Sample Work Plan. Creating a Plan

Transcription

1 STORY BANK TOOLKIT Creating a Plan Sample Work Plan Lower Costs Now! is an organization that is hoping to establish a story bank around the rising cost of prescription drugs. Over the next year, it is hoping to build a story bank that contains a wide variety of stories from people who struggled to pay for their prescriptions. The organization would like to highlight stories in its work with the media and may engage in digital storytelling through its social media platforms. The following is the beginning of a plan, using the method discussed in Outreach Guide (Creating a Plan). This plan may evolve over time and include new opportunities for the organization.

2 Organizational Work Mission To lower the cost of prescription drugs for people living in California Goals Lower the cost of treatment for high-cost diseases Guarantee that health insurance companies cover prescriptions 1. Prescription formularies Issue Areas 2. Making generics more widely available 3. Prescription tiering on insurance plans 4. Cost of serious illnesses (cancer, auto-immune conditions) STORY BANK TOOLKIT 2

3 Organizational Activities Activity Example Target Audience Website: Lower Costs Now! general website Health care consumers, advocates Lower Costs Now! Action Network website Health care consumers Digital Lower Costs Now! Action Network newsletter Health care consumers Lower Costs Now! Facebook page Lower Costs Now! Twitter account Health care consumers, advocates Health care consumers, advocates Cosponsored health clinics California State Legislature Lobby Day Health care consumers Health care consumers In-Person Lower Costs Now! call center Health care consumers Blog Other advocates Other STORY BANK TOOLKIT 3

4 Organizational Partners Partner Activity Target Audience Oakland Health Health fair Health care consumers San Francisco Kicks Cancer Cancer support group Health care consumers Contra Costa RX Assistance Prescription assistance program Health care consumers STORY BANK TOOLKIT 4

5 Representative Types of Stories for Each Issue Area Identified Issue Area Type of Story People who rely on charitable or public prescription assistance programs Cost of treating serious illness Families with high medical debt Currently in treatment for cancer STORY BANK TOOLKIT 5

6 Create a Profile for Each Type of Story Identified As a Priority Issue Area Cost of treatment for diseases Type of Story High costs for cancer drugs Type of Storytellers Current and former cancer patients Family members and caregivers Characteristics of Storytellers with Particular Story May be struggling with costs now, relying on prescription assistance programs, charitable or public assistance May have struggled with cost in past Possible high medical debt Previous participants in high-risk pools May have a plan purchased on the private market Internal Opportunities to Reach Storytellers Facebook/Twitter, listserv Help line Health fairs and clinics External Opportunities to Reach Storytellers Oakland rally San Francisco Bay Area cancer survivor group Contra Costa County prescription assistance program STORY BANK TOOLKIT 6

7 Plan for Story Bank Goal Strategy Tactic Develop a robust story bank of consumer stories focusing on the cost of treating cancer Build and create materials to collect new types of stories Engage in on-the-ground collection Maximize digital collection efforts Use assistance programs in collection efforts» regular s through listserv» table at health clinics» integrate story collection in helpline» send regular tweets and posts on Facebook» create partnerships with 3-5 groups STORY BANK TOOLKIT 7

8 Work Plan for Story Bank Outreach Activity Target Timeline Person responsible? Outcome Comments Change language on general website form to reflect new collection activities Anyone in treatment for a high-cost disease 5/15-7/15 Webmaster Completed 7/15/15 Develop materials to use for collecting stories Cancer patients and their family member 6/15-7/15 Graphic designer Completed 7/15/15» Brochure and postcard created» Palm card postponed until 2016 Set up training for call center staff on how to identify and collect stories N/A 6/15-7/15 Story bank coordinator Completed 7/15/15» May need a follow-up training for new staff in 2016 continued on next page STORY BANK TOOLKIT 8

9 Work Plan for Story Bank Outreach Outcome Comments Person responsible? Activity Target Timeline Website launched in both English & Spanish 5/15-8/15 Webmaster Completed 8/15/15 Cancer patients and their family members Build dedicated website for collecting specific stories Workplan for Story Bank Outreach Implemented:» monthly ask» weekly social media request Completed 8/15/15 Story bank coordinator 5/15-8/15 Cancer patients and their family members; other individuals in treatment for high-cost diseases Develop a digital outreach plan to collect stories through social media and listserv Worked with outreach staff to ID events Identified events in the San Francisco Bay Area, collected stories in Oakland Story bank coordinator 4/15-9/15 Cancer patients and their family members Create a list of health events, identify points of contact, schedule information calls continued on next page STORY BANK TOOLKIT 9

10 Work Plan for Story Bank Outreach Outcome Comments Person responsible? Activity Target Timeline Will attempt to contact any remaining unvetted leads 10/16-11/16 Identified a group of individuals; each received one contact attempt Story bank coordinator 6/15-9/15 Cancer patients who emphasize cost in the lead Identify any unvetted stories of people who may have experience with cost, begin scheduling calls to interview Workplan for Story Bank Outreach STORY BANK TOOLKIT 10

11 For the full Story Bank Toolkit, visit: Publication ID: This toolkit was produced by Families USA Families USA New York Avenue NW, Suite 1100 Washington, DC facebook / FamiliesUSA twitter