Adobe CQ Digital Asset Management

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1 Adobe CQ Digital Asset Management Datasheet Adobe CQ Digital Asset Management Benefits of digital asset management capabilities Connect marketers with creative professional Integrate with the Adobe Creative Suite and manage digital assets across organizational silos Increase business agility Meet time-to-market goals and control when and where assets appear across different sets of users and systems in the organization. Monetize core brand assets Repurpose existing assets across new channels and geographies. Improve brand consistency Preserve brand equity with versioning and workflow controls. Reduce TCO of asset management Eliminate redundant asset creation, tagging, editing, and distribution. Increase IT agility Access the repository via a web browser and ease installation with no client software requirement. Adobe CQ Digital Asset Management (CQ DAM) is a modern, unified digital asset management system that empowers organizations to optimize operations, connect with creative professionals, reuse existing assets, and maintain brand consistency of rich media assets regardless of format or location. With CQ DAM, it is easy for organizations to manage troves of images, audio, video clips, animations, and other rich media assets. CQ DAM s deep integration within the Adobe CQ5 Web Experience Management Solution and with the Adobe Creative Suite will simplify planning, production and distribution of digital assets from within your organization and with external digital agencies. With CQ DAM s unique capabilities, organization can regain full control of their digital assets and exceed time-to-market goals for critical projects such as new product launches. Digital asset management The Digital Age has transformed the way companies launch new products, accelerate innovation, and use content to engage with users. Marketers have taken advantage of digital assets such as photos, audio files, video clips, animations, banner ads, brochures, games, and other media to provide richer and more meaningful engagements online. Overwhelmed by the exponential growth of such assets and channels of distribution, organizations seek solutions to manage digital assets efficiently within one deeply unified system. To create an optimized customer experience, assets often must be syndicated across an everexpanding number of digital and physical marketing channels. Finding these assets are difficult, where in many organizations assets are spread amongst siloed systems, network folders, and external agencies often with varied quality, relevance, and consistency. Without a single management layer, the creation, storage, and distribution of these assets can significantly delay time to market of a new product or reduce the value of a brand. Well-integrated digital asset management capabilities can help companies conserve resources, accelerate cycle times, and ultimately create a more productive and collaborative ecosystem. CQ DAM fulfills the needs of organizations that want a single unified interface with a single process and scheme for organizing and tagging content, from websites to videos to documents, with consolidated search capabilities built in. CQ DAM capabilities CQ DAM s advanced rich media management capabilities meet enterprise needs for a flexible, extensible, and integrated production environment. It was designed for ease of use to get your organization up and running without delay. Easy-to-use, drag-and-drop web interface CQ DAM provides an easy-to-use, drag and drop web interface that enables many users to add, access, update and share assets without confusion or extensive training. Business users are sheltered from the CQ DAM s power features, which enable the key non-technical in your organization to focus on productivity and speed. Assets are placed into hierarchical and multidimensional taxonomies to enable easy location and repurposing.

2 Tight Integration within the Adobe Web Experience Management solution Investing in a digital asset manager that is tightly integrated with your web experience strategy is critical to leveraging your brand and creating effective marketing workflows. According to a 2011 Frost and Sullivan report, Using a DAM platform to manage all marketing assets and integrate with the Web Experience Management on the front end creates a powerful combination for marketing organizations to translate online marketing strategies into successful execution that is measurable and repeatable. * CQ DAM was designed with web experience in mind. Built on the same modern, technology stack as Adobe CQ WCM, CQ DAM seamlessly integrates within the Adobe Web Experience Management solution so that you may easily find, access, and repurpose digital content to create compelling web experiences. Connect creative professional to your organization with Adobe Creative Suite Integration CQ DAM supports deep integration with Adobe Creative Suite using Adobe Drive or WebDAV. With out of the box support for Adobe Drive, Adobe Bridge and WebDAV, you can access remote assets through your web browser and integrate directly with the products creative professionals use such as: Adobe Photoshop, Illustrator, InDesign, and InCopy. In addition, because CQ DAM supports Extensible Metadata Platform (XMP) as a metadata standard, it easily integrates with standards-compliant digital asset management solutions and supports bi-directional editing of asset metadata. Workflow-driven asset handling The CQ DAM workflow engine provides a drag-and-drop user interface that enables business users to create, maintain, and control workflows to manage your organizations digital assets. Business users can create automated tasks and workflows to generate asset renditions, thumbnails, watermarks and much more. Marketing professional gain flexible yet powerful control of assets from creation to distribution, making sure they are distributed to relevant users for review in the appropriate format, and ensuring the appropriate user groups are part of a workflow. CQ DAM provides full-cycle asset and metadata management to help ensure that the right assets are found and only approved assets are accessed and used across channels.

3 The key advantage of efficient asset handling is automation. CQ DAM s Workflow-driven asset handling allows marketing professionals to extend usage reach and the value of existing assets. Web-based workflow editor Task inbox and mail notifications Automated asset conversion Easy integration of third-party transcoding Metadata-driven asset distribution Asset tagging based on industry taxonomies Bulk import and editing operations Global asset distribution Making assets available across a global enterprise is challenging. Timely and controlled access to assets is vital for an agile organization. With CQ DAM, publishing and sharing assets is simple. Asset shares allow quick creation of interactive branded portals where consumers can access assets on demand 24 hours a day, 7 days a week. With the lightbox features, asset consumers can collect multiple assets and perform actions on them, such as resizing or downloading them as a ZIP archive. The customizable Asset Editor extends an Asset Share with metadata viewing and editing capabilities, enabling extended collaboration with asset users, for example, social tagging. Those Asset Share applications integrate seamlessly with your WEM-powered website. Full Unicode capabilities in WEM allow publishing in numerous languages and all character sets. DAM enables decentralized asset production and administration in several languages, including seven out of the box: English, French, German, Italian, Japanese, Simplified Chinese, and Spanish. CQ DAM also include such features as: Web-based asset share for self-service sharing Dynamic asset search based on full text, metadata, and tags Lightbox for consumer bulk operations Web-based asset and metadata editor Replication to globally distributed locations Item-based access control Closed user groups with internal and external consumers Support for a wide range for rich media asset types/formats

4 Supported file formats Extended asset management and content lifecycle are supported for all file formats. DAM offers extended features for specific file types, such as: Metadata extraction Scaling and cropping, thumbnail generation, watermarking Format transcoding Bill-of-materials and sub-asset extraction Full-text indexing and search Format categories with extended features include: Still images: PNG, GIF, TIFF, JPEG, BMP, PSD (Adobe Photoshop ), and numerous raw formats Compound formats such as: EPS, PDF, INDD (Adobe InDesign ), and QuarkXpress Microsoft Office and OpenOffice documents Audio file formats such as MP3 and WAV Video file formats such as MPEG, MOV, SWF, and AVI Archive file formats such as ZIP, TAR, and JAR Advanced Metadata support CQ DAM supports Extensible Metadata Platform (XMP) as a metadata standard; it easily integrates with standards-compliant digital asset management solutions and supports bi-directional editing of asset metadata. This support allows seamless integration between assets managed in CQ DAM and those in external applications. With fully supported metadata roundtrippng, the metadata stored on your digital assets are preserved and can be leveraged by every user in your production environment. The following metadata standards are supported out of the box: XMP EXIF (Exchangeable Image File Format) ID3 tags Dublin Core schema IPTC Information Interchange Model schema PRISM PLUS (Picture Licensing Universal System) CC (Creative Commons)

5 Supported platforms Servers Linux Microsoft Windows Server Oracle Solaris IBM AIX HP-UX Adobe CQ5 is optimized to run in a virtualized infrastructure, such as the Amazon Elastic Compute Cloud (Amazon EC2) and VMware vsphere. Flexible and built on open-standards CQ DAM is built on a modern, scalable, standards-based architecture, which makes it easy to fully utilize valuable digital assets in all output channels, including , mobile, social, web, and print. Built to be highly extensible and customizable, CQ DAM provides multiple extension points to backend systems. It offers developer APIs for adding file format support, extend search, and content visualization. The Java Content Repository API (JSR 283) and the RESTful HT TP API let customers seamlessly integrate DAM capabilities with their production application landscape. Java runtime Java SE 6 (1.6) Java SE 7 (1.7) Java Servlet compliant application server Adobe CQ5 is packaged with an application server. Alternatively, it can be installed in the following: Apache Tomcat JBoss Application Server IBM WebSphere Oracle WebLogic Server Client platforms Microsoft Windows Mac OS X Linux Browsers Internet Explorer 7, 8, or 9 Firefox CQ DAM provides a unified platform to execute effective online marketing campaigns and optimize workflows to get the greatest return on investment from the brand and sensitive information resident within your digital assets. For more information * Digital Asset Management The Key to Unlocking Effective Web-Based Marketing, Frost and Sullivan, 2011 Adobe Systems Incorporated 345 Park Avenue San Jose, CA USA Adobe, the Adobe logo, Creative Suite, InDesign, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Apple and Mac OS are trademarks of Apple Inc., registered in the U.S. and other countries. HP-UX is a registered trademark of Hewlett-Packard Company. IBM and AIX is a trademark of International Business Machines Corporation in the United States, other countries, or both. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Microsoft, Windows, and Windows Server are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Java and Solaris are trademarks or registered trademarks of Oracle and/or its affiliates. All other trademarks are the property of their respective owners Adobe Systems Incorporated. All rights reserved. Printed in the USA /12

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