Resume. Omneya Mokhtar Yacout
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1 Resume ` AcademicExperience: Omneya Mokhtar Yacout to date Faculty of Commerce, Alexandria University. Teaching undergraduate courses and post graduate students : Marketing, Consumer Behavior, Integrated Marketing Communications, Marketing Management and Marketing Research Courses Teaching Consumer Behavior and Services Marketing for EMBA students at the Faculty of Commerce Alexandria University to date Teaching Consumer Behavior, Business Research Methods and Marketing Financial Services for MBA students at ESLSCA teaching Introduction to Business, Consumer Behavior, Principles of Marketing and Advertising Management (Arab Academy for Science and Technology ) Teaching Marketing Management (MBA program- Arab Academy for Science and Technology) to date Teaching Seminar in Marketing, Marketing Research and Export marketing Research (MBA program- Graduate school of Business-Arab Academy for Science and Technology) Seminars, workshops and related activities : attended the exhibition and the second forum of new programs Alexandria University. April 26th -27th attended the workshop:"building an International Office fit for purpose 1
2 " held in Hilton Zamalek 11th June by the British Council to date Participated as a team member in The International Relations Office- Alexandria University Participated as a team member representing Alexandria University in the project Gender equality in the Egyptian Higher education in collaboration with three Egyptian Universities and the Free University of Berlin, Germany Participated in a number of seminars and workshops related to gender equality in German Universities Visiting scholar at Mark J. Robinson Business School, Georgia State University,USA Visiting Professor at Vaxjo University, Sweden Participated in two of the programs of " Excellence and Development Driven Strategic Management Framework for Alexandria University " attended International workshop related to the development of a Quality Assurance System in Moldova and the Exchange of Experience focusing on Bologna Process in Alexandria University-Vaxjo University, Sweden Particpated as a member in the Quality Accreditation and Assurance Program for the Faculty of Commerce Participated as a member in the committee responsible for restructuring Management courses, Faculty of Commerce, Alexandria University attended two seminars related to "case study writing "and "case study teaching" in collaboration with Georgia State University and USAID. Membership in Academic Associations and review activities: member of the Academy of Marketing Science 2
3 to date Chartered Islamic Marketer member of the International Review Board of the book " Web 2.0 Applications in developing countries" member of the International Review Borad of the African Marketing Journal member of the International Review Borad of the International Journal of Islamic Marketing and Branding by indirscience to date particpated as a member of International Review Borad of IBIMA International Conferences and IBIMA publications to date member of the International Review Borad of the Journal of Marketing for Higher Education reviewer of 18th Academy of Marketing Science World Marketing Congress July 14 to 18, 2015 Bari,Italy to date member of of the International Review Borad of the Journal of Knowledge Globalization. Academic supervision and examinations : participated as an external examiner for a DBA thesis, Graduate school of Business, Arab Academy for Science and Technology Participated as an external examiner for 7 MBA dissertations in the Graduate School of Business Arab Academy for Science and Technology Participated as an external examiner for 8 MBA dissertations in the Productivity and Quality Institute Arab Academy for Science and Technology supervised six master theses in Marketing. Practical Experience : to date Managing Director of the English Section-Faculty of Commerce- Alexandria University Participated in a Training course ( Integrated marketing 3
4 communications) Career Center Faculty of Commerce Alexandria University to 2011 EMBA Faculty of Commerce Alexandria University. Managing Director Executive MBA-The Arabic program to 2011 member of the Steering committee formed to manage training courses provided by a joint venture between the Leaders Management Development Center and the Faculty of Commerce Participated in a Marketing Training course provided to middle managers Management Development Center-Alexandria University SCOPUS ME Participated in a team project that aims to document strategic changes in Zain ( A multinational coprporation working in the field of telecommunications ) Maher and ElSahn Consultancy -Alexandria Assisted in preparing the course material for the following training courses: 1.Training trainers.2.downsizing.3.motivating Salespeople Management Development Center-Alexandria University -Assisted in a research project concerned with developing the competitive advantage for Egyptian Organizations Participated as a member in the organizing committee for the conference: Islamic Financial Institutions conducted in Motaza Sheraton hotel, October, Membership in committees and boards: Member of the student affairs committee at the Faculty of Commerce-Alexandria University Member of the community affairs committee at the Faculty of Commerce-Alexandria University Member of College Council at the Faculty of Commerce- Alexandria University Member of College Council at the Faculty of Commerce- 4
5 Alexandria University to date Member of the English section Board at the Faculty of Commerce-Alexandria University 2014 to date Member of the International Relations Office at Alexandria University to date Coordinator of the PanAfrican Program at Alexandria University. Prizes : Best paper award in the Journal of Tourism Research published by The Ministry of Tourism related to "Ways to attract new market segments to the Egyptian Tourism Market " Alexandria University Award For Academic Support. Publications : Books and Book chapters -(2008 ),Marketing in the Third Milliniuem, With Nadia Elaref and Mohamed Abu El naga, Alexandria : El Dar El Gameya (In Arabic). -(2010), Marketing Principles, with Nadia Elaref and Alaa Abbas, Alexandria : El Dar El Gameya (in Arabic). -(2011), "Customer-based brand equity of Islamic banks in Bahrain:An empirical investigation", coauthored with Farid ElSahn,in Gillian Rice and Ozlem Sandiki (eds), Handbook of Islamic Marketing, Elgar Publications:Cheltenham, UK. -(2013), Business Communications, Alexandria : Eldar El Gameya (in Arabic) Journal articles: 5
6 -(2008) "Ways to attract new segments to the Egyptian Tourism Market", Journal of Tourism Research Published by the Egyptian Ministry of Tourism, December, pp.5-25(best paper award 2008). -(2009) "Factors Affecting Continued Usage of Internet Banking Among Egyptian Customers", coauthored with Dalia El Kashier and Ahmed Ashour, Communications of the IBIMA, 9, pp (2010),"Service Quality, Relational Benefits and Customer Loyalty in a non- Western Context", SAM Advanced Management Journal, 75, 1, pp (2013),"Antecedents and Consequences of Student Satisfaction with e- Learning: The Case of Private Universities in Egypt, coauthored with Header, M., and Elaref, N., Journal of Marketing for Higher Education, 23:2, (2013) "Matching Competitive Strategy to Performance: An Exploratory Investigation in the Emerging Economy of Bahrain "co- authored with M. Farid El Sahn, Ebtihaj Al-A Ali, Journal of Global Strategic Management, 13, pp (2015) Use of Hofstede's cultural dimensions, demographics, and information sources as antecedents to cognitive and affective destination image for Egypt", Journal of Vacation Marketing, 21(1), pp Spirituality, Moral Identity and Consumer Ethics: A Multicultural Study, Scott Vitell, Robert King, Katharine Howie, Jean Francois Toti, Lumina Albert. Ecarnacion Ramos-Hidalgo and Omneya Yacout, Journal of Business Ethics DOI /s Conference Proceedings : - (2009)" Factors Affecting Knowledge Flow between Head Quarters and Subsidiaries of a Global Corporation: A Research Abstract", Proceedings of the 11th International Business Information Management Association IBIMA- Innovation and Knowledge Management in Twin Track Economies: Challenges and Solutions", Cairo, Egypt, pp (2009)," IT Enabled CRM Process, Drivers, and Impact: Empirical Investigation in Egypt: Work in progress", coauthored with Manal El Kordy, 6
7 Proceedings of the 11th International Business Information Management Association IBIMA-Innovation and Knowledge Management in Twin Track Economies: Challenges and Solutions", Cairo, Egypt, pp (2011) "A Typology of Relational Processes in Egyptian Companies : An Exploratory Investigation", paper presented at the World Marketing Congress Conference(WMC), held by the Academy of Marketing Science, Reims, France. -(2011)" Muslim Consumer Ethics : The Role of Religiosity, Ethical Ideologies and Personal Values", coauthored with Nadia Elaref, proceedings of The First Global Islamic Marketing Conference, March 2011, Dubai, UAE. -(2012), Consumption Related Coping strategies of Striver, Believer and Maker Lifestyles: A Conceptual Model, coauthored with Shereen Ghanem, proceedings of The Third Global Islamic Marketing Conference, December 2012, Cairo, Egypt. -( 2013), "Student Satisfaction with E-learning: The Case of Private Universities in Egypt", coauthored with Header, M., and Elaref, N., Proceedings of the Information and Communication Technology ICT Conference, Faculty of Commerce, Alexandria, Egypt. -(2013), "Understanding the Role of Psychographics in Segmenting Educators for the Adoption of e-learning", with Farid Elsahn, in Doherty, A. M. (ed.) Marketing Relevance -Academy of Marketing Conference, 8-11 July 2013, Pontypridd: University of South Wales. Education and Training: Faculty of Commerce Alexandria Ph.D thesis titled Environmental and Organizational Antecedents to Market Oriented Culture and Behaviors Faculty of Commerce Alexandria University Ph.D qualifying exams 7
8 Faculty of Commerce Alexandria M.sc.in Marketing. The name of the thesis was Drivers of customer Satisfaction and Implications for Marketing Strategy of Local Automobile Manufacturers Faculty of Commerce Alexandria University B.sc.Commerce (English section). Distinct with honour class Faculty of Education, Alexandria University Passed the training program of qualifying University Professors 8
2. 2003, Diploma in Social Science Research Methods, University of Wales, Cardiff,, UK.
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