Latest innovations and deployments of STB-less IPTV

Transcription

1 Latest innovations and deployments of STB-less IPTV 1

2 Overview Industry in crossroads: looking for new source of growth in a fastchanging marketplace Ultra-HD & Large screens New panel technologies Curved displays Connected TV Opportunities to develop new business models D2TV = STB-less IPTV Story so far Latest developments 2

3 TV industry in crossroads After a lucrative decade TV manufacturers struggle to find the next source of growth Demand based on demographics (millions of units) TV sales (millions of units) Demand driven by: Analogue switch off CRT to Flat panel 4:3 to widescreen Return to long term trends

4 Ultra High Definition & Large Screens UHD to become mainstream by 2017 Average screen size is now > 42-inch 4

5 Curved Displays and Organic LED (OLED) Flat Panel Introduction Flat Panel Growth New Display Technologies 5

6 Connected TVs: The dawn of a new era Opportunities based on New Business Models Biz Model: Revenue Share Biz Model: Cooperation to increase sales STB-functions in TV Stand-alone Apps Direct-to-TV App 6

7 What s Direct-to-TV Smart TV App? Full pay-tv experience for retail TVs without a STB Live TV Time-Shifting VOD PVR-controls EPG Catch-up * can be enabled by the network (NOT local to the TV) 7

8 Unique features for D2TV Smart TV App The D2TV Service is a special Smart TV App only available to TV Operators 1 The D2TV App can be automatically installed or pre-installed at the factory under commercial agreement with the TV manufacturer 2 After installation, the D2TV App appears in the TV Source list as a virtual input video source Source List 3 After installation, the D2TV App starts automatically when the TV is powered up 8

9 Video: World s first D2TV Service Developed by TEO for Elion (Telia-Sonera) in Estonia D2TV Special Features Demo: 1 Select from Source list 2 Automatic start-up 9

10 D2TV Deployments: Story so far Start Elion s IPTV Project* (Apr 12) Developments with other IPTV operators (Feb 13) Hybrid Solution development targeting pay-tv operators (Mar 14) TEO founded (May 14) Operator 1 Operator 2 Elion s nutitv Commercial Launch (Dec 12) * U+ & SK Broadband Commercial Launch (Sep 13) Hybrid D2TV ready for commercial Launch (Sep 14) 10

11 Operators Requirements Market Requirements Operators Common Requirements Hybrid Solution (DVB + IPTV) - Linear/Live TV channels delivered over DVB - Protected via Conditional Access System Technical Support after Deployment - Field Testing before introduction of new TVs - Visibility of TV firmware Updates & Upgrades -Ability to roll-back deployment due to errors -Service Monitoring (TR-69/TR-135) Minimize Development Effort - Operators prefer to develop once for all TVs - HTML-5-based application environment Maximize User Experience - Support Fast Channel Change and Re- Transmission features - Monitor Service performance via TR-69/TR-135 Operator Requirement Source List integration HTML-5 based Automating Booting Standard Service Discovery Operator-defined RC Keys Operator-supplied RC Native DRM/CAS integration Support for DASH, Multicast, HLS, Smooth Streaming Support FCC/RET Operator Unified Search Virtual STB, RUI, Cloud Game Service Monitoring (TR-69) Current D2TV solutions Yes Yes Yes Possible, (N/A yet) Yes Possible PlayReady & Verimatrix Yes ALU Under development Supported Not supported Not supported 11

12 Hybrid D2TV App - Concept Internet controls data Encrypted video TUNER IP Connection Direct-2-TV App Decrypted video CI+ CAM Non-linear services (VoD, Catch-up, etc.) Video Controls Data 12

13 Video: Example of Hybrid D2TV App Developed for Satellite Operator HD+ by TEO 13

14 Cross Platform Developments Satisfying the Operator Requirements The problem: Too many proprietary platforms Operators want harmonization TEO s approach: Develop basic transferable HTML-5 code to support all devices Enable App Nesting (one App calling another App) Support convergence scenarios via DIAL Operators Promote Harmonization Standardised API, SDK & Tools - OIPF, HbbTV, DVB, TR-69, etc Suggestion for a single platform - e.g. Android or ios Ability to launch an App within another - e.g. Launch HbbTV App from within D2TV Service Standardised API for convergence and companion/multi- screen scenarios - e.g. DIAL and HbbTV 2.0 framework 14

15 Video: One Source Code for All Devices Side-by-side comparison between Motorola VIP1003 STB and D2TV Service on Samsung F7100 running the same HTML-5 code 15

16 Key Points to Take Away TV manufacturers in crossroads Seeking new growth opportunities Connected TVs and especially D2TV Apps (STB-less solution) offer a solution Started in 2012, D2TV Apps are gaining momentum New commercial launches New Directions for D2TV Hybrid Broadband-Broadcast Basic Same Code solution Convergence / Multi-screen 16

17 For more information contact: Vassilis Seferidis /12/