Overview of the Airbnb community in São Paulo, Brazil

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1 Overview of the Airbnb community in São Paulo, Brazil TABLE OF CONTENTS OVERVIEW OF THE AIRBNB COMMUNITY IN SAO PAULO 2 AIRBNB HOST AND GUEST PROFILE 3 HOSTING BEHAVIOR 4 TOURISM 5 AIRBNB AND TOURISM AUTHORITIES 6 GEOGRAPHIC DISTRIBUTION OF LISTINGS 6 ALL DEFINITIONS 7 1

2 Overview of the Airbnb Community in São Paulo, Brazil The following page captures the Airbnb community in São Paulo, Brazil HOSTS 7,300 Current active hosts 40 Average host age $1,400 Annual earnings for a typical host GUESTS 56,000 Inbound guest arrivals 6.8 nights Average length of stay per guest 193,000 Outbound guest arrivals LISTINGS 9,000 Active listings 38 Nights hosted per year for a typical listing CURRENTLY ACTIVE LISTINGS BY TYPE Entire Home 52% Private Space 44% Share Room 4% 0% 20% 40% 60% PERCENTAGE 2

3 Airbnb Host and Guest Profile Airbnb hosts in São Paulo, Brazil are respectful community members who enjoy sharing their homes with guests from all over the world. HOST PROFILE GENDER BREAKDOWN 47% Male 53% Female AGE BREAKDOWN Under 30 18% 30 to 50 62% Over 50 20% 0% 10% 20% 30% 40% 50% 60% 70% PERCENTAGE OF HOSTS GUEST PROFILE 1.9 people Average group size 98% Percentage of trips that involve 4 or fewer guests 34 Average age of booking guests GUEST ORIGIN Europe 18% North America 12% Asia Australia 1% 1% Latin America 67% Africa 1% 0% 10% 20% 30% 40% 50% 60% 70% PERCENTAGE OF GUESTS 3

4 Hosting Behavior For many hosts in São Paulo, Brazil, home sharing is an economic lifeline that makes it possible for residents to pay the bills, make ends meet, and stay in the cities they love. Hosts tend to host occasionally throughout the year, and earn modest but significant supplemental income. 38 Nights hosted per year for a typical listing $1,400 Annual earnings for a typical host NIGHTS HOSTED PER LISTING - ALL LISTINGS Under 30 43% 31 to 60 18% 61 to 90 11% 91 to 120 8% 121 to % more than % 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% PERCENTAGE OF LISTINGS NIGHTS HOSTED PER LISTING - ENTIRE HOME LISTINGS Under 30 34% 31 to 60 17% 61 to 90 12% 91 to % 121 to % more than % 0% 5% 10% 15% 20% 25% 30% 35% PERCENTAGE OF LISTINGS 4

5 Tourism Since June 1, 2015 over 56,100 guests have visited Rio de Janeiro, Brazil using Airbnb. GUEST STAY 56,000 Inbound guest arrivals 6.8 nights Average length of stay per guest 103% Year-over-year-guest growth rate 1.9 people Average group size 5

6 Airbnb and Tourism Authorities Airbnb is revolutionizing the way travelers experience destinations. Here s a snapshot of our communtiy in São Paulo, Brazil. AIRBNB LISTINGS 9,000 Active Listings CURRENTLY ACTIVE LISTINGS BY TYPE Entire Home 52% Private Space 44% Share Room 4% 0% 10% 20% 30% 40% 50% 60% PERCENTAGE GUEST ACTIVITY 56,000 Guest arrivals 6.8 nights Average length of stay per guest 103% Year-over-year-guest growth rate 1.9 people Average group size Geographic Distribution of Listings The following page the geographic distribution of active listings in São Paulo, Brazil. MAP LISTINGS THAT WERE BOOKED IN THE LAST 12 MONTHS IN SÃO PAULO, BRAZIL. 6

7 All Definitions Annual Earnings (Typical Host) Average Length of Stay Guest Host Inbound Guest Listing (Active) Nights Hosted (By Listing) Primary Residence Typical Host Median value of total income earned by host during the one-year study period. Annual earnings are presented for typical hosts. The average length of stay per guest, rather than per trip. Airbnb community members who stay in Airbnb listings. Airbnb community members who rent space on Airbnb. All guests visiting a particular location. Inbound guests includes guests who live in the same location they may have stayed in. A property listed on Airbnb. Listings may include entire homes or apartments, private rooms or shared spaces. Active listings are all listings that appear on the website during a search. Active listings do not necessarily have availability on a particular date or at all. Total number of nights a given listing is rented through Airbnb in the study period. A home in which someone lives. The median host for all hosts who had at least one active listing as of the start of the study period and at least one booking during the study period. Typical host definitions are used to calculate Annual Earnings and Nights Hosted. Presenting the median value for all hosts who were active as of the start of the study period provides the most representative values for the Airbnb host community. 7

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