Digital Broadcasting Road Map of Ukraine

Transcription

1 2009 Digital Broadcasting Road Map of Ukraine Television Industry Committee ver. ІТК

2 Contents Introduction... 3 Digital Broadcasting: what, why and who for... 3 The Author... 4 Author s Note... 4 About the Road Map... 5 Mission and Goals of the Road Map... 5 The Road Map Participants... 5 Proposed Management System... 8 Road Map Workstreamss... 9 Action Plan Road Map Development and Execution Communications Markets and consumers researches Public and consumer relations Broadcast Infrastructure Property and Equipment Regulatory and Supervision Policy [2]

3 Introduction Digital Broadcasting: what, why and who for Digital broadcasting or analog switchover is the national state project concerned with the transition to digital terrestrial broadcasting, because of refuse of the old analogue format of broadcasting. The number of used frequencies is to be reduced due to channel packing into multiplexes (8-10 TV programs in every multiplex). Ukraine is to turn on 8 multiplexes in accordance with the plan Geneva Ukrainian frequency palette doesn t have enough frequencies to broadcast in analogue and digital simultaneously, that is the reason for analog switchover to accompany the turning on of digital broadcasting. In order to maximize the efficiency of the process almost all related participants are to be involved, these are listed as follows: governmental institutions, broadcasters, administrations, NGO s. The key participants in this process are National council for television and radio, Ministry of transport and communication, National commission for regulation of communication, Ukrainian frequency supervisor, CRRT, broadcasters. The main goal for government is the execution of international obligations of Ukraine, the interests of broadcasters lay in executing loss free switchover to digital, that they are forced to execute. On the other hand the TV viewers are to be protected and do not lose the access to the television. Situation in Ukraine There s a lack of proper regulatory of digital television in Ukraine because of absence of special law. That s why several needs arise listed as follows: To apply changes to the Law of Ukraine For Television and Radio and the relevant ones To set and widen the terms that describe digital switchover To form the sharp job descriptions and powers of different government structures those are in the digital switchover project To create the concrete and transparent model of Broadcaster-Operator-Provider relations To set the procedure of licensing, skip the double-licensing model To anticipate the technical specification and standards with the specific law To anticipate the benefits for broadcasters that actively support and help with the digital switchover in Ukraine [3]

4 The Author Television Industry Committee (ITK) is a professional industry union of national key broadcasters, media agencies and advertisers that represents interests of Ukrainian television industry and cares about its members' defense. The main goal of ITK is the favor of television industry in Ukraine. During last two year the department exists in terms of ITK, which consists of representatives of all the companies that participate in ITK as members. It is the that is the author and the organizer of annual international forum Digital Broadcasting in Ukraine. ITK's strategic goal for is the creation of the proper conditions for transparent and effective digital switchover for both broadcasters and TV viewers. This goal is reachable due to the term of the biggest private and state participants of the process united. Preparing the Road Map we were basically aiming at: Complete the structure of existing organizations, companies and institutions Ensure the effective division of responsibilities in terms of key competencies of every involved organization To unite the best international, including European and US, practices of digital broadcasting implementation in terms of the Road Map To form the pure and almost perfect project of digital switchover concerning the Ukrainian realities Author s Note We propose everyone interested to join the discussion of Road Map of Digital Switchover. Joining the discussion is easy as you may feel free to contact gursky@itk.org.ua. We ll be pleased to get your feedback. Considering the fact that the development of technology, the implementation of the current model of digital television in Ukraine is not perfect. Every year new standards are being developed (DVB-T2), as well as models of DTV vary from country to country. It s important that these models optimize and new models apply along with the new services such as mobile TV, IPTV, interactivity and digital terrestrial signal delivery. The model of project management described in this document is not constant too. The market change and/or new market players can become a source of change, for example as the digital broadcasting has created the need for new unit providers. The program is harmonious today and represents the most effective model of digital broadcasting implementation in Ukraine. Still the reasonability and the operational management details have to be review from time to time. [4]

5 About the Road Map The proposed road map for digital switchover is the action plan that is to be taken into consideration for the digital switchover process to be optimized. First of all the review of such type of documents will speed up the execution of international obligations in accordance with Geneva 2006 agreement, that states the year 2015 is the year for digital broadcasting with the analog one turned off completely. In second the review will help to implement the best European practice of digital switchover for Ukraine, because the prospective plan unites the elements of the most successful European experience. Mission and Goals of the Road Map The transition to digital broadcasting means the coordination between government bodies with the satisfaction of interests of broadcasters and viewers in mind. Besides the success of the project lays in efficient work with other organizations such as NGO s, equipment vendors, operators, broadcasters, etc. And that was one more reason to create this Road Map. The Structure of the Road Map is aimed at: - Involvement of NCDB,, National Council for Television and Radio, Ministry of Transport and Communication, CRRT, UCTB, UFS into result-oriented cooperation setting the responsibility and competency lists - Creating the single management panel that controls all the workflows, managing the dependencies between them - Starting the process for making the clear and timed decisions for different workflows of this Road Map, including the tactic moves and decisions - Provision of the structure that executes the Road Map workflows is effective and timed as well as the decisions that are made lead the project to success The Road Map Participants The situation that arose in Ukraine needs special regulations of digital broadcasting the foundation of an independent governmental body. National Commission for digital broadcasting (NCDB) is a collective and highest institution in the digital switchover process to realize interests of viewers and to unleash the full potential of both broadcasters and the state. [5]

6 is a supervising and executive organization that unites almost everyone involved into DSO: government, TV companies, NGO s, other hired companies. consists of the workflows that unite the representatives of different organizations that have the highest competency in a certain workflow. Also existing bodies and companies involved in DSO are listed as follows: National Council of radio and television is the state body that has the highest competency in frequency planning, licensing the broadcasters and international coordination of the project. Ministry of transport and communication of Ukraine is a state body that is responsible for communication and the creation of a pure and complete system. Concern of radio broadcasting, radio and television (CRRT) is a state company that is mostly involved into building a network of transmitters, setting the transmitters and its service. Ukrainian centre of radio frequencies (UCF) is a government body that forms the complete plan of frequencies, executes the frequency planning and measurement, also is responsible for the proper use of frequencies. Television industry committee (ITK) is a market union of national broadcasters. Independent association of broadcasters (NAM) is a national union of regional broadcasters. Cabinet of Ministers of Ukraine (CMU) is a state executive body in Ukraine. Parliament Committee of democracy and information (Parliament Committee) is a parliament committee that executes the preparation of law that is concerned with mass media activity, juridical relations in advertising and internet development. [6]

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8 Proposed Management System National Commission fot Digital Broadcasting (NCDB) - the head collective body Members: Mistry of Transport and Communication, National Council of Radio and Television, Cabinet of Ministers, Parliament Committee, of ITK, NAM, CRRT, UCF - executive body Members: National and Regional Broadcasters, foreign assosiations and broadcasters (experts), Ministry of Transport and Communication, National Council of Radio and Broadcasting Communcati ons - Advertising - Customers Support - Direct Marketing - Trade marketing and manufacturers support - Industry events Market and consumers reserch - ASO process Monitoring - International research of ASO - Testing of swtchovered regions - STB sales and demand monitoring Consumers and volunteers initiatives - Complete communication system ensurance - Press and PR - Views protection - Communication with hard-toreach viewers - Communication with volunteers and social funds for viewers sake Broadcasting Infrastructure - Multiplex planning - Network set up - Coverage and signal quality - Communication with regional groups Property and Housing - Private and state funds - Budgeting - Logo management - Energy saving and consuption - Logistic chains set up - Operations management Licensing - Licensing - International coordination of frequecies and planning - Technical research of frequencies - Laws development

9 Road Map Workstreamss Workstreamss Leader Mission Activities Participants Road Map Management Communications Consumer and Market Research National Commission of Digital Broadcasting Digital Committee Digital Committee Road Map planning and implementation To ensure that all users of analogue television are smoothly converted to digital TV by creating awareness, providing support and cultivating the right climate for switchover. To support Road Map by providing consumer and market with the information which can be used to monitor the progress of the program, to inform communication strategies, and to assist the equipment supply chain s logistics planning [9] Planning and implementation Management Risk Management Stakeholder Engagement Quality Assurance Advertising PR Viewer Support Call Centre and Web site Direct Marketing Trade Marketing Community Programs & Events TV audience measurement Switchover Market International Switchover Monitoring Communications Sales Monitoring Ministry of Transport and Communications National Council for Radio and Television Cabinet of Ministers Verhovna Rada Committee Television Industry Committee NАМ СRRT Ukrainian State Centre of Radio frequencies Ministry of Transport and Communications Cabinet of Ministers Verhovna Rada Committee Advertising Contractor PR agencies contractors Broadcasters Platform Operators Ministry of Transport and Communications Broadcasters Platform Operators Research company Consumer and Digital To manage Providing of complex

10 Public Affairs Committee relationships with key political and media stakeholders approach to communication Consumers and broadcasters protection, risks verification NAM Ministry of Transport and Communications Work with volunteer team Broadcast Infrastructure Digital Committee To coordinate effective net development and implementation till 2015 and it s launching at Government control and main operators support Transfer to digit process coordination Coverage network structure development and improvement Coverage network testing Regional groups Cooperation with broadcasters Multiplexes operators Broadcasters CRRT National Council for Radio and Television (as survey body) Private and state funding Budgeting Housing & Property Digital Committee Budgeting and finance plan of transfer to digit Works and products quality ensuring Quality management of carried out works and consuming products (logo) and Law cost and energy process ensuring Equipment supplies logistic chine development Ministry of Transport and Communications Cabinet o Ministry of Ukraine Parliament Committee Operational management Development of legislative standards Licensing Regulatory and supervisory policy National Council for Radio and Television Ensuring of lawful frequencies and licenses recourse using International frequencies coordination Frequencies planning Technical measurements and researches National Council for Radio and Television [10]

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12 Action Plan The proposed action plan in terms of the Road Map categorizes the workflows in the order listed below: Communications Market and Consumer Research Public Relations Broadcasting Infrastructure Property and Equipment Regulatory and Survey policies The activity of each workflow listed above is expanded below and listed as follows: Mission Goals Workflow role Participation Meetings (Key meetings and goals) Activities Critical success factors Constraints (Facts, that limit the execution of the Road Map) Assumptions Key Risks Dependencies (external and among the workflows) The first steps to deliver the execution of the Road Map plan are the following: Business model preparation: budgeting separated between private and state investments, the ROI methods Founding the cross government and private structure that includes the representatives of Cabinet of Ministers, Ministry of Transport and Sport, National Council for Radio and Broadcasting, Commercial Broadcasters and their Unions, other independent technical, juridical, business specialists of Ukraine and experienced DTV foreign experts for briefings The calculation of frequencies for border and the rest of territories, and also the cost of the network [12]

13 Approval of the frequency plan with the border countries, Ukrainian regional and national governmental bodies The calculation of the usage of the available and owned equipment for DTV purposes Following up tender for operators Private capital raising for the network construction and partial set-to-box supply among the citizens [13]

14 Road Map Development and Execution Mission Completion of digital switchover before 2015, with interests of views, broadcasters and the state considered. Goals Support workstreams activity Track all dependencies and differences between participants Activity monitoring Additional hired companies involvement and monitoring Risks and Knowledge database registering for the efficient Road Map enroll Areas of Activity Perfect Plan preparation that would be the latest version of the Road Map Workflows executive control Hired companies monitoring and control [14]

15 Participants role NCDB Ministry of Transport and Communications Collective discussion on strategic and tactical questions Collective decisions agreement and acceptance is made by voting Operates on the basis of Statement on DTV National Commission Reportable to Cabinet of Ministry of Ukraine Management and control of Road Map implementation High level participants responsibilities structuring and distribution ensuring Identify workstreams milestones and program milestones and the deliverables associated with those Road map plane development Monthly reporting to NCDB Regular meetings with participants to ensure the Road map plan following Reporting to NCDB Direct participation assistance and consultations on all Road map workstreams Reporting and monitor progress of Rod map implementation on the meetings of NCDB Participation at monthly meetings of NCDB Cabinet of Ministry of Ukraine Participation at working meetings, control and ratification of actions Parliament Committee Participate, contribute and advise as appropriate on all program workstreams National Council for Radio and Television CRRT Participate, contribute and advise as appropriate on all program workstreams Control for implementation of International agreement on radiofrequencies space and informational safety issues Reporting to Ministry of Transport and Communications and NCDB Participation at monthly meetings of NCDB Advise on Road map Expert evaluation Reporting to Ministry of Transport and [15]

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17 Activities and tasks Meetings Goals Periodicity Participants Ministry of Transport and Communications NCDB Revision and decision making Advising role in the process Meetings of almost all interested participants: Collective discussion of current issues and next steps plan development Quarterly National Council for Radio and Television Cabinet of Ministry of Ukraine Parliament Committee Television Industry Committee NAM CRRT USCR Direct responsibilities implementation of the body such as broadcasters interests realization Monthly National Broadcasters National Council for Radio and Television CRRT Technical Group Discussion of Road map technical aspects Monthly USCR Advisers of Odessa Academy of Broadcasters Research Company Marketing Group Discussion on citizens information and support Monthly Advertising contractor PR contractor Research Company Finance and Economic Group Preparation of finance plane of Road map realization Monthly Ministry of Transport and Communications National Broadcasters [17]

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19 Activities and Tasks Activity Coordinating Organization Main tasks Plan management To spread NCDB information Development and monitoring of high level Road map Structuring of all workstreams Preparation, planning and agreement of workstreams program in frames of Road map: Program report Program planning Annual report 3 years plan General plan Regional road maps Risk management Reporting on process progress Management of dependences Experiments Ministry of Transport and Communications Ministry of Transport and Communications National Council for Radio and Television Gathering and structuring of experiences an risks Reporting to NCDB on new knowledge due to Road map implementation Planning of unforeseen situations Registration and monitoring of success milestones Development of the reporting system on Road map implementation Renewing of projects plans on all program workstreams Preparation of monthly and quarterly reports Identification of dependences and differences between workstreams Structuring of responsibilities during Road map implementation Preparation and structuring of the conclusions made after experiments held. Quality management NCDB Preparation of quality standards Analytics on quality standards correspondence Auditing Other organizations involvement to the testing and monitoring (Research company) [19]

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21 Critical Success Factors Ministry of Transport and Communication team is to match the organizational requirements of modern business organizations NCDB is to be democratic and have a loyal approach to every question to decide on Key hired companies and third parties (focus groups, broadcasters, suppliers, operators) fully get into Road Map execution to deliver ASO before 2015 Constraints ASO is to be complete before 2015 Some aspects of Road Map implementation are confidential and remain the NCDB competency only has a full vision of Road Map, details and is not allowed to give orders to other organizations that participate in Road Map implementation Assumptions Zones that were successful in experiments can be switchovered before 2012 Main roads and cities can be run digital before 2012 Key Risks Broadcasting infrastructure doesn t allow to accomplish the smooth and fast transition Government has budget limited Broadcasters will get losses The lack of communication between the state and everyone else leads to failure The fast deelopment of competing technologies harms the demand for Road Map s results The experiments and testing doesn t solve the border zones problems Dependencies From others Timing and real plans from each participant and workflow Others depend on NCDB depends of realistic plans and delivery of results Hired companies and 3rd parties: on the information and next steps vision Workflows: - Depend on co-dependencies [21]

22 - Risks record of colleagues - Project management skills and delivery - Maintenance of rolling quality assurance program to underpin the Road Map [22]

23 Communications Mission To ensure that all users of analogue television are smoothly converted to digital TV by creating awareness, providing support and cultivating the right climate for switchover and delivering clear information to the public about what they have to do, when and any likely impacts. Goals To ensure that every TV viewer is aware of when switchover is happening and how they need to prepare, in good time for switchover in their region To provide TV viewers with easy access to information that will support them through the switchover process. Areas of Activity Advertisement Media planning and media recourses buying Direct marketing Brand marketing Brand management Website Call-center Logo marketing Supporting communications School program Support roadshow program [23]

24 Participants role Ministry of Transport and Communications Parliament committee Contractors and participants team (operators, broadcasters, suppliers) Development of common public communication strategy Development of Critical Success Factors and control of its implementation Reporting to NCDB on the work progress TV viewer support scheme development Contractors control Control for implementation Support from the side of strategy realization Ensuring of communication between industry and public sector Control for implementation Control for right key messages and legitimate DTV logo usage Advises when it s need Alignment and support ensuring of communication campaign Meetings Meetings Tasks Periodicity Participants Operator and Broadcasters Forum Renewing of broadcasters and operators liabilities work progress report Quarterly National broadcasters Ministry of Transport and Communications Equipment suppliers Forum Renewing of suppliers liabilities accomplishment work progress report Monthly Suppliers Meeting of contractors Instructing and activity monitoring Monthly PR advertising contractors Activities and tasks Activity Advertisement Coordinating organization Main tasks Analyses and researches of advertising campaign Media buying and media planning [24]

25 Creative ideas analyses Consumer support (Website and callcenter) Direct marketing Trade marketing and products manufacturers support Events Advertising materials TV production, radio, Internet other Direct communications with hard-to-reach group of citizens Contracts management Development and Website administration Data base of viewers Technical support Campaign development Contractor managing Campaign development Bran and brand-book development Communications with suppliers and distributors Development of trade documentation Logo promotion Communication between participants School road maps BTL-actions Road show Critical Success Factors High level of TV viewers awareness about switchover program in each region before analogue is switched off TV viewers are willing to convert or upgrade their equipment to receive digital TV Constraints The state has budget restrictions so campaign budget must be facilitated by active free of charge participants cooperation and by involvement of interested sponsors (manufacturers, suppliers, distributors, others) Assumptions Advertising campaign budget without TV channels and other sides donation participation is US Dollars Paid licenses for digital broadcasting can be used for holding advertising campaign consumers support Broadcasters will provide quote of free of charge time for advertising [25]

26 Key risks Communicational Road map will not bring expected results Low call-center effectiveness Low Website effectiveness Communicational Road map can be ineffective in reaching elderly people, which are hard-toreach normally Dependencies From others Market and suppliers research Support for Administrative people in regions Using of broadcasters infrastructure and coverage network Addition made by National Council for Radio and Television to the digital broadcasting license about communication campaign support and budget re-structuring in favor of consumer support Ministry of Transport and Communications promotes state channels Others depends on Marketing consumer support Logo of digital broadcasting spreading out Digital equipment, «consumers and public initiatives», «equipment and property», «organization of broadcasting», scheme of consumer support, call-center All other workstreams reflected on the website [26]

27 Markets and consumers researches Mission To ensure the effective Road map implementation by providing information about consumer and market which could be useful for monitoring of Road map progress implementation in order to plan communications as well as building logistic network for digital equipment supply. Goals Information during decision making regarding received information and its right use Monitoring of Road map implementation effectiveness To inform during decision making process communication activity monitoring To inform on changes on the international market and foreign organization on the internal changes Areas of activity Consumers and market researches Researches made to support appropriate worksteams Communication with all process participants Participants role NCDB Ministry of Transport and Communications Research company Road map research plan development To ensure that researches are planned in accordance with Road map and all participants are aware. Reporting on program manager progress Other than enumerated in Road map news sources monitoring Work with on needs identification and research planning Cooperation with on planning and expected research results Applies quarterly to all process participants Preparation of quarter and annual report Together with search for new financing sources among new market players Together with needs opening and means of its satisfaction search [27]

28 Broadcasters Operators Using of other relevant researches (as much as rules for researches permit) Providing with relevant information Relevant information providing Meetings Meeting on this workstreams are reasonable just at the beginning of works. Other meetings are made on the request and demand research contractor. Activities and tasks Activity Coordinating organization Main tasks Research activity Research company Planning of switchover market models Quantitative projects Foreign initiatives and experience monitoring Effectiveness monitoring Sales monitoring Critical Success Factors Development of research structure Segmentation of research sectors Development of reporting system Advising with all Road map participants Development and planning of models for each region separately Information on planning progress of all participants Work with focus group and panels Progress monitoring of shift to digit in Europe and in other countries for using foreign experience, understanding of frequencies restrictions and global market equipment Check of built systems efficiency «Secret buyer» Check of accidental samples Following of high technologies in TV field Quarter report edition on the digital TV current situation Fact of existence itself of coordinated by Plane regular researches Effective research with high quality results Probability that researches could be applied for state expenses optimization and commercial companies as well as correction of working plan [28]

29 Constraints Complications in researches of hard-to-reach groups Closed access to non-disclosed information for Road map participants Assumptions can get access to all needed industrial information Research company and can make research budgeting Key risks Researches made by these organizations may differ from those of other organizations that may provoke doubts Researchers are not so precious to find financing in budget Dependencies From others Correct problem statement for researches Others depends on Program management: the order of actions on Road map implementation depends on researches Communications: focus groups quantity researches usage for calculation of time and resources needed for the next researches Using of state resource for researches Researches of customer likes and dislikes and technical requirements to announce industrial standards for suppliers Formulation of correct and effective TV viewer support scheme and its effective distribution [29]

30 Public and consumer relations Mission Management of key relations between countries, commercial and other process participants Work with volunteer sector Goals Public support PR campaign to reach every viewer To ensure ha all participants: state and commercial organizations were aware and they support shift to digital TV Work on partnership level with non-government organizations and volunteers Areas of activities Connections and communications with: o o State and regulatory bodies Groups of consumers Press-office Other partners Participants role Ministry of Transport and Communications Identification, contacts, involvement of corresponding organizations and individuals Work with regional structures on workstreams Holdings meetings with Consumer expert group Reporting and notification on all actions to state bodies NCDB Approval of current activity Role of honored Head in frame of Consumer expert group activities [30]

31 Meetings Meeting Aims Periodicity Participants Consumer Expert Group Work with public sector planning and discussion Monthly Ministry of Transport and Communications Ministry of Transport and Communications Strategic internal communication group Forum of nongovernment organizations & state bodies Quarterly Providers State committee on consumers rights defence National & nongovernmental organizations Work with regional partners Detailed planning of the analogue switchover year Monthly during last year Regional state administrations Non-government organizations Special department of Activity and tasks Activity Coordinating organization Main tasks Public and politic activity Regional structure Mass Media & PR [31] Main influencing on the national and international level participants data base development Presentations and meetings schedule development Proposal regarding regional speakers Cooperation with volunteer sector Regional partners relations management Work with national, regional and special mass media Public campaigns in Mass media Media monitoring Key messages strategic management s news lines for consumers Consumer Work with Antimonopoly committee on

32 defence Support of hardto-reach consumers consumer rights defence regarding identification of unfriendly equipment and services suppliers Work with other organization to diminish consumers unscreenedness Partnership agreements with volunteer sector development Consumer support scheme development Critical Success Factors Key notifications for public from Ministry of Transport and Communications, and others related organizations are defined Support and involvement of all organizations, agencies and other participants that consumer applies to get support and information All key state bodies and other participants has access to internal advising organization on consumer issues Constraints Impossibility to set rules on cooperation for non submitting structures Assumptions We have powerful media and press office for National informational campaign is successfully made Key risks Negative issue treatment in media influencing to the consumer perception on digital TV Non agreed messages from different key program participants Unsatisfactory work on consumer defence issues from unfriendly suppliers and partners Latentness of volunteer groups Dependencies From other Communication department: communications with consumer are planned and set Volunteer organizations ready to support activities Department of equipment and property: agreements with key suppliers and market participants Others depends on Opinion leaders are completely involved on this step of Road map implementation [32]

33 Communication planning depends on the regional planning and communicational feedback for more effective regional mechanisms development All participants who gets feedbacks and queries from consumers has to pass information to department of consumer and public initiatives Good relations with mass media: national and regional [33]

34 Broadcast Infrastructure Mission To co-ordinate the conversion of the terrestrial transmitter network to digital by Goals To co-ordinate conversion of the analogue transmitter network to digital, TV region by TV region, by 2015 Deliver and maintain the provision of digital TV coverage information to support communications with viewers. Areas of Activity Coordination of broadcasters/broadcast infrastructure providers/frequency planners Technical training for other workstreams Management and maintenance of regional rollout plan Participants role Multiplex Operators and Broadcasters СRRT Ukrainian State Centre of Radio Frequencies National Council for Radio and Television Overall co-ordination and management of plan Provision of regular updates Management of transmission contracts Agreement of common infrastructure Management of licensing issues Delivery of transmitter switchover to agreed timetable. Spectrum planning Spectrum planning and negotiation of international coordination Broadcasters licensing [34]

35 Meetings Meeting Purpose Frequency Attendees Broadcast Infrastructure Group (BIG) Decision making for the coordination of the DTT network roll-out Consists of experienced experts Monthly Multiplex operators Makes decisions Coverage rollout group (CRO) Coverage rollout Provision of regular updates Monthly Activities and tasks Activity Broadcast Infrastructure Implementation Coordination Coverage rollout group (CRO) Regional roll out broadcasting plan Broadcast Infrastructure Coordinating Organization Key Tasks Coordinated rollout of Broadcast Infrastructure Maintain Regional Rollout plan Manage completion to timetable Predicted coverage Data Base elaboration Provision of regular updates Regional roll-out planning Validation Implementation Management of cross-multiplex issues Critical Success Factors, broadcasters, multiplex operators and transmission operators work together co-operatively to achieve conversion of the Broadcast Infrastructure to timetable Constraints Digital switchover must be completed by the end of 2015 can only co-ordinate and facilitate, it cannot direct the actions of the other parties involved Air works can only be carried out during the summer months and when the weather is fine Assumption [35]

36 Broadcasters will manager will manage Managed Transmission Services contracts effectively Key Risks The Broadcast Infrastructure is not upgraded in time for switchover to proceed in line with the planned Delays to the engineering roll-out plan - inclement weather through program Predicted coverage does not match actual coverage with some households moving out of coverage Dependencies From other Ukrainian State Centre of Radio Frequencies and National Council for Radio and Television perform qualitative frequencies allocation and outcome in ongoing bilateral negotiations with Others depends on Workstreams: for the delivery of the conversion to digital by 2015 Communications: notification of consumers about Regional Digital network rollout via Call Centre and Web site and mass media Consumer & Public Affairs: information for consumers and for Opinion Formers from government and Digital Equipment and Property: to inform equipment manufacturers to regulate purchase amount Broadcasters: for co-ordination of its marketing strategy and for co-ordination by Digital Committee Ukrainian State Centre of Radio Frequencies and National Council for Radio and Television: recommendations on frequency allocation towards Multiplex licenses [36]

37 Property and Equipment Mission To ensure that Road Map has estimated financing from state and private sources; has successful cooperation with hardware providers. Goals To fix Road Map implementation budget Appropriate budget distribution among private, commercial and state sector Provide appropriate technical information on broadcasting standards in order to enable manufacturers to implement corresponding specifications in output. DTV logo workout to mark tested and recommended equipment Elaboration of transmitters chain supply Areas of Activity Budget approval Equipment quality management for consumers Digital transmitters supply management Participants role Ministry of Transport and Communications National Council for Radio and Television Management of budget issues Logo workout and adaptation Budget drafting management Workout of equipment supply plan Workout and approval of broadcasting standards [37]

38 Meetings Meeting Purpose Frequency Attendees Budget Planning Budget planning Planning of revenues Budget distribution Weekly till budget approval Ministry of Transport and Communications National Council for Radio and Television СRRT Broadcasting Standards Workout of broadcasting standards Provision of regular updates Monthly National Council for Radio and Television Odessa National A.S. Popov Academy of Telecommunications DTV Logo Workout and Adaptation QA Stickers workout and production Equipment suppliers scheme cooperation Quarterly Ministry of Transport and Communications State Committee for Technical Regulation and Consumer Policy Transmitters and Equipment Management of logistic and financing issues Quarterly Ministry of Transport and Communications СRRT Providers Activities and tacks Activity Coordinating Organization Key Tasks Budget Planning Broadcasting Standard Workout Logo Transmitters Budget drafting items source of revenue formation Coordination of National Council for Radio and Television and other specialists activity Provision of regular updates Design workout and list of equipment specifications Logo distribution scheme among suppliers Implementation of Road Map logistic and technical issues [38]

39 Critical Success Factors Timely and accurate budget draw up is to be passed by the Cabinet of Ministers of Ukraine Logo workout and implementation campaign is to be deemed by equipment manufacturers Logistics aspects correlated with Road Map implementation Constraints has no influence on budget pass Assumptions recommendations will be positively deemed DTV Logo will have influence on consumers protection Encourage industry to develop an appropriate range of equipment to meet usability and accessibility needs of consumers Key Risks Unequal budget in terms of up-to-date market and economic conditions Insufficiently considered transmitters supplying scheme can frustrate switchover plan by 2015 Dependencies From others Road Map budget is passed by the Cabinet of Ministers of Ukraine. Manufacturers are to support the State on DTV Logo implementation campaign Others depends on Budget takings to start other Road Map aspects Appropriate equipment chain supply for signal transmission Communications: provision of regular updates on broadcasting standards and DTV Logo [39]

40 Regulatory and Supervision Policy Mission To ensure appropriate broadcasters license and control of international agreement compliance concerning frequency spectrum. Goals To calculate not only free frequency spectrum availability, but also its usage throughout Ukraine To ensure switchover from analog broadcasting licenses to digital broadcasting licenses Areas of Activity Frequency planning and use throughout Ukraine Research on coverage and reception To control standards compliance and to keep all parties involved in process posted on international demands referring to frequency spectrum. Participants role National Council for Radio and Television Ukrainian State Centre of Radio Frequencies Control on license compliance Control on international demands referring to frequency spectrum compliance Managing of transition from analogue licenses to digital ones with gradual recall of analogue licenses Calculation of free frequencies recourses Calculation of frequencies distribution all over Ukraine Coordination of cooperation between National Council for Radio and Television and others participants Road Map implementers [40]

41 Meetings Meeting Goals Frequency Participants Frequency planning Frequency planning Free frequencies database set up Monthly National Council of Radio and Television UCF CRRT Licensing Digital Broadcasting Easy and simple transition from analogue licenses to digital ones Quarterly National Council of Radio and Television Broadcasters International Coordination Implementation of international agreements regarding frequencies resource use Quarterly National Council of Radio and Television CRRT Activities and tasks Activity Responsible Main goals Free frequencies set up Frequency planning Licensing Technical research around the whole country Frequency plan set up for all zones Set up and realization of preparing broadcasters for step-by-step transition to digital Legitimate control of broadcasting in ASO period [41]

42 Critical Success Factors Receiving zones clear and reliable plan Correct frequencies planning in accordance with international agreements and internal frequencies distribution plan Gradual plan of analog licenses privation Constraints has a role of survey and control Assumptions Frequency planning will be realized in a due time National Council for Radio and Television and broadcasters will agree about terms of analog licenses privation on compromise basis Key risks Frequency planning will be not realized in a due time Problems with gradual channels switchover Dependencies From other Budget formation for researches Others depends on Property and equipment: network development Broadcasters: current activity planning in connection with gradual analog licenses privation [42]