Operator Perspectives on 4G BSS Requirements

Transcription

1 Operator Perspectives on 4G BSS Requirements Mike Hibberd Editorial Director Telecoms.com James DeMarco Chief Technology Officer Redknee Copyright Redknee Inc. 2014

2 BEYOND LEGACY BSS FOR 4G TELECOMS.COM SURVEYY ANALYSIS MARCH 2014

3 ABOUT REDKNEE REDKNEE is the largest independent provider of converged billing and charging solutions. 1,700 employees strong represented in over 60 countries International offices 16 operations, R&D and delivery centers Over 2.4 billion subscribers supported 100+ million subscribers supported in one customer deployment 200+ customers across 90 countries Ovum believes that with Redknee s commitment to innovation, particularly in next generation convergence to enhance the customer experience and partner enablement to drive services on the platform, it will secure a stronger position in the market space. Copyright Redknee Inc < 3 >

4 DRIVING FORCES OF 4G MONETIZATION Cloud Multi-channel Social social & digital Intelligence Businesses are embracing a socially connected strategy Real-time, location specific campaigns meaningful Marketing Marketing is all about real-time: information, analytics and consumer offers Campaign Automation Real-time, location specific campaigns Information Mobile Data services are a big GAME changer Security Netbook Mobiles brighten the commute connected Consumer Consumers use an average of 4 different devices every day Tablets popular at night TV/Media Center Smartphone Laptop of internet Things Data plays a vital role in everyday life Family PC Media phone PCs dominate working hours Energy Management Tablet Home Automation Copyright Redknee Inc < 4 >

5 THE 4G CONNECTED SERVICE PROVIDER What s most important for 4G monetization? How important do you believe the following will be for monetizing next generation services? Copyright Redknee Inc < 5 >

6 GOALS FOR 4G BSS What are operators trying to achieve from their BSS in a 4G connected world? Which of the following benefits would you hope to achieve? QoS / policy is emerging as a market driver for 4G monetization Copyright Redknee Inc < 6 >

7 MONETIZING 4G: CROSSING THE CHASM Copyright Redknee Inc < 7 >

8 BIGGEST OBSTACLES TO MONETIZING 4G What challenges will you / do you face in launching new 4G services? What is a problem > Ability to execute on marketing plans > Ability to price > Ability to react > Ability to support real time What is not a problem: > No respondent said we don t understand what people will buy > What goes into a service bundle is relatively well known Copyright Redknee Inc < 8 >

9 LIMITATIONS OF EXISTING SYSTEMS To what extent will these next generation services challenge your current BSS systems the most? What stands in the way > Scalability to demand > Flexibility > New business models > Location > Delivery optimization > Speed and real time (Ranked 1-7 in terms of seriousness, with 7 being the most serious) Copyright Redknee Inc < 9 >

10 FRAGMENTED BSS SYSTEMS Solutions from how many different vendors are present in your current BSS environment? What are some of the key challenges that you are experiencing by not having an integrated BSS environment? Fragmentation slows you down (Ranked 1-7 in terms of seriousness, with 7 being the most serious) Copyright Redknee Inc < 10 >

11 THE NEED FOR SPEED What holds CSPs back from launching systems that improve: > speed to market > real time > empowered customers > pricing/policy convergence What are the biggest obstacle to consolidated of your BSS environment? (Ranked 1-7 in terms of seriousness, with 7 being the most serious) Copyright Redknee Inc < 11 >

12 MONETIZING 4G: WHAT YOU SHOULD AND SHOULDN T DO the wrong thing to do The cannon approach Replace old problems on new systems Integration overlay only >> overlay, step-wise modernization, and system simplification a better, more + targeted approach A small IT footprint with massive scale Connected, holistic customer care Pricing and policy convergence Clean, clear integration points Copyright Redknee Inc < 12 >

13 CONCLUSION TOP FIVE TAKEAWAYS 1. 4G enables a far more connected world 2. The primary roadblock to monetization is simply the ability to execute on marketing strategy with any kind of market speed 3. The majority of operators agree that: 1. Real time is still an obstacle 2. Pricing is still important 3. Self service is increasingly important 4. Charging/policy need to be converged 5. Scale matters more and more 4. Speed to market is hindered by systems fragmentation 5. BSS transformation is feasible, but you ve got to avoid unnecessary complexity Copyright Redknee Inc < 13 >

14 ABOUT REDKNEE REDKNEE is the largest independent provider of converged billing and charging solutions. 1,700 employees strong represented in over 60 countries International offices 16 operations, R&D and delivery centers Over 2.4 billion subscribers supported 100+ million subscribers supported in one customer deployment 200+ customers across 90 countries Want to learn more? Contact us at or visit Copyright Redknee Inc < 14 >

15 Copyright Redknee Inc. 2014

16 Operator Perspectives on 4G BSS Requirements Mike Hibberd Editorial Director Telecoms.com James DeMarco Chief Technology Officer Redknee Copyright Redknee Inc. 2014