintenance, professional services, training and customer support. In addition, many benefits are available to partners depending on tier status. SecurWorld Partners of any tier level have access to our Deal Registration Program, which offers Partners an additional upfront discount on deals they discover as well as cost protection on any deals that are registered. RSA Rewards offer additional financial incentives for partners Affiliate or higher. Affiliate Elite and Premier Partners, who achieve SecurWorld specializations, will have access to Co-op and Performance-Based Rebates. Premier Partners have the opportunity to achieve KPOs. For more information, visit emc.com/rsa. BENEFITS Key Performance Objectives (KPOs) rebate SecurWorld Tiers Authorized Affiliate Affiliate Elite Premier Performance- Based Rebate Co-op RSA Rewards Deal Registration 4
5 Extensive Enablement & Support We support partners through every step of the sales cycle. RSA recognizes that a thorough understanding of the value of RSA s products is crucial for success. We require partners to complete different levels of training through our SecurWorld Academy accreditation and certification program to best prepare them to position the RSA value proposition. In addition to training, RSA has a broad scope of resources available to partners to provide supplemental knowledge, hands-on product experience, sales resources and troubleshooting support. RSA SecurWorld Academy provides comprehensive training in Sales, Technical and Post-Sales implementation. Most training is free and online, but instructor-led and virtual training are also available. Gain more product knowledge with edutube, an online video portal with supplemental training on RSA products & solutions, aligned with content consumed by RSA reps (all free). To provide further hands-on engagement with RSA s products, our Not for Resale (NFR) program offers partners hardware and software at a deep discount to install in their labs, with the intent that it can be leveraged for demonstrations and proof-of-concepts (POCs) among their security practitioners. Through RSA SecurCare Online (SCOL), partners have access to an online express route of technical information, solutions, and support, including patch downloads and product documentation. Partner Sales Center provides access to additional technical resources.the RSA Validation Center (RVC) is also found here, where you can demo RSA solutions in realistic applications. We constantly stay in touch with partners on program and product updates via our SecurWorld Communications, which span webcasts, alerts, Partner conferences, virtual events and newsletters. 5
6 Strategic Flexibility We allow freedom and greater rewards through product specializations. Through specializations, we stay tightly aligned with your Go-to-Market strategy. Partners achieve specializations through RSA s solution-centric sales and technical training. Specializations provide Partners with the advanced competencies needed to sell end-to-end solutions. These specializations are aligned with product categories: Governance, Risk & Compliance, Security Analytics, Authentication, and Fraud & Risk Intelligence. Specializations also engender higher tier placement, and therefore greater financial rewards. 6
7 RSA Authorized Services Network A higher level of post-sales services The RSA SecurWorld Authorized Services Network (ASN) program is a select partner community that complements and extends RSA service offerings and expands RSA s global coverage capabilities. Members of the RSA SecurWorld Authorized Services Network stand out from the competition. Not only does the program provide the advanced technical training, delivery methodologies and mentoring that partners need to offer maximum customer value, but also provides independent certification of each partner s ability to deliver high-quality professional services. [1] Level 1 Basic installation services [2] Level 2 Advanced installation and design [3] Level 3 Integration and advanced service deployments Trainings Shadowing Mentoring 7
8 Become a leader in information security today. Apply to become an RSA SecurWorld Partner Copyright 2014 EMC Corporation. All Rights Reserved. H
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