Homeland of Marco Polo

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1 Homeland of Marco Polo Edouard Tripkovic Katayama Head of Representative Office in Japan UNWTO Silk Road Program Tokyo,

2 MARCO POLO Marco Polo was born on the island of Korčula in Croatia. Marco Polo is one of most famous traveler in human history who brought to Europe knowledge about China, Pacific Ocean, Tibet, Japan and other Asian countries and their culture and tradition.

3 MARCO POLO AND CROATIA Croatian National Tourist Board is producing Croatia Homeland of Marco Polo Brochure DVD Interactive CD Posters Other Marco Polo Festival in July 2011 (16 th ) Marco Polo House (Korčula) Croatia Homeland of Marco Polo

4 HONG KONG Hong Kong photographer and artist Dr. Pierre Lam is preparing next year Marco Polo photos exhibition of Croatian landscapes and historical monuments. Marco Polo musical written by Croatian composer is planned to be performed at the same time.

5 PEARL ROAD Project Since 2009 Croatia, Slovenia and Hungary are presenting Pearl Road project to Japanese travel market. Why Pearl? Croatia is Pearl of Adriatic Sea Slovenia is Pearl of Alps Hungary is Pearl of Danube All three countries are involved in Silk Road.

6 VENICE - ITALY Increase of Japanese travel programs starting from Venice and continuing through Croatian cities Porec (UNESCO), Opatija, Sibenik (UNESCO), Trogir (UNESCO), Split (UNESCO) and Dubrovnik (UNESCO). Several programs connect Croatia and Italy by Adriatic sea. The same sea Marco Polo used to come back to his homeland.

7 STRATEGIC AIMS OF CROATIAN CULTURE TOURISM STRATEGIC MARKETING PLAN OF CROATIAN TOURISM VISION To become one of the 5 leading European destination for culture and touring GOALS Increase and improve cultural and touring experience for independent travellers Increase presence on the Internet and distributers programmes Increase product awareness on basis of preserved authenticity

8 CULTURAL TOURISM Development force CROATIAN TOURISM 11 mil arrival 59 mil overnights 55 average daily spending 1,14 directly spent on culture (x 56 mil. Overnights = cca. 63, 8 mil.) CROATIAN CULTURE UNESCO sites Tradition Museums and galleries Numerous archeological sites Contemporary cultural sites Cultural events and festivals

9 WHAT ELSE? CULTURAL TOURISM Development force PICTORESQUE TOWNS AND VILLAGES - opportunity to explore country s tradition and culture NATIONAL AND NATURE PARKS with unspoiled sceneries where tourists can overnight during their travel and enjoy nature s beauty and peacefulness CROATIAN GASTRONOMY offers an array of products and recipies Tourists in culture and touring sector want to experince the destination and real local living CROATIAN FRIENDLINESS, PRESERVATION OF LIFE AND WORK TRADITION RELATIVELY SMALL COUNTRY AREA perfect to tour in a week STRATEGIC POSITION of the country and excellent ROADS INFRASTRUCTURE

10 7 SITES ON UNESCO WORLD HERITAGE LIST POREČ Early-Christian Euphrasius Basilica, combines elements of classicism and Byzantine Empire in an exceptional way; luxuriously decorated with figurative mosaics among the most significant examples of its kind in Europe. ŠIBENIK St Jacob s Cathedral, its structure fully made of stone was built in 15th ct by using a unique technique for the cathedral s dome TROGIR excellent example of urban continuity ever since the hellenic era

11 7 SITES ON UNESCO WORLD HERITAGE LIST SPLIT Diocletian s Palace, built in 305 AD by Roman Emperor Diocletian, today is inhabitated historical city center HVAR Starigradsko Plain the vineyards and olive groves in the Plain have remained practically intact since it was first colonized by the ancient Greeks - a unique example of the geometric land division used in the ancient times

12 7 SITES ON UNESCO WORLD HERITAGE LIST DUBROVNIK city of unique political and cultural history (it was independent Republic for centuries by its Statute of 1272 ), of world known architetural heritage and beauty, with all-encompasing 2 km long fortification PLITVICE LAKES national park with world-known 16 cascade lakes linked by waterfalls of amazing beauty

13 10 PHENOMENA ON THE UNESCO INTANGIBLE HERITAGE LIST currently the country with the most protected phenomena in Europe Spring procession of Ljelje/Kraljice (Queens) from Gorjani Annual Carnival Bell Ringers Pageant from the Kastav Area Two-part Singing and Playing in the Istrian Scale

14 10 PHENOMENA ON THE UNESCO INTANGIBLE HERITAGE LIST currently the country with the most protected phenomena in Europe Festivity of St. Blaise, Patron Saint of Dubrovnik Traditional Manufacturing of Children s Wooden Toys, Hrvatsko Zagorje Lacemaking in Croatia Following the Cross procession on the Island of Hvar

15 10 PHENOMENA ON THE UNESCO INTANGIBLE HERITAGE LIST currently the country with the most protected phenomena in Europe Ojkanje singing Gingerbread craft from NothernCroatia The Sinjska Akla, a knights tournament in Sinj

16 FOLKLORE, HISTORY AND TRADITION

17 GREAT FOOD AND WINE! ISTRIAN TRUFFLES ZAGORSKI ŠTRUKLI (traditional pastry with cream cheese filling) SLAVONSKI KULEN (traditional sausage from the region of Slavonia) SCAMPI FROM KVARNER MARASCHINO CHERRY FROM ZADAR PLAVAC MALI CENTRAL AND SOUTHERN DALMATIAN VARIETY OF GRAPE OYSTERS FROM STON

18 CULTURAL TOURISM OFFICE ORGANIZATION AND PLANNING -Founded in 2005 as part of the Croatian National Tourist Board - Cultural Tourism Strategy, Strategic Marketing Plan of Croatian Tourism EDUCATION AND COOPERATION -National Day of Culture Tourism -Educational seminars (destination marketing, e-marketing, etc) in culture tourism -Regional Forums

19 CULTURAL TOURISM OFFICE PRODUCT DEVELOPMENT support programme: in applied, 84 recieved support EXPERIENCE CROATIA project: - Quality labelling supporting and developing high quality experience in cultural tourism segment and service - GOALS of Experience Croatia project: Incite and create quality Motivate competative growth in culture tourism Provide a statement of quality for culture tourism product Form an e-tool for holiday content planning

20 CULTURAL TOURISM OFFICE INFORMATION -Cultural Heritage brochure -Calendar of events - Newsletter -New Web pages -Culture tourism fairs, press conferences

21 CROATIAN CULTURE AND ART BY CNN

22 When we invite you to Croatia, Homeland of Marco Polo, we want you to share with us: THE TASTE THE FEELING THE COLOUR THE PASSION THE HOSPITALITY THE HERITAGE THE BEAUTY THE SPIRIT OF THE MEDITERRANEAN AS IT ONCE WAS

23 HVALA

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