Niko Bulić, M. Sc., Director CNTB

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1 Niko Bulić, M. Sc., Director CNTB

2 CROATIAN TOURISM IN 2005/2006

3 STRATEGIC AIMS OF CROATIAN TOURISM renovation, protection and a more comprehensive evaluation of Croatian tourist potentials establishing the new identity of Croatian tourism and the position of Croatia as one of the leading tourist destinations in the Mediterranean quality tourism in harmony with sustainable development

4 ARRIVALS & OVERNIGHTS ARRIVALS RESULT Index PROGNOSIS Index / /05 DOMESTIC FOREIGN TOTAL OVERNIGHTS / /05 DOMESTIC FOREIGN TOTAL Source CBS&CNTB

5 MAJOR GENERATING MARKETS (STRUCTURE OF OVERNIGHTS) UK 3% SWITZERLAND B&H 1% 2% OTHER MARKETS 7% SLOVAKIA POLAND 3% 3% FRANCE 4% SCANDINAVIA 4% NETHERLANDS 4% GERMANY 24% HUNGARY 5% AUSTRIA 8% ITALY 12% CZECH R. 9% SLOVENIA 11%

6 Rijeka Pula CRUISE TRIPS BY FOREIGN VESSELS Ports of of call Zadar Split Korčula Dubrovnik - in the period January-October 2005, Dubrovnik saw the record number of visits by travellers on cruise trips ( passengers, from 62 countries, with more than 80 criuse ships)

7 CNTB PROMOTIONAL ACTIVITIES IN THE GENERATING MARKETS Advertising: overall investment in the value of 8,6 mil. EUR General advertising on the most important generating markets in the value of 2,03 mil. EUR. Advertising on global TV networks CNN, Eurosport in the value of EUR. TV advertising in the primary and secondary markets in the value of 4,12 mil. EUR. Associated advertising in the value of 1,49 mil. EUR.

8 CNTB PROMOTIONAL ACTIVITIES IN THE GENERATING MARKETS Fairs and special presentations overall investment in the value of 3,99 mil. EUR: 16 national presentations organized by Head office 62 fairs organized by CNTB representative offices and Head office 16 specialized fairs (nautical, diving hunting, etc.) organized in cooperation with different associations other fairs organized by CNTB: 4 7 fairs organized by Croatian Convention and Incentive Bureau 15 special presentations called Days of Croatian Tourism more than 30 business to business workshops organized by CNTB and our representative office

9 CNTB PROMOTIONAL ACTIVITIES IN THE GENERATING MARKETS Organization of study trips for journalists (700) and agents (1500). Organization of over 50 press conferences in the most important generating markets. Activities of CNTB representative offices (19 offices in 17 countries).

10 INVESTMENTS IN CROATIAN TOURISM DURING 2006 According to the data by the Ministry of the Sea, Tourism, Transport and Development, there will be approximately EUR 500 million invested in hotels and hotel settlements, campsites and holiday resorts in Croatian tourism this year.

11 INTERNATIONAL HOTEL BRANDS IN CROATIA

12 Besides investing in the improvement of the structure of accommodation facilities and the development of new tourist products, Croatia has been constantly investing in the development of traffic infrastructure, in order to enable each guest the fastest and safest possible arrival to our country.

13 International Airports in Croatia Pula Mali Lošinj Rijeka Zagreb Osijek Zadar Brač Split Dubrovnik

14 ROAD NETWORK Zagreb Rupa Jurdani Zadar II Pirovac Vrpolje KfJ F J F J j Dugopolje Finished Plans after 2005 Over 350 km of new motorways in the last two years. Dubrovnik

15 LONG-TERM STRATEGIC AIMS OF CROATIAN TOURISM

16 LONG-TERM STRATEGIC AIMS Strategic aim with regard to volume of physical turnover is to achieve the following by 2010: 11,000,000 foreign arrivals 66,000,000 overnights This volume of physical turnover represents the optimization of overall tourist realisation in relation to Croatia s total population (4.42 million): 2.5 tourist arrivals per capita 15 tourist overnights per capita

17 FINANCIAL INDICATORS USING TSA-WTTC METHODOLOGY (BY 2010) 12 bn EUR of overall tourist demand (2715 EUR per capita) 8bn EUR consumption by foreign visitors (1810 EUR per capita)

18 When we invite you to Croatia, we want you to share with us: THE TASTE THE FEELING THE COLOUR THE PASSION THE HOSPITALITY THE HERITAGE THE BEAUTY THE SPIRIT OF THE MEDITERRANEAN AS IT ONCE WAS