Assessing Brand Perceptions with Social Media. David A. Schweidel (Emory University) Wendy W. Moe (University of Maryland)

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Assessing Brand Perceptions with Social Media. David A. Schweidel (Emory University) Wendy W. Moe (University of Maryland)"

Transcription

1 Assessing Brand Perceptions with Social Media David A. Schweidel (Emory University) Wendy W. Moe (University of Maryland)

2 Agenda Can we trust social media data? Social media and brand health Assessing the competitive landscape with social media

3 Why We Question Social Media Data Pre-Purchase Evaluation Purchase Decision and Product Experience Post-Purchase Evaluation Opinion Formation Do I Post? What Do I Post? SELECTION EFFECT Posted Product Ratings ADJUSTMENT EFFECT Opinion Expression

4 How Online Opinion Forums Evolve Variance Average Activists Post frequently Attracted by lack of consensus More negative Variance and volume make them more negative Low Involvements Post infrequently Deterred by lack of consensus More positive Variance and volume make them more positive Source: WW Moe and DA Schweidel (2012), Online Product Opinions: Incidence, Evaluation and Evolution, Marketing Science

5 Can We Use Social Media to Track Brand Health? 100% Proportion of Positive Comments 80% 60% 40% 20% Blog Forum Microblog Aggregate Correlation with offline brand tracking survey Venue Correlation 0% Observation Month Blogs.197 Forums Distribution of Comments 100% 80% 60% 40% 20% 0% Observation Month Blog Forum Microblog Other Microblogs -394 Average.008 Source: DA Schweidel and WW Moe (2014), Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice, Journal of Marketing Research

6 Linking Social Media to Offline Metrics Potential for GBI as a lead indicator GBI Month of Overlap Period (t) Average Survey Response Correlation with survey (t) GBI =.376 Avg sentiment =.008 Blogs =.197 Forums = Microblogs =.394 GBI in month t-1 Survey in month t Correlation with survey (t-1) GBI =.881 Avg sentiment =.169 Blogs =.529 Forums =.213 Microblogs =.722

7 Linking Social Media to Offline Metrics Coeff StdErr p-val Constant S&P* GBI(t) S&P Index GBI(t-1) GBI Lagged GBI Adj R-sq.475 * Closing price in month

8 Assessing the Competitive Landscape Using Social Media Data Social Media Metrics Volume of mentions of Brand i Comentions of Brands i and j Sentiment of mentions Incorporate a latent space model where brands are plotted on a latent map. Metric Volume of mentions of Brand i Comentions of Brand i and Brand j Sentiment toward Brand i Map Location Brand i s distance from origin Distance between Brand i and Brand j Location on Brand i on dimension t Potential applications Benchmarking metrics against competitors Dynamics over time

9 Data Top 20 Quick Serve Restaurants (QSR) from The QSR 50 6 months of Twitter mentions from Crimson Hexagon (July to December 2013) Data collected at weekly level Number of mentions of each brand Number of comentions Sentiment associated with (solo) brand mentions (number of positive, neutral or negative comments) Assume that the total number of potential posts in each week is 1.5 million ( number of weekly posts mentioning any of the QSR 50)

10 Social Media-Inferred Latent Space Taco Bell Subway Panera Chick Fil A KFC Wendy's BK Jack Arby's in the Box Sonic Little DQ CarlsHardees Caesar Dominos Papa John's Dunkin Pizza Hut McD Chipotle SBUX * Based on July-December 2013

11 Social Media-Inferred Latent Space KFC Wendy's BK Jack in the Box Arby's DQ Sonic Little Caesar CarlsHardees Dominos Papa John's Panera Dunkin Pizza Hut Chick Fil A

12 Holdout Analysis: Benchmarking Sentiment Brand Actual mentions Actual comentions Predicted Sentiment Actual Sentiment McDonald's 110,049 3, Subway 49,366 2, Starbucks 140,616 4, Wendy's 17, Burger King 12, Taco Bell 78,214 2, Dunkin Donuts 12, Pizza Hut 12, Chick-fil-A 25,475 1, KFC 11, Panera Bread 16, Sonic Drive-In Dominos 7, Carl's Jr./Hardee's 3, Chipotle Mexican Grill 57,010 2, Jack in the Box 5, Arby's 4, Little Caesars 2, Dairy Queen 4, Papa Johns 5, McDonald s is outperforming benchmark sentiment given volume of mention and co-mention activity. Burger King reported a problem with a meat supplier. Company president made headlines with comments regarding gay marriage. Panera launches new community cafes.

13 Financial Analysis ln R bt CONSTANT b b D 1 b b where R is revenue, D is the differentiation metric 2 D 2 bt Term Estimate Std Error p-value Term Estimate Std Error p-value D t D t D t D t BIANNUAL Adj R QUARTERLY Adj R

14 Conclusions Individuals social media contributions are subject to known biases Accounting for factors that contribute to these biases, social media can serve as a proxy for brand health Looking at the competitive landscape via social media suggests that brands that are differentiated on social media have stronger financial performance

Restaurant Market Potential

Restaurant Market Potential Ring: 1 mile radius Longitude: -87.63698 Demographic Summary 2012 2017 Population 54,570 59,470 Population 18+ 51,578 56,226 Households 30,965 34,423 Median Household Income $80,161 $93,272 Went to family

More information

Marketing Spend 2015 Report Highlights Conclusions Table of Contents Page Marketing Spend Overview by Chain

Marketing Spend 2015 Report Highlights Conclusions Table of Contents Page Marketing Spend Overview by Chain Industry Data Report Spend 2015 Report Highlights budget overviews by segment and chain. Changes in national and local/co-op spending allocations. Creative ad agency roster changes. Conclusions Aggregate

More information

ACSI Restaurant Report 2015

ACSI Restaurant Report 2015 June 30, 2015 ACSI Restaurant Report 2015 Industry Results for: Full-Service Restaurants Limited-Service Restaurants American Index Steady for Full-Service Restaurants; Widespread Declines for Fast Food

More information

DATA BRIEF. How Low Wages at Top Fast-Food Chains Leave Taxpayers Footing the Bill OCTOBER 2013 NELP. National Employment Law Project 1

DATA BRIEF. How Low Wages at Top Fast-Food Chains Leave Taxpayers Footing the Bill OCTOBER 2013 NELP. National Employment Law Project 1 DATA BRIEF Super-sizing public Costs How Low Wages at Top Fast-Food Chains Leave Taxpayers Footing the Bill OCTOBER 2013 NELP National Employment Law Project National Employment Law Project 1 T he fast-food

More information

Analysis of Chain Restaurant Fans

Analysis of Chain Restaurant Fans Analysis of Chain Restaurant An Insight Report Presentation Using DeepProfile Micro-Segmentation March 2014 Technology & Social Media Scales: Chipotle Mexican Grill Moe s Southwest Grill Qdoba Mexican

More information

THE WENDY S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM

THE WENDY S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM THE WENDY S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 Professor

More information

QSR Industry Report Summary

QSR Industry Report Summary QSR Industry Report Summary cover FRANCHISEGRADE COM Vital Insight for your investment. The Future of the Quick Service Restaurant (QSR) Industry This summary of our complete QSR Industry report, published

More information

@WeRRestaurants. /RestaurantDotOrg. Restaurant.org. /NationalRestaurantAssociation

@WeRRestaurants. /RestaurantDotOrg. Restaurant.org. /NationalRestaurantAssociation @WeRRestaurants /RestaurantDotOrg /NationalRestaurantAssociation Restaurant.org NRA Professional Training and Certifications Randall Towns Armed Forces Food and Beverage Training Workshop Thursday, July

More information

Conclusions. Nutritional quality of kids meals

Conclusions. Nutritional quality of kids meals There have been some positive developments in the past three years. But fast food menus including kids meals have not improved overall, and restaurants continue to invest heavily in marketing to children

More information

Where and Why are Youth Eating Fast Food?

Where and Why are Youth Eating Fast Food? Where and Why are Youth Eating Fast Food? Youth Task Force Harvard Prevention Research Center Who We Are We are a diverse group of eleven young adults from various areas of Boston. We were recruited from

More information

Measuring Progress in Nutrition and Marketing to Children and Teens

Measuring Progress in Nutrition and Marketing to Children and Teens Measuring Progress in Nutrition and Marketing to Children and Teens Fast Food FACTS 2013: Measuring Progress in Nutrition and Marketing to Children and Teens Authors: Jennifer L. Harris, PhD, MBA Marlene

More information

Big Business, Corporate Profits, and the Minimum Wage

Big Business, Corporate Profits, and the Minimum Wage National Employment Law Project Big Business, Corporate Profits, and the Minimum Wage Executive Summary DATA BRIEF July 2012 America s low wage economy is marked by two extremes. On the one hand, workers

More information

Niagara Falls High School. Counseling Center 220 List of local restaurants, hotels and stores hiring

Niagara Falls High School. Counseling Center 220 List of local restaurants, hotels and stores hiring Niagara Falls High School Counseling Center 220 List of local restaurants, hotels and stores hiring Restaurants Location Hiring? Age How to apply Phone # Other Info. Arby s NF Blvd Yes 18 In person 298-5365

More information

Images copyright. TEACHING THE FOOD SYSTEM A PROJECT OF THE JOHNS HOPKINS CENTER FOR A LIVABLE FUTURE

Images copyright. TEACHING THE FOOD SYSTEM A PROJECT OF THE JOHNS HOPKINS CENTER FOR A LIVABLE FUTURE Food Marketing and Labeling Images copyright. Brand awareness Food marketing Food labeling Essential questions To what degree are food choices made by individuals, versus made by others on their behalf?

More information

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations Marketing Science Institute Working Paper Series 2012 Report No. 12-100 Social Media Intelligence: Measuring Brand Sentiment from Online Conversations David A. Schweidel, Wendy W. Moe, and Chris Boudreaux

More information

HOLD. Ticker: MCD Sector: Consumer Services Industry: Restaurants and Bars. Recommendation:

HOLD. Ticker: MCD Sector: Consumer Services Industry: Restaurants and Bars. Recommendation: Ticker: MCD Sector: Consumer Services Industry: Restaurants and Bars Recommendation: HOLD Data: Price 52-wk high 52-wk low $54.23 (14-Sept-09) $65.47 (19-Sept-08) $45.79 (10-Oct-08) Market cap $59.18B

More information

Trends in the Quick Service Restaurant Industry

Trends in the Quick Service Restaurant Industry Hospitality Review Volume 10 Issue 1 Hospitality Review Volume 10/Issue 1 Article 3 1-1-1992 Trends in the Quick Service Restaurant Industry H.G. Parso Virginia Polytechnic Institute and State University,

More information

Does investing in social media create business value?

Does investing in social media create business value? Does investing in social media create business value? A study of the impact of exposure to social media on sales and brand perception Irfan Kamal Senior Vice President Ogilvy & Mather Dr. Walter Carl Founder,

More information

Chick-fil-A model helps it lead

Chick-fil-A model helps it lead Chick-fil-A model helps it lead By Russell Grantham The Atlanta Journal-Constitution While many of its competitors have hit a wall, Chick-fil-A is on a roll. The College Park-based chicken sandwich chain

More information

Business 478. Section D 300 STRATEGIC ANALYSIS FOR: Chipotle Mexican Grill

Business 478. Section D 300 STRATEGIC ANALYSIS FOR: Chipotle Mexican Grill Business 478 Section D 300 STRATEGIC ANALYSIS FOR: Chipotle Mexican Grill Student Name: Patrick Low Benny Ho Winnie Liang Henry Chan Phyllis Ma Date: March 17, 2014 SYNOPSIS Firm History 1 Chipotle Mexican

More information

McDonald s Corporation (MCD)

McDonald s Corporation (MCD) Equity Research McDonald s Corporation (MCD) 31 30 29 28 27 26 25 Mc Donalds' close price Rating Hold Target Price $34.7 Market Price $31.3 Trading Data 52-wk range $23.01 - $31.58 Market cap. $39.3 Bill

More information

Market Capitalization $84.0 Billion

Market Capitalization $84.0 Billion BUY HOLD SELL A+ A A- B+ B B- C+ C C- D+ D D- E+ E E- F Annual Dividend Rate BUY BUY RATING SINCE 02/25/2014 TARGET PRICE $66.17 BUSINESS DESCRIPTION Starbucks Corporation operates as a roaster, marketer,

More information

A Financial Analysis of McDonald s Corporation

A Financial Analysis of McDonald s Corporation Premier Thoughts: The CSUB Business Blog Iryna Putilina Economic Research Center putiryna@gmail.com www.csub.edu/kej CSUB Accounting and Finance Major December 13, 2010 A Financial Analysis of McDonald

More information

Telecom Italia s Reputation Monitoring Room

Telecom Italia s Reputation Monitoring Room TELECOM ITALIA GROUP Digital Communication Awards Berlin September 14 th 2012 Telecom Italia s Reputation Monitoring Room Massimiliano Spaziani Brunella How can online perception influence brand image?

More information

RESTAURANTS: Applebee's: 15% off with Golden Apple Card (60+) Arby's: 10% off (55+) Ben & Jerry's: 10% off (60+) Bennigan's: % discount varies by

RESTAURANTS: Applebee's: 15% off with Golden Apple Card (60+) Arby's: 10% off (55+) Ben & Jerry's: 10% off (60+) Bennigan's: % discount varies by RESTAURANTS: Applebee's: 15% off with Golden Apple Card (60+) Arby's: 10% off (55+) Ben & Jerry's: 10% off (60+) Bennigan's: % discount varies by location (60+) Bob's Big Boy: % discount varies by location

More information

A DV EN T URE AHEAD AMES.

A DV EN T URE AHEAD AMES. A DV EN T URE AHEAD AMES. W E L COME T O A MES. We are thrilled that you have chosen to visit the Iowa State University campus. We hope this visit provides you with the information you need to discover

More information

Community Restaurant Fundraising Programs

Community Restaurant Fundraising Programs Community Restaurant Fundraising Programs Do you want to help create a world free of multiple sclerosis? Are you a fan of food? (We are!) Consider working with a restaurant in your community to raise local

More information

AlphaWise Survey: What Millennials Want...

AlphaWise Survey: What Millennials Want... March 24, 2015 Restaurants AlphaWise Survey: What Millennials Want... Survey results suggest Millennials are picky eaters. They consume fast food but don't recommend it, while CDRs are more relevant to

More information

Chipotle Mexican Grill Inc. (CMG) Memo

Chipotle Mexican Grill Inc. (CMG) Memo Name: Ryan Barr College/School: McIntire Year: 2 nd Year Important Company Financial Data Stock Price: 360.65 P/E: 39.08 52 Week Range: 233.82-424.41 Trailing 12- moth EPS: $8.60 Market Cap: 11.15B Trailing

More information

What is the best choice at McDonalds?

What is the best choice at McDonalds? What is the best choice at McDonalds? Place the following menu items in order of calorie content, from the item which you think has the lowest calorie content to the one which you think has the highest

More information

Updating Little Caesars Brand and Market Presence

Updating Little Caesars Brand and Market Presence Updating Little Caesars Brand and Market Presence Table of Contents Executive Summary... 3 Company Description... 3 Company Mission and Goals... 4 Company s Core Competencies... 4 Situation Analysis...

More information

Vaciado de artículos. Journal of marketing research. -- 2014, v. 51, n. 4, august, p. 480-486

Vaciado de artículos. Journal of marketing research. -- 2014, v. 51, n. 4, august, p. 480-486 1 Consumer click behavior at a search engine [Texto impreso] : the role of keyword popularity / Kinshuk Jerath, Liye Ma and Young-Hoon Park References: p. 485-486 Abstract: The authors study consumers'

More information

The 23rd Annual Elements of Successful Franchising

The 23rd Annual Elements of Successful Franchising The 23rd Annual Elements of Successful Franchising Speakers: John Hamburger, President, Franchise Times Steve Joyce, President & CEO, Choice Hotels International Dennis Wieczorek, CFE, Partner, DLA Piper

More information

DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY

DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY Shahzad Khan, Lecturer City University of Science & I-T, Peshawar Pakistan Syed Majid Hussain, BBA (Hons) student, City University of Science

More information

High Five for Kids Questionnaire Frequently Asked Questions- YEAR 1 F/U survey

High Five for Kids Questionnaire Frequently Asked Questions- YEAR 1 F/U survey Includes: a) OVERALL (pg.1) b) GENERAL SURVEY (pgs. 2-4) c) INTERVENTION SURVEY (pg.5) d) INTERVENTION OVERALL (pg.6) OVERALL: 1. It feels like I just did the first survey, has it really been a year? We

More information

Chipotle Mexican Grill

Chipotle Mexican Grill April 20, 2012 Consumer Goods Chipotle Mexican Grill Ticker: CMG Current Price: $432.03 Recommendation: HOLD Implied Price: $403.77 Key Statistics 52 Week Price Range 50-Day Moving Average Estimated Beta

More information

class A office space Kilroy Sabre Springs

class A office space Kilroy Sabre Springs Kilroy Sabre Springs Kilroy 1380, 13500, Sabre 13520 Evening Springs Creek Drive The Premier SR-56 and I-15 Corridor Class 13520 A Office Evening Project Creek For Drive Lease The Premier SR-56 and I-15

More information

The Restaurant Research Thermometer Magazine

The Restaurant Research Thermometer Magazine The Restaurant Research Thermometer Magazine Taking the Temperature of the Restaurant Industry March 2013 Page Click Link Below 1 Executive Summary 2 Key Developments for $1B+ Chains during the Month 3

More information

Restaurant Listings. by Wheaton College. Restaurants in the nearby areas of Norton, Taunton, Mansfield & Attleboro

Restaurant Listings. by Wheaton College. Restaurants in the nearby areas of Norton, Taunton, Mansfield & Attleboro Restaurant Listings by Wheaton College Restaurants in the nearby areas of Norton, Taunton, Mansfield & Attleboro Restaurants are listed by food type and distance from Wheaton College Contents: Page 1 -

More information

Favorite CI Analytic Tools that Deliver Value

Favorite CI Analytic Tools that Deliver Value Favorite CI Analytic Tools that Deliver Value SLA Annual Conference July 18, 2012 Michel Bernaiche & Fred Wergeles Agenda Introductions Problem Statement Description of Analytic Tools Case Study Exercise

More information

American Millennials: Deciphering the Enigma Generation Executive Summary Date Posted: September 12, 2011

American Millennials: Deciphering the Enigma Generation Executive Summary Date Posted: September 12, 2011 American Millennials: Deciphering the Enigma Generation Executive Summary Date Posted: September 12, 2011 Contact Jeff Fromm for more information JFromm@Barkleyus.com or 816-423-6195 Development of Survey

More information

Fast Food Restaurants in the US

Fast Food Restaurants in the US www.ibisworld.com Fast Food Restaurants in the US April 2010 1 Fast-food fallout: Health-conscious and cash poor consumers serve as an industry challenge IBISWorld Industry Report 72221 Fast Food Restaurants

More information

Nordic Service Partners Holding AB (publ) Penser Bank den 12 mars 2015 Johan Wedin, CFO NSP

Nordic Service Partners Holding AB (publ) Penser Bank den 12 mars 2015 Johan Wedin, CFO NSP Nordic Service Partners Holding AB (publ) Penser Bank den 12 mars 2015 Johan Wedin, CFO NSP Agenda NSP introduction Swedish and Danish market New brands Highlights and financials 2014 NSP going forward

More information

FAST FOOD RAPID GROWTH

FAST FOOD RAPID GROWTH FAST FOOD RAPID GROWTH 40 Trends International and domestic fast food majors are cooking up a delicious platter, offering a smörgåsbord of dishes for the Indian consumer. A report by Annamma Oommen. INDIAN

More information

CHAPTER. Market Research. Section 7.1 What Is Market Research? Section 7.2 What Is Your Competitive Advantage?

CHAPTER. Market Research. Section 7.1 What Is Market Research? Section 7.2 What Is Your Competitive Advantage? CHAPTER Market Research Section 7.1 What Is Market Research? Section 7.2 What Is Your Competitive Advantage? SECTION What Is Market Research? OBJECTIVES Explain why market research is important Consider

More information

Affinities and Ad Targeting: How Real Time Social Data Increased Socialtyze s Ad Efficiency By 16%

Affinities and Ad Targeting: How Real Time Social Data Increased Socialtyze s Ad Efficiency By 16% Affinities and Ad Targeting: How Real Time Social Data Increased Socialtyze s Ad Efficiency By 16% Agenda The Experiment Methodology Measuring Effectiveness The Next Step The Experiment The Experiment

More information

Listen, Measure, and Engage. Is Social Media part of your CRM strategy? Value Driven

Listen, Measure, and Engage. Is Social Media part of your CRM strategy? Value Driven Listen, Measure, and Engage Is Social Media part of your CRM strategy? Value Driven If you are not using social media as part of CRM, you are potentially missing out on a huge opportunity for engaging

More information

Cracking the Customer Code. Chain Restaurants

Cracking the Customer Code. Chain Restaurants Cracking the Customer Code Chain Restaurants Fulfilling the brand promise Big companies are carefully organised so that their departments work to align core strategic issues over the business as a whole.

More information

Same-Store Sales Discussion and Analysis

Same-Store Sales Discussion and Analysis Restaurant Industry Commentary & 1st Quarter 2014 SSS What s Inside This Commentary Published: August 2014 Same-Store Sales Discussion and Analysis 1 Same-Store Sales Data 2 Designer Pizza Takes The Fast

More information

Business Information Systems in Your Career

Business Information Systems in Your Career Chapter 1 Business Information Systems in Your Career 1.1 2007 by Prentice Hall OBJECTIVES Explain why information systems are so essential in business today. Define an information system from both a technical

More information

Calgary Media Kit 2014 Mid year

Calgary Media Kit 2014 Mid year Calgary Media Kit 2014 Mid year 1 Contents 1. About Metro Calgary 2. Content 3. Reach 4. Audience Profile 5. Solutions 2 Choose your environment Designed for busy metropolitans. Delivering news for free

More information

Executive Summary Example. Restaurant X Users in Albuquerque

Executive Summary Example. Restaurant X Users in Albuquerque Executive Summary Example Restaurant X Users in Albuquerque Overview of Presentation Data Scarborough study used: Albuquerque, NM Release 2 20XX Survey period and respondent counts: Albuquerque Oct XX-Sept

More information

boise bible college financial aid INVESTING IN YOUR FUTURE A STEP-BY-STEP GUIDE TO FINANCING YOUR EDUCATION AT BBC

boise bible college financial aid INVESTING IN YOUR FUTURE A STEP-BY-STEP GUIDE TO FINANCING YOUR EDUCATION AT BBC boise bible college financial aid INVESTING IN YOUR FUTURE A STEP-BY-STEP GUIDE TO FINANCING YOUR EDUCATION AT BBC The decision to invest in a quality Christian education is perhaps the most important

More information

Marketing Strategy Team Project. Chipotle

Marketing Strategy Team Project. Chipotle Marketing Strategy Team Project Chipotle Matt McCarthy, Kathy O Donnell, Chris Regan, Laura Watters, Ben Wilson, Chris Donohue Marketing 240 Professor Lindsay Comodore Part 1 II. Introduction Chipotle

More information

Best Bets at Local Restaurants

Best Bets at Local Restaurants Best Bets at Local Restaurants Making healthy choices at restaurants is not always easy. Below are some suggestions to help guide when dining out. For a more extensive menu of each restaurant s selections,

More information

Social Media Intelligence

Social Media Intelligence Social Media Intelligence In the world of Facebook, Twitter, and Yelp, water-cooler conversations with co- workers and backyard small talk with neighbors have moved from the physical world to the digital

More information

DAVID A. SCHWEIDEL. Emory University (404)727-5275. 1300 Clifton Road NE http://www.dschweidel.com Atlanta, GA 30322

DAVID A. SCHWEIDEL. Emory University (404)727-5275. 1300 Clifton Road NE http://www.dschweidel.com Atlanta, GA 30322 DAVID A. SCHWEIDEL Emory University (404)727-5275 Goizueta Business School dschweidel@emory.edu 1300 Clifton Road NE http://www.dschweidel.com Atlanta, GA 30322 EDUCATION Ph.D. in Marketing, The Wharton

More information

McDonald s Corporation

McDonald s Corporation UNIVERSITY OF OREGON INVESTMENT GROUP October 8, 2010 Consumer Goods McDonald s Corporation RECOMMENDATION: BUY Stock Data Price (52 weeks) $56.03 76.26 Symbol/Exchange MCD / NYSE Beta.54 Shares Outstanding

More information

Corporate Social Responsibility Report 2015

Corporate Social Responsibility Report 2015 Corporate Social Responsibility Report 2015 1 COMMUNITY AND SUSTAINABILITY Our vision is to be the leading operator of enduring and innovative QSR brands in New Zealand. Underpinning that is a commitment

More information

Food Marketing and Social Media: Findings from Fast Food FACTS and Sugary Drink FACTS

Food Marketing and Social Media: Findings from Fast Food FACTS and Sugary Drink FACTS DO NOT SHARE OR DISTRIBUTE BEFORE OCTOBER 31, 2011 Food Marketing and Social Media: Findings from Fast Food FACTS and Sugary Drink FACTS Johanna Richardson, M.B.A. and Jennifer L. Harris, Ph.D., M.B.A.

More information

SOCIAL MEDIA MEASUREMENT: IT'S NOT IMPOSSIBLE

SOCIAL MEDIA MEASUREMENT: IT'S NOT IMPOSSIBLE SOCIAL MEDIA MEASUREMENT: IT'S NOT IMPOSSIBLE Chris Murdough A lot of excitement and optimism surround the potential of social media for marketers-after all, that is where attractive audience segments

More information

Carnegie Consulting Strategic Solutions for Business

Carnegie Consulting Strategic Solutions for Business Strategic Solutions for Business Improving Customer Satisfaction and Preserving the McDonald s Brand Prepared for: Table of Contents Executive Summary... 3 Company History... 3 Internal Rivalry... 3 Substitutes

More information

Making Healthy Choices in Restaurants

Making Healthy Choices in Restaurants Making Healthy Choices in Restaurants Objectives 1. Students will understand that although restaurant food is typically unhealthy, there are healthy food options at your favorite fast food restaurants.

More information

Distribution Only. For Electronic. Over the years, there have been many published research. The survey burden factor.

Distribution Only. For Electronic. Over the years, there have been many published research. The survey burden factor. panel research snapshot The survey burden factor How important is the respondent s perception of survey length? Over the years, there have been many published research projects that explore survey length,

More information

RESTAURANT BRANDS INTERNATIONAL INC.

RESTAURANT BRANDS INTERNATIONAL INC. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K (Mark One) È ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended

More information

Social media for research: Beyond the technology

Social media for research: Beyond the technology Social media for research: Matt Rhodes 21 st April 2010 Today is about three things 1 Why tools will never solve all our problems 2 3 A dive into social media monitoring What the future could look like

More information

Application of Porter s Five Forces Model Paper

Application of Porter s Five Forces Model Paper Application of Porter s Five Forces Model Paper Example 1: Fast Casual Industry The Porter s Five Forces Model illustrates how the competitive landscape in an industry is impacted by five prominent forces.

More information

Social Media Strategies to Improve Lead Generation

Social Media Strategies to Improve Lead Generation Social Media Strategies to Improve Lead Generation 6th April, 2010 Presented By Jim Reynolds Presented By Jim Reynolds Business Development Social Media Alterian Social Media Lead Generation Generated

More information

Car Sharing is Caring: Uber and Lyft Prove Value to Consumers

Car Sharing is Caring: Uber and Lyft Prove Value to Consumers Car Sharing is Caring: Uber and Lyft Prove Value to Consumers By ALEX YAMAMOTO, Marketing, Crimson Hexagon Insights Majority of users (~60%) express positive sentiment toward Uber and Lyft. Conversation

More information

Business IntelliSENSE Social and Internal Data Marriage for Smarter Decisions

Business IntelliSENSE Social and Internal Data Marriage for Smarter Decisions 2014 BA Convention Business IntelliSENSE Social and Internal Data Marriage for Smarter Decisions May 2014 2014 BA Convention 2 Big Click Data to edit Drivers Master text styles Big Data Analytics is a

More information

Chipotle Mexican Grill

Chipotle Mexican Grill October 21 14 Chipotle Mexican Grill Caroline Burke, Mary Harris, Stuart Hooks, Jacob McCanless & William Vaughan A complete strategic analysis of the Chipotle restaurant chain from its founding in 1993

More information

BETH L. FOSSEN. Goizueta Business School Emory University 1300 Clifton Road Email: bfossen@emory.edu

BETH L. FOSSEN. Goizueta Business School Emory University 1300 Clifton Road Email: bfossen@emory.edu BETH L. FOSSEN June 2015 Goizueta Business School Emory University 1300 Clifton Road Email: bfossen@emory.edu Atlanta, GA 30322 Web: www.bethfossen.com E D U C A T I O N Ph.D., Marketing, 2011-May 2016

More information

Lesson Title: Cooperatives in the Community (Chapter 3) Standards: Social Studies 9-12. 3.1 Unit Outcomes Addressed by this Lesson

Lesson Title: Cooperatives in the Community (Chapter 3) Standards: Social Studies 9-12. 3.1 Unit Outcomes Addressed by this Lesson Lesson Title: Cooperatives in the Community (Chapter 3) Standards: Social Studies 9-12. 3.1 Unit Outcomes Addressed by this Lesson Students will understand how cooperatives work and how they benefit the

More information

Hotels. Taxi Service. Parking (off campus) AA Taxi Incorporated (814) 231-8294 statecollegetaxi.com

Hotels. Taxi Service. Parking (off campus) AA Taxi Incorporated (814) 231-8294 statecollegetaxi.com Taxi Service AA Taxi Incorporated (814) 231-8294 statecollegetaxi.com TAXI TAXI (814) 231-8294 psutaxi.com Happy Valley RIDE Taxi (814) 237-7433 hvtaxi.com Parking (off campus) Eisenhower Parking Deck

More information

Student Learning Assessment for Associate of Arts in Business Administration Program

Student Learning Assessment for Associate of Arts in Business Administration Program Student Learning Assessment for Academic Year 2011-2012 Business Programs Student Learning Assessment for Associate of Arts in Business Administration Program Intended Student Learning Outcomes for Associate

More information

Restaurants. Riley Lagesen Davis Wright Tremaine LLP

Restaurants. Riley Lagesen Davis Wright Tremaine LLP Riley Lagesen Davis Wright Tremaine LLP 1. Restaurant industry overview: history, players and trends Although recent headlines might suggest the opposite, the global restaurant market is undergoing a remarkable

More information

Integrating Social Media Insights to drive growth

Integrating Social Media Insights to drive growth Integrating to drive growth Contents 1 Why social media matters 3 2 Finding insights from social media 8 3 TNS 13 4 Integrating 22 5 Case study: Driving growth by maximising online sales channels 26 6

More information

Using Social Media Data to Drive Business Decisions Online Conversation Research. March 14, 2013

Using Social Media Data to Drive Business Decisions Online Conversation Research. March 14, 2013 Using Social Media Data to Drive Business Decisions Online Conversation Research March 14, 2013 Welcome! Agenda Benefits and Methodology of Social Media Research What kind of data is available and how

More information

SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social

More information

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers

More information

North Park University Athletics. Visiting Team Guide

North Park University Athletics. Visiting Team Guide North Park University Athletics Visiting Team Guide North Park University 3225 West Foster Ave. Chicago, Illinois 60625 773.244.5254 773.244.5269 fax Dear Honored Guest/Team, Welcome to North Park! We

More information

4 Rivers Smokehouse ( a local favorite) Address: 11764 University Boulevard, Orlando, FL 32817 Telephone: (407) 474-8377

4 Rivers Smokehouse ( a local favorite) Address: 11764 University Boulevard, Orlando, FL 32817 Telephone: (407) 474-8377 ASSOCIATION OF SOUTHEASTERN RESEARCH LIBRARIES SCHOLARLY COMMUNICATION UNCONFERENCE MAY 21, 2015 UNIVERSITY OF CENTRAL FLORIDA ORLANDO 4 Rivers Smokehouse ( a local favorite) Address: 11764 University

More information

How do you get maximum value from your employee engagement survey?

How do you get maximum value from your employee engagement survey? How do you get maximum value from your employee engagement survey? Employee engagement is vital as it clearly influences employee productivity, their capacity to innovate and customer service 1,2. Companies

More information

Overview. Enterprise social media management needs are met through MediaMiner components shown in Figure 1 below:

Overview. Enterprise social media management needs are met through MediaMiner components shown in Figure 1 below: Overview ESEMOS MediaMiner is an enterprise grade social media monitoring platform. Using MediaMiner, customers can monitor and track the public perception and sentiment of their brands, products, marketing

More information

INDIA S BEST COMPANIES TO WORK FOR 2013

INDIA S BEST COMPANIES TO WORK FOR 2013 INDIA S BEST COMPANIES TO WORK FOR 2013 A STUDY BY THE ECONOMIC TIMES & GREAT PLACE TO WORK INSTITUTE HIGHLIGHTS 21 JUNE 2013 INDIA S BEST COMPANIES TO WORK FOR OUTPERFORM MARKET INDICES BY 3 TIMES Creating

More information

Business 6200: Strategy and Competition. KKD Case Analysis

Business 6200: Strategy and Competition. KKD Case Analysis Team Andres Business 6200: Strategy and Competition Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009

More information

Identification and Analysis of Existing Organizational Strategies Paper

Identification and Analysis of Existing Organizational Strategies Paper Identification and Analysis of Existing Organizational Strategies Paper Example 1: Panera Panera Bread Company has five strategies that they use and will use in 2010 in order to stay profitable. These

More information

Food Industry in 1998

Food Industry in 1998 Case 6 Kentucky Fried Chicken and the Global Fast-Food Food Industry in 1998 Group 3 Lindsie Hillsman,, Jennifer Hu,, Heather Johnson, Edgar Jones Corporate Team Mission Statement "The Association of Kentucky

More information

REPORT. 2016 Outlook: Vulnerability Risk Management and Remediation Trends

REPORT. 2016 Outlook: Vulnerability Risk Management and Remediation Trends REPORT 2016 Outlook: Vulnerability Risk Management and Remediation Trends Table of Contents Executive Summary... 3 Current Trends in Vulnerability Risk Management... 4 Putting Management in Vulnerability

More information

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH THE POWER OF INFLUENCE INTRODUCTION Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are more likely to base purchasing decisions

More information

Toward Predicting Popularity of Social Marketing Messages

Toward Predicting Popularity of Social Marketing Messages Toward Predicting Popularity of Social Marketing Messages Bei Yu 1, Miao Chen 1, and Linchi Kwok 2 1 School of Information Studies 2 College of Human Ecology, Syracuse University {byu,mchen14,lkwok}@syr.edu

More information

How CMOs are Monetizing Social Marketing and Measuring ROI. Sponsored by:

How CMOs are Monetizing Social Marketing and Measuring ROI. Sponsored by: How CMOs are Monetizing Social Marketing and Measuring ROI Introductions Justin Bridegan, Senior Marketing Manager MarketingSherpa / MECLABS Primary Research @JustinBridegan Sergio Balegno, Director of

More information

Social Media and Online Reputation Management

Social Media and Online Reputation Management Social Media and Online Reputation Management Rob Key, CEO, Converseon Business Wire June, 2008 Visibility The Reputation Conversation Search Engine Reputation Aggregation The waterline Podcasts Corporate

More information

Selecting the Right Social Media Monitoring Tools!

Selecting the Right Social Media Monitoring Tools! Selecting the Right Social Media Monitoring Tools! Exposing the real weaknesses and strengths of web and enterprise technology products Jarrod Gingras Analyst / Director of Advisory Services Real Story

More information

DisabledGo currently works with over 80 local authorities, over 50 universities, over 80 colleges and over 25 NHS trusts.

DisabledGo currently works with over 80 local authorities, over 50 universities, over 80 colleges and over 25 NHS trusts. Bracknell Forest Annual Review 2013 - Updated DisabledGo DisabledGo is the UK s leading provider of disabled access information, we are committed to providing disabled people with the information required

More information

Frontera Building Company, LLC 4110 N. Scottsdale Rd., Ste. 125 Scottsdale, AZ 85251 Phone: (480) 315-9600 Fax: (480) 315-9607 ROC #252340

Frontera Building Company, LLC 4110 N. Scottsdale Rd., Ste. 125 Scottsdale, AZ 85251 Phone: (480) 315-9600 Fax: (480) 315-9607 ROC #252340 Frontera Building Company, LLC 4110 N. Scottsdale Rd., Ste. 125 Scottsdale, AZ 85251 Phone: (480) 315-9600 Fax: (480) 315-9607 ROC #252340 Frontera Building Company was formed in 2008 by Ben Irwin, David

More information

9/27/2016. Environmental Services PO Box 1208 Richmond, KY 40476-1208

9/27/2016. Environmental Services PO Box 1208 Richmond, KY 40476-1208 Berea 76 Fuel Center 104 Dogwood Dr 93% 5/6/2016 Arby s #1864 100 Plaza Dr #2 99% 9/18/2015 Berea College Child Development Lab 125 Jefferson St 100% 2/12/2016 Berea Coffee & Tea 124 Main St 94% 1/22/2016

More information

Establishment Physical Address Location

Establishment Physical Address Location Casey's #2901 Kitchen 603 E South St Ozark 6/29/2015 97 Dollar General #13617 5451 N 12th St Ozark 6/29/2015 95 Wendy's 1931 W Marler St Nixa 6/24/2015 98 Sonic Drive In 1108 W Jackson Ozark 6/23/2015

More information

SOCIAL ECHOi. Ken Roberts ii CEO Forethought Research

SOCIAL ECHOi. Ken Roberts ii CEO Forethought Research SOCIAL ECHOi Influencing consumption behaviour via earned media PART 2 Broadly there are two approaches to using social media as a communications channel. The first is for marketers to seed social media

More information

Gecko Hospitality. Salary Survey Report 2015

Gecko Hospitality. Salary Survey Report 2015 Gecko Hospitality Salary Survey Report 2015 Dear Restaurant Professional, On behalf of Gecko Hospitality let me be the first to welcome you to our annual Restaurant Management Salary Survey Report for

More information