NXP - Distributor s guidelines. November 2013 / Version 3.0

Transcription

1 NXP - Distributor s guidelines November 2013 / Version 3.0

2 Contents If after consulting this document you have any questions on the right usage or if you have problems adhering to the guidelines caused by circumstances and conflict with your own branding, please contact your regional marcom contact to discuss the possible alternatives. We advise you to always contact us for agreement when you are using NXP in your promotion and communication tools. Also please don t hesitate to contact us in case you need approval of any kind you would like to order branding material (logo, image etc) If your are not sure who to contact in your region, send an to brand.support@nxp.com. These guidelines and the full-color logo are made available via DistiNet: Our Brand Positioning 3 01 / Basic elements 4 Logo Color Naming Architecture Legal use of the brand name Copy Photography 02 / Above-the-line communication 21 Joint advertising 03 / Stationery 24 Business cards PowerPoint 04 / Brochures and leaflets 25 Printing 05 / Electronic media 26 Microsites Web banners 06 / Exhibitions and events 27 Events Posters 07 / Merchandising / Press materials / Sponsorship 33 Our Brand Positioning NXP lets design engineers make secure connections for a smarter world Our primary customers: Design engineers and Standard Product technologies that, Four mega trends are reshaping the way we combined with application insight, enable live. Energy efficiency, connected devices, the Secure Connections needed for this security and health are the global gamechangers triggering radical societal smarter world. transformation at a speed unprecedented in NXP provides the technologies to power the modern history. automotive, identification and mobile industries, in application areas worldwide To meet the demands of a fast-paced, including wireless infrastructure, lighting, super-connected, landscape, the electronics healthcare, industrial, consumer technology industry faces unparalleled time-to-market and computing. pressures. Design engineers need to stay ahead of their customers evolving NXP s solutions deliver greater energy requirements for greater energy efficiency, efficiency, safety, security and performance. safety, security and performance. Combined with application insights, subsystem expertise and standard products, we The NXP brand promise can provide multiple solutions to engineering Founded more than 50 years ago as Philips problems. Semiconductors, NXP is built on rich technology heritage. Today, the NXP brand NXP is committed to innovate for the benefit stands for innovation and versatility, of our customers, our communities and supporting design engineers from concept to society overall. Our research and manufacturing. development is focused on areas that contribute to improving quality of life for all, NXP Semiconductors is the leader in driving a smarter way of living. innovative High Performance Mixed Signal We have the application insights to support your vision from concept to design to manufacturing. 3

3 01 / Basic elements 01 / Basic elements Logo Logo clear space Our logo symbolizes everything we stand for. It is vibrant and dynamic. It is colorful and stimulating, but still fresh and uncomplicated. Standardized form You must never change it in any way, under any circumstances. This ensures legal protection and helps recognition and awareness worldwide. Logo versions We have created the NXP logo and the NXP Software logo in four different versions: 1. Full-color logo: This default logo (pictured below) should be used on virtually all materials 2. and white (grayscale) logo: For use in newsprint or on a fax sheet 3. Solid logo: For use in exceptional circumstances when full-color printing is unavailable or the logo will not appear on a white background 4. Outline logo: Only for use on products or where technical restrictions dictate no full-color or solid logos can be used Logo size The size of the logo should be based on the following formula: Height + Width of Document = NXP 11 In text Never use the logo in running text. When the word NXP needs to be used in text, use the same typeface, style and color as the rest of the text. Always use upper case characters never nxp or Nxp for example, unless you are referring to it in a URL (e.g. Our logo must always be shown in a clear and legible form. To help ensure this, please always maintain a white clear space around the logo where no text, images or symbols may appear. The easy-to-follow rule to achieve the correct clear space is to ensure a minimum size of 50% of the cap-height of the N of the logo is left clear around the NXP logo (see example). min. clear space: 50% of N-height min. clear space: 50% of N-height 4 5

4 01 / Basic elements Logo colors Full-color CMYK version We re a colorful company and our logo communicates this instantly. The colors have been specially chosen to be dynamic and inspiring. In cases when usage of the logo in full-color on a white background is difficult to achieve, please contact your The correct colors are specified below for use in pixel and print CMYK (full-color for print), RGB (for digital) and Pantone (for pure solid color in print). The logo must always appear in full-color on a white background. When using the three Pantone colors for offset printing (e.g. stationery), the colors will mix on the overlap. Always print the Pantone 292 on top of the orange and green as the last color. For silk screen printing use the five Pantone color version of the logo. Full-color RGB version Full-color Pantone version Minimum size: for print Minimum size: for on screen use Minimum size 20mm Minimum size 55 pixels 6 7

5 01 / Logo Logo exception Chinese name The Chinese name can be used in China. The Chinese expect a company or brand to have a Chinese name and believe a good name can bring good luck. This can help us to gain higher preference, since it shows our dedication to China and will raise our level of recognition of the Chinese audience/customers. It also helps us to avoid inconsistent translations and nicknames (because if there is no official name, the Chinese press or audience will make a name or even create a nickname). Always use the Chinese name whenever the communication is in Chinese, especially in written format: Press Release First time: Chinese Name + (English Name) - (NXP Semiconductors); second time onward use NXP without Semiconductors: Use NXP Letterhead Use NXP logo + Chinese name Print Advertisement First time: Chinese Name + (English Name) - (NXP Semiconductors); second time onward use NXP without Semiconductors: Use NXP logo + Chinese name Use NXP logo Business Card Print full legal name of Chinese Use NXP logo Letterhead and Stationery Print full legal name of Chinese Use NXP logo Oral presentation/speeches: mixed use of Chinese and English name is allowed. Traditional Chinese (En Zhi Pu Ban Dao Ti) On-line Advertisement Use and NXP Semiconductors in different frames if it s necessary to mention the company name in the text. Collateral First time: Chinese Name + (English Name) - (NXP Semiconductors); second time onward use NXP without Semiconductors: Use NXP logo + Chinese Name Giveaway No need to put Chinese name Simplified Chinese (En Zhi Pu Ban Dao Ti) 8 9

6 01 / Basic elements Never Never use one of the corporate colors for the solid logo. Never change the size or the position of the letters in any way. Consistency is crucial if our brand identity is to be effective. Nowhere is that more Handy hints important than when using the logo. } Never alter the logo in any way You must ensure the NXP logo is never altered or tampered with. Here are some examples of the ways that the logo could be compromised, so you can understand } The NXP Software logo is the only time, other than the Chinese name, when any other text may appear inside the clear space Giametue feu feum quat, quisi blaor ilit, cortin hasrenit lutatet irilism olorper aut iureet, conul put utpatiscilit alit, suscincidunt how to avoid them. Never change the transparency of the letter s overlap. Never allow text or symbols to run on top of the logo. Never substitute the company colors in any letters other than the ones shown on pages 14 and 15. Never change the overlap position of the letter layers in any way. Never place the full-color logo on a background shape or color. Never use the full-color logo as an outline (only use the official outline version). Never rotate the logo in any way. Never use the full-color logo in just one color (not even if it is one of the colors from the company palette). Never use combinations or blends of the company colors. Never encroach the clear space of the logo with any other names or words. Never place the full-color logo on any background other than white. Never use any colors in the full-color logo other than the company ones specified. Never change the shape of the characters or use different fonts. Never stretch or distort the logo

7 01 / Basic elements Color palette We have three company colors. These make up our logo and should be your first choice Handy hints Company colors whenever you need to represent our company. } Never use unspecified colors There is an additional accent color palette } Only use black in exceptional available. These colors are secondary options circumstances, e.g. newspaper print when making graphic elements for use in presentations, leaflets or brochures. NXP Orange C0-M33-Y100-K0 PANTONE 7409 R249-G181-B0 #f9b500 NXP Blue C55-M20-Y0-K0 PANTONE 292 R123-G177-B219 #7bb1db NXP Green C30-M0-Y100-K0 PANTONE 390 R201-G210-B0 #c9d200 Accent colors Deep Orange C0-M79-Y100-K11 PANTONE 180 R213-G78-B18 #d54e12 Deep Red C0-M100-Y36-K37 PANTONE 208 R164-G0-B68 #a40044 Olive Green C13-M0-Y100-K46 PANTONE 582 R151-G146-B0 # Petrol Blue C100-M0-Y24-K38 PANTONE 3155 R0-G112-B136 # Deep Green C100-M0-Y61-K61 PANTONE 3305 R0-G80-B66 # Deep Blue C100-M85-Y0-K13 PANTONE 2747 R0-G56-B131 # Aqua C87-M0-Y38-K0 PANTONE 326 R0-G164-B167 #00a4a7 Yellow C0-M18-Y100-K0 PANTONE 7406 R255-G207-B0 #ffcf00 Magenta C0-M100-Y0-K0 PANTONE 226 R226-G0-B123 #e2007b Red C0-M100-Y55-K0 PANTONE 1925 R227-G0-B74 #e3004a Pale Aqua C43-M0-Y24-K0 PANTONE 3248 R158-G211-B202 #9ed3ca Pale Blue C67-M41-Y0-K0 PANTONE 2718 R94-G137-B193 #5e89c1 Purple C81-M100-Y0-K7 PANTONE 2607 R80-G34-B123 #50227b Special colors Philips Blue C100-M30-Y0-K6 PANTONE 3005 R0-G90-B255 #005AFF Gray PANTONE Cool Gray 9 C0-M0-Y0-K70 Silver PANTONE

8 01 / Basic elements Tints Company colors Tints are available for use in diagrams or design elements. The three company colors Handy hints and the 13 accent colors can all be used at percentages of between 10% and 100%. } The minimum level of tint for any of the colors is 10% You must take care to ensure readability } Never use text in colors other than when putting text on tints. The examples black or white on tints below show whether you should use black or white text depending on the percentage of tint. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% Petrol Blue C100-M0-Y24-K38 PANTONE 3155 R0-G112-B136 # Deep Green C100-M0-Y61-K61 PANTONE 3305 R0-G80-B66 # Deep Blue C100-M85-Y0-K13 PANTONE 2747 R0-G56-B131 # Aqua C87-M0-Y38-K0 PANTONE 326 R0-G164-B167 #00a4a7 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% # #197e94 #338da0 #4c9bab #66a9b8 #7fb7c3 #99c6cf #b2d4db #cce2e7 #e5f0f3 R000-G000-B000 # # #4c847a #66968e #7fa7a0 #99b9b3 #b2cac6 #b2cac6 #e5edec # #194c8f #33609c #4c73a8 #6688b5 #7f9bc1 #99afcd #b2c3da #ccd7e6 #e5ebf2 #00a4a7 #19adb0 #33b6b9 #4cbfc1 #66c8ca #7fd1d3 #99dbdc #99dbdc #cceded #e5f6f6 NXP Orange C0-M33-Y100-K0 PANTONE 7409 R249-G181-B0 #f9b500 #f9b500 #fabc19 #fac433 #fbcb4c #fbd366 #fcda7f #fde199 #fde9b2 #fef0cc #fef7e5 Yellow C0-M18-Y100-K0 PANTONE 7406 R255-G207-B0 #ffcf00 #ffcf00 #ffd419 #ffd933 #ffdd4c #ffe266 #ffe77f #ffec99 #fff1b2 #fff5cc #fffae5 NXP Blue C55-M20-Y0-K0 PANTONE 292 R123-G177-B219 #7bb1db #7bb1db #88b9df #95c1e2 #a2c8e6 #b0d0e9 #bdd8ed #cae0f1 #d7e7f4 #e5eff8 #f2f7fb Magenta C0-M100-Y0-K0 PANTONE 226 R226-G0-B123 #e2007b #ffcf00 #e51988 #e83395 #eb4ca2 #ee66b0 #f07fbd #f399ca #f6b2d7 #f9cce5 #fce5f2 Accent colors NXP Green C30-M0-Y100-K0 PANTONE 390 R201-G210-B0 #c9d200 #c9d200 #ced619 #d4db33 #d9df4c #dfe466 #e4e87f #e9ed99 #eff1b2 #f4f6cc #f9fae5 Red C0-M100-Y55-K0 PANTONE 1925 R227-G0-B74 #e3004a #e3004a #e6195c #e9336e #eb4c80 #ee6692 #f17fa4 #f499b7 #f7b2c8 #f9ccdb #fce5ed Deep Orange C0-M79-Y100-K11 PANTONE 180 R213-G78-B18 #d54e12 #d54e12 #d95f29 #dd7141 #e28359 #e69571 #eaa688 #eeb8a0 #f2cab7 #f7dcd0 #fbede7 Pale Aqua C43-M0-Y24-K0 PANTONE 3248 R158-G211-B202 #9ed3ca #9ed3ca #a8d7cf #b1dcd5 #bbe0da #c5e5df #cee9e4 #d8edea #e2f2ef #ecf6f4 #f5fbfa Deep Red C0-M100-Y36-K37 PANTONE 208 R164-G0-B68 #a40044 #a40044 #ad1956 #b63369 #bf4c7c #c8668f #e8bfd0 #edccda #f1d8e2 #f6e5ec #faf2f5 Pale Blue C67-M41-Y0-K0 PANTONE 2718 R94-G137-B193 #5e89c1 #5e89c1 #6e95c7 #7ea1cd #8eacd3 # 9eb8da #aec4e0 #bfd0e6 #cedbec #dfe7f3 #eff3f9 Olive Green C13-M0-Y100-K46 PANTONE 582 R151-G146-B0 # # #d0ce8c #d5d399 #dad9a5 #e0deb2 #e5e4bf #eae9cc #efeed8 #f4f4e5 #faf9f2 Purple C81-M100-Y0-K7 PANTONE 2607 R80-G34-B123 #50227b #50227b # #734e95 #8464a2 #967ab0 #a790bd #b9a7ca #cabcd7 #dcd3e5 #ede8f

9 01 / Basic elements Naming architecture In order to ensure that product names follow a logical, coordinated pattern, it is important that you use the naming string when creating a new product name or describing a new product. Company NXP NXP Product family Description Alphanumeric Version Feature N-channel Field- Effect Transistor Quad 2-input AND gate BUK ATE 74LVC08ABQ 75 V; 9 mω 3.3/5.5 V; DQFN with TrenchMOS technology It is not necessary to use every element of the name when you refer to the product in running text. For example, you could start a product leaflet with NXP SmartMX Secure Dual Interface PKI Smart Card Controller P5CD009EV0. Then later in the text you can shorten it to the SmartMX Smart Card Controller or the P5CD009EV0. Product family names Products do not qualify for a created groups of product family name unless they represent a strong and differentiating value proposition. SmartMX is a family name. Handy hints } All naming string components should be used consistently } Always include the letters NXP at the start of every product name } Keep the elements in the order dictated by the naming string } In marketing text, the name can be shortened to one or more elements to save space NXP 32-bit ARM Cortex-M3 MCU; up to 32 kb flash and 8 kb SRAMA LPC1751FBD80 32 kb flash and 8kB SRAM USB.20 Host/ Device/OTG, CAN Product family names can only be trademarked if NXP owns the intellectual NXP SmartMX Secure Dual Interface PKI Smart Card Controller P5CD009EV0 SOT658 BA3; no antenna property and they represent a relevant benefit to the customer/consumer. NXP IC card interface TDA8025HN 1.6/3.3V; HVQFN32 NXP GreenChip III SMPS Control IC TEA1750 NXP i-code SmartLabel ISO IC SL2ICS20 Some examples of the naming string structure The naming string integrates all the elements referring to a product. Every product must carry the NXP brand name first, followed by the product family, if applicable. The description should go next, and then the alphanumeric. Version and product features can be added where they exist. The sequence of the elements must always be in this order. Using the name in running text Use (part of) the naming string at the start of a text to give it attention. If you use a part, it must at least contain the brand and the family name if there is one

10 01 / Basic elements Legal use of the brand name Copy Our brands are NXP Semiconductors or NXP Software. With the Semiconductors and Software designators we want to indicate the market that we play in. Brand names are Handy hint Agencies must purchase their own font Our tone of voice is dynamic and energized. license. Any agency or printer producing In the same way that our solutions are new collateral for NXP must buy the usage rights and exciting, our writing style reflects this by of the font themselves. being clear and inspiring. Our texts aim to be } The copyright notice should refer to different than legal entity names. Copy the year in which the document is created friendly, warm and user oriented. The official Avenir Light Avenir Light Oblique spelling of NXP is American English. Avenir Book Avenir Book Oblique Avenir Roman Avenir Oblique We need to establish the brand name Avenir Medium Avenir Medium Oblique in conjunction with the category s are short and to the point. The headline Avenir Heavy Avenir Heavy Oblique ( Semiconductors or Software ) as it grabs people s attention and the sub-heading Avenir Avenir Oblique protects the brand name legally from explains the topic more clearly. other companies called NXP but who play in totally different fields of business. Typography So in the first instance of all communication Avenir is our company font. It has been you must start with NXP Semiconductors chosen for its high legibility and perfect or NXP Software (note capital S). Later in fit to our new logo. your text you can reduce to NXP. For company templates like: letters, financial documents, reports, PowerPoint etc. we use the Arial font. This is to avoid copyright infringement and ensure that the documents can be read by external parties. NXP have bought the usage rights of the Avenir font for selected staff worldwide. But this does not allow us to ever give the font family to third parties. This would be an infringement of the copyright law NXP Semiconductors N.V. All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the copyright owner. The information presented in this document does not form part of any quotation or contract, is believed to be accurate and reliable and may be changed without notice. No liability will be accepted by the publisher for any consequence of its use. Publication thereof does not convey nor imply any license under patent- or other industrial or intellectual property rights. Date of release: April 2013 Document order number: Printed in the Netherlands Example of legal information on back of brochure NXP_06_0075_Update Logic Solutions Brochure_ _v4.indd /04/13 14:20 19

11 01 / Basic elements 02 / Above-the-line communication Basics Above-the-line communication The NXP strategic territory focuses on High Performance Mixed Signal technologies and consumer, lighting, medical, computing, and identification images may represent Tasked with delivering ever more complex applications with fewer components and Handy hints its mission to provide engineers with the versatility to excel in fast-changing markets. As a brand, we deliver on this promise by being inventive, creative and having a any part of the development process from manufacturing to end products. The aim is to convey the fast-moving world that design engineers live in and the role that NXP at less cost, design engineers are looking for a chipset that allows them to push the boundaries of design while staying within the tight constraints of today s demanding } You can find all available advertisements and product ad templates in the Marcom Shop passion to deliver efficient and effective plays in delivering highly interactive, specifications. NXP is an innovative leader solutions. To represent this visually, our photography should evoke the integral role of our technologies in realizing the vision of design engineers. technologically advanced solutions. Dynamism in imagery may be achieved in many ways through unexpected camera angles, saturated coloration or motion in High Performance Mixed Signal, bringing together technologies to deliver secure connections for a smarter world. Download information } You can access the Marcom Shop at blur. When using color, the entire spectrum NXP s solutions that take up less space, Versatility is expressed through images that does not need to be used. An image with are super efficient and that are more cost show a mastery of complexity, emphasize one color enhanced can be as vivid as an effective on the production line. speed, highlight precision and present the image with a full-color background. When many facets of High Performance Mixed developing original photography, utilize the The combination of versatile, innovative Signal technologies. This is accomplished color palette when selecting a prop, clothing solutions, a broad HPMS product portfolio, through different styles of photography: highlight or background color. application insights and manufacturing capabilities, helps deliver the choice and Product photography: In sales collateral Advanced technology and solutions are flexibility design engineers need to respond where the primary focus is on the chip or the the primary focus, however people may to a rapidly changing world. board itself, emphasis can be provided by be represented in NXP imagery. When showing the product highlighted with bold people are involved, they should be NXP s solutions are at the heart of: and dynamic colors. Product photography engaged with the technology. Imagery Security making devices, data and people consists of the standalone chip, board or should not focus on consumer lifestyles, connect securely and safely wafer. It may be accompanied by an object employees or fabricating plants. Connectivity ensuring that devices and to indicate scale. systems operating across multiple standards Photography should be bright and rich can talk to each other seamlessly Application photography: Across the seven in coloration. Darker backgrounds are as Power making the connected world application areas of automotive, industrial, acceptable as light/bright ones. energy efficient Health improving the capacity of health systems to provide quality care 20 21

12 02 / Above-the-line communication 02 / Above-the-line communication Handy hints } You can find all available Joint advertising advertisements and product ad templates in the Marcom Shop } For any questions regarding brand identity, contact the brand support helpdesk at brand.support@nxp.com Download information } You can access the Marcom Shop at Key features ` Keeps operating without audible disturbance during engine start at a battery voltage as low as 6 V ` Low Vp mute level adjustable via I2C (6 V, 8 V) ` Optimized for low pop (switch-on pop guaranteed in test program) ` Full (start-up) diagnostics with flexible read-out ` Programmable DIAG pin ` Second clip-detect pin for additional front/rear detection (mid-tone/bass) ` Family approach with graduated output power (25 W, 28 W) ` Compatible with Best Efficiency quad amplifier (25 W, 28 W) ` Best Efficiency Mode with patented low switching distortion ` Extreme Best Efficiency Mode (uses information from 4 channels) with 17% less dissipation for uncorrelated signals The TDF854x family reflects NXP s ongoing commitment to improving functionality and performance in automotive infotainment systems. Available in configurations with I2C-bus control or a Best Efficiency mode, they operate over a wide voltage range and reduce dissipation. i2c-bus control The TDF8541 and TDF8544 are quad Class-AB amplifiers with I2C-bus control. The TDF8541 and TDF8544 use an asymmetrical input configuration, delivers an output power of 25 W or 28 W, and are available in several bend variants of DBS27 or HSOP36 package. The TDF8546/A and TDF8548A uses an asymmetrical input configuration, delivers an output power of 25 W / 28 W, and is available in compatible variants of DBS27 or HSOP36 package. and your own advertising objective for the your regional marcom contact to define best result. further and for receiving approvals for final ` DC-load detection: open, short, and present (woofer) ` AC-load detection: for tweeters via series capacitors ` Programmable thermal pre-warning ` Independent short-circuit protection per channel best efficiency mode TDF8546, TDF8546A, and TDF8548A are compatible ClassAB amplifiers with the added intelligence of a Best Efficiency mode. In this mode, the devices use the information on all four channels to enable a 17% lower dissipation with uncorrelated signals. The adaptive control increases efficiency. A patented switch control lowers the switching distortion. advertisement The TDF8546 and TDF8546A use an asymmetrical input configuration, delivers 25 W of output power, and is available in several bend variants of DBS27 or HSOP36 package. The TDF8548A uses an asymmetrical input configuration, delivers an output power of 28 W, and is available in several bend variants of DBS27 or HSOP36 package. Input configuration Package Name Class-AB amplifier with I2C control Class-AB amplifier with Best Efficiency mode Asymmetrical DBS27 TDF8541J/JS/SD TDF8546J/JS TDF8546AJ/SD HSOP36 TDF8541TH* TDF8546ATH* TDF8546TH 28 W Asymmetrical DBS27 TDF8544AJ/SD TDF8544J/SD TDF8548AJ/SD 28 W Asymmetrical HSOP36 TDF8544TH* TDF8548ATH* Asymmetrical Include partner s logo in NXP advertisements. ` Soft thermal clipping to prevent audio holes programmable THD levels (2%, 5%, and 10%) ` Indication of a short circuit at an amplifier output, short to battery and ground * Input and output pins use opposite configuration. Name Description Version J DBS27P Plastic DIL-bent-SIL (special bent) power package; 27 leads SOT827-1 JS DBSMS27P Plastic dual bent surface mounted SIL power package; 27 leads SOT SD RDBS27P Plastic rectangular-dil-bent-sil (reverse bent) power package; 27 leads SOT878-1 TH HSOP36 Plastic heat sink small outline package; 36 leads; low standoff height SOT with prior agreement. how to approach this. Please always contact condition Package letters There are also cases in which our partner in defining the best way of integrating our Single mode control pin (standby, operating: mute/on) Low standby current Low power dissipation in any short-circuit condition Outputs are short-circuit proof to ground Low Vp mute for fast mute Vp drops Line driver mode (16 db gain in BTL mode) Low gain mode for booster mode during engine start 25 W be represented. NXP images can be included esupport@nxp.com ` No plops when switching: - Switch on/switch off - Standby and mute - Mute and operating Output power 14.4 V; 10% 4 Ω the direction in which we would like NXP to the distributor s logo can be included. Your regional marcom contact can help you voltage and across the load, independent per channel ` All pins short circuit proof to ground ` Thermal protection to avoid thermal breakdown ` Internally fixed gain of 26 db 25 W provide a ready-made advert of NXP in which suppliers). Below you find guidelines on The bus-controlled features are as follows: ` Diagnostic output gives clip information at selectable and Designed for use in stop/start cars, these advanced Class-AB amplifiers support listening to audio streams while the car s internal power supply is down for engine start. They operate in the range of 6 to 18 V. the general NXP advertising rules give you (either on its own or combined with other All devices offer the following features: ` Load dump/over voltage protection ` All amplifier outputs short circuit proof to ground, supply ` ` ` ` ` ` ` co-op) advertising. In some cases we can the support desk for access at Intranet homepage Seamless sound experience for stop/start cars For creation of exclusive NXP joint advertising, creates an ad in which NXP is represented. } If you are an outside supplier, contact NXP quad Class-AB amplifiers TDF854x for automotive and transportation There are different ways of doing joint (or compared to 2-channel high efficiency mode Lorem ipsum dolor sinamet agnamet debitat rerchil luptation Xima nis ipsamus expel soloria volorum endaero cusandis exereped ullorib usaperspe Include NXP (logo) in partner s advert General branding adverts like the ones If you wish to include the NXP logo in your displayed in the images show you an advertisement that is, for example, reflecting example of how we would integrate your your supplier base, please adhere to the logo (ie in the text block). general logo guidelines in this document. For product advert inclusion the principle will All amplifier qualified AEC -Q NXP Semiconductors N.V. application ` Automotive Head unit All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the copyright owner. The information presented in this document does not form part of any quotation or contract, is believed to be accurate and reliable and may be changed without notice. No liability will be accepted by ` Automotive Hybrid Sound System the publisher for any consequence of its use. Publication thereof does not convey nor imply any license under patent- or other industrial or intellectual property rights. be the same NXP Semiconductors N.V. Dateisofprohibited release: June 2013 the prior written consent of the copyright owner. The All rights reserved. Reproduction in whole or in part without Document number: xxx information presented in this document does not form part oforder any quotation or contract, is believed to be accurate and reliable and Printed in thebynetherlands may be changed without notice. No liability will be accepted the publisher for any consequence of its use. Publication thereof Date of release: April 2013 Build up your discrete workbench Document order number: Printed in the Netherlands does not convey nor imply any license under patent- or other industrial or intellectual property rights. Guidelines for blast Layout examples leaflet Cover brochure Contact your regional marcom contact to A simple solution for size, value and efficiency gains Portrait ads, examples arrange the highres version of the desired advert in which your logo can be added. Imagine the possibilities Unite technology of smarter video surveillance Drive innovation Design Unite all critical RF components on one chip without boundaries Important note: Never change the elements Car radio tuner / front-end TEF7000 Technology difference: Digital low-if car radio front-end of the NXP advert like fonts, colors. s can only be changed with prior agreement. IF filter center frequency equency Only one tuner alignment requir quired quir ed Main board tuner Eliminates need for many external components, such as VCO coil and varicap diode, FM antenna varicap diode, FM PIN diodes, AM PIN diode, AM JFET LNA, IF transformer coil and ceramic filters. High-efficiency, class-d amplifier TDF8599A Technology difference: High-efficiency Class-D audio amplifier utilizing the performance of NXP s mixed-signal SOI BCDMOS technology Improve the efficiency of your designs using NXP s virtual discrete workbench. Our dedicated website gives the support you need for an ideal balance of power, size and value. Our free discrete samples provide unparalleled performance in low VCEsat (BISS) transistors, bipolar rectifier diodes, small signal and power MOSFETs, all in industry leading packages. At NXP, we see a world of smarter homes, smarter offices, and smarter cities. It s all built on the Internet of Things, where every device has an IP address, is part of a secure, robust network, and is easily controlled by a smartphone, tablet, or PC. We support that vision with smart lighting solutions, smart sensors, and network-camera video processors that enable new levels of automation in a very wide array of applications. The use of network cameras as smart and advanced video sensors is one of those applications. Ethernetequipped sensors and video cameras, with their ability to connect to the Internet, have migrated from professional surveillance systems to the average home or business. When network-connected sensors measure a certain change in temperature, air quality, or humidity, or detect a sound, they trigger an alarm. Network-connected video cameras can then be used to see, from anywhere in the world, what s actually happening onsite. The video cameras themselves can even act as very advanced sensors, using smart motion detection to identify potential problems. The motion-detection algorithms can identify a type or degree of movement (an object falling), changes in presence (removal of an object), or environmental changes (the presence of smoke or fire). NXP s portfolio includes video processors for every resolution and every network-camera application, and we continue to expand the options. Our network camera processors provide the clearest video at the lowest H.264 bit rate, and we add special features to improve imaging and detection capabilities. By removing noise from video images in low-light conditions, we enable night surveillance cameras without IR, and by using H.264 High Profile video compression, we minimize bit rate and reduce network load. Privacy and security are, of course, of primary importance, so we protect the transmitted IP data stream with hardware implementations of the highest levels of encryption, including AES. Also, for further protection, when one of our networked video cameras is configured to act as a sensor, it can also be programmed to send data only when an alarm event is detected. Creating a higher level of home automation by using network cameras as advanced smart sensors is just one way we enable secure connections for a smarter world. We invite you to imagine what s possible with our technology, and encourage you to visit today to learn more. NXP_06_0139_Quintessence Internet of Things_ad_v1.indd 1 1. Corporate level (NXP, HPMS) 24/07/13 11:52 Body copy to go here. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Body copy to go here. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Body copy to go here. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Position of tagline Position of tagline Position of tagline Application level 3. Sub-system level Get free NXP discrete samples on your workbench. Upload an image of your workbench with anything NXP on it and engineers will vote for the best bench. Winners get a tablet of their choice. Find all the datasheets, design tools and package information that you need to build power efficient designs. Sign up for free webinars on the latest MOSFET and bipolar technologies for high efficiency. To find out how our discrete solutions can make your designs more efficient, take a look on our discrete workbench at Product level NXP_03_0158_Power efficiency_campaign_advertisement_future_americas.indd /10/11 18:00 23

13 03 / Stationery 04 / Brochures and leaflets Stationery Brochures and leaflets Your stationery has it s own guidelines. NXP literature can be made available for An example for brochure use is Sappi Magno We would like to give you do s and don ts if our partners to promote NXP products to 250g for the cover and 170g for the inside you wish to integrate the NXP logo in your: their customers. Kindly contact your sales pages. For leaflet pieces use the 170g paper. Business cards representative. Powerpoint presentations Using NXP logo on partner s literature In some cases we can allow a distributor If you create your own literature in which Business cards Powerpoint presentations logo to be placed on a literature piece. NXP is mentioned, use the name NXP When representing NXP on your business When representing NXP in your powerpoint The distributor logo should appear on the Semiconductors in text at least once in the cards, never use the NXP template but only presentation template, use your own left hand side aligned along the bottom line. beginning. Further down the document you include the logo. The NXP logo should not company template. The NXP logo should not The logo should be similar in height as NXP s. can refer to NXP. be larger than your own nor be part of your be larger than your own nor be part of your basic template basic template. Always ask permission via your regional Using the NXP logo on a cover or back NXP should be incorporated on the text slide marcom contact if you wish to put your page, always use the full color version Use the three Pantone color logo version. at the correct size. Do not use the tagline logo on a NXP document. on a white background according to the When using the three Pantone colors for What if you could on your slides. You may logo requirements set in this document. offset printing (e.g. stationery), the colors use animations in your presentation but they Printing NXP literature Where it is hard to arrange that, contact will mix on the overlap. Always print the must not show the logo being modified in We produce many brochures and printed your regional marcom contact for further blue (Pantone 292) as the last color on any way. materials worldwide every year. To achieve assistance. top of the orange and green. consistency, we have defined a paper standard for all offset printing on sheets. If you have a literature piece from NXP you would like to print, please use the following paper to ensure the same quality: Firstname Lastname General Manager ELgent Pty Ltd XX St reet Name Suburb Name NSW XXXX Australia T M F elgent.com The standard is Magno from the supplier Sappi (in the US it is Magno Doll). You can view all of the specifications at com/magno. Business card examples with integrated NXP logo 24 25

14 05 / Electronic media 06 / Exhibitions and events Electronic media Events and event materials Electronic media comprises any computer- Web banners We are often represented by distributors NXP branded posters based media, such as CD-ROMs, screensavers, We strive to create exciting and unexpected at trade shows or customer events. We are Posters can be used to publicize product internet, web banners and newsletters. forms of communication. Web banners, happy to participate and can provide you launches, events, programs, competitions whether moving or static, must be creative. with the best possible materials, provided and so on. Have them printed professionally Microsites We have ready-to-use web banners and they are requested a reasonable amount in A3 size or larger and use them on walls Microsites are special web pages in our templates available for special programs of time in advance. and noticeboards. partner s website that are dedicated to only or advertising. These can be adapted to Some partners represent NXP exclusively, one subject, such as NXP as a supplier. fit the size available on your website. For but this must be done in accordance with Fixed elements developing new web banners that promote our brand guidelines. A poster must always show the NXP-logo. Several of our distributors already NXP please contact your regional marcom have a microsite specifically for NXP contact for arranging the best solution. Quality requirements Logo Semiconductors. If you re creating one, You must use high quality materials to The size of the logo should be based on the then the starting point for layout should be represent NXP in a professional manner. following formula: your own house-style. This will ensure that Posters may be used, but they should be it blends in with the rest of your website. framed or fixed very well without curling Height + Width = NXP But when you use elements of our identity, please respect the guidelines for color, corners or unsightly tape. 11 fonts and use of the logo covered in these Distributor Guidelines. NXP positioning Always make it clear that we are your partner, but please don t give NXP the major role on your stand as it may confuse the visitor as to whose stand it is. This means that your style, logo and representation should be more dominant than NXP s. Display the logo in company colors on a white background. If possible, position the logo in the bottom right of the poster. The position of the logo is 1xN from the bottom and 75% of the height of N from the right. For the use on banners it might be NXP product demonstration area The area of your stand dedicated to showing NXP products should feature the NXP logo a minimum of three times. Do not use the advertising tagline on posters, announcements or banners. appropriate to position the logo in the upper right corner where the position of the logo is 1xN from the top and 75% of the height of N from the right. Maintain a clear space as specified in the logo section

15 06 / Exhibitions and events Typography Joint branded posters Main headlines Always keep text short and to the point. Use If posters are created that include distributor Always use Avenir LT Std 85 Heavy, for the a headline that grabs people s attention and and NXP and other suppliers, stick to the main headlines on a poster. follow this with a sub-heading that explains general logo guidelines for NXP. Sub-headings the topic more clearly. Never use the logo in Always use Avenir LT Std 65 Medium, for the running text. When the word NXP needs to If posters are created that include distributor sub-headings on a poster. be used in text (such as in this paragraph), and NXP exclusively, the general poster rules Additional text you should use the same typeface, style and apply. Depending on your poster design, PoE Always use Avenir LT Std 45 Book, for any color as the rest of the text. Always use only NXP can be fitted into your template. PoE+ additional text on a poster. upper case characters never nxp or Nxp for Contact your regional marcom contact for UPoE example, unless you are referring to it in a creation support and approval. LTPoE++ Images PSMN MSE (above 60W) URL (e.g. MOSFETs for high power PoE Can be selected and obtained via your marcom contact at NXP. Make sure that the image is Banner material More than 2X the protection related to the headline and vice versa. You may use matt vinyl Color For support on creating NXP posters, contact Consult the standard color palette in the your regional marcom contact. Color section. PSMN MSE (up to 60W) MOSFETs for battery-powered tools Example poster Up to 150A in TO220, 100% production tested More current, higher torque, increased reliability Example banner 28 29

16 07 / Merchandising Merchandising We often provide our partners with Logo readymade NXP items for promotional Ensure sufficient clear space purposes (orderable via your account The logo must be in full-color on a white manager) and sometimes our partners create background premiums with their logo as well as ours. If The logo must never be placed on top of you create such premiums using the NXP a photograph logo, please follow these guidelines. All The examples shown here indicate how NXP promotional items, including displays, CDs and one-offs also need to adhere to these basic guidelines. is placed on merchandise. Design elements T-shirts, front T-shirts in accent colors Optional backside text for T-shirts The multi-colored line can be enlarged Items and used freely to make items more The items chosen should reflect the common interesting promotional goal. Choose a white item to Where appropriate (e.g. on a USB stick) ensure that the NXP logo stands the NXP website can be mentioned out well. If this is not possible and your only option is another color, then please contact your regional marcom contact to discuss the possible design alternatives. USB flash memory sticks Business card holder Coffee mug Pens Key rings 30 31

17 08 / Press materials 09 / Sponsorship Press materials Sponsorship Press releases provide information to the The latest version of the NXP boiler plate General advice Sponsorship will always require additional media in a relevant, accurate and concise should be included at the bottom of all press Sponsorship is an important branding tool. marketing efforts. For example: manner. Ensure the message is easy to releases that mention NXP. It is available To use it effectively, the NXP logo must When sponsoring a sports event, we understand and as clear as possible. on the press release template, for more always have a prominent position and need to leverage and set up hosting for information contact your regional marcom the sponsorship must be relevant to our customers and stakeholders They should tell an interesting story about a contact. Brand Positioning. When sponsoring a University event, make product, technology or business agreement. sure we can do a presentation, are on jury Remember the end-reader, and explain, Before you send out press releases that We have key sponsorship plans identified or otherwise actively participate in person for example, how technology is used to mention NXP, please make sure you in our programs and do not actively search When sponsoring any kind of community enhance users sensory experiences. have agreement from the marketing out additional sponsorship opportunities. event, make sure our logo banners are communication department via your However, if suitable ones arise that fit with visible and see if employees can actively regional marcom contact. our aims then we are sometimes willing to invest their spare time support and contribute to them. When sponsoring a technical conference, we can contribute through presentations, When you approach NXP for sponsorship speeches or participation on panels support, please answer the following questions: Use of NXP name in sponsorship Which business objectives will be served Background for the logo must always by the sponsorship? be an even color - preferably white What target audience are we trying to Do not use the Philips wordmark in reach? any way How visible will the NXP brand be relative Do not use the tagline of our advertising to other sponsors? What s the additional effort involved (people and materials) in order for the sponsorship to have an impact? s there any risk that it could give rise to negative publicity? What is the financial investment? 32 33

18 NXP Semiconductors N.V. All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the copyright owner. The information presented in this document does not form part of any quotation or contract, is believed to be accurate and reliable and may be changed without notice. No liability will be accepted by the publisher for any consequence of its use. Publication thereof does not convey nor imply any license under patent- or other industrial or intellectual property rights. Date of release: November 2013 Printed in the Netherlands