Only Organic PRESENTATION MAY 2014
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1 Only Organic PRESENTATION MAY 2014
2 BENEFITS Delivers new and innovative products to the category. Certified organic by AsureQuality New Zealand. Drives incremental growth and usage. Only Organic is the only company to self manufacture pouch and glass babyfood products in Australasia marketplace. Only Organic holds a 34.1% share of organic babyfood in Australia. Only Organic holds a 65.9% share of Organic babyfood in New Zealand. The New Zealand market has experienced massive growth of pouch products, which now holds a 29% share of wet baby food and will trend analysis indicates that it will become the favoured pack type over the next 12 months. Delicious flavours with increased gluten free choices will bring new users into the category. OHbaby! Magazine 2011 awards, Only Organic Gold Award Winner of the Best Baby Food Brand. OHbaby! Magazine 2011 awards, Only Organic Gold Award Winner of the Best Baby Teething Rusks. OHbaby! Magazine 2012 awards, Only Organic Gold Award Winner of the Best Baby Food Brand. OHbaby! Magazine 2012 awards, Only Organic Gold Award Winner of the Best Baby Teething Rusks. Australian Mother & Baby Magazine 2012 Awards, Gold Award Winner Baby Food Range of the year. Australian Mother & Baby Magazine 2013 Awards, Finalist Waiting For Awards Night October 2013 Peekaboo Magazine, Best Baby Food Range WINNER Only Organic My Child Excellence Awards 2013, Only Organic Gold Award Winner of the Best Eco-friendly Product Award. My Child Excellence Awards 2013, Only Organic Silver Award Winner of the Favourite Baby Food Range Runner-up! Kidspot Best of Award for 2013, Only Organic Gold Award Winner of the Best Baby Food. Only Organic Facebook campaign promoting Share a Sample, new product launch and free giveaways.
3 GOURMET POUCHES Convenient Organic sweet potato mango & quinoa pear purple carrot & quinoa banana, kumara & quinoa carrot pumpkin & apple sweet potato & apple banana & apple pear & mango apple peach & apricot banana blueberry & quinoa cauliflower broccoli & cheddar wild rice risotto & spring lamb pear banana & apple apple banana & mango carrots red lentils & cheddar minted peas blackcurrant & lamb banana, raspberry & vanilla banana berries & yoghurt chocolate custard Sales Rationale Certified organic. Introduce consumers to organic pouch. Ready to serve/go. Ideal nutrition solution for baby, great taste and BPA free. Only Organic NEW gourmet organic vegetarian recipes contain nutrient rich root vegetables, organic fruit and protein packed quinoa. Super smooth puree ideal for babies learning to eat. Only Organic NEW ready to eat superfood breakfast is a delicious combination of bananas blended with natural antioxidants from blueberries and supergrain quinoa. Quinoa is good for babies as it is a complete protein and contains all 9 essential amino acids. Quinoa is high in fibre and is naturally gluten free making it easy for babies to digest.
4 GOURMET POUCHES 120g Recommended additional range: sweet potato mango & quinoa pear purple carrot & quinoa banana, kumara & quinoa carrot pumpkin & apple sweet potato & apple pear & mango banana & apple apple peach & apricot banana blueberry & quinoa wild rice risotto & spring lamb cauliflower broccoli & cheddar pear banana & apple apple banana & mango mango custard vanilla bean custard mango & yoghurt brekkie minted peas blackcurrant & lamb carrots red lentils & cheddar banana, raspberry & vanilla banana berries & yoghurt chocolate custard
5 POUCH SERVING SPOONS Recommended additional range: pouch serving spoons front back Sales Rationale Convenient one handed feeding solution. Dispenses babyfood one mouthful at a time. Great for mums who are out and about. Removes the mess from mealtimes. BPA free. Phthalate free. PVC free. Two pouch spoons in a convenient reuseable travel case. Travel case and spoons manufactured and packed in a certified food grade sterile packing facility. Only Organic Pouch Serving Spoon fits any babyfood pouch in the marketplace. Top shelve Dishwasher safe. Shelf ready displayer shipper of 6 with product inserts for ease of retailing. Pouch Serving Spoons displayer shipper is the same height as Only Organic pouch shippers.
6 FIRST FOOD JARS 110g Baby s First Foods pear & rice cereal kumara sweetcorn & baby rice pumpkin & wild rice purely pear orchard apple apple custard Sales Rationale Smooth texture perfect for babies learning how to eat. Affordable entry point. Gluten free, no added sugar, low allergen ingredients. 4+ month age group.
7 FIRST FOOD JARS 110g Recommended additional range: pear & rice cereal kumara sweetcorn & baby rice pumpkin & wild rice purely pear orchard apple apple custard
8 SECOND FOOD JARS 170g Baby s Second Foods fruit muesli golden fruit porridge pumpkin potato & beef pasta bolognese tender beef & vegetables vegetable risotto mango banana bliss Baby s Third Foods chicken bolognese vegetable & chicken risotto vegetable lasagne peach mango sunset creamy rice pudding Sales Rationale Certified organic. 6+ and 9+ month age groups. Strong growth in organic savoury jars. Fork mashed texture only available in jars not pouch, crucial for babies chewing & swallowing development. New contemporary recipes. Baby savoury meals full of nutritious ingredients. Comfort food at its best, our vegetarian lasagne is full of organic vegetables, pasta & delicious cheesy sauce. Calcium rich creamy rice pudding made from organic whole milk, vanilla, wholegrain rice, sultanas & sugar.
9 SECOND FOOD JARS 170g Recommended additional range: Baby s Second Foods fruit muesli golden fruit porridge pumpkin potato & beef pasta bolognese tender beef & vegetables vegetable risotto mango banana bliss Baby s Third Foods chicken bolognese vegetable & chicken risotto vegetable lasagne peach mango sunset creamy rice pudding
10 FINGERFOOD 100g Teething Rusks 6+ months teething rusks Sales Rationale Certified organic. Offers consumers an organic choice for first foods in baby s development. Iron enriched for baby s healthy development. No added sugar. 6 twin packs. SFP units of 6. OHbaby! Magazine Gold Award Winner 2011 & 2012 of the Best Baby Teething Rusks.
11 FINGERFOOD 40g Mini Rice Cakes 8+ months apple mini rice cakes carrot & apple mini rice cakes blueberry & purple carrot mini rice cakes Sales Rationale Certified organic. Organic wholegrains. Product innovation to meet growing demand for healthy toddler snacks. Iron enriched. We have taken organic wholegrain rice with all the goodness this brings and created a hand sized rice cake for your growing baby to enjoy. Mini Rice Cakes are made from the goodness of puffed organic brown rice and are naturally sweet. Blueberry & Purple Carrot Mini Rice Cakes are made from organic brown rice, organic blueberry, red beet, purple carrot and apple. Carrot & Apple Mini Rice Cakes are made from organic brown rice, organic apple and carrot. Apple Mini Rice Cakes are made from the goodness of puffed organic brown rice and are naturally sweet.
12 FINGERFOOD 40g Recommended additional range: apple mini rice cakes carrot & apple mini rice cakes blueberry & purple carrot mini rice cakes
13
14 BIG ME KINDY RICE CAKES 60g Big Me Snacks strawberry yoghurt kindy rice cakes yoghurt kindy rice cakes Sales Rationale Big Me strikes the right balance for consumer demand for taste, convenience and health for mother and child. Only Organic Big Me rice cakes that extend to adult snacking. Wholegrains are increasingly important as a healthy diet. Shelf ready display unit of 5 packs. Our yummy kindy rice cakes are created by gently puffing grains of wholegrain rice, then coating the tops in delicious organic strawberry & yoghurt. Kindy rice cakes will need to be shipped in a chilled reefer container.
15 BIG ME KINDY RICE CAKES 60g Recommended additional range: strawberry yoghurt kindy rice cakes yoghurt kindy rice cakes
16 BIG ME KINDY STICKS 60g Big Me Snacks banana kindy sticks Sales Rationale Certified Organic. Wheat free. Packed full of organic fruit & grains. Ideal nutritious snack. Only Organic Big Me bring together the very best organic ingredients to give growing kids snack-sized bursts of fun. Our Kindy Sticks are made in small batches from the finest organic ingredients and are slow baked to create soft style sticks that your children will love. Our Big Me Kindy Sticks are the perfect size and shape to practice hand to mouth co-ordination and will help to exercise the cheek and tongue muscles for later speech development.
17 BIG ME KINDY PASTA 250g Big Me Pasta: zoo kindy pasta Sales Rationale Certified Organic. Organic wholegrains. Product innovation to meet growing demand for healthy toddler meals. We have taken organic wheat with all the goodness of organic veggies for your growing child to enjoy. Original, inviting, cheerful. With their imaginative shapes, Zoo Kindy Pasta brings to the table the most pleasant and entertaining surprise. For children and adults alike the idea is to personalise each occasion and make fond memories. The quality of the raw materials gives Kindy Pasta a characteristic rich flavour, firmness in cooking and ideal ridges to hold any kind of sauce.
18 BIG ME KINDY PASTA SAUCE 150g Big Me Pasta: roasted tomato & basil kindy pasta sauce Sales Rationale Certified Organic. Made in New Zealand. Organic veggies. Product innovation to meet growing demand for healthy toddler meals. A quarter of all kids under 10 years eat pasta at least once a week. Pasta sauce engages with mothers eye whilst shopping and offers a guilt free meal option. Kindy pasta and sauce range will be marketed as Component Cooking. Cook at home. Convenient. Nutritious.
19 FACEBOOK FOLLOWERS New Zealand
20 FACEBOOK FOLLOWERS Australia
21 thank you Only Organic Dooley Crighton, International Brand Manager: mobile skype Dooley Crighton
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