How Serious is Game Development?

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2 Content 1. How serious is game development? 2. Windows Platform ecosystem 3. Key game development technologies on Windows 4. How to use platform features to grow rating 5. How to grow monetization 6. How to grow your performance in Windows Store

3 How Serious is Game Development?

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7 Windows Platform ecosystem

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10 Universal Windows Platform (UWP) Apps

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13 One big audience on the one platform globally Free upgrade* 145% growth vs Win 7 Monetization per device 4.5 higher than Win 8 Windows Store on 242 markets 100+ languages 100+ mobile carriers *For GA + 1 year for qualified devices

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16 Our Windows convergence is almost complete Converged OS kernel Unified core and app platform Converged app model Windows 10 Easy for users to get & stay current MICROSOFT CONFIDENTIAL

17 One project type to rule them all Apps

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20 Key game development technologies on Windows

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25 One project type to rule them all Apps

26 ios-specific C# Android-specific C# Windows-specific C# Objective-C in XCode Java in Android Studio Shared C# Logic C# in Visual Studio ios codebase Android codebase Windows codebase Shared C# codebase 100% native API access High performance

27 Gaming Middleware welcomed on Windows!

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29 Игровые движки на Windows добро пожаловать!.net + Win32

30 Win32 Bridge Project Centennial

31 ios Bridge Project Islanwood Open sourced and available on GitHub

32 INDEPENDENT DEVELOPERS PUBLISHING PROGRAM FOR XBOX ONE xbox.com/dev

33 Developer Paths to Success on Windows Devices Traditional Windows desktop application development (Win 32, etc.) Universal Windows Platform application development XDK-based game development

34 XBOX One Developer mode Preview available on retail devices!

35 MICROSOFT CONFIDENTIAL

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39 Platform Services Security & Management Portal Active Directory Cloud Services Batch Service Fabric Remote App Web Apps Mobile Apps API Apps Logic Apps API Management Notification Hubs Visual Studio Team Project Azure SDK Application Insights Hybrid Operations Azure AD Connect Health AD Privileged Identity Management Multi-Factor Authentication Backup Automation Storage Queues Biztalk Services HDInsight Machine Learning SQL Database SQL Data Warehouse Operational Insights Key Vault Hybrid Connections Service Bus Data Factory Event Hubs Redis Cache Search Import/Export Store / Marketplace VM Image Gallery & VM Depot Media Services Content Delivery Network (CDN) Stream Analytics Mobile Engagement DocumentDB Tables Site Recovery StorSimple Infrastructure Services

40 >120 K >1.4 Million 2 Trillion NEW AZURE CUSTOMER SUBSCRIPTIONS/MONTH SQL DATABASES IN AZURE MESSAGES PER WEEK PROCESSED BY AZURE IOT 5 Million >4 Million >40% ORGANIZATIONS USING AZURE ACTIVE DIRECTORY DEVELOPER REGISTERED WITH VISUAL STUDIO TEAM SERVICES REVENUE FROM START-UPS AND ISVS

41 Games on Azure app2top

42 Common cloud back-end for games on Windows, Amazon, Android and ios Connected Gameplay 185М+ INSTALLS

43 Gaming backend engines on Azure

44 Use platform features to grow rating

45 Trial for paid games using Microsoft.Phone.Marketplace; private static LicenseInformation _licenseinfo = new LicenseInformation(); _istrial = _licenseinfo.istrial(); using Microsoft.Phone.Tasks; MarketplaceDetailTask _marketplacedetailtask = new MarketplaceDetailTask(); _marketplacedetailtask.show();

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48 Remind about ratings when appropriate There are a lot of organic in Windows Store Positive ratings can really help to raise the game in charts and be considered for promotion Ratings must be fair (real) Remind in the subtle way and only when appropriate

49 Grow monetization

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51 Partners reduce cost of creating or porting Comprehensive list at

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53 Games Platform Available on

54 Grow Performance in Windows Store

55 Fix the Basics 1. Create an original app. Make sure you own the name, brand, icon and content 2. Make sure your app stands out and has compelling capabilities 3. Build one great app instead of several related apps 4. Make a good first impression with metadata that s compelling and accurate 5. Know and follow the Windows Store certification process and policies 6. Keep a clean record

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57 Play Minecraft with friends! 6:45 Friday, July 31 App promotion surface area throughout the OS, begins at the lock screen Flight to Chicago Seatac 11:00 PM - 11:30 PM Discover new worlds Play Minecraft with friends! 12 13

58 App discovery and promotion is built into the Start menu Live tiles drive re-engagement

59 Universal Windows Platform (UWP) Apps

60 One Core Operating System One Application Platform One Gaming Social Network One Store One Billion Users

61 16М INSTALLS MILLIONS $ REVENUE $ daily revenue from some titles!

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