CHARACTERISTICS OF TRAVELERS FROM GERMANY TO CALIFORNIA

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1 CHARACTERISTICS OF TRAVELERS FROM GERMANY TO CALIFORNIA was California s fifth largest overseas market with approximately 399,000 visitors to California in Collectively visitors spent approximately $721 million in California. German visitors to California during 2012 reported spending $157 per day during a 11.5 night average stay or approximately $1,809 per visitor. The average spending for all overseas visitors to California was about $1,928 ($171 per day; 11.3 nights in California). Visitors From Total U.S. Arrivals 1 California Market Share 2 Visitors to California (est.) Year ,189, % 243, ,180, % 249, ,319, % 284, ,415, % 307, ,385, % 259, ,524, % 312, ,782, % 371, ,686, % 338, ,726, % 380, ,823, % 409, ,875, % 399,000 1) U.S. Dept of Homeland Security, Form I-94, Non-Resident Arrival Records. 2) U.S. Dept of Commerce, Office of Travel & Tourism Industries, Number of Visitors to CA, (in 000s) Source: International Trade Administration, Office of Travel and Tourism Industries. German Visitors to California

2 The volume of visitors to California was consistently near or above 500,000 per year throughout the 1990s. However, the number of German visitors dropped precipitously in 2000 and continued to drop following the 9-11 terrorist attacks to a low of 243,000 visitors in Since then, there has been growth in the number of visitors to with the exception of a sharp drop in 2006 and a slight drop in Visitation to California from fell in 2012 to 399,000 from the previous year (409,000). German Arrivals at California Airports Monthly volumes of port-of-entry passenger arrivals to California were similar during most of 2012 as in 2011 & The volume of German residents arriving at California ports-of-entry peaked in August and September. The lowest volumes of German arrivals were recorded in the winter months of November, December, and January. 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5, Residents of Monthly Port of Entry Arrivals to CA Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec U.S. Department of Homeland Security, I-94 Form; CIC Research, Inc. German Visitors to California

3 Comparisons with Overseas Visitors Detailed trip and traveler characteristics of visitors are provided in the following table. The table also includes trip and traveler characteristics of all overseas visitors to California for comparative purposes. Compared to all overseas visitors to California, travelers are more likely to: Travel to California for vacation/holiday purposes Make use of travel guides when planning their trip Have longer trip planning and advance airline booking horizons Visit San Francisco and Flagstaff/Grand Canyon while in the U.S. Visit national parks, small towns/ the countryside, and historical locations Make use of a rental vehicle for transportation while in the U.S. Spend less in all categories besides accommodation Use credit cards to pay for trip expenses Conversely, visitors are less likely to: Experience fine dining Use cash from home or travelers checks to pay for trip expenses German Visitors to California

4 Trip & Traveler Characteristics Characteristics of Travelers from to California, 2012 Primary Purpose of Trip Vacation/Holidays 50% 62% 81% Visit Friends/Relatives 18% 14% 19% Business/Professional 15% 11% - Convention/Conference 10% 6% - Other Purpose 7% 7% - Purpose of Trip** Vacation/Holidays 63% 74% 91% Visit Friends/Relatives 33% 29% 35% Business/Professional 19% 15% 1% Convention/Conference 12% 9% - Sources Used to Plan Trip** Airline 43% 39% 37% Online Travel Agency 30% 35% 38% Travel Agency Office 27% 31% 32% Personal Recommendation 27% 31% 39% Travel Guide 15% 25% 31% Corporate Travel Department 14% 19% 10% Tour Operator/Travel Club 8% 6% 7% National/State/City Travel Office 8% 9% 9% Advance Planning for Trip 7 days or less 6% 6% 4% 8-30 days 26% 16% 11% days 20% 13% 11% days 14% 10% 10% More than 3 Months 34% 55% 65% Average Planning Time in Days 99 days 137 days 159 days Advance Airline Reservations 7 days or less 10% 8% 6% 8-30 days 36% 20% 14% days 19% 17% 15% days 12% 9% 10% days 8% 13% 12% days 9% 18% 25% 6 Months or More 7% 15% 18% Average Booking in Days 70 days 102 days 122 days ** Multiple response question. Table may add to more than 100%. German Visitors to California

5 Characteristics of Travelers to California ( cont.) Trip & Traveler Characteristics Means of Booking Air Trip** Travel Agency Office 32% 31% 33% Airlines Directly 28% 28% 31% Internet Booking Service 24% 28% 30% Corporate Travel Department 13% 13% 4% Tour Operator/Travel Club 8% 5% 7% Other 1% 2% 1% Main Factor in Selecting Airline Airfare 31% 38% 47% Convenient Schedule 13% 14% 10% Non-Stop Flights 17% 19% 18% Mileage Bonus/Frequent Flyer Program 10% 6% 6% Previous Good Experience 10% 4% 3% Safety Reputation 6% 5% 6% Loyalty to Carrier 3% 3% 3% In-flight Service Reputation 3% 2% 2% On-time Reputation 2% 3% 2% Employer policy 3% 3% 1% Other 4% 3% 2% Airline Seating Area Economy/Tourist/Coach 78% 83% 88% Executive/Business 11% 12% 6% Premium Economy 10% 4% 5% First Class 2% 1% 1% Use of Package Yes 16% 11% 15% No 84% 89% 85% Travel Package Includes** Attractions/Events/Entertainment 7% 2% 6% Bus/Coach 7% 4% 6% Guided Tours 6% 3% 4% Meals 6% 3% 5% Tour Guide for Entire Trip 5% 3% 4% Rental Car 4% 3% 5% Airfare and Accommodation Only 3% 2% 3% Cruise 1% <1% <1% Recreation 1% <1% <1% ** Multiple response question. Travel package must include airfare and accommodation and may include others. German Visitors to California

6 Characteristics of Travelers to California ( cont.) Trip & Traveler Characteristics Travel Companions** Traveling Alone 59% 58% 40% Spouse/Partner 24% 25% 37% Family/Relatives 13% 13% 21% Friends 6% 8% 12% Business Associates 5% 2% <1% Tour Group 1% 1% 1% Average Travel Party Size Median Travel Party Size Type of Lodging** Hotel / Motel 78% 78% 74% Private Home 27% 27% 31% Other 6% 12% 16% Length of Stay Mean Nights in the U.S nights 22.7 nights 19.4 nights Mean Nights in California 11.3 nights 11.5 nights 10.2 nights % of California Nights 52% 51% 53% Prior Visitation to the U.S. First Trip to the U.S. (% Yes) 26% 28% 31% Average Trips to the U.S. in Past Year 1.7 trips 1.9 trips 1.6 trips Average Number of States Visited 2.0 states 2.2 states 2.4 states Average Number of Destinations Visited 3.0 dest. 3.6 dest. 4.1 dest. Places Visited in the U.S.** Los Angeles 57% 52% 60% San Francisco 46% 62% 66% Las Vegas 31% 36% 44% New York City 16% 11% 12% San Diego 13% 15% 17% Flagstaff-Grand Canyon-Sedona 8% 15% 21% Anaheim-Santa Ana 8% 4% 6% San Jose 7% 5% 3% DC Metro Area 4% 3% 3% Monterey-Salinas 4% 5% 6% Santa Barbara 4% 9% 7% Riverside/San Bernardino 4% 8% 10% Oahu 3% 2% 2% Chicago 3% 3% 3% Seattle 3% 2% 3% Sacramento 3% 6% 5% ** Multiple response question. Table may add to more than 100%. German Visitors to California

7 Characteristics of Travelers to California ( cont.) Trip & Traveler Characteristics Activities Experienced While in the U.S.** Shopping 87% 89% 93% Sightseeing 83% 86% 94% National Parks/Monuments 49% 62% 73% Experience Fine Dining 41% 29% 24% Small Towns/Countryside 41% 57% 63% Amusement/Theme Parks 37% 32% 40% Historical Locations 34% 42% 47% Guided Tours 33% 30% 34% Art Gallery/Museums 30% 24% 27% Casino/Gamble 26% 28% 33% Concert/Play/Musical 21% 18% 18% Cultural/Ethnic Heritage Sites 20% 19% 24% Transportation While in the U.S.** Air Travel between U.S. Cities 45% 40% 37% Rented Auto 43% 61% 63% Company or Private Auto 39% 34% 33% City Subway/Tram/Bus 33% 38% 39% Taxicab/Limousine 31% 28% 22% Bus between Cities 16% 15% 14% Ferry/River Taxi/Srt. Scenic Cruise 11% 12% 12% Railroad between Cities 7% 5% 4% Rented Bicycle/Motorcycle/Moped 4% 6% 6% Cruise Ship/River Boat 1+ Nights 3% 3% 5% Motor Home/Camper 2% 8% 10% Visitor Spending in the U.S. Per Visitor/Trip (U.S.) $2,110 $1,669 $1,600 Per Visitor Per Day $97 $73 $82 Per Visitor/Trip (California) $1,096 $840 $836 Spending by Category (Per Visitor/Trip) Accommodations $641 $658 $567 Food/Beverages $381 $344 $340 Gifts/Souvenirs $476 $243 $259 Air Transportation in the U.S. $121 $53 $45 Ground Transportation in the U.S. $134 $90 $96 Entertainment $258 $211 $223 Expenses at the Airport $36 $17 $15 Other $65 $54 $55 Total Spending Per Visitor/Trip $2,110 $1,670 $1,600 ** Multiple response question. Table may add to more than 100%. German Visitors to California

8 Characteristics of Travelers to California ( cont.) Trip & Traveler Characteristics Payment Method for Trip Expenses Purchases Using Credit Card 43% 58% 59% Cash from Home/Travelers Checks 28% 16% 19% Cash Adv./Wdrawal Using Credit Card 16% 20% 17% Cash Adv./Wdrawal Using Debit Card 7% 3% 3% Purchases Using Debit Card 6% 2% 2% Age Average Age - Males 41 years 41 years 41 years Average Age - Females 38 years 34 years 36 years Occupation Mgmt., Business, Science, & Arts 46% 43% 38% Service Occupations 12% 17% 21% Student 9% 11% 9% Nat. Res., Const., & Maintenance 3% 3% 2% Prod., Trans., & Material Moving 4% 2% 1% Retired 8% 5% 8% Sales and Office 10% 11% 12% Military/Government 3% 3% 3% Homemaker 5% 3% 4% Other 2% 2% 3% Annual Household Income Under $20,000 14% 11% 11% $20,000 - $39,999 12% 11% 13% $40,000 - $59,999 13% 9% 11% $60,000 - $79,999 13% 15% 15% $80,000 - $99,999 10% 14% 18% $100,000 - $119,999 10% 13% 15% $120,000 - $139,999 6% 8% 6% $140,000 - $159,999 6% 7% 5% $160,000 - $179,999 3% 1% 1% $180,000 - $199,999 2% 3% 1% $200,000 and over 13% 9% 5% Average Annual Income $102,577 $98,429 $82,733 German Visitors to California