The Aspen Institute: AGLN Fellow Exchange A New Social Enterprise Community
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1 The Aspen Institute: AGLN Fellow Exchange A New Social Enterprise Community The Aspen Institute s Global Leadership Network is made up innovative thinkers and doers from around the world who are selected by nonprofit think tank, The Aspen Institute to become Fellows to lead social enterprise that address some of the world s biggest challenges. With a 4-year old, private website that primarily served to make Fellow contact information from the AGLN s Raiser s Edge CRM accessible within the Network, The Aspen Institute asked Constructive to partner on digital strategy and web design to turn their website into a hub of social enterprise engagement that would help accelerate their Fellows impact.
2 AGLN Online Directory: Before Redesign More an online white pages than online community, the existing AGLN Drupal website suffered with poor usability and limited functionality that significantly reduced its value to AGLN Fellows. Private and fully password-protected, it also limited The Aspen Institute s ability to raise awareness of the social enterprise of their global network. Our mission for the nonprofit s website redesign was to create a collaborative social enterprise community for more than 1,900 Aspen Institute Fellows from around the world, while designing new ways for the website to communicate key issues and raise awareness of the AGLN s impact.
3 4 7 Advanced Search AGLN-Only Opportunity Public Opportunity Standard Search lives in palo alto Meet Adam» attending ted 2014 Meet Jane» lives in palo alto interested in sustainable communities Meet Jane» interested in education Meet Matt» interested in sustainable communities 8 10 Aspen Fellows Login: user name password submit Project Page My Network (Dashboard) Default state Not Logged In LEADErshiP PrOjEct Ocean Plastics share Page title Reach Out to the Network Search the Network for people LEADErshiP PrOjEct Descriptive headline about the impact of this project. See the Project Meet the Fellow Lorem ipsum more than 1,600 Fellows from 46 countries, sed do eiusmod tempor incididunt, labore et dolore from success to significance. 42 countries 1,600 aspen global leadership network fellows learn more about the aspen global leadership network 1.5M+ lives impacted Doluptat emporem rerferist, esto et lam, PrOjEct FELLOW cullaccabo. 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Meet Adam» vid moloria nonsequaes aut acestiate quamus, con ea cum videst landitis vitibeaque nossita tempore mporempe issint optatenim el et labor aut more unt eatentiat atio.nemporest et ea quibero dolumquatum quae volupitet quiam ipsum voluptature perfero beribus like this anderro rporibus ut qui od quam asi senitia dolescium cullesc imaio. Et volumqui beriam non rem si te velessi tatur, consectessum ut liquis et mos moluptatam, illandis aut omnimi, ut quis aut autem rem il enetur? Os sed quias. Derum dia pernatium quis dolorrunt qui Qualis ipsum Nus Praur por aligendest ut odipsandus pererum nus voluptas a velendit pedipsunt aut voluptas eicipid uciisquodis nobit mos re pore rem eaqui occae modia dolupti ntiandias expe nam nus dolorep taquatio offictoris et fugiae verum am quas delenim nuscimolor atiumque voluptus et faccab imi, aperovita nonet harciasperum exces ea que dolores tibusapita dolupta eperume pe volorest, comnimodic to officiatibus earciat. Lorem ipsum Nus Praur Molore Plias Accum factum. choose opportunity to share New Opportunities show: all opportunities sort by: Date posted enter keywords requests for help lorem ipsum investment title of opportunities investment opportunity Lorem ipsum job opportunities dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt events ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris esta nonmummy.. lorem ipsum title of request for help Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris. Lorem ipsum dolor sit. lorem ipsum title of job opportunity Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 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People You should know Angela Kaplan Jane Pollit Matt Lewitt See More» Aspen Leaders in the News Watch Henry Crown Fellow Reid Hoffman s conversation with Fareed Zakaria on the Silicon Valley perspective on immigration reform. Henry Crown Fellow Eric Li continues to provoke as he touts China s hybrid capitalist system over the West s liberal democracy model. Read more including a video of his plenary interview with Henry Crown Fellow Anand Giridharadas. Meet Aspen Global Leadership Network Fellows Fellows Page My Network (Dashboard) Advanced search: People China Fellowship Program Meet Adam» Jane Pollit Liberty Fellowship Program Meet Jane» A Global Network and Impact Angela Kaplan Pahara-Aspen Education Fellowship Program Meet Angela» AsPEN GLOBAL LEADErshiP NEtWOrk FELLOW share Leadership initiative: Catto Fellowship Program: Class II: Second Nature Preferred adam@methodhome.com Position: recent Posts sector: Consumer Products august 26, 2013 industry: Government interest: Sustainability Lorem sed Nonmummy Event title Location: San Francisco, CA, United States Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do Biography eiusmod tempor incididunt ut labore et dolore magna aliqua. respond Adit, in placepudi reicil eum quam es endae sequae cum et utatus dolorum estis ad ellique occum sitibus. Solum et ut aliuam, omnimin ullabores july 14, 2013 reperum eosa eatur? 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Page title Reach Out to the Network An Investment Opportunity Narrow by Location country state or province city Search the Network for people enter name or organization Narrow by initiative or Program Africa Leadership Initiative: South Africa Class I Class II: Liberation Class III: Third Dimension Uwepo Africa Leadership Initiative: Ghana Africa Leadership Initiative: Mozambique Africa Programs By sector Agriculture (9) Food (13) Water (8) Housing (4) Energy (7) Poverty (6) Environment (10) Aspen Global Leadership Network Project Adit, in placepudi reicil eum quam es endae sequae cum et utatus dolorum estis ad ellique occum sitibus. Solum et ut aliuam, omnimin ullabores reperum eosa eatur? Mus, id magniste natur aute nessequam, volenient rest, volor rem. Nem ne volent ium hillitatum et labo. Os esequi offic tem que quid quostio nserum re, nimus conse pa velesti que oditi cora delendi tatio. Rae dolut aliquia pratur sunt. Inum view project More From Adam lorem ipsum whitepaper title Download» On twitter -2 hours Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod #tempor. -1 day [@Duis] aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. -1 day Excepteur sint occaecat #cupidatat non proident, sunt in culpa qui officia bit.ly/acr234. Narrow by interest Area Agriculture Arts & Culture Community Economic Development Education Environment Government Health Housing Human Rights Innovation & Enterprise Poverty Sustainability Technology Africa Leadership Initiative: South Africa Africa Leadership Initiative: West Africa Aspen - Pahara Education Fellowship Aspen Global Leadership Network (AGLN) Staff Aspen Teacher Leader Fellows Catto Fellowship Program Central America Leadership Initiative (CALI) China Fellowship Program Henry Crown Fellowship Program (HCFP) India Leadership Initiative (ILI) Liberty Fellowship Program Middle East Leadership Initiative (MELI) Nigeria Leadership Initiative (NLI) Rodel Fellowship global 52 Lorem ipsum sapeliatus entemol orempor sitas rem sumenit invelisit adam lowry on Youtube lorem presentation title nonmummy Download» lorem Document molore est. Download» New Opportunities show: all opportunities sort by: search Date posted People You should know Interactive Strategy & Information Architecture Our digital strategy recommended opening up the closed-network website to educate and inspire a wider audience with the social enterprise of AGLN Fellows. To encourage exploration, content strategy organizes and connects information by geography, issues, and interests, while editorially rich Leadership Project pages provide a platform for digital storytelling. Profile pages allow Fellows to share what they re learning by uploading videos and documents and connecting social media accounts. And to encourage collaboration within the community, the AGLN s opportunities section contains job, investment, and other opportunities that Fellows can make available within the Network or to the broader public.
4 Branding, Web Design & Development Given the significant shift in digital strategy for The Aspen Institute s website, we recommended a rebranding renaming the AGLN s Online Directory as The Fellow Exchange to signal its role as a thriving social enterprise community and hub of engagement for AGLN Fellows. Technical strategy and website design were executed in tandem, with our web development team and web design team working in parallel to make sure that the feature-rich environment we envisioned for the project would live up to its potential and could be executed in time for launch.
5 Drupal Development & CRM Integration Essential to achieving the ASpen Institute s goal to create a more connected online community for their Fellows was complex integration with the nonprofit s Raiser s Edge CRM. We executed technical strategy with Drupal development that facilitates two-way communication between Aspen s CRM and website, giving Fellows the ability to directly edit profiles, and controlling the display of private and public information depending on a user s status.
6 Responsive Web Design With The Aspen Institute s network of social entrepreneurs being incredibly active, it was also critical that the nonprofit s website be not only accessible, but useful for mobile users. Custom responsive web design combines bold imagery with a system of structured typography and user interface controls that make interacting with the website a pleasure on any device. Our Client s Take We needed a website that would better engage our constituency and convey the dynamism of their social. Constructive expanded our thinking, helping us find new ways to engage our members and reach entirely new audiences. Their people were true partners throughout, asking the right questions, actively listening to our needs, and applying the strategic, creative and technical expertise needed to succeed. Caitlin Colegrove, AGLN Network & Communications Manager
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