Increasing Employee Engagement by Driving HealthCare Consumerism (Bonus: Strategies to Engage your Remote Workforce)

Transcription

1 Increasing Employee Engagement by Driving HealthCare Consumerism (Bonus: Strategies to Engage your Remote Workforce) Randy Stollar, Director, Global Compensation, Benefits, and HRIS Jay Krishnan, Director of Product Marketing, GuideSpark Feb. 24, 2015

2 Agenda How IGT increased employee engagement and adoption of HDHP by educating their dispersed workforce and empowering them to make informed decisions Communication best practices in reaching and engaging remote employees Randy Stollar Director, Global Compensation, Benefits, and HRIS International Game Technology Jay Krishnan Director of Product Marketing GuideSpark

3 IGT s Top Healthcare Consumerism Challenge TOP CHALLENGE: With the company moving towards globalization, the big challenge was how to reach and educate this dispersed workforce on complex healthcare topics IGT s Employee Profile Largest global gaming technology company 4,400 total employees 59 offices across 6 continents Large % of remote employees who didn t connect electronically

4 : Major Changes as IGT Moves Towards Globalization 2010: Company changed operating model and began to globalize the company Challenged with communicating to a global workforce with cultural differences ACA become an urgent priority Many remote employees lack access to computers and Internet Challenge to educate employees so they make educated decisions

5 2014: First Active Enrollment in Over a Decade Biggest change at IGT for many long-time employees Adopted a high-touch culture with multi-channel employee communications Embraced technology to reach global workforce LESSONS LEARNED Move to Active Enrollment was ideal to communicate the big changes

6 High-Touch Communications Strategy Town-hall meetings hosted by CEO and senior executives Eye-catching posters s following best practices TV monitors in cafeteria Kiosks in remote locations Mobile phones For 2500 employees Interactive global HR intranet (coming soon) Multimedia platform from GuideSpark

7 Health Consumerism Campaign Featuring Videos HDHP HSA

8 Open Enrollment Communications 2015 Open Enrollment Preview Benefits Wallet Card

9 Total Rewards Statement Popular with Employees

10 Centralized Benefits Information on Company Intranet

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12 IGT Engages Employees with GuideSpark Videos Onboarding, Learning & Development Series Performance Management Series Open Enrollment, Healthcare Consumerism Series Healthcare Reform Series

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15 IGT s Results Summary 87% increase in HDHP enrollment 100% participation in Open Enrollment with no employees missing the deadline

16 Reaching Dispersed & Remote Workforce Jay Krishnan Director of Product Marketing

17 Top Challenges Not in front of a computer Language barrier Low Education Inconsistency Volume of Information Distributed Workforce

18 What s the biggest challenge you face around HR communication? Communicating with remote team members that do not have company computers Getting information out to all our sites Dealing with a mobile workforce and some internal constraints

19 87 % say that benefits play a significant role in the choice of employer Benefits matter a WHOLE LOT to the employees 86 % say benefits play a significant role in their decision to stay with the employer 50+ % of the millennials don t have a complete understanding of their benefits

20 Top 10 Tips to Strengthen Your Communications with Remote Workforce

21 1 Understand the remote workers situation in and out?

22 Your communications roll-out needs to take your employees situation into account Geographies Dispersed worldwide, working remotely or in different locations? Current methods of communication? Different shifts or schedules? Demographics Varying age ranges, languages, or methods of communication? How do they consume information outside of work? What kinds of devices are they on?

23 The franchise's "purposedriven generation of workers" (87% of employees are millennials) were searching for meaning. Source: Fast Company With over 20,000 employees working in 355 restaurants in 42 states, Red Robin has embraced enterprise social networking to give front-line employees a voice and it s paying off.

24 Recruiting + Onboarding Benefits Termination + Offboarding Workspace Behavior Wellness 2 Career Development Performance Management Compensation Think holistically about engagement touch points

25 9 hospitals and 40 health centers in Louisiana 15,000 total employees Melissa Sparks, Director, Learning and Development, Talent Management Engaged new hires with a pre-boarding strategy by introducing a library of videos. (Before day 1!)

26 3 Introduce programs that drive personal connections with peers

27 ABB engages blue collar workers with contests Employees and spouses across all locations compete in wellness challenges to get more active and win valuable prizes Team of blue collar workers in Tennessee was one of the winning teams!

28 4 Identify agents of change and create an army of Brand Ambassadors

29 5 Embed communications in your employees workflow

30 Paycheck stuffers Notices at the time clock Break room signage

31 Push messages to handhelds Electronic signage

32 6 Leverage technology to empower them to access communication anytime anywhere

33 Text Onboard to Employee text Onboard to Employee gets a link to your company s onboarding video Employee watches the video on his/her mobile device

34 7 Localize your communications to engage your global audience

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37 8 Make every communication What s in it for count Personalized & targeted me? Embed multimedia Clear call to action Subject: Jay, Important message about benefits RESPONSE NEEDED ************************************** WIN an iphone 6 Plus by getting 80% East branch workers to act on choosing benefits ************************************** Please notify all your employees that Open Enrollment starts on 11/3/2015 and ends on 11/17/2015. All they have to do is: 1. Watch video 2. Enroll in CDHP 3. They are done! RESPOND BACK saying that you are in it to WIN IT! I AM IN!

38 9 Take a strategic approach to internal constraints

39 10 Make employee engagement your priority

40 THANK YOU FOR ATTENDING! QUESTIONS? NEXT WEBINAR: April 7 PST with special guest at St. Luke s Health System.